Playable website screenshot

Playable

Playable (formerly Leadfamly, Playable ApS, Aarhus Denmark and London UK) is a self-service marketing gamification platform used by brands to build, publish and measure interactive campaigns — spin-the-wheel, advent calendars, quizzes, scratch cards, memory and skill games — across web, email, in-app, in-store and retail-media placements. The platform pairs a campaign builder with zero-party data collection, prize and voucher management, ESP/CRM/storage integrations, webhooks and campaign analytics. Programmatic access is delivered through a public REST API at api.playable.com documented with an OpenAPI 3.0 definition and secured with OAuth 2.0 client-credentials scoped per capability, plus a browser-side campaign SDK published to npm. API access is a Premium-plan entitlement; developer apps and credentials are created under Global settings.

Playable publishes 6 API contracts indexed on the APIs.io network, including Campaigns API, Media API, User API, and 3 more. Tagged areas include Company, marketing-gamification, interactive-marketing, Campaign Management, and Zero-Party Data.

The Playable catalog on APIs.io includes 1 event-driven AsyncAPI specification and 1 Spectral governance ruleset.

Playable’s developer surface includes documentation, API reference, getting-started guide, support, engineering blog, pricing, signup flow, and 32 more developer resources.

66.1/100 strong ▬ flat Agent 46/100 agent ready Front door AI 1/6 silent Heartbeat 35/100 slowing saas Full breakdown ↓
scored 2026-11-06 · rubric v0.27.0 · Show this score on your site →
AccessPaidSelf serve
1 published contract 1 MCP Servers 4 Agent Skills
Companymarketing-gamificationinteractive-marketingCampaign ManagementZero-Party DataLead GenerationLoyaltyMarTechWebhookOAuthAuthentication

What this lets a business do 1

Business capabilities this provider's published APIs can perform, derived from its own contracts. Browse all capabilities →

Marketing Management
BC-400
Campaigns
GET /v1/campaigns GET /v1/campaign/{campaign} POST /v1/campaign/{campaign} POST /v1/campaign/{campaign}/activate

Kin Score

Kin Score Kin Score How this is scored →
scored 2026-11-06 · rubric v0.27.0
Regulatory Posture applies to this provider. Its tags matched the Horizontal (data, software, accessibility, platform) regime, so Regulatory Posture carries 15 points of the composite. If this regime is wrong for your business, say so on your provider repo — the applicability map is public and we will correct it.
Create-or-Update Ergonomics applies to this provider. This API accepts writes, so it carries 10 points of the composite. It is scored from the published contracts themselves: whether a caller can create-or-update in one call, whether the write accepts a key the caller already holds, and whether the response says which branch ran. Without that, every write needs a search-and-branch in front of it, and the first time that check is skipped a duplicate record is created. Scored against the observed mean rather than raw — a provider at the catalog average is unchanged by this facet, not penalised by it.
The six quality facets above are damped to 75 points between them, because the conditional facet above carries the other 25. That is why each facet's contribution is shown against a damped maximum: raising a quality facet moves the composite by 75% of its nominal weight, not 100%. The full arithmetic is at apis.io/rating/.
Show this score on your site. Kin Score badge preview for Playable It updates itself when the score changes. Paste this where you link to your API docs:
<a href="https://apis.io/providers/playable/"><img src="https://apis.io/badge/playable/card.svg" alt="Playable on APIs.io — Kin Score by API Evangelist"></a>
Other styles, a README pill and a shields.io endpoint are on the badge page.
Raise your score.
Agent readiness — checks not met, largest first (exact, from this profile):
  • Agentic Access Contract +10 pts — agentic_access artifact present (x-agentic-access), graded by author
  • Idempotency +9 pts — OpenAPI mutating operations declare an idempotency key — a header, a request-body property, or a named de-duplication token whose own description says so (verified); else common[].type matches /idempoten/i (documented)
  • A2A Agent Card +8 pts — a2a/-a2a.yml manifest, graded on conformance.grade against A2A 1.0.0
  • Registration Without a Human +6 pts — a `registration_endpoint` in the served RFC 8414 / OIDC discovery document
  • Documented Reversibility +6 pts — a reversal operation in the contract, graded up when a window is documented too
  • Agentic Commerce Well-Known Document +5 pts — a parsing /.well-known/ucp.json or acp.json declaring a version and at least one service, OR (0.27) a live x402 payment challenge from _data/x402-adoption.json — `self` when its endpoints are on the provider's own domain, `platform` when they are on a vendor's
3 more unmet checks in the Agent Readiness table above.
Kin Score — facets with the most composite points still available (weight × headroom):
Each check links to what satisfies it. Publish the artifact, or tell us where it already lives, and the score moves on the next scoring run.
Improve this rating by publishing the missing artifacts — every area above can be raised, and the full rubric is at apis.io/rating/. Every facet and dimension name above is a link: it opens that measurement's own page — what it means, the exact checks that feed it, how the whole catalog distributes on it, and the providers at the top of it. This rating is computed from the provider profile at artifacts.apis.io/playable/apis.yml: open an issue on github.com/api-evangelist/playable to ask a question or point us at an artifact you publish. Submit an artifact on GitHub — free → Manage your own listing — the Influence plan, $499/mo →

