Playable

Playable (formerly Leadfamly, Playable ApS, Aarhus Denmark and London UK) is a self-service marketing gamification platform used by brands to build, publish and measure interactive campaigns — spin-the-wheel, advent calendars, quizzes, scratch cards, memory and skill games — across web, email, in-app, in-store and retail-media placements. The platform pairs a campaign builder with zero-party data collection, prize and voucher management, ESP/CRM/storage integrations, webhooks and campaign analytics. Programmatic access is delivered through a public REST API at api.playable.com documented with an OpenAPI 3.0 definition and secured with OAuth 2.0 client-credentials scoped per capability, plus a browser-side campaign SDK published to npm. API access is a Premium-plan entitlement; developer apps and credentials are created under Global settings.

Playable publishes 4 APIs on the APIs.io network, including Campaigns API, Media API, OAUTH API, and 1 more. Tagged areas include Company, marketing-gamification, interactive-marketing, Campaign Management, and Zero-Party Data.

The Playable catalog on APIs.io includes 1 event-driven AsyncAPI specification.

Playable’s developer surface includes documentation, API reference, getting-started guide, support, engineering blog, pricing, signup flow, and 30 more developer resources.

🌐 Visit website 📡 Source on GitHub

60.9/100 strong ▬ flat Agent 49/100 agent ready saas Full breakdown ↓
scored 2026-09-06 · rubric v0.19.0

AccessPaidSelf serve

2 APIs 2 MCP Servers

Companymarketing-gamificationinteractive-marketingCampaign Management Zero-Party Data Lead Generation Loyalty MarTech Webhook Authentication

Kin Score

Kin Score How this is scored →
scored 2026-09-06 · rubric v0.19.0

Composite quality — 60.9/100 · strong

Contract Quality 14.7 / 25

Developer Ergonomics 14.6 / 20

Access Clarity 18.4 / 20

Operational Transparency 5.8 / 13

Contract Governance 0.5 / 12

Discoverability 6.9 / 10

Agent readiness — 49/100 · agent ready

Machine-Readable Contract 18 / 18

Agentic Access Contract 0 / 10

Documented Reversibility 0 / 6

MCP Server 12 / 12

Machine-Readable Auth 10 / 10

Idempotency 0 / 9

Stable Error Semantics 8 / 8

Request/Response Examples 7 / 7

Rate-Limit Signaling 7 / 7

Typed Event Surface 6 / 6

Agent Skills 5 / 5

Well-Known Catalog 0 / 4

Consent & Bot Identity 0 / 3

A2A Agent Card 0 / 8

Dry-Run / Simulate Mode 0 / 4

Delegated User Identity 6 / 6

Protected Resource Metadata 5 / 5

Registration Without a Human 0 / 6

Agentic Commerce Well-Known Document 0 / 5

Improve this rating by publishing the missing artifacts — every area above can be raised, and the full rubric is at apis.io/rating/. Every facet and dimension name above is a link: it opens that measurement's own page — what it means, the exact checks that feed it, how the whole catalog distributes on it, and the providers at the top of it. This rating is computed from github.com/api-evangelist/playable: open an issue to ask a question, or submit a pull request to add artifacts. Submit an artifact on GitHub — free → Manage your own listing — the Influence plan, $499/mo →

APIs 6

Individual APIs this provider publishes, each with its own machine-readable definition.

MCP Servers 2

Model Context Protocol servers that expose these APIs to AI agents.

Rate Limits 1

Documented rate limits and quota policies.

Scopes 1

OAuth scopes governing access to this provider's APIs.

