Playable

Playable (formerly Leadfamly, Playable ApS, Aarhus Denmark and London UK) is a self-service marketing gamification platform used by brands to build, publish and measure interactive campaigns — spin-the-wheel, advent calendars, quizzes, scratch cards, memory and skill games — across web, email, in-app, in-store and retail-media placements. The platform pairs a campaign builder with zero-party data collection, prize and voucher management, ESP/CRM/storage integrations, webhooks and campaign analytics. Programmatic access is delivered through a public REST API at api.playable.com documented with an OpenAPI 3.0 definition and secured with OAuth 2.0 client-credentials scoped per capability, plus a browser-side campaign SDK published to npm. API access is a Premium-plan entitlement; developer apps and credentials are created under Global settings.

Playable publishes 1 API on the APIs.io network. Tagged areas include Company, marketing-gamification, interactive-marketing, campaign-management, and zero-party-data.

The Playable catalog on APIs.io includes 1 event-driven AsyncAPI specification.

Playable’s developer surface includes documentation, API reference, getting-started guide, support, engineering blog, pricing, signup flow, and 30 more developer resources.

🌐 Visit website 📡 Source on GitHub

67.5/100 exemplar ▬ flat Agent 56/100 agent ready Full breakdown ↓
scored 2026-08-17 · rubric v0.11.0

3 APIs 2 MCP Servers

Companymarketing-gamificationinteractive-marketingcampaign-managementzero-party-datalead-generationloyaltymartechwebhooksoauth2

Kin Score

Kin Score How this is scored →
scored 2026-08-17 · rubric v0.11.0

Composite quality — 67.5/100 · exemplar

Contract Quality 15.4 / 25

Developer Ergonomics 16.1 / 20

Commercial Clarity 18.4 / 20

Operational Transparency 5.8 / 13

Governance 2.5 / 12

Discoverability 9.3 / 10

Agent readiness — 56/100 · agent ready

Machine-Readable Contract 18 / 18

Agentic Access Contract 0 / 10

MCP Server 12 / 12

Machine-Readable Auth 10 / 10

Idempotency 0 / 9

Stable Error Semantics 8 / 8

Request/Response Examples 7 / 7

Rate-Limit Signaling 7 / 7

Typed Event Surface 6 / 6

Agent Skills 5 / 5

Well-Known Catalog 0 / 4

Consent & Bot Identity 0 / 3

A2A Agent Card 0 / 8

Dry-Run / Simulate Mode 0 / 4

Improve this rating by publishing the missing artifacts — every area above can be raised, and the full rubric is at apis.io/rating/. This rating is computed from github.com/api-evangelist/playable: open an issue to ask a question, or submit a pull request to add artifacts. Want it done for you? Prioritized profiling — $2,500 →

APIs 3

Individual APIs this provider publishes, each with its own machine-readable definition.

MCP Servers 2

Model Context Protocol servers that expose these APIs to AI agents.

Rate Limits 1

Documented rate limits and quota policies.

Scopes 1

OAuth scopes governing access to this provider's APIs.

Playable Scopes

37 scopes · clientCredentials

37 scopes

SCOPES

Resources

Get Started 5

Portal, sign-up, and the first successful call

DeveloperPortal

DeveloperPortal

GettingStarted

GettingStarted

SignUp

SignUp

Login

Sandbox

Sandbox

Documentation 2

Reference material describing how the API behaves

Documentation

Documentation

APIReference

APIReference

Agent Surfaces 4

MCP servers, agent skills, and machine-readable catalogs

MCPServer

WellKnown

LLMsTxt

AgentSkill

Design & Contract 8

Pagination, idempotency, versioning, errors, and events

Conventions

Lifecycle

Conformance

ErrorCatalog

ErrorCatalog

DataModel

Components

Webhooks

Scroll for all 8

Build 2

SDKs, sample code, and the tooling you integrate with

Packages

Packages

SDKs

SDKs

Access & Security 5

Authentication, authorization, and security posture

DomainSecurity

Compliance

TrustCenter

Authentication

OAuthScopes

Operate 4

Status, limits, changes, and where to get help

Support

HelpCenter

StatusPage

RateLimits

Commercial 4

Pricing, plans, and the legal terms of use

Pricing

TermsOfService

PrivacyPolicy

Plans

Company 2

The organization behind the API

Website

Website

Blog

Blog

Other 1

Properties that don't map to a standard resource type

Overlay

Overlay

Source (apis.yml)