Standards implemented 5

Standards this provider implements or carries. De facto ones are profiled and measured by the API Commons; formal ones come from the standards directory and are linked by the provider's own tags. The evidence column says how each claim was established — not that it was made.

tagged — the provider's own APIs.json carries the standard as a tag; implementation not verified
measured — observed by APIs.io (platform)
measured — observed by APIs.io (verified)
measured — observed by APIs.io (published)
measured — observed by APIs.io (declared)

APIs 6

Individual APIs this provider publishes, each with its own machine-readable definition.

Playable MCP Server

Hosted Model Context Protocol endpoint served from the Playable web property and advertised through RFC 9728 protected-resource metadata at playable.com/.well-known/oauth-protec...

Playable Campaign SDK

Browser-side JavaScript SDK (`@playable-marketing/campaign-sdk`) that exposes a promise-based `window.sdk` object plus an event stream so a host page can listen to campaign even...

Playable Media API

The media API from Playable — 1 operation(s) for media.

Playable User API

The user API from Playable — 1 operation(s) for user.

Open Collections 1

Open, tool-agnostic API collections (OpenAPI-derived and Bruno).

Swagger with Laravel

OPEN COLLECTION

MCP Servers 1

Model Context Protocol servers that expose these APIs to AI agents.

Playable MCP Server

Remote MCP server at playable.com over HTTP.

MCP SERVER

Agent Skills 4

Packaged agent skills for driving this provider's APIs from an AI assistant.

Playable API pricing

Prices published by Playable, read 2026-10-28 from playable.com/pricing/.

PlanPrice
Essentials Talk to us
Includes: Unlimited campaigns, 1 user, One-to-one onboarding, Shared Customer Success plan, Standard integrati
Core Talk to us
Includes: Unlimited campaigns, Multiple users, One-to-one onboarding, Dedicated Customer Success, Standard and
Premium Talk to us
Includes: Unlimited campaigns, Accommodates teams, One-to-one onboarding, Premium Customer Success, Standard,

Plan details, limits and sources →

Pricing Plans 1

Published pricing tiers and plan structures.

Rate Limits 1

Documented rate limits and quota policies.

Playable Rate Limits

1 limits

RATE LIMITS

Service Levels 1

Uptime the provider promises or reports, as SLA4OAI. Read from its own pages; APIs.io runs no monitors.

FinOps 1

Cost, billing, and metering signals for API financial operations.

Event Specifications 1

AsyncAPI definitions for this provider's event-driven and streaming APIs.

Spectral Rules 1

Spectral governance rulesets for linting and validating these APIs.

Playable API Rules

53 rules · 42 errors 8 warnings 3 info

SPECTRAL

OpenAPI Overlays 1

Overlays applied on top of this provider's contracts. Each card says who wrote it: a document the provider publishes, or one API Evangelist derived or generated.

Playable Api Overlay

4 actions · update · playable-api-openapi.yml

DERIVED

Security Posture 3

Authentication, domain security, vulnerability disclosure, and trust-center signals.

Playable Authentication

oauth2 · 1 scheme

SECURITY

Playable Domain Security

TLSv1.3 · HSTS · DMARC

SECURITY

Playable Trust Center

ISO 27001:2022, ISAE 3000 Type 2, GDPR

SECURITY

Scopes 1

OAuth scopes governing access to this provider's APIs.

