Playable

Playable (formerly Leadfamly, Playable ApS, Aarhus Denmark and London UK) is a self-service marketing gamification platform used by brands to build, publish and measure interactive campaigns — spin-the-wheel, advent calendars, quizzes, scratch cards, memory and skill games — across web, email, in-app, in-store and retail-media placements. The platform pairs a campaign builder with zero-party data collection, prize and voucher management, ESP/CRM/storage integrations, webhooks and campaign analytics. Programmatic access is delivered through a public REST API at api.playable.com documented with an OpenAPI 3.0 definition and secured with OAuth 2.0 client-credentials scoped per capability, plus a browser-side campaign SDK published to npm. API access is a Premium-plan entitlement; developer apps and credentials are created under Global settings.

Playable publishes 6 APIs on the APIs.io network, including Campaigns API, Media API, User API, and 3 more. Tagged areas include Company, marketing-gamification, interactive-marketing, Campaign Management, and Zero-Party Data.

The Playable catalog on APIs.io includes 1 event-driven AsyncAPI specification.

Playable’s developer surface includes documentation, API reference, getting-started guide, support, engineering blog, pricing, signup flow, and 30 more developer resources.

🌐 Visit website 📡 Source on GitHub

63.1/100 strong ▬ flat Agent 43/100 agent ready Front door AI 1/6 silent saas Full breakdown ↓
scored 2026-09-25 · rubric v0.23.0

AccessPaidSelf serve

2 APIs 2 MCP Servers

Companymarketing-gamificationinteractive-marketingCampaign Management Zero-Party Data Lead Generation Loyalty MarTech Webhook Authentication

Kin Score

Kin Score How this is scored →
scored 2026-09-25 · rubric v0.23.0

Composite quality — 63.1/100 · strong

Contract Quality 10.5 / 19

Developer Ergonomics 11.0 / 15

Access Clarity 13.8 / 15

Operational Transparency 4.4 / 10

Contract Governance 0.4 / 9

Discoverability 5.1 / 8

Regulatory Posture 5.9 / 15

Create-or-Update Ergonomics 0.0 / 10

Agent readiness — 43/100 · agent ready

Machine-Readable Contract 18 / 18

Agentic Access Contract 0 / 10

Documented Reversibility 0 / 6

MCP Server 12 / 12

Machine-Readable Auth 10 / 10

Idempotency 0 / 9

Stable Error Semantics 8 / 8

Request/Response Examples 7 / 7

Rate-Limit Signaling 7 / 7

Typed Event Surface 6 / 6

Agent Skills 5 / 5

Well-Known Catalog 0 / 4

Consent & Bot Identity 0 / 3

A2A Agent Card 0 / 8

Dry-Run / Simulate Mode 0 / 4

Delegated User Identity 6 / 6

Protected Resource Metadata 5 / 5

Registration Without a Human 0 / 6

Agentic Commerce Well-Known Document 0 / 5

Regulatory Posture applies to this provider. Its tags matched the Horizontal (data, software, accessibility, platform) regime, so Regulatory Posture carries 15 points of the composite. If this regime is wrong for your business, say so on your provider repo — the applicability map is public and we will correct it.

Create-or-Update Ergonomics applies to this provider. This API accepts writes, so it carries 10 points of the composite. It is scored from the published contracts themselves: whether a caller can create-or-update in one call, whether the write accepts a key the caller already holds, and whether the response says which branch ran. Without that, every write needs a search-and-branch in front of it, and the first time that check is skipped a duplicate record is created. Scored against the observed mean rather than raw — a provider at the catalog average is unchanged by this facet, not penalised by it.

The six quality facets above are damped to 75 points between them, because the conditional facet above carries the other 25. That is why each facet's contribution is shown against a damped maximum: raising a quality facet moves the composite by 75% of its nominal weight, not 100%. The full arithmetic is at apis.io/rating/.