Playable Scopes

37 scopes · clientCredentials

37 scopes

SCOPES

Resources

Get Started 5

Portal, sign-up, and the first successful call

DeveloperPortal

DeveloperPortal

GettingStarted

GettingStarted

SignUp

SignUp

Login

Sandbox

Sandbox

Documentation 2

Reference material describing how the API behaves

Documentation

Documentation

APIReference

APIReference

Agent Surfaces 4

MCP servers, agent skills, and machine-readable catalogs

MCPServer

WellKnown

LLMsTxt

AgentSkill

Design & Contract 8

Pagination, idempotency, versioning, errors, and events

Conventions

Lifecycle

Conformance

ErrorCatalog

ErrorCatalog

DataModel

Components

Webhooks

Scroll for all 8

Build 2

SDKs, sample code, and the tooling you integrate with

Packages

Packages

SDKs

SDKs

Access & Security 5

Authentication, authorization, and security posture

DomainSecurity

Compliance

TrustCenter

Authentication

OAuthScopes

Operate 4

Status, limits, changes, and where to get help

Support

HelpCenter

StatusPage

RateLimits

Commercial 4

Pricing, plans, and the legal terms of use

Pricing

TermsOfService

PrivacyPolicy

Plans

Company 2

The organization behind the API

Website

Website

Blog

Blog

Other 1

Properties that don't map to a standard resource type

Overlay

Overlay

Source (apis.yml)

