Mixpanel

aid: mixpanel
name: Mixpanel
description: >-
  Mixpanel is a business analytics service company that tracks user interactions with web and mobile applications and
  provides tools for targeted communication with them.
type: Index
image: https://kinlane-images.s3.amazonaws.com/shared/apis-json/apis-json-logo.jpg
url: https://mixpanel.com
created: '2024'
modified: '2026-05-30'
specificationVersion: '0.19'
apis:
  - name: Mixpanel Ingestion API
    description: >-
      API for sending event data to Mixpanel for tracking and analysis, including importing events, tracking events,
      managing user profiles, group profiles, and lookup tables.
    image: https://mixpanel.com/wp-content/uploads/2021/07/mixpanel-logo.svg
    humanURL: https://developer.mixpanel.com/reference/ingestion-api
    baseURL: https://api.mixpanel.com
    tags:
      - Analytics
      - Events
      - Group Profiles
      - Ingestion
      - Tracking
      - User Profiles
    properties:
      - type: Documentation
        url: https://developer.mixpanel.com/reference/ingestion-api
      - type: OpenAPI
        url: https://developer.mixpanel.com/reference/openapi
      - type: OpenAPI
        url: openapi/mixpanel-ingestion-openapi.yml
    contact:
      - FN: Mixpanel Support
        email: support@mixpanel.com
        url: https://mixpanel.com/get-support
  - name: Mixpanel Query API
    description: >-
      API for querying and retrieving analytics data from Mixpanel, including cohorts, funnels, insights, retention,
      segmentation, activity feeds, and event breakdowns.
    image: https://mixpanel.com/wp-content/uploads/2021/07/mixpanel-logo.svg
    humanURL: https://developer.mixpanel.com/reference/query-api
    baseURL: https://mixpanel.com/api
    tags:
      - Analytics
      - Cohorts
      - Data Export
      - Funnels
      - Query
      - Retention
      - Segmentation
    properties:
      - type: Documentation
        url: https://developer.mixpanel.com/reference/query-api
      - type: OpenAPI
        url: https://developer.mixpanel.com/reference/openapi
      - type: OpenAPI
        url: openapi/mixpanel-query-openapi.yml
    contact:
      - FN: Mixpanel Support
        email: support@mixpanel.com
        url: https://mixpanel.com/get-support
  - name: Mixpanel Data Pipelines API
    description: >-
      API for creating, managing, and monitoring data export pipelines in Mixpanel, including creating, editing,
      pausing, resuming, and deleting pipelines.
    image: https://mixpanel.com/wp-content/uploads/2021/07/mixpanel-logo.svg
    humanURL: https://developer.mixpanel.com/reference/overview-2
    baseURL: https://data.mixpanel.com
    tags:
      - Data Pipeline
      - Export
      - Import
    properties:
      - type: Documentation
        url: https://developer.mixpanel.com/reference/raw-data-export-api
      - type: OpenAPI
        url: https://developer.mixpanel.com/reference/openapi
      - type: OpenAPI
        url: openapi/mixpanel-data-pipelines-openapi.yml
    contact:
      - FN: Mixpanel Support
        email: support@mixpanel.com
        url: https://mixpanel.com/get-support
  - name: Mixpanel Identity API
    description: >-
      API for managing user identity in Mixpanel, including creating identities, creating aliases, and merging
      identities to accurately resolve users across multiple devices.
    image: https://mixpanel.com/wp-content/uploads/2021/07/mixpanel-logo.svg
    humanURL: https://developer.mixpanel.com/reference/create-identity
    baseURL: https://api.mixpanel.com
    tags:
      - ID Merge
      - Identity
      - User Management
    properties:
      - type: Documentation
        url: https://developer.mixpanel.com/reference/create-identity
      - type: OpenAPI
        url: openapi/mixpanel-identity-openapi.yml
    contact:
      - FN: Mixpanel Support
        email: support@mixpanel.com
        url: https://mixpanel.com/get-support
  - name: Mixpanel Event Export API
    description: >-
      API for downloading raw event data as it is received and stored within Mixpanel, complete with all event
      properties including distinct_id and exact timestamps.
