Blueshift

aid: blueshift
name: Blueshift
description: Blueshift is an AI-powered customer engagement and customer data platform (CDP) that unifies customer profiles,
  product and content catalogs, and behavioural event streams, then activates them across email, SMS, push, in-app messaging,
  mobile inbox, iOS Live Activities and on-site live content. Its public surface is a REST API on api.getblueshift.com (US)
  and api.eu.getblueshift.com (EU) covering customers, events, catalogs, segments, custom user lists, campaigns, templates,
  shared assets, promotions, external fetches, interest alerts, subscription groups and email validation, documented operation-by-operation
  with a machine-readable OpenAPI 3.0 document behind every reference page. Blueshift also runs an official OAuth 2.0 remote
  MCP server in public beta, and ships first-party SDKs for iOS, Android, React Native, Flutter and Cordova.
image: https://blueshift.com/wp-content/uploads/2025/10/web-featured-image.webp
url: https://raw.githubusercontent.com/api-evangelist/blueshift/refs/heads/main/apis.yml
x-type: company
x-source: harvest:marketing-integration-graph
specificationVersion: '0.21'
created: '2026-08-12'
modified: '2026-08-12'
tags:
- customer-data-platform
- customer-engagement
- marketing-automation
- cross-channel-messaging
- email
- sms
- push-notifications
- segmentation
- personalization
- product-recommendations
- event-tracking
- product-catalog
- martech
- mcp
- agent-native
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com
- FN: APIs.json
  email: info@apis.io
apis:
- name: Blueshift REST API
  description: 'The Blueshift REST API: 81 operations across 21 resource groups covering customer profiles and privacy operations
    (create/update, bulk, merge, forget/unforget, delete), event ingestion (single, bulk, summary, history, debug), product
    and content catalogs, segments and segment membership counts, custom user lists, campaign lifecycle (create, schedule,
    launch, pause, archive, trigger, bulk trigger) and campaign reporting, email/push/SMS templates and test sends, shared
    assets, external fetch templates, promotions, interest alerts, subscription groups, iOS Live Activities, adapters, tags
    and email validation. HTTP Basic authentication with an API key as the username and an empty password; two key classes
    (Event API key and User API key) split the surface.'
  humanURL: https://developer.blueshift.com/reference/welcome
  baseURL: https://api.getblueshift.com
  tags:
  - customer-data-platform
  - customer-engagement
  - marketing-automation
  - cross-channel-messaging
  - segmentation
  - event-tracking
  - product-catalog
  properties:
  - type: OpenAPI
    url: openapi/blueshift-openapi.yml
  - type: Overlay
    url: overlays/blueshift-openapi-overlay.yaml
  - type: Postman
    url: postman/blueshift-postman-collection.json
  - type: Authentication
    url: authentication/blueshift-authentication.yml
  - type: ErrorCatalog
    url: errors/blueshift-problem-types.yml
  - type: Conventions
    url: conventions/blueshift-conventions.yml
  - type: Idempotency
    url: conventions/blueshift-conventions.yml
  - type: RateLimits
    url: rate-limits/blueshift-rate-limits.yml
  - type: DataModel
    url: data-model/blueshift-data-model.yml
  - type: Webhooks
    url: asyncapi/blueshift-webhooks.yml
  - type: AgentSkill
    url: skills/_index.yml
  - type: Sandbox
    url: sandbox/blueshift-sandbox.yml
  - type: Documentation
    url: https://developer.blueshift.com/docs/introduction
  - type: APIReference
    url: https://developer.blueshift.com/reference/welcome
- name: Blueshift MCP Server
  description: Official hosted remote MCP server, in public beta, exposing a catalogue of 131 tools (97 read, 34 write) across
    campaigns, segments, customer profiles, catalogs, templates, shared assets, tags, reporting and dashboards, schema discovery,
    recommendations, the AI campaign optimizer, marketing insights and image management. Streamable HTTP transport with OAuth
    2.0 authorization; the server publishes RFC 8414 authorization-server metadata and RFC 9728 protected-resource metadata,
    supports dynamic client registration and PKCE, and declares eight read/write scopes. Regional endpoints for US and EU.
    Blueshift's own catalogue marks 41 of the 131 tools as currently published.
  humanURL: https://help.blueshift.com/hc/en-us/articles/49713147943187-The-Blueshift-MCP-Server-Beta
  baseURL: https://app.getblueshift.com/mcp
  tags:
  - mcp
  - agent-native
  - customer-engagement
  - marketing-automation
  properties:
  - type: MCPServer
    url: mcp/blueshift-mcp.yml
  - type: ToolCrosswalk
    url: mcp/blueshift-tool-crosswalk.yml
  - type: OAuthScopes
    url: scopes/blueshift-scopes.yml
  - type: WellKnown
    url: well-known/blueshift-well-known.yml
  - type: Documentation
    url: https://help.blueshift.com/hc/en-us/articles/49713147943187-The-Blueshift-MCP-Server-Beta
common:
- type: TrustCenter
  url: security/blueshift-trust-center.yml
- type: DomainSecurity
  url: security/blueshift-domain-security.yml
- type: Website
  url: https://blueshift.com/
- type: DeveloperPortal
  url: https://developer.blueshift.com/
- type: Documentation
  url: https://developer.blueshift.com/docs/introduction
- type: APIReference
  url: https://developer.blueshift.com/reference/welcome
- type: GettingStarted
  url: https://developer.blueshift.com/docs/generate-api-keys
- type: Support
  url: https://help.blueshift.com/hc/en-us
- type: HelpCenter
  url: https://help.blueshift.com/hc/en-us
- type: Blog
  url: https://blueshift.com/blog/
- type: GitHubOrganization
  url: https://github.com/blueshift-labs
- type: Pricing
  url: https://blueshift.com/pricing/
- type: SignUp
  url: https://blueshift.com/request-demo/
- type: Login
  url: https://app.getblueshift.com/users/sign_in
- type: TermsOfService
  url: https://blueshift.com/terms-of-service/
- type: PrivacyPolicy
  url: https://blueshift.com/privacy-policy/
- type: Postman
  url: postman/blueshift-postman-collection.json
- type: StatusPage
  url: https://status.blueshift.com/
- type: Compliance
  url: conformance/blueshift-conformance.yml
- type: Conformance
  url: conformance/blueshift-conformance.yml
- type: LLMsTxt
  url: llms/blueshift-llms.txt
- type: Packages
  url: packages/blueshift-packages.yml
- type: SDKs
  url: packages/blueshift-packages.yml
- type: Lifecycle
  url: lifecycle/blueshift-lifecycle.yml
- type: ChangeLog
  url: changelog/blueshift-changelog.yml
- type: Plans
  url: plans/blueshift-plans-pricing.yml
- type: Components
  url: components/blueshift-components.yml
x-vouched-by:
- Improvado
- Lytics
- mParticle
x-vouch-count: 3
x-enrichment:
  date: '2026-08-12'
  status: enriched
  artifacts_added: 26
  pass: local-v1