aid: playable
name: Playable
description: Playable (formerly Leadfamly, Playable ApS, Aarhus Denmark and London UK) is a self-service marketing gamification
  platform used by brands to build, publish and measure interactive campaigns — spin-the-wheel, advent calendars, quizzes,
  scratch cards, memory and skill games — across web, email, in-app, in-store and retail-media placements. The platform pairs
  a campaign builder with zero-party data collection, prize and voucher management, ESP/CRM/storage integrations, webhooks
  and campaign analytics. Programmatic access is delivered through a public REST API at api.playable.com documented with an
  OpenAPI 3.0 definition and secured with OAuth 2.0 client-credentials scoped per capability, plus a browser-side campaign
  SDK published to npm. API access is a Premium-plan entitlement; developer apps and credentials are created under Global
  settings.
deliveryModel:
  model: saas
  open_source: false
  commercial: true
  callable_host: true
  label: Hosted service · you call their endpoint
  confidence: high
  source:
  - openapi
  - pricing
  generated: '2026-08-28'
  method: derived
accessModel:
  pricing: paid
  onboarding: self-serve
  trial: false
  try_now: false
  public: false
  label: Paid · Self-serve signup
  confidence: high
  source:
  - plans
  - authentication
  - rate-limits
  - security
  - sandbox
  generated: '2026-09-02'
  method: derived
image: https://playable.com/wp-content/uploads/2022/09/Logo_Playable_wobble.png
url: https://raw.githubusercontent.com/api-evangelist/playable/refs/heads/main/apis.yml
x-type: company
x-source: harvest:marketing-integration-graph
specificationVersion: '0.23'
created: '2026-08-12'
modified: '2026-08-12'
tags:
- Company
- marketing-gamification
- interactive-marketing
- Campaign Management
- Zero-Party Data
- Lead Generation
- Loyalty
- MarTech
- Webhook
- Authentication
tags_raw:
- Company
- marketing-gamification
- interactive-marketing
- campaign-management
- zero-party-data
- lead-generation
- loyalty
- martech
- webhooks
- oauth2
apis:
- name: Playable MCP Server
  description: Hosted Model Context Protocol endpoint served from the Playable web property and advertised through RFC 9728
    protected-resource metadata at playable.com/.well-known/oauth-protected-resource. Requires OAuth 2.0 authorization-code
    + PKCE (S256) with the `mcp` scope; an anonymous tools/list call returns 401 mcp_unauthorized, so the tool set and input
    schemas are not enumerable without credentials.
  humanURL: https://playable.com/
  baseURL: https://playable.com/wp-json/mcp/mcp-oauth-server
  tags:
  - MCP
  - agent-native
  - marketing-gamification
  tags_raw:
  - mcp
  - agent-native
  - marketing-gamification
  properties:
  - type: MCPServer
    url: mcp/playable-mcp.yml
  - type: MCPServer
    url: https://playable.com/wp-json/mcp/mcp-oauth-server
  - type: ToolCrosswalk
    url: mcp/playable-tool-crosswalk.yml
  - type: WellKnown
    url: well-known/playable-well-known.yml
- name: Playable Campaign SDK
  description: Browser-side JavaScript SDK (`@playable-marketing/campaign-sdk`) that exposes a promise-based `window.sdk`
    object plus an event stream so a host page can listen to campaign events and read campaign context filtered by the viewer's
    permissions. Documented at sdk.playable.com.
  humanURL: https://sdk.playable.com/guide/introduction.html
  baseURL: https://sdk.playable.com
  tags:
  - JavaScript
  - SDK
  - marketing-gamification
  tags_raw:
  - javascript
  - sdk
  - marketing-gamification
  properties:
  - type: Documentation
    url: https://sdk.playable.com/guide/introduction.html
  - type: Packages
    url: packages/playable-packages.yml
  - type: SDKs
    url: packages/playable-packages.yml
- aid: playable:playable-campaigns-api
  name: Playable Campaigns API
  description: Campaigns
  humanURL: https://api.playable.com/
  baseURL: https://api.playable.com
  tags:
  - Campaigns
  tags_raw:
  - campaigns
  properties:
  - type: OpenAPI
    url: openapi/playable-campaigns-api-openapi.yml
  - type: APIReference
    url: https://api.playable.com/
  - type: Documentation
    url: https://help.playable.com/en/articles/10384051-developer
  - type: GettingStarted
    url: https://help.playable.com/en/articles/10384051-developer
  - type: Authentication
    url: authentication/playable-authentication.yml
  - type: OAuthScopes
    url: scopes/playable-scopes.yml
  - type: Conventions
    url: conventions/playable-conventions.yml
  - type: RateLimits
    url: rate-limits/playable-rate-limits.yml
  - type: ErrorCatalog
    url: errors/playable-problem-types.yml
  - type: DataModel
    url: data-model/playable-data-model.yml
- aid: playable:playable-media-api
  name: Playable Media API
  description: The media API from Playable — 1 operation(s) for media.
  humanURL: https://api.playable.com/
  baseURL: https://api.playable.com
  tags:
  - Media
  tags_raw:
  - media
  properties:
  - type: OpenAPI
    url: openapi/playable-media-api-openapi.yml
