emerging · 3.7 marketcapability domainresource

Event Tracking

Score 23.7 / 100 26 providers 14 APIs Search apis.io →
Variants seen in the corpus: Event Trackingevent-tracking

Providers using this tag (26)

Ranked by API Evangelist rating — Exemplar and Strong are expanded by default.

Exemplar 3 Complete, well-documented, and agent-ready
Customer.ioBehavioral DataBroadcastsCampaignsCDP4 APIs84.0Blueshiftcustomer-data-platformCustomer Engagementmarketing-automationcross-channel-messaging2 APIs68.7RybbitAnalyticsWeb AnalyticsProduct AnalyticsPrivacy1 API66.6
Strong 9 Solid coverage with minor gaps
ActiveCampaignMarketing AutomationEmail MarketingCRMSales Automation9 APIs66.3Google Analytics 4AnalyticsData CollectionMarketingMeasurements8 APIs66.2Simon DataCustomer Data PlatformCDPMarketing AutomationAudience Segmentation17 APIs65.0SendlaneEmail MarketingSMS MarketingE-CommerceMarketing Automation2 APIs63.8UmamiCookieless TrackingOpen-SourcePrivacyWeb Analytics7 APIs62.6PlausibleAnalyticsCookie-FreeGDPR3 APIs61.4AppLike Groupmobile-attributionuser-acquisitionadtechmobile-advertising2 APIs58.5MixpanelAnalyticsData AnalysisProduct Analytics10 APIs56.6FreshpaintCustomer Data PlatformHealthcareHIPAA1 API54.8
Developing 6 Usable, with meaningful gaps to close
KissmetricsAnalyticsProduct AnalyticsBehavioral AnalyticsMarketing Analytics17 APIs53.4DreamdataCompanyB2B AttributionRevenue AttributionMarketing Analytics1 API52.7ChordCommerceComposable CommerceHeadless CommerceOrder Management3 APIs46.5JuneAnalyticsProduct AnalyticsB2B SaaS1 API44.4SnowplowAnalytics PlatformBehavioral DataData CollectionData Engineering1 API43.1TrubricsArtificial IntelligenceLLMProduct Analytics1 API40.5
Thin 4 Limited public surface area
SmartlookProduct AnalyticsSession RecordingHeatmapsFunnels1 API37.6sitecore6 APIs36.3UserlensCompanyCustomer SuccessProduct AnalyticsAI Agents1 API35.0OpenPanelFunnelsOpen-SourceProduct Analytics1 API28.0
Emerging 4 Early or largely undocumented
MAICompanyArtificial IntelligenceMarketingAdvertising1 API25.6rakamCompanyAnalyticsProduct AnalyticsData Warehouse24.5Ematic SolutionsCompanyMarketingDigital MarketingMarketing Technology1 API24.0AnalyticsAnalyticsBusiness IntelligenceCustomer Data PlatformData Pipeline11.8

APIs with this tag (11)

Ranked by the provider's API Evangelist rating — the Kin Score is scored per provider, not per API, so every API of a provider shares its band. How the rating works →

Exemplar 2 Complete, well-documented, and agent-ready
Customer.io Track APIThe Customer.io Track API allows developers to send behavioral data and customer profile information into C...84.0Rybbit Event Tracking APIPublic ingestion endpoint for pageviews and custom events.66.6
Strong 2 Solid coverage with minor gaps
ActiveCampaign Event Tracking APIThe Event Tracking API from ActiveCampaign — 3 operation(s) for event tracking.66.3justtrack Revenue Events APIServer-to-server revenue postback sink. Monetization partners and customers send real-time revenue events a...58.5
Developing 4 Usable, with meaningful gaps to close
Kissmetrics Tracking API (Beacon)Event ingest surface. Three query-string endpoints record an event (/e), set person properties (/s) and irr...53.4Dreamdata Event Tracking APISegment-compatible event tracking API for capturing B2B customer journey events. Server-side events are POS...52.7Chord CDP Ingest APIThe HTTP ingest surface of the Chord customer data platform. Backend systems POST track and identify events...46.5Snowplow Tracker SDKsSnowplow provides tracker SDKs for all major platforms including JavaScript (web), iOS, Android, Python, Ja...43.1
Thin 1 Limited public surface area
Sitecore CDP Stream APIThe Sitecore CDP Stream API enables applications to send real-time behavioral and transactional events abou...36.3
Emerging 2 Early or largely undocumented
MAI Pixel Event Collection APIThe one public, callable API MAI publishes. A single unauthenticated write-only endpoint, POST /api/collect...25.6Ematic Solutions Core APIThe Ematic Solutions Core API is a RESTful, JSON-only web service (labelled "beta" by Ematic) that lets an ...24.0

