emerging · 0.7 marketcapability domainresource

Event Tracking

Score 23.8 / 100 21 providers +5 via APIs 12 APIs Search apis.io →
Business capabilities this tag reaches
Product Telemetry & Experimentation Management 1

Providers using this tag (21)

Ranked by API Evangelist rating — Exemplar and Strong are expanded by default.

Exemplar 2 Complete, well-documented, and agent-ready
Customer.ioBehavioral DataBroadcastCampaignsCDP6 APIs84.3ClixPush NotificationsMobileMessagingCampaigns2 APIs67.8
Strong 8 Solid coverage with minor gaps
Simon DataCustomer Data PlatformCDPMarketing AutomationAudience Segmentation17 APIs66.3BlueshiftCustomer Data PlatformCustomer EngagementMarketing AutomationCross-Channel Messaging2 APIs65.9UmamiCookieless TrackingOpen SourcePrivacyWeb Analytics7 APIs63.5PlausibleAnalyticsCookie-FreeGDPR3 APIs63.2SendlaneEmail MarketingSMS MarketingE-CommerceMarketing Automation2 APIs62.3AppLike GroupMobile AttributionUser AcquisitionAdTechMobile Advertising2 APIs59.9DreamdataCompanyB2B AttributionRevenue AttributionMarketing Analytics1 API57.2MixpanelAnalyticsData AnalysisProduct Analytics10 APIs55.5
Developing 5 Usable, with meaningful gaps to close
FreshpaintCustomer Data PlatformHealthcareHIPAA1 API52.3KissmetricsAnalyticsProduct AnalyticsBehavioral AnalyticsMarketing Analytics17 APIs51.8ChordCommerceComposable CommerceHeadless CommerceOrder Management3 APIs48.8JuneAnalyticsProduct AnalyticsB2B SaaS1 API43.0SnowplowAnalytics PlatformBehavioral DataData CollectionData Engineering1 API40.9
Thin 3 Limited public surface area
UserlensCompanyCustomer SuccessProduct AnalyticsAI Agents1 API36.1TrubricsArtificial IntelligenceLLMProduct Analytics1 API35.6SmartlookProduct AnalyticsSession RecordingHeatmapsFunnels1 API34.8
Emerging 3 Early or largely undocumented
OpenPanelFunnelsOpen SourceProduct Analytics1 API25.8MAICompanyArtificial IntelligenceMarketingAdvertising1 API25.7rakamCompanyAnalyticsProduct AnalyticsData Warehouse24.9

APIs with this tag (12)

Ranked by the provider's API Evangelist rating — the Kin Score is scored per provider, not per API, so every API of a provider shares its band. How the rating works →

Exemplar 3 Complete, well-documented, and agent-ready
Customer.io Track APIThe Customer.io Track API allows developers to send behavioral data and customer profile information into C...84.3ActiveCampaign Event Tracking APIThe Event Tracking API from ActiveCampaign — 3 operation(s) for event tracking.78.1Rybbit Event Tracking APIPublic ingestion endpoint for pageviews and custom events.68.2
Strong 2 Solid coverage with minor gaps
justtrack Revenue Events APIServer-to-server revenue postback sink. Monetization partners and customers send real-time revenue events a...59.9Dreamdata Event Tracking APISegment-compatible event tracking API for capturing B2B customer journey events. Server-side events are POS...57.2
Developing 3 Usable, with meaningful gaps to close
Kissmetrics Tracking API (Beacon)Event ingest surface. Three query-string endpoints record an event (/e), set person properties (/s) and irr...51.8Chord CDP Ingest APIThe HTTP ingest surface of the Chord customer data platform. Backend systems POST track and identify events...48.8Snowplow Tracker SDKsSnowplow provides tracker SDKs for all major platforms including JavaScript (web), iOS, Android, Python, Ja...40.9
Thin 2 Limited public surface area
Sitecore CDP Stream APIThe Sitecore CDP Stream API enables applications to send real-time behavioral and transactional events abou...34.3Strivr SDK for UnityThe Strivr Software Development Kit for Unity makes Unity projects compatible with the Strivr Player in-hea...34.3
Emerging 2 Early or largely undocumented
MAI Pixel Event Collection APIThe one public, callable API MAI publishes. A single unauthenticated write-only endpoint, POST /api/collect...25.7Ematic Solutions Core APIThe Ematic Solutions Core API is a RESTful, JSON-only web service (labelled "beta" by Ematic) that lets an ...24.5

Companies reaching this through an API (5)

These companies publish an API, specification or operation carrying “Event Tracking” but do not classify their business under it. Listed unranked and kept out of the count above, because one tagged operation is not a statement about what a company does.

ActiveCampaign Ematic Solutions Rybbit Sitecore Strivr

Score breakdown

Frequency
42.3
log-scaled weighted occurrences
Breadth
0.5
spread across providers
Quality lift
62.4
mean composite of providers using it
Cohesion
4.3
strength of nearest seed neighbor

Related tags

Product Analytics 10 co-occurrences Customer Data Platform 6 co-occurrences Segments 5 co-occurrences Marketing Automation 6 co-occurrences Campaigns 6 co-occurrences Privacy 5 co-occurrences Event 15 co-occurrences Analytics 12 co-occurrences

Where this tag comes from

Api tag12
Provider tag21
Openapi tag2
Openapi op tag6

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