  - type: APIReference
    url: https://api.playable.com/
  - type: Documentation
    url: https://help.playable.com/en/articles/10384051-developer
  - type: GettingStarted
    url: https://help.playable.com/en/articles/10384051-developer
  - type: Authentication
    url: authentication/playable-authentication.yml
  - type: OAuthScopes
    url: scopes/playable-scopes.yml
  - type: Conventions
    url: conventions/playable-conventions.yml
  - type: RateLimits
    url: rate-limits/playable-rate-limits.yml
  - type: ErrorCatalog
    url: errors/playable-problem-types.yml
  - type: DataModel
    url: data-model/playable-data-model.yml
- aid: playable:playable-oauth-api
  name: Playable OAUTH API
  description: OAuth
  humanURL: https://api.playable.com/
  baseURL: https://api.playable.com
  tags:
  - Authentication
  tags_raw:
  - oauth
  properties:
  - type: OpenAPI
    url: openapi/playable-oauth-api-openapi.yml
  - type: APIReference
    url: https://api.playable.com/
  - type: Documentation
    url: https://help.playable.com/en/articles/10384051-developer
  - type: GettingStarted
    url: https://help.playable.com/en/articles/10384051-developer
  - type: Authentication
    url: authentication/playable-authentication.yml
  - type: OAuthScopes
    url: scopes/playable-scopes.yml
  - type: Conventions
    url: conventions/playable-conventions.yml
  - type: RateLimits
    url: rate-limits/playable-rate-limits.yml
  - type: ErrorCatalog
    url: errors/playable-problem-types.yml
  - type: DataModel
    url: data-model/playable-data-model.yml
- aid: playable:playable-user-api
  name: Playable User API
  description: The user API from Playable — 1 operation(s) for user.
  humanURL: https://api.playable.com/
  baseURL: https://api.playable.com
  tags:
  - User
  tags_raw:
  - user
  properties:
  - type: OpenAPI
    url: openapi/playable-user-api-openapi.yml
  - type: APIReference
    url: https://api.playable.com/
  - type: Documentation
    url: https://help.playable.com/en/articles/10384051-developer
  - type: GettingStarted
    url: https://help.playable.com/en/articles/10384051-developer
  - type: Authentication
    url: authentication/playable-authentication.yml
  - type: OAuthScopes
    url: scopes/playable-scopes.yml
  - type: Conventions
    url: conventions/playable-conventions.yml
  - type: RateLimits
    url: rate-limits/playable-rate-limits.yml
  - type: ErrorCatalog
    url: errors/playable-problem-types.yml
  - type: DataModel
    url: data-model/playable-data-model.yml
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com
- FN: APIs.json
  email: info@apis.io
common:
- type: DomainSecurity
  url: security/playable-domain-security.yml
- type: Website
  url: https://playable.com/
- type: DeveloperPortal
  url: https://api.playable.com/
- type: Documentation
  url: https://help.playable.com/en/
- type: APIReference
  url: https://api.playable.com/
- type: GettingStarted
  url: https://help.playable.com/en/articles/10384051-developer
- type: Support
  url: https://playable.com/help-center/
- type: HelpCenter
  url: https://help.playable.com/en/
- type: Blog
  url: https://playable.com/learn/blog/
- type: Pricing
  url: https://playable.com/pricing/
- type: SignUp
  url: https://playable.com/demo/
- type: Login
  url: https://app.playable.com/
- type: TermsOfService
  url: https://playable.com/terms-and-conditions-v2/
- type: PrivacyPolicy
  url: https://playable.com/privacy-policy-for-playable-aps/
- type: StatusPage
  url: https://status.playable.com/
- type: Compliance
  url: https://playable.com/iso-gdpr-security/
- type: TrustCenter
  url: security/playable-trust-center.yml
- type: Plans
  url: plans/playable-plans-pricing.yml
- type: RateLimits
  url: rate-limits/playable-rate-limits.yml
- type: Authentication
  url: authentication/playable-authentication.yml
- type: OAuthScopes
  url: scopes/playable-scopes.yml
- type: Conventions
  url: conventions/playable-conventions.yml
- type: Lifecycle
  url: lifecycle/playable-lifecycle.yml
- type: Conformance
  url: conformance/playable-conformance.yml
- type: ErrorCatalog
  url: errors/playable-problem-types.yml
- type: ErrorCatalog
  url: errors/playable-integration-status-codes.yml
- type: Sandbox
  url: sandbox/playable-sandbox.yml
- type: DataModel
  url: data-model/playable-data-model.yml
- type: Packages
  url: packages/playable-packages.yml
- type: SDKs
  url: packages/playable-packages.yml
- type: Components
  url: components/playable-components.yml
- type: Webhooks
  url: asyncapi/playable-webhooks.yml
- type: MCPServer
  url: mcp/playable-mcp.yml
- type: WellKnown
  url: well-known/playable-well-known.yml
- type: LLMsTxt
  url: llms/playable-llms.txt
- type: AgentSkill
  url: skills/_index.yml
- type: Overlay
  url: overlays/playable-api-overlay.yaml
x-vouched-by:
- Benchmark Email
- MailerLite
x-vouch-count: 2
x-enrichment:
  date: '2026-08-12'
  status: enriched
  artifacts_added: 30
  pass: local-v1

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