Playable Scopes

37 scopes · clientCredentials

37 scopes

SCOPES

Resources

Get Started 5

Portal, sign-up, and the first successful call

Documentation 2

Reference material describing how the API behaves

Agent Surfaces 4

MCP servers, agent skills, and machine-readable catalogs

Design & Contract 8

Pagination, idempotency, versioning, errors, and events

Scroll for all 8

Build 2

SDKs, sample code, and the tooling you integrate with

Access & Security 5

Authentication, authorization, and security posture

Operate 4

Status, limits, changes, and where to get help

Commercial 4

Pricing, plans, and the legal terms of use

Company 3

The organization behind the API

Other 2

Properties that don't map to a standard resource type

Source (apis.yml)

apis.yml Raw ↑
aid: playable
name: Playable
description: Playable (formerly Leadfamly, Playable ApS, Aarhus Denmark and London UK) is a self-service marketing gamification
  platform used by brands to build, publish and measure interactive campaigns — spin-the-wheel, advent calendars, quizzes,
  scratch cards, memory and skill games — across web, email, in-app, in-store and retail-media placements. The platform pairs
  a campaign builder with zero-party data collection, prize and voucher management, ESP/CRM/storage integrations, webhooks
  and campaign analytics. Programmatic access is delivered through a public REST API at api.playable.com documented with an
  OpenAPI 3.0 definition and secured with OAuth 2.0 client-credentials scoped per capability, plus a browser-side campaign
  SDK published to npm. API access is a Premium-plan entitlement; developer apps and credentials are created under Global
  settings.
deliveryModel:
  model: saas
  open_source: false
  commercial: true
  callable_host: true
  label: Hosted service · you call their endpoint
  confidence: high
  source:
  - openapi
  - pricing
  generated: '2026-08-28'
  method: derived
accessModel:
  pricing: paid
  onboarding: self-serve
  trial: false
  try_now: false
  public: false
  gated: none
  gated_source:
  - onboarding
  label: Paid · Self-serve signup
  confidence: high
  source:
  - plans
  - authentication
  - rate-limits
  - security
  - sandbox
  generated: '2026-11-06'
  method: derived
image: https://playable.com/wp-content/uploads/2022/09/Logo_Playable_wobble.png
url: https://raw.githubusercontent.com/api-evangelist/playable/refs/heads/main/apis.yml
x-type: company
x-source: harvest:marketing-integration-graph
specificationVersion: '0.23'
created: '2026-08-12'
modified: '2026-10-06'
x-docs-platform: swagger-ui
x-docs-platform-confidence: medium
x-docs-platform-checked: 2026-10-04
tags:
- Company
- marketing-gamification
- interactive-marketing
- Campaign Management
- Zero-Party Data
- Lead Generation
- Loyalty
- MarTech
- Webhook
- OAuth
- Authentication
tags_raw:
- Company
- marketing-gamification
- interactive-marketing
- campaign-management
- zero-party-data
- lead-generation
- loyalty
- martech
- webhooks
- oauth2
- Authentication
apis:
- name: Playable MCP Server
  description: Hosted Model Context Protocol endpoint served from the Playable web property and advertised through RFC 9728
    protected-resource metadata at playable.com/.well-known/oauth-protected-resource. Requires OAuth 2.0 authorization-code
    + PKCE (S256) with the `mcp` scope; an anonymous tools/list call returns 401 mcp_unauthorized, so the tool set and input
    schemas are not enumerable without credentials.
  humanURL: https://playable.com/
  baseURL: https://playable.com/wp-json/mcp/mcp-oauth-server
  tags:
  - MCP
  - Agent-Native
  - marketing-gamification
  tags_raw:
  - mcp
  - agent-native
  - marketing-gamification
  properties:
  - type: MCPServer
    url: mcp/playable-mcp.yml
  - type: MCPServer
    url: https://playable.com/wp-json/mcp/mcp-oauth-server
  - type: ToolCrosswalk
    url: mcp/playable-tool-crosswalk.yml
  - type: WellKnown
    url: well-known/playable-well-known.yml
  x-surface: platform-generated
  x-platform: wordpress
  x-platform-surface: mcp-plugin
- name: Playable Campaign SDK
  description: Browser-side JavaScript SDK (`@playable-marketing/campaign-sdk`) that exposes a promise-based `window.sdk`