    image: https://mixpanel.com/wp-content/uploads/2021/07/mixpanel-logo.svg
    humanURL: https://developer.mixpanel.com/reference/raw-event-export
    baseURL: https://data.mixpanel.com/api/2.0
    tags:
      - Data Export
      - Events
      - Raw Data
    properties:
      - type: Documentation
        url: https://developer.mixpanel.com/reference/raw-event-export
      - type: OpenAPI
        url: openapi/mixpanel-event-export-openapi.yml
    contact:
      - FN: Mixpanel Support
        email: support@mixpanel.com
        url: https://mixpanel.com/get-support
  - name: Mixpanel Lexicon Schemas API
    description: >-
      API for syncing your internal data dictionary or tracking plan with Mixpanel using schemas, allowing you to
      create, replace, retrieve, and delete schema definitions that describe the data you send to Mixpanel.
    image: https://mixpanel.com/wp-content/uploads/2021/07/mixpanel-logo.svg
    humanURL: https://developer.mixpanel.com/reference/lexicon-schemas-api
    baseURL: https://mixpanel.com/api/app
    tags:
      - Data Dictionary
      - Data Governance
      - Lexicon
      - Schemas
    properties:
      - type: Documentation
        url: https://developer.mixpanel.com/reference/lexicon-schemas-api
      - type: OpenAPI
        url: openapi/mixpanel-lexicon-schemas-openapi.yml
    contact:
      - FN: Mixpanel Support
        email: support@mixpanel.com
        url: https://mixpanel.com/get-support
  - name: Mixpanel Service Accounts API
    description: >-
      API for programmatically managing service accounts within your organization, including creating, deleting, listing
      service accounts, and managing their project memberships.
    image: https://mixpanel.com/wp-content/uploads/2021/07/mixpanel-logo.svg
    humanURL: https://developer.mixpanel.com/reference/service-accounts-api
    baseURL: https://mixpanel.com/api/app
    tags:
      - Administration
      - Authentication
      - Service Accounts
    properties:
      - type: Documentation
        url: https://developer.mixpanel.com/reference/service-accounts-api
      - type: OpenAPI
        url: openapi/mixpanel-service-accounts-openapi.yml
    contact:
      - FN: Mixpanel Support
        email: support@mixpanel.com
        url: https://mixpanel.com/get-support
  - name: Mixpanel Annotations API
    description: >-
      API for creating, retrieving, updating, and deleting annotations that label specific points in time on Mixpanel
      charts with descriptions, useful for marking product launches, campaigns, or data anomalies.
    image: https://mixpanel.com/wp-content/uploads/2021/07/mixpanel-logo.svg
    humanURL: https://developer.mixpanel.com/reference/create-annotation
    baseURL: https://mixpanel.com/api/app
    tags:
      - Annotations
      - Charts
      - Reports
    properties:
      - type: Documentation
        url: https://developer.mixpanel.com/reference/create-annotation
      - type: OpenAPI
        url: openapi/mixpanel-annotations-openapi.yml
    contact:
      - FN: Mixpanel Support
        email: support@mixpanel.com
        url: https://mixpanel.com/get-support
  - name: Mixpanel GDPR and CCPA API
    description: >-
      API for submitting data retrieval and deletion requests to help meet GDPR and CCPA compliance requirements,
      including creating and checking the status of retrieval and deletion tasks.
    image: https://mixpanel.com/wp-content/uploads/2021/07/mixpanel-logo.svg
    humanURL: https://developer.mixpanel.com/reference/gdpr-api
    baseURL: https://mixpanel.com/api/app
    tags:
      - CCPA
      - Compliance
      - Data Deletion
      - Data Retrieval
      - GDPR
      - Privacy
    properties:
      - type: Documentation
        url: https://developer.mixpanel.com/reference/gdpr-api
      - type: OpenAPI
        url: openapi/mixpanel-gdpr-ccpa-openapi.yml
    contact:
      - FN: Mixpanel Support
        email: support@mixpanel.com
        url: https://mixpanel.com/get-support
  - name: Mixpanel Warehouse Connectors API
    description: >-
      API for connecting a data warehouse to import events, users, groups, and lookup tables into Mixpanel, and for
      manually triggering specific warehouse import runs.