Improve this rating by publishing the missing artifacts — every area above can be raised, and the full rubric is at apis.io/rating/. Every facet and dimension name above is a link: it opens that measurement's own page — what it means, the exact checks that feed it, how the whole catalog distributes on it, and the providers at the top of it. This rating is computed from github.com/api-evangelist/playable: open an issue to ask a question, or submit a pull request to add artifacts. Submit an artifact on GitHub — free → Manage your own listing — the Influence plan, $499/mo →

APIs 6

Individual APIs this provider publishes, each with its own machine-readable definition.

Playable MCP Server

Hosted Model Context Protocol endpoint served from the Playable web property and advertised through RFC 9728 protected-resource metadata at playable.com/.well-known/oauth-protec...

Playable Campaign SDK

Browser-side JavaScript SDK (`@playable-marketing/campaign-sdk`) that exposes a promise-based `window.sdk` object plus an event stream so a host page can listen to campaign even...

Playable Campaigns API

Campaigns

Playable Media API

The media API from Playable — 1 operation(s) for media.

Playable User API

The user API from Playable — 1 operation(s) for user.

Playable OAUTH API

OAuth

Open Collections 1

Open, tool-agnostic API collections (OpenAPI-derived and Bruno).

Swagger with Laravel

OPEN COLLECTION

MCP Servers 2

Model Context Protocol servers that expose these APIs to AI agents.

Playable MCP Server

MCP SERVER

Playable MCP Server

MCP SERVER

Pricing Plans 1

Published pricing tiers and plan structures.

Playable Plans Pricing

3 plans

PLANS

Rate Limits 1

Documented rate limits and quota policies.

Playable Rate Limits

1 limits

RATE LIMITS

Event Specifications 1

AsyncAPI definitions for this provider's event-driven and streaming APIs.

Playable Webhooks

ASYNCAPI

Security Posture 3

Authentication, domain security, vulnerability disclosure, and trust-center signals.

Playable Authentication

oauth2 · 1 scheme

SECURITY

Playable Domain Security

TLSv1.3 · HSTS · DMARC

SECURITY

Playable Trust Center

ISO 27001:2022, ISAE 3000 Type 2, GDPR

SECURITY

Scopes 1

OAuth scopes governing access to this provider's APIs.

Playable Scopes

37 scopes · clientCredentials

37 scopes

SCOPES

Resources

Get Started 5

Portal, sign-up, and the first successful call

DeveloperPortal

DeveloperPortal

GettingStarted

GettingStarted

SignUp

SignUp

Login

Sandbox

Sandbox

Documentation 2

Reference material describing how the API behaves

Documentation

Documentation

APIReference

APIReference

Agent Surfaces 4

MCP servers, agent skills, and machine-readable catalogs

MCPServer

WellKnown

LLMsTxt

AgentSkill

Design & Contract 8

Pagination, idempotency, versioning, errors, and events

Conventions

Lifecycle

Conformance

ErrorCatalog

ErrorCatalog

DataModel

Components

Webhooks

Scroll for all 8

Build 2

SDKs, sample code, and the tooling you integrate with

Packages

Packages

SDKs

SDKs

Access & Security 5

Authentication, authorization, and security posture

DomainSecurity

Compliance

TrustCenter

Authentication

OAuthScopes

Operate 4

Status, limits, changes, and where to get help

Support

HelpCenter

StatusPage

RateLimits

Commercial 4

Pricing, plans, and the legal terms of use

Pricing

TermsOfService

PrivacyPolicy

Plans

Company 2

The organization behind the API

Website

Website

Blog

Blog

Other 1

Properties that don't map to a standard resource type

Overlay

Overlay

Source (apis.yml)