    object plus an event stream so a host page can listen to campaign events and read campaign context filtered by the viewer's
    permissions. Documented at sdk.playable.com.
  humanURL: https://sdk.playable.com/guide/introduction.html
  baseURL: https://sdk.playable.com
  tags:
  - JavaScript
  - SDK
  - marketing-gamification
  tags_raw:
  - javascript
  - sdk
  - marketing-gamification
  properties:
  - type: Documentation
    url: https://sdk.playable.com/guide/introduction.html
  - type: Packages
    url: packages/playable-packages.yml
  - type: SDKs
    url: packages/playable-packages.yml
- aid: playable:playable-campaigns-api
  name: Playable Campaigns API
  description: Campaigns
  humanURL: https://api.playable.com/
  baseURL: https://api.playable.com
  tags:
  - Campaigns
  tags_raw:
  - campaigns
  properties:
  - type: OpenAPI
    url: openapi/playable-campaigns-api-openapi.yml
  - type: APIReference
    url: https://api.playable.com/
  - type: Documentation
    url: https://help.playable.com/en/articles/10384051-developer
  - type: GettingStarted
    url: https://help.playable.com/en/articles/10384051-developer
  - type: Authentication
    url: authentication/playable-authentication.yml
  - type: OAuthScopes
    url: scopes/playable-scopes.yml
  - type: Conventions
    url: conventions/playable-conventions.yml
  - type: RateLimits
    url: rate-limits/playable-rate-limits.yml
  - type: ErrorCatalog
    url: errors/playable-problem-types.yml
  - type: DataModel
    url: data-model/playable-data-model.yml
- aid: playable:playable-media-api
  name: Playable Media API
  description: The media API from Playable — 1 operation(s) for media.
  humanURL: https://api.playable.com/
  baseURL: https://api.playable.com
  tags:
  - Media
  tags_raw:
  - media
  properties:
  - type: OpenAPI
    url: openapi/playable-media-api-openapi.yml
  - type: APIReference
    url: https://api.playable.com/
  - type: Documentation
    url: https://help.playable.com/en/articles/10384051-developer
  - type: GettingStarted
    url: https://help.playable.com/en/articles/10384051-developer
  - type: Authentication
    url: authentication/playable-authentication.yml
  - type: OAuthScopes
    url: scopes/playable-scopes.yml
  - type: Conventions
    url: conventions/playable-conventions.yml
  - type: RateLimits
    url: rate-limits/playable-rate-limits.yml
  - type: ErrorCatalog
    url: errors/playable-problem-types.yml
  - type: DataModel
    url: data-model/playable-data-model.yml
- aid: playable:playable-user-api
  name: Playable User API
  description: The user API from Playable — 1 operation(s) for user.
  humanURL: https://api.playable.com/
  baseURL: https://api.playable.com
  tags:
  - User
  tags_raw:
  - user
  properties:
  - type: OpenAPI
    url: openapi/playable-user-api-openapi.yml
  - type: APIReference
    url: https://api.playable.com/
  - type: Documentation
    url: https://help.playable.com/en/articles/10384051-developer
  - type: GettingStarted
    url: https://help.playable.com/en/articles/10384051-developer
  - type: Authentication
    url: authentication/playable-authentication.yml
  - type: OAuthScopes
    url: scopes/playable-scopes.yml
  - type: Conventions
    url: conventions/playable-conventions.yml
  - type: RateLimits
    url: rate-limits/playable-rate-limits.yml
  - type: ErrorCatalog
    url: errors/playable-problem-types.yml
  - type: DataModel
    url: data-model/playable-data-model.yml
- aid: playable:playable-oauth-api
  name: Playable OAUTH API
  description: OAuth
  humanURL: https://playable.com/
  baseURL: https://api.playable.com
  tags:
  - OAuth
  - Authentication
  tags_raw:
  - oauth
  - Authentication
  properties:
  - type: OpenAPI
    url: openapi/playable-oauth-api-openapi.yml
  - type: APIReference
    url: https://api.playable.com/
  - type: Documentation
    url: https://help.playable.com/en/articles/10384051-developer
  - type: GettingStarted
    url: https://help.playable.com/en/articles/10384051-developer
  - type: Authentication
    url: authentication/playable-authentication.yml
  - type: OAuthScopes