    image: https://mixpanel.com/wp-content/uploads/2021/07/mixpanel-logo.svg
    humanURL: https://developer.mixpanel.com/reference/warehouse-connectors-api
    baseURL: https://mixpanel.com/api/app
    tags:
      - Connectors
      - Data Import
      - Integrations
      - Warehouse
    properties:
      - type: Documentation
        url: https://developer.mixpanel.com/reference/warehouse-connectors-api
      - type: OpenAPI
        url: openapi/mixpanel-warehouse-connectors-openapi.yml
    contact:
      - FN: Mixpanel Support
        email: support@mixpanel.com
        url: https://mixpanel.com/get-support
  - name: Mixpanel Webhooks
    description: >-
      Outbound webhook surfaces delivered by Mixpanel to customer-hosted HTTPS endpoints, covering Custom Alert
      notifications (fired from reports configured in Project Settings) and Cohort Sync Custom Webhooks (full and
      incremental cohort membership change deliveries).
    image: https://mixpanel.com/wp-content/uploads/2021/07/mixpanel-logo.svg
    humanURL: https://docs.mixpanel.com/docs/features/alerts
    baseURL: https://example.com/mixpanel/webhook
    tags:
      - Alerts
      - Cohort Sync
      - Notifications
      - Webhooks
    properties:
      - type: Documentation
        url: https://docs.mixpanel.com/docs/features/alerts
      - type: Documentation
        url: https://docs.mixpanel.com/docs/cohort-sync/overview
      - type: Documentation
        url: https://docs.mixpanel.com/docs/cohort-sync/webhooks
      - type: AsyncAPI
        url: asyncapi/mixpanel-webhooks-asyncapi.yml
    contact:
      - FN: Mixpanel Support
        email: support@mixpanel.com
        url: https://mixpanel.com/get-support
common:
  - type: PostmanWorkspace
    url: https://www.postman.com/kinlaneapi/mixpanel/overview
  - type: ArazzoWorkflows
    url: arazzo/
    workflows:
      - url: arazzo/mixpanel-cohort-driven-segmentation-workflow.yml
        name: Mixpanel Cohort-Driven Segmentation
        summary: List project cohorts then segment an event filtered to a chosen cohort.
      - url: arazzo/mixpanel-funnel-analysis-workflow.yml
        name: Mixpanel Funnel Analysis and Annotate
        summary: Find a saved funnel, query its conversion data, and annotate the chart.
      - url: arazzo/mixpanel-gdpr-deletion-flow-workflow.yml
        name: Mixpanel GDPR Data Deletion Flow
        summary: Submit a GDPR/CCPA deletion request and poll its task status, branching on completion.
      - url: arazzo/mixpanel-gdpr-retrieval-flow-workflow.yml
        name: Mixpanel GDPR Data Retrieval Flow
        summary: Submit a GDPR/CCPA retrieval request and poll for the download URL, branching on completion.
      - url: arazzo/mixpanel-group-profile-and-insights-workflow.yml
        name: Mixpanel Update Group Profile and Query Insights
        summary: Set properties on a group profile and then read insights for the project.
      - url: arazzo/mixpanel-identity-resolve-and-track-workflow.yml
        name: Mixpanel Resolve Identity and Track
        summary: Link an anonymous ID to a known user, track an event, then segment that event.
      - url: arazzo/mixpanel-import-and-export-workflow.yml
        name: Mixpanel Import Events and Export Raw
        summary: Bulk-import historical events into Mixpanel and then export the raw events back out.
      - url: arazzo/mixpanel-lookup-table-enrichment-workflow.yml
        name: Mixpanel Refresh Lookup Table and Track Enriched Event
        summary: Refresh a lookup table's CSV contents then track an event that references the join key.
      - url: arazzo/mixpanel-numeric-metric-monitor-workflow.yml
        name: Mixpanel Numeric Metric Monitor and Annotate
        summary: Compute the sum and average of a numeric event property, then annotate the period.
      - url: arazzo/mixpanel-profile-and-engage-query-workflow.yml
        name: Mixpanel Update Profile and Query Engagement
        summary: Set a user's People profile and then query an engagement event for that activity.