aid: playable
name: Playable
description: Playable (formerly Leadfamly, Playable ApS, Aarhus Denmark and London UK) is a self-service marketing gamification
  platform used by brands to build, publish and measure interactive campaigns — spin-the-wheel, advent calendars, quizzes,
  scratch cards, memory and skill games — across web, email, in-app, in-store and retail-media placements. The platform pairs
  a campaign builder with zero-party data collection, prize and voucher management, ESP/CRM/storage integrations, webhooks
  and campaign analytics. Programmatic access is delivered through a public REST API at api.playable.com documented with an
  OpenAPI 3.0 definition and secured with OAuth 2.0 client-credentials scoped per capability, plus a browser-side campaign
  SDK published to npm. API access is a Premium-plan entitlement; developer apps and credentials are created under Global
  settings.
image: https://playable.com/wp-content/uploads/2022/09/Logo_Playable_wobble.png
url: https://raw.githubusercontent.com/api-evangelist/playable/refs/heads/main/apis.yml
x-type: company
x-source: harvest:marketing-integration-graph
specificationVersion: '0.20'
created: '2026-08-12'
modified: '2026-08-12'
tags:
- Company
- marketing-gamification
- interactive-marketing
- campaign-management
- zero-party-data
- lead-generation
- loyalty
- martech
- webhooks
- oauth2
apis:
- name: Playable API
  description: Public REST API for the Playable gamification platform. Covers campaign types, campaign lifecycle (list, view,
    update, copy, delete, activate, pause, resume, clear cache), campaign sections and registration form fields, prizes and
    bulk prizes, vouchers, player registrations, email and SMS logs, game data statistics, session/registration analytics,
    game settings, media upload and login-token creation. OAuth 2.0 client-credentials with 37 fine-grained scopes; 3,600
    requests per hour per developer app with X-RateLimit-* and Retry-After response headers.
  humanURL: https://api.playable.com/
  baseURL: https://api.playable.com
  tags:
  - marketing-gamification
  - campaign-management
  - zero-party-data
  - loyalty
  - martech
  properties:
  - type: OpenAPI
    url: openapi/playable-api-openapi.yml
  - type: APIReference
    url: https://api.playable.com/
  - type: Documentation
    url: https://help.playable.com/en/articles/10384051-developer
  - type: GettingStarted
    url: https://help.playable.com/en/articles/10384051-developer
  - type: Authentication
    url: authentication/playable-authentication.yml
  - type: OAuthScopes
    url: scopes/playable-scopes.yml
  - type: Conventions
    url: conventions/playable-conventions.yml
  - type: RateLimits
    url: rate-limits/playable-rate-limits.yml
  - type: ErrorCatalog
    url: errors/playable-problem-types.yml
  - type: DataModel
    url: data-model/playable-data-model.yml
  - type: Overlay
    url: overlays/playable-api-overlay.yaml
- name: Playable MCP Server
  description: Hosted Model Context Protocol endpoint served from the Playable web property and advertised through RFC 9728
    protected-resource metadata at playable.com/.well-known/oauth-protected-resource. Requires OAuth 2.0 authorization-code
    + PKCE (S256) with the `mcp` scope; an anonymous tools/list call returns 401 mcp_unauthorized, so the tool set and input
    schemas are not enumerable without credentials.
  humanURL: https://playable.com/
  baseURL: https://playable.com/wp-json/mcp/mcp-oauth-server
  tags:
  - mcp
  - agent-native
  - marketing-gamification
  properties:
  - type: MCPServer
    url: mcp/playable-mcp.yml
  - type: MCPServer
    url: https://playable.com/wp-json/mcp/mcp-oauth-server