aid: playable
name: Playable
description: Playable (formerly Leadfamly, Playable ApS, Aarhus Denmark and London UK) is a self-service marketing gamification
  platform used by brands to build, publish and measure interactive campaigns — spin-the-wheel, advent calendars, quizzes,
  scratch cards, memory and skill games — across web, email, in-app, in-store and retail-media placements. The platform pairs
  a campaign builder with zero-party data collection, prize and voucher management, ESP/CRM/storage integrations, webhooks
  and campaign analytics. Programmatic access is delivered through a public REST API at api.playable.com documented with an
  OpenAPI 3.0 definition and secured with OAuth 2.0 client-credentials scoped per capability, plus a browser-side campaign
  SDK published to npm. API access is a Premium-plan entitlement; developer apps and credentials are created under Global
  settings.
deliveryModel:
  model: saas
  open_source: false
  commercial: true
  callable_host: true
  label: Hosted service · you call their endpoint
  confidence: high
  source:
  - openapi
  - pricing
  generated: '2026-08-28'
  method: derived
accessModel:
  pricing: paid
  onboarding: self-serve
  trial: false
  try_now: false
  public: false
  label: Paid · Self-serve signup
  confidence: high
  source:
  - plans
  - authentication
  - rate-limits
  - security
  - sandbox
  generated: '2026-09-02'
  method: derived
image: https://playable.com/wp-content/uploads/2022/09/Logo_Playable_wobble.png
url: https://raw.githubusercontent.com/api-evangelist/playable/refs/heads/main/apis.yml
x-type: company
x-source: harvest:marketing-integration-graph
specificationVersion: '0.23'
created: '2026-08-12'
modified: '2026-08-12'
tags:
- Company
- marketing-gamification
- interactive-marketing
- Campaign Management
- Zero-Party Data
- Lead Generation
- Loyalty
- MarTech
- Webhook
- Authentication
tags_raw:
- Company
- marketing-gamification
- interactive-marketing
- campaign-management
- zero-party-data
- lead-generation
- loyalty
- martech
- webhooks
- oauth2
apis:
- name: Playable MCP Server
  description: Hosted Model Context Protocol endpoint served from the Playable web property and advertised through RFC 9728
    protected-resource metadata at playable.com/.well-known/oauth-protected-resource. Requires OAuth 2.0 authorization-code
    + PKCE (S256) with the `mcp` scope; an anonymous tools/list call returns 401 mcp_unauthorized, so the tool set and input
    schemas are not enumerable without credentials.
  humanURL: https://playable.com/
  baseURL: https://playable.com/wp-json/mcp/mcp-oauth-server
  tags:
  - MCP
  - Agent-Native
  - marketing-gamification
  tags_raw:
  - mcp
  - agent-native
  - marketing-gamification
  properties:
  - type: MCPServer
    url: mcp/playable-mcp.yml
  - type: MCPServer
    url: https://playable.com/wp-json/mcp/mcp-oauth-server
  - type: ToolCrosswalk
    url: mcp/playable-tool-crosswalk.yml
  - type: WellKnown
    url: well-known/playable-well-known.yml
  x-surface: platform-generated
  x-platform: wordpress
  x-platform-surface: mcp-plugin
- name: Playable Campaign SDK
  description: Browser-side JavaScript SDK (`@playable-marketing/campaign-sdk`) that exposes a promise-based `window.sdk`
    object plus an event stream so a host page can listen to campaign events and read campaign context filtered by the viewer's
    permissions. Documented at sdk.playable.com.
  humanURL: https://sdk.playable.com/guide/introduction.html
  baseURL: https://sdk.playable.com
  tags:
  - JavaScript
  - SDK
  - marketing-gamification
  tags_raw:
  - javascript
  - sdk
  - marketing-gamification
  properties:
  - type: Documentation
    url: https://sdk.playable.com/guide/introduction.html
  - type: Packages
    url: packages/playable-packages.yml
  - type: SDKs
    url: packages/playable-packages.yml
- aid: playable:playable-campaigns-api
  name: Playable Campaigns API
  description: Campaigns
  humanURL: https://api.playable.com/
  baseURL: https://api.playable.com
  tags:
  - Campaigns
  tags_raw:
  - campaigns
  properties:
  - type: OpenAPI
    url: openapi/playable-campaigns-api-openapi.yml
  - type: APIReference
    url: https://api.playable.com/
  - type: Documentation
    url: https://help.playable.com/en/articles/10384051-developer
  - type: GettingStarted
    url: https://help.playable.com/en/articles/10384051-developer
  - type: Authentication
    url: authentication/playable-authentication.yml
  - type: OAuthScopes
    url: scopes/playable-scopes.yml
  - type: Conventions
    url: conventions/playable-conventions.yml
  - type: RateLimits
    url: rate-limits/playable-rate-limits.yml
  - type: ErrorCatalog
    url: errors/playable-problem-types.yml
  - type: DataModel
    url: data-model/playable-data-model.yml
- aid: playable:playable-media-api
  name: Playable Media API
  description: The media API from Playable — 1 operation(s) for media.
  humanURL: https://api.playable.com/
  baseURL: https://api.playable.com
  tags:
  - Media
  tags_raw:
  - media
  properties:
  - type: OpenAPI
    url: openapi/playable-media-api-openapi.yml
  - type: APIReference
    url: https://api.playable.com/
  - type: Documentation
    url: https://help.playable.com/en/articles/10384051-developer
  - type: GettingStarted
    url: https://help.playable.com/en/articles/10384051-developer
  - type: Authentication
    url: authentication/playable-authentication.yml
  - type: OAuthScopes
    url: scopes/playable-scopes.yml
  - type: Conventions
    url: conventions/playable-conventions.yml
  - type: RateLimits
    url: rate-limits/playable-rate-limits.yml
  - type: ErrorCatalog
    url: errors/playable-problem-types.yml
  - type: DataModel
    url: data-model/playable-data-model.yml
- aid: playable:playable-user-api
  name: Playable User API
  description: The user API from Playable — 1 operation(s) for user.
  humanURL: https://api.playable.com/
  baseURL: https://api.playable.com
  tags:
  - User
  tags_raw:
  - user
  properties:
  - type: OpenAPI
    url: openapi/playable-user-api-openapi.yml
  - type: APIReference
    url: https://api.playable.com/
  - type: Documentation
    url: https://help.playable.com/en/articles/10384051-developer
  - type: GettingStarted
    url: https://help.playable.com/en/articles/10384051-developer
  - type: Authentication
    url: authentication/playable-authentication.yml
  - type: OAuthScopes
    url: scopes/playable-scopes.yml
  - type: Conventions
    url: conventions/playable-conventions.yml
  - type: RateLimits
    url: rate-limits/playable-rate-limits.yml
  - type: ErrorCatalog
    url: errors/playable-problem-types.yml
  - type: DataModel
    url: data-model/playable-data-model.yml
- aid: playable:playable-oauth-api
  name: Playable OAUTH API
  description: OAuth
  humanURL: https://playable.com/
  baseURL: https://api.playable.com
  tags:
  - Authentication
  tags_raw:
  - oauth
  properties:
  - type: OpenAPI
    url: openapi/playable-oauth-api-openapi.yml
  - type: APIReference
    url: https://api.playable.com/
  - type: Documentation
    url: https://help.playable.com/en/articles/10384051-developer
  - type: GettingStarted
    url: https://help.playable.com/en/articles/10384051-developer
  - type: Authentication
    url: authentication/playable-authentication.yml
  - type: OAuthScopes
    url: scopes/playable-scopes.yml
  - type: Conventions
    url: conventions/playable-conventions.yml
  - type: RateLimits
    url: rate-limits/playable-rate-limits.yml
  - type: ErrorCatalog
    url: errors/playable-problem-types.yml
  - type: DataModel
    url: data-model/playable-data-model.yml
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com
- FN: APIs.json
  email: info@apis.io
common:
- type: DomainSecurity
  url: security/playable-domain-security.yml
- type: Website
  url: https://playable.com/
- type: DeveloperPortal
  url: https://api.playable.com/
- type: Documentation
  url: https://help.playable.com/en/
- type: APIReference
  url: https://api.playable.com/
- type: GettingStarted
  url: https://help.playable.com/en/articles/10384051-developer
- type: Support
  url: https://playable.com/help-center/
- type: HelpCenter
  url: https://help.playable.com/en/
- type: Blog
  url: https://playable.com/learn/blog/
- type: Pricing
  url: https://playable.com/pricing/
- type: SignUp
  url: https://playable.com/demo/
- type: Login
  url: https://app.playable.com/
- type: TermsOfService
  url: https://playable.com/terms-and-conditions-v2/
- type: PrivacyPolicy
  url: https://playable.com/privacy-policy-for-playable-aps/
- type: StatusPage
  url: https://status.playable.com/
- type: Compliance
  url: https://playable.com/iso-gdpr-security/
- type: TrustCenter
  url: security/playable-trust-center.yml
- type: Plans
  url: plans/playable-plans-pricing.yml
- type: RateLimits
  url: rate-limits/playable-rate-limits.yml
- type: Authentication
  url: authentication/playable-authentication.yml
- type: OAuthScopes
  url: scopes/playable-scopes.yml
- type: Conventions
  url: conventions/playable-conventions.yml
- type: Lifecycle
  url: lifecycle/playable-lifecycle.yml
- type: Conformance
  url: conformance/playable-conformance.yml
- type: ErrorCatalog
  url: errors/playable-problem-types.yml
- type: ErrorCatalog
  url: errors/playable-integration-status-codes.yml
- type: Sandbox
  url: sandbox/playable-sandbox.yml
- type: DataModel
  url: data-model/playable-data-model.yml
- type: Packages
  url: packages/playable-packages.yml
- type: SDKs
  url: packages/playable-packages.yml
- type: Components
  url: components/playable-components.yml
- type: Webhooks
  url: asyncapi/playable-webhooks.yml
- type: MCPServer
  url: mcp/playable-mcp.yml
- type: WellKnown
  url: well-known/playable-well-known.yml
- type: LLMsTxt
  url: llms/playable-llms.txt
- type: AgentSkill
  url: skills/_index.yml
- type: Overlay
  url: overlays/playable-api-overlay.yaml
x-vouched-by:
- Benchmark Email
- MailerLite
x-vouch-count: 2
x-enrichment:
  date: '2026-08-12'
  status: enriched
  artifacts_added: 30
  pass: local-v1