      - url: arazzo/mixpanel-retention-with-annotation-workflow.yml
        name: Mixpanel Annotate Release and Measure Retention
        summary: Mark a release on the timeline and then measure retention from that born event.
      - url: arazzo/mixpanel-schema-governance-workflow.yml
        name: Mixpanel Schema Governance and Verify
        summary: List event schemas, create or update a schema entry, then segment the governed event.
      - url: arazzo/mixpanel-track-and-segment-workflow.yml
        name: Mixpanel Track Event and Segment
        summary: Send a live event to Mixpanel and then segment that event over a date range.
      - url: arazzo/mixpanel-warehouse-import-run-workflow.yml
        name: Mixpanel Provision Warehouse Source and Trigger Import
        summary: Create a warehouse source connection, trigger an import run, and read the run history.
  - type: LinkedIn
    url: https://www.linkedin.com/company/mixpanel-inc-
  - type: Portal
    url: https://developer.mixpanel.com/
  - type: GettingStarted
    url: https://developer.mixpanel.com/docs/getting-started
  - type: Authentication
    url: https://developer.mixpanel.com/reference/authentication
  - type: SDKs
    url: https://developer.mixpanel.com/docs/sdks
  - type: RateLimits
    url: https://developer.mixpanel.com/reference/rate-limits
  - type: API Status
    url: https://www.mixpanelstatus.com/
  - type: ChangeLog
    url: https://docs.mixpanel.com/changelogs
  - type: GitHubOrganization
    url: https://github.com/mixpanel
  - type: Integrations
    url: https://mixpanel.com/partners/integrations
  - type: Security
    url: https://mixpanel.com/legal/security-overview/
  - type: Login
    url: https://mixpanel.com/login/
  - type: SignUp
    url: https://mixpanel.com/register/
  - type: TermsOfService
    url: https://mixpanel.com/legal/terms-of-use
  - type: PrivacyPolicy
    url: https://mixpanel.com/legal/privacy-policy
  - type: Pricing
    url: https://mixpanel.com/pricing
  - type: Blog
    url: https://mixpanel.com/blog
  - type: Support
    url: https://mixpanel.com/get-support
  - type: JSONLD
    url: json-ld/mixpanel-context.jsonld
  - type: JSONSchema
    url: json-schema/mixpanel-event-schema.json
  - type: JSONSchema
    url: json-schema/mixpanel-user-profile-schema.json
  - type: JSONSchema
    url: json-schema/mixpanel-funnel-schema.json
  - type: Features
    data:
      - 'Free: 1M events/mo, 5 saved reports, 10K replays'
      - 'Growth: $0.28 per 1K events above 1M free, up to 20M'
      - 'Enterprise: unlimited events, custom contract'
      - Spark AI for natural-language queries (60 free/mo on Growth)
      - 'Ingestion API: ~2,000 events/sec/IP recommended'
      - 'Batch import: 2,000 events per request'
      - 'Query API: 60 queries/hr, 5 concurrent'
      - Webhooks for cohort changes and signal alerts
      - OAuth 2.0 and project tokens / service accounts
      - Behavioral cohorts and funnel analysis
      - Web Experimentation
      - Session Replay across web and mobile
      - Lexicon for tracking plan governance
      - Group analytics for B2B accounts
      - Cohort Sync to ad platforms and CDPs
      - Data residency in EU/IN regions
    sources:
      - https://mixpanel.com/pricing/
    updated: '2026-05-04'
  - name: MCP Server
    url: https://github.com/mixpanel/mcp-go
    type: MCPServer
  - name: Agent Skills
    url: https://github.com/mixpanel/ai-plugins
    type: AgentSkill
  - type: LLMsTxt
    url: https://developer.mixpanel.com/llms.txt
integrations:
  - name: Become a Partner
  - name: mixpanel
  - name: Expert Directory
maintainers:
  - FN: Kin Lane
    email: kin@apievangelist.com
    url: https://apievangelist.com
tags:
  - Analytics
  - Data Analysis
  - Event Tracking
  - Product Analytics
  - User Behavior