  - type: ToolCrosswalk
    url: mcp/playable-tool-crosswalk.yml
  - type: WellKnown
    url: well-known/playable-well-known.yml
- name: Playable Campaign SDK
  description: Browser-side JavaScript SDK (`@playable-marketing/campaign-sdk`) that exposes a promise-based `window.sdk`
    object plus an event stream so a host page can listen to campaign events and read campaign context filtered by the viewer's
    permissions. Documented at sdk.playable.com.
  humanURL: https://sdk.playable.com/guide/introduction.html
  baseURL: https://sdk.playable.com
  tags:
  - javascript
  - sdk
  - marketing-gamification
  properties:
  - type: Documentation
    url: https://sdk.playable.com/guide/introduction.html
  - type: Packages
    url: packages/playable-packages.yml
  - type: SDKs
    url: packages/playable-packages.yml
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com
- FN: APIs.json
  email: info@apis.io
common:
- type: DomainSecurity
  url: security/playable-domain-security.yml
- type: Website
  url: https://playable.com/
- type: DeveloperPortal
  url: https://api.playable.com/
- type: Documentation
  url: https://help.playable.com/en/
- type: APIReference
  url: https://api.playable.com/
- type: GettingStarted
  url: https://help.playable.com/en/articles/10384051-developer
- type: Support
  url: https://playable.com/help-center/
- type: HelpCenter
  url: https://help.playable.com/en/
- type: Blog
  url: https://playable.com/learn/blog/
- type: Pricing
  url: https://playable.com/pricing/
- type: SignUp
  url: https://playable.com/demo/
- type: Login
  url: https://app.playable.com/
- type: TermsOfService
  url: https://playable.com/terms-and-conditions-v2/
- type: PrivacyPolicy
  url: https://playable.com/privacy-policy-for-playable-aps/
- type: StatusPage
  url: https://status.playable.com/
- type: Compliance
  url: https://playable.com/iso-gdpr-security/
- type: TrustCenter
  url: security/playable-trust-center.yml
- type: Plans
  url: plans/playable-plans-pricing.yml
- type: RateLimits
  url: rate-limits/playable-rate-limits.yml
- type: Authentication
  url: authentication/playable-authentication.yml
- type: OAuthScopes
  url: scopes/playable-scopes.yml
- type: Conventions
  url: conventions/playable-conventions.yml
- type: Lifecycle
  url: lifecycle/playable-lifecycle.yml
- type: Conformance
  url: conformance/playable-conformance.yml
- type: ErrorCatalog
  url: errors/playable-problem-types.yml
- type: ErrorCatalog
  url: errors/playable-integration-status-codes.yml
- type: Sandbox
  url: sandbox/playable-sandbox.yml
- type: DataModel
  url: data-model/playable-data-model.yml
- type: Packages
  url: packages/playable-packages.yml
- type: SDKs
  url: packages/playable-packages.yml
- type: Components
  url: components/playable-components.yml
- type: Webhooks
  url: asyncapi/playable-webhooks.yml
- type: MCPServer
  url: mcp/playable-mcp.yml
- type: WellKnown
  url: well-known/playable-well-known.yml
- type: LLMsTxt
  url: llms/playable-llms.txt
- type: AgentSkill
  url: skills/_index.yml
- type: Overlay
  url: overlays/playable-api-overlay.yaml
x-vouched-by:
- Benchmark Email
- MailerLite
x-vouch-count: 2
x-enrichment:
  date: '2026-08-12'
  status: enriched
  artifacts_added: 30
  pass: local-v1

Playable

Kin Score

APIs 3

Playable API

Playable MCP Server

Playable Campaign SDK

Open Collections 1

Swagger with Laravel

MCP Servers 2

playable-mcp.yml

mcp-oauth-server

Pricing Plans 1

Playable Plans Pricing

Rate Limits 1

Playable Rate Limits

Event Specifications 1

Playable Webhooks

Security Posture 3

Playable Authentication

Playable Domain Security

Playable Trust Center