emerging · 0.6 marketcapability

Event Tracking

Score 22.2 / 100 21 providers +5 via APIs 12 APIs Search apis.io →

Business capabilities this tag reaches

Product Telemetry & Experimentation Management 1

Providers using this tag (21)

Ranked by API Evangelist rating — Exemplar and Strong are expanded by default.

Exemplar 6 Complete, well-documented, and agent-ready

Customer.ioBehavioral DataBroadcastCampaignsCDP5 APIs81.1 UmamiCookieless TrackingOpen SourcePrivacyWeb Analytics2 APIs74.3 Simon DataCustomer Data PlatformCDPMarketing AutomationAudience Segmentation17 APIs71.8 BlueshiftCustomer Data PlatformCustomer EngagementMarketing AutomationCross-Channel Messaging1 API69.1 AppLike GroupMobile AttributionUser AcquisitionAdTechMobile Advertising2 APIs68.2 ClixPush NotificationsMobileMessagingCampaigns1 API67.6

Strong 6 Solid coverage with minor gaps

PlausibleAnalyticsCookie-FreeGDPR3 APIs66.1 SendlaneEmail MarketingSMS MarketingE-CommerceMarketing Automation2 APIs62.8 MixpanelAnalyticsData AnalysisProduct Analytics10 APIs62.3 DreamdataCompanyB2B AttributionRevenue AttributionMarketing Analytics1 API59.2 FreshpaintCustomer Data PlatformHealthcareHIPAA1 API58.1 KissmetricsAnalyticsProduct AnalyticsBehavioral AnalyticsMarketing Analytics17 APIs58.0

Developing 2 Usable, with meaningful gaps to close

ChordCommerceComposable CommerceHeadless CommerceOrder Management3 APIs49.5 SnowplowAnalytics PlatformBehavioral DataData CollectionData Engineering1 API46.6

Thin 7 Limited public surface area

OpenPanelFunnelsOpen SourceProduct Analytics1 API29.7 JuneAnalyticsProduct AnalyticsB2B SaaS1 API38.6 UserlensCompanyCustomer SuccessProduct AnalyticsAI Agents1 API36.1 SmartlookProduct AnalyticsSession RecordingHeatmapsFunnels1 API32.6 MAICompanyArtificial IntelligenceMarketingAdvertising1 API31.0 TrubricsArtificial IntelligenceLLMProduct Analytics1 API28.4 rakamCompanyAnalyticsProduct AnalyticsData Warehouse26.5

APIs with this tag (12)

Ranked by the provider's API Evangelist rating — the Kin Score is scored per provider, not per API, so every API of a provider shares its band. How the rating works →

Exemplar 4 Complete, well-documented, and agent-ready

Customer.io Track APIThe Customer.io Track API allows developers to send behavioral data and customer profile information into C...81.1 ActiveCampaign Event Tracking APIThe Event Tracking API from ActiveCampaign — 3 operation(s) for event tracking.77.7 Rybbit Event Tracking APIPublic ingestion endpoint for pageviews and custom events.68.3 justtrack Revenue Events APIServer-to-server revenue postback sink. Monetization partners and customers send real-time revenue events a...68.2

Strong 2 Solid coverage with minor gaps

Dreamdata Event Tracking APISegment-compatible event tracking API for capturing B2B customer journey events. Server-side events are POS...59.2 Kissmetrics Tracking API (Beacon)Event ingest surface. Three query-string endpoints record an event (/e), set person properties (/s) and irr...58.0

Developing 2 Usable, with meaningful gaps to close

Chord CDP Ingest APIThe HTTP ingest surface of the Chord customer data platform. Backend systems POST track and identify events...49.5 Snowplow Tracker SDKsSnowplow provides tracker SDKs for all major platforms including JavaScript (web), iOS, Android, Python, Ja...46.6

Thin 3 Limited public surface area

Strivr SDK for UnityThe Strivr Software Development Kit for Unity makes Unity projects compatible with the Strivr Player in-hea...35.5 Sitecore CDP Stream APIThe Sitecore CDP Stream API enables applications to send real-time behavioral and transactional events abou...33.4 MAI Pixel Event Collection APIThe one public, callable API MAI publishes. A single unauthenticated write-only endpoint, POST /api/collect...31.0

Emerging 1 Early or largely undocumented

Ematic Solutions Core APIThe Ematic Solutions Core API is a RESTful, JSON-only web service (labelled "beta" by Ematic) that lets an ...25.9

Companies reaching this through an API (5)

These companies publish an API, specification or operation carrying “Event Tracking” but do not classify their business under it. Listed unranked and kept out of the count above, because one tagged operation is not a statement about what a company does.

ActiveCampaign Ematic Solutions Rybbit Sitecore Strivr

Score breakdown

Frequency

41.8

log-scaled weighted occurrences

Breadth

0.5

spread across providers

Quality lift

55.0

mean composite of providers using it

Cohesion

4.2

strength of nearest seed neighbor

Where this tag comes from

Api tag12

Provider tag21

Openapi tag2

Openapi op tag6

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cohort_statsPRO — the distribution across this tag: mean, median, band split, adoption rates.
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resolveTurn a domain, URL or GitHub org into the provider it belongs to.
find_cohortsEvery scored population of providers in the catalog.

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