MAI

aid: mai
name: MAI
description: 'MAI is an AI performance-marketing platform that runs autonomous AI agents to create, monitor, and optimize
  digital advertising campaigns 24/7 on behalf of brands. Founded in December 2024 by former Google Ads and Instacart engineering
  leaders, MAI natively connects to a company''s advertising accounts and first-party data to deliver real-time performance
  analysis, attribution modeling, cross-channel budget allocation, automated campaign creation, and bid optimization. Its
  agents currently manage millions of dollars of Google Ads spend each month for e-commerce and consumer brands. MAI raised
  a $25M seed round led by Kleiner Perkins with participation from Gaorong Ventures and UpHonest Capital. MAI is delivered
  mainly as a managed SaaS product and as a Shopify app, and it has no general-purpose developer platform — no developer portal,
  API reference, OpenAPI, GraphQL or MCP server. It does publish one public, callable API: the MAI Pixel Event Collection
  endpoint at https://pixel.mai.co/api/collect, which ingests first-party commerce events from a merchant storefront so MAI''s
  agents can attribute ad spend to revenue. Its contract is published not as a specification but as first-party TypeScript
  declarations inside MAI''s MIT-licensed @mai-co/pixel SDK on npm.'
url: https://raw.githubusercontent.com/api-evangelist/mai/refs/heads/main/apis.yml
x-type: company
x-source: vc-portfolio
x-backed-by:
- kleiner-perkins
x-tier: enriched
x-tier-reason: 'Promoted from stub on 2026-08-12. Contract discovery found a real first-party API surface the previous pass
  had missed: the @mai-co/pixel SDK on npm and the live MAI Pixel Event Collection endpoint at https://pixel.mai.co/api/collect.'
deliveryModel:
  model: saas
  open_source: false
  commercial: true
  callable_host: false
  label: Hosted service · you call their endpoint
  confidence: medium
  source:
  - pricing
  generated: '2026-08-28'
  method: derived
accessModel:
  pricing: freemium
  onboarding: self-service
  trial: true
  trial_days: 14
  try_now: false
  public: false
  label: Freemium
  confidence: medium
  source:
  - https://apps.shopify.com/mai-marketing-ai-agents
  generated: '2026-08-12'
  method: searched
  note: Free tier plus MAI Plus at $2,000/month with a 14-day trial, read from MAI's Shopify App Store listing. Marked not-public
    because the product is reached by installing the Shopify app or contacting MAI, not by self-serve API keys; the Pixel
    collection endpoint itself is unauthenticated but is not offered as a general-purpose developer API. See plans/mai-plans-pricing.yml.
image: https://xqxhyvqndlcdmf5c.public.blob.vercel-storage.com/assets/images/website-preview.png
specificationVersion: '0.23'
created: '2026-07-17'
modified: '2026-08-12'
tags:
- Company
- Artificial Intelligence
- Marketing
- Advertising
- Performance Marketing
- AI Agents
- Digital Advertising
- MarTech
- Google Ads
- Shopify
- E-Commerce
- Attribution
- Analytics
- Event Tracking
tags_raw:
- Company
- AI
- Artificial Intelligence
- Marketing
- Advertising
- Performance Marketing
- AI Agents
- Digital Advertising
- MarTech
- Google Ads
- Shopify
- E-Commerce
- Attribution
- Analytics
- Event Tracking
apis:
- name: MAI Pixel Event Collection API
  description: The one public, callable API MAI publishes. A single unauthenticated write-only endpoint, POST /api/collect,
    that ingests first-party commerce events from a merchant's storefront — product views, cart activity, search, collection
    views and checkout — together with UTM attribution, so MAI's autonomous advertising agents can tie ad spend to revenue.
    Ten events are defined. Commerce identifiers in the payload are Shopify GIDs rather than MAI identifiers. MAI publishes
    no OpenAPI for this endpoint; the contract is published as first-party TypeScript declarations inside the MIT-licensed
    @mai-co/pixel npm package, from which the JSON Schema in this repository was transcribed.
  humanURL: https://www.npmjs.com/package/@mai-co/pixel
  baseURL: https://pixel.mai.co
  tags:
  - Event Tracking
  - Attribution
  - Analytics
  - E-Commerce
  - Shopify
  properties:
  - type: Documentation
    name: MAI Pixel SDK integration guide
    url: https://www.npmjs.com/package/@mai-co/pixel
  - type: JSONSchema
    name: MAI Pixel Event Payload schema
    url: json-schema/mai-pixel-event.schema.json
  - type: SourceCode
    name: MAI on GitHub
    url: https://github.com/mai-co
  x-base-url-evidence:
    source: npm @mai-co/pixel@1.0.5 dist/mai-pixel.es.js
    detail: The shipped bundle hardcodes https://pixel.mai.co as the default apiEndpoint and appends /api/collect in its transport
      module.
    probed:
      url: https://pixel.mai.co/api/collect
      method: GET
      http_status: 200
      body: '{"status":"ok","service":"pixel-api"}'
      fetched: '2026-08-12'
common:
- type: Website
  url: https://www.mai.co/
- type: About
  url: https://www.mai.co/about
- type: Pricing
  url: https://www.mai.co/pricing
- type: SignUp
  url: https://www.mai.co/
- type: FAQ
  url: https://www.mai.co/faq
- type: CaseStudies
  url: https://www.mai.co/case-studies
- type: TermsOfService
  url: https://www.mai.co/terms-of-service
- type: PrivacyPolicy
  url: https://www.mai.co/privacy-policy
- type: TrustCenter
  url: https://mai-unbound.secureframetrust.com/
- type: LinkedIn
  url: https://www.linkedin.com/company/mai-agents/
- type: Twitter
  url: https://x.com/Mai_Agents
- type: TrustCenter
  name: MAI Trust Center
  url: security/mai-trust-center.yml
- type: DomainSecurity
  name: MAI Domain Security
  url: security/mai-domain-security.yml
- type: GitHubOrganization
  name: MAI on GitHub
  url: https://github.com/mai-co
- type: Support
  name: MAI app support (Shopify App Store)
  url: https://apps.shopify.com/mai-marketing-ai-agents
- type: Packages
  name: MAI Packages
  url: packages/mai-packages.yml
- type: SDKs
  name: MAI SDKs
  url: packages/mai-packages.yml
- type: JSONSchema
  name: MAI Pixel Event Payload Schema
  url: json-schema/mai-pixel-event.schema.json
- type: Authentication
  name: MAI Authentication
  url: authentication/mai-authentication.yml
- type: Conventions
  name: MAI API Conventions
  url: conventions/mai-conventions.yml
- type: DataModel
  name: MAI Data Model
  url: data-model/mai-data-model.yml
- type: Conformance
  name: MAI Conformance
  url: conformance/mai-conformance.yml
- type: Lifecycle
  name: MAI Lifecycle
  url: lifecycle/mai-lifecycle.yml
- type: Plans
  name: MAI Plans and Pricing
  url: plans/mai-plans-pricing.yml
- type: RateLimits
  name: MAI Rate Limits
  url: rate-limits/mai-rate-limits.yml
- type: LLMsTxt
  name: MAI llms.txt
  url: llms/mai-llms.txt
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com
- FN: APIs.json
  email: info@apis.io
x-enrichment:
  date: '2026-08-12'
  status: enriched
  artifacts_added: 11
  pass: local-v1