Score breakdown

Frequency
43.4
log-scaled weighted occurrences
Breadth
0.7
spread across providers
Quality lift
59.9
mean composite of providers using it
Cohesion
4.4
strength of nearest seed neighbor

Related tags

Product Analytics 11 co-occurrences Web Analytics 5 co-occurrences Customer Data Platform 7 co-occurrences Marketing Automation 6 co-occurrences Privacy 5 co-occurrences Campaigns 5 co-occurrences Event 15 co-occurrences Analytics 13 co-occurrences

Where this tag comes from

Api tag14
Provider tag22
Openapi tag2
Openapi op tag6

Cohort brief

Auto-generated

The 26 providers in the APIs.io catalog tagged Event Tracking, scored on the Kin Score. Every figure below is computed from the catalog — nothing here is written.

Providers
26
all scored
Mean Kin Score
49.5
+28.8 vs catalog 20.7
Mean Agent Readiness
28.3
+18.6 vs catalog 9.7
Spread
11–87.3
median 54.1 · σ 18.2
How the 26 split by band
Exemplar 5Strong 8Developing 4Thin 4Emerging 5Minimal 0
Facet averages, against the whole catalog
FacetThis cohortCatalogDifferenceScored
Access Clarity 60 22.3 +37.7 26
Contract Quality 48.5 17.5 +31 26
Developer Ergonomics 47.4 17.9 +29.5 26
Operational Transparency 40.1 11.3 +28.8 26
Contract Governance 21.8 6.4 +15.4 26
Discoverability 75.2 60.4 +14.8 26

A facet is averaged over the members that carry it, not over the whole cohort — the “Scored” column is that count. Averaging an absent facet as zero would score our own coverage gaps as the providers’ posture.

What this cohort publishes
ArtifactThis cohortCatalogDifference
MCP server (any) 54% 16% +38
MCP server (first-party) 35% 7% +28
Agent Skills 0% 0% 0
OAuth scopes 27% 9% +18
Security 96% 88% +8
Arazzo workflows 8% 2% +6
Governance rules 35% 13% +22

mcp_pct counts any mcp/ artifact including ones API Evangelist derived from the provider OpenAPI; mcp_first_party_pct counts only servers the provider publishes. Prefer the latter.

Top by Kin Score
  1. 1 Customer.io 87.3
  2. 2 Google Analytics 4 69
  3. 3 Rybbit 68.8
  4. 4 ActiveCampaign 67.2
  5. 5 Simon Data 67
  6. 6 Blueshift 64.7
  7. 7 Sendlane 63.9
  8. 8 Umami 63.3
  9. 9 Plausible 62.9
  10. 10 AppLike Group 60.5
Top by Agent Readiness
  1. 1 Dreamdata 50.9
  2. 2 Customer.io 50.4
  3. 3 Simon Data 49
  4. 4 Chord 48.4
  5. 5 ActiveCampaign 47.9
  6. 6 Rybbit 45.4
  7. 7 Google Analytics 4 38.5
  8. 8 Blueshift 36
  9. 9 AppLike Group 34.7
  10. 10 Kissmetrics 34.7
All 26 members of this roster resolve to a scored provider in the catalog.Generated from the catalog build of 25 August 2026, across 26891 providers, using the same computation served by the APIs.io cohort API. Briefs are published for rosters of 5 or more scored providers; below that a distribution is not meaningful.

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  • find_cohortsEvery scored population of providers in the catalog.
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The distribution (Pro) 
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