    url: scopes/playable-scopes.yml
  - type: Conventions
    url: conventions/playable-conventions.yml
  - type: RateLimits
    url: rate-limits/playable-rate-limits.yml
  - type: ErrorCatalog
    url: errors/playable-problem-types.yml
  - type: DataModel
    url: data-model/playable-data-model.yml
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com
- FN: APIs.json
  email: info@apis.io
common:
- url: https://playable.com/learn/blog/feed/
  type: BlogRSS
- type: CapabilityMap
  url: capabilities/playable-capability-edges.yml
  name: Playable Business Capability Map
- type: DomainSecurity
  url: security/playable-domain-security.yml
- type: Website
  url: https://playable.com/
- type: DeveloperPortal
  url: https://api.playable.com/
- type: Documentation
  url: https://help.playable.com/en/
- type: APIReference
  url: https://api.playable.com/
- type: GettingStarted
  url: https://help.playable.com/en/articles/10384051-developer
- type: Support
  url: https://playable.com/help-center/
- type: HelpCenter
  url: https://help.playable.com/en/
- type: Blog
  url: https://playable.com/learn/blog/
- type: Pricing
  url: https://playable.com/pricing/
- type: SignUp
  url: https://playable.com/demo/
- type: Login
  url: https://app.playable.com/
- type: TermsOfService
  url: https://playable.com/terms-and-conditions-v2/
- type: PrivacyPolicy
  url: https://playable.com/privacy-policy-for-playable-aps/
- type: StatusPage
  url: https://status.playable.com/
- type: Compliance
  url: https://playable.com/iso-gdpr-security/
- type: TrustCenter
  url: security/playable-trust-center.yml
- type: Plans
  url: plans/playable-plans-pricing.yml
- type: RateLimits
  url: rate-limits/playable-rate-limits.yml
- type: Authentication
  url: authentication/playable-authentication.yml
- type: OAuthScopes
  url: scopes/playable-scopes.yml
- type: Conventions
  url: conventions/playable-conventions.yml
- type: Lifecycle
  url: lifecycle/playable-lifecycle.yml
- type: Conformance
  url: conformance/playable-conformance.yml
- type: ErrorCatalog
  url: errors/playable-problem-types.yml
- type: ErrorCatalog
  url: errors/playable-integration-status-codes.yml
- type: Sandbox
  url: sandbox/playable-sandbox.yml
- type: DataModel
  url: data-model/playable-data-model.yml
- type: Packages
  url: packages/playable-packages.yml
- type: SDKs
  url: packages/playable-packages.yml
- type: Components
  url: components/playable-components.yml
- type: Webhooks
  url: asyncapi/playable-webhooks.yml
- type: MCPServer
  url: mcp/playable-mcp.yml
- type: WellKnown
  url: well-known/playable-well-known.yml
- type: LLMsTxt
  url: llms/playable-llms.txt
- type: AgentSkill
  url: skills/_index.yml
- type: Overlay
  url: overlays/playable-api-overlay.yaml
x-vouched-by:
- Benchmark Email
- MailerLite
x-vouch-count: 2
x-enrichment:
  date: '2026-08-12'
  status: enriched
  artifacts_added: 30
  pass: local-v1

Playable API — frequently asked questions

Does Playable have an API?

Yes. APIs.io lists 6 APIs from Playable, including Playable MCP Server, Playable Campaign SDK and Playable Campaigns API, and 3 more.

Is there an OpenAPI specification for the Playable API?

Yes. APIs.io indexes 4 OpenAPI specifications for Playable, each linked for download from this page.

How do I authenticate with the Playable API?

Playable documents its authentication (oauth2 · 1 scheme). The details are profiled on APIs.io as Playable Authentication.

How much does the Playable API cost?

Playable publishes its prices; its Essentials plan is Talk to us as of 2026-10-28. APIs.io lists 3 pricing plans for Playable, with each plan's price, limits and inclusions under Pricing on this page.

Does Playable have an MCP server?

Yes. APIs.io lists 1 MCP server for Playable: Remote MCP server at playable.com over HTTP.

Is the Playable API ready for AI agents?

Playable has a Kin Score of 66.1 out of 100 (strong) and an Agent Readiness score of 45.7 (agent-ready), scored by API Evangelist on 2026-11-06.

Work with this as data

Every provider here is available over the APIs.io API and to AI agents over MCP.

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