Work with this as data

Every provider here is available over the APIs.io API and to AI agents over MCP.

MCP server

One button, every client — Claude, Cursor, VS Code and the rest.

https://apis.io/mcp

Tools for providers

9 MCP tools reach this

find_providersBrowse and filter every provider in the catalog.
get_provider_artifactsEvery artifact this provider publishes, grouped by type.
get_provider_operationsEvery operation across all of their OpenAPIs — one call instead of parsing every spec.
get_provider_toolsEvery MCP tool they ship, with the operation each wraps.
get_provider_evidenceHow each part of their score was established. Free — the basis for a claim should not sit behind it.
get_provider_ratingPRO — composite, band, trend and facet scores.
apis_io_searchSTART HERE — APIs, providers and tags for one query, each with its total.
resolveTurn a domain, URL or GitHub org into the provider it belongs to.
find_cohortsEvery scored population of providers in the catalog.

All 92 tools →

Call it yourself

curl for this page

This provider

curl "https://apis.io/api/v1/providers/playable"

All providers

curl "https://apis.io/api/v1/providers?limit=25"

Every operation they expose

curl "https://apis.io/api/v1/providers/playable/operations?limit=25"

How their score was established

curl "https://apis.io/api/v1/providers/playable/evidence"

Discovery needs no key. Ratings and market analysis are Pro.

Get an API key

Free tier, no form to fill in. Signing in shares your email address with us — we store it to create your key and to recognise you if you sign in with another provider. See our Privacy Policy and Terms.

GitHub Google LinkedIn

A second provider on the same verified email joins the account you already have.