Simon Data

Simon Data — now trading as Simon AI, and acquired by Monetate on 30 July 2026 — is a composable, AI-first customer data platform for marketing teams. It reads customer data directly from a cloud warehouse (Snowflake, BigQuery, Redshift, Azure) without ETL, resolves identity into unified profiles, and activates segments across email, SMS, push, paid media and 70-plus downstream tools including Braze, Iterable, Attentive, Klaviyo, Salesforce Marketing Cloud, Amazon Ads and The Trade Desk. Two callable APIs are published: the Simon Signal Event Ingestion API, which accepts fourteen documented behavioural and transactional event types at a single collect endpoint, and the premium Audience API, which returns one contact profile at a time for send-time personalisation. Outbound webhooks and a Real-Time Content client cover the reverse direction, calling customer endpoints at send time.

Simon Data publishes 2 APIs on the APIs.io network: Audience API and Event Ingestion API. Tagged areas include Customer Data Platform, CDP, Marketing Automation, Audience Segmentation, and Event Tracking.

The Simon Data catalog on APIs.io includes 1 event-driven AsyncAPI specification, 1 JSON-LD context, and 1 Spectral governance ruleset.

Simon Data’s developer surface includes authentication, changelog, sandbox, code examples, documentation, API reference, getting-started guide, and 43 more developer resources.

🌐 Visit website 📡 Source on GitHub

66.8/100 exemplar ▬ flat Agent 49/100 agent ready Full breakdown ↓
scored 2026-08-21 · rubric v0.12.0

AccessEnterpriseSelf serve

2 APIs 1 MCP Servers

Customer Data Platform CDP Marketing Automation Audience Segmentation Event Tracking Data Ingestion Personalization Marketing Technology Identity Resolution Customer Profiles Journey Orchestration Snowflake

Kin Score

Kin Score How this is scored →
scored 2026-08-21 · rubric v0.12.0

Composite quality — 66.8/100 · exemplar

Contract Quality 19.1 / 25

Developer Ergonomics 8.9 / 20

Access Clarity 16.6 / 20

Operational Transparency 8.6 / 13

Contract Governance 5.0 / 12

Discoverability 8.7 / 10

Agent readiness — 49/100 · agent ready

Machine-Readable Contract 18 / 18

Agentic Access Contract 10 / 10

Documented Reversibility 0 / 6

MCP Server 12 / 12

Machine-Readable Auth 10 / 10

Idempotency 0 / 9

Stable Error Semantics 8 / 8

Request/Response Examples 7 / 7

Rate-Limit Signaling 7 / 7

Typed Event Surface 6 / 6

Agent Skills 5 / 5

Well-Known Catalog 0 / 4

Consent & Bot Identity 0 / 3

A2A Agent Card 0 / 8

Dry-Run / Simulate Mode 0 / 4

Improve this rating by publishing the missing artifacts — every area above can be raised, and the full rubric is at apis.io/rating/. This rating is computed from github.com/api-evangelist/simon-data: open an issue to ask a question, or submit a pull request to add artifacts. Want it done for you? Prioritized profiling — $2,500 →

APIs 2

Individual APIs this provider publishes, each with its own machine-readable definition.

MCP Servers 1

Model Context Protocol servers that expose these APIs to AI agents.

Rate Limits 1

Documented rate limits and quota policies.

Simon Data Rate Limits

1 limits

RATE LIMITS

FinOps 1

Cost, billing, and metering signals for API financial operations.

JSON Schema 2

Standalone JSON Schema definitions for this provider's data models.

Simon Data Contact

2 properties

JSON SCHEMA

Simon Data Event Payload

12 properties

JSON SCHEMA

Examples 3

Example request and response payloads for these APIs.

Scopes 1

OAuth scopes governing access to this provider's APIs.

Simon Data Scopes

OAuth 2.0 · no documented scopes

0 scopes

SCOPES

Get Started 4

Portal, sign-up, and the first successful call

Sandbox

Sandbox

DeveloperPortal

DeveloperPortal

GettingStarted

GettingStarted

Login

Documentation 6

Reference material describing how the API behaves

OpenAPI

OpenAPI

JSONSchema

JSONSchema

Documentation

APIReference

Agent Surfaces 5

MCP servers, agent skills, and machine-readable catalogs

MCPServer

WellKnown

LLMsTxt

AgentSkill

AgenticAccess

Design & Contract 10

Pagination, idempotency, versioning, errors, and events

Conventions

ErrorCatalog

DataModel

Lifecycle

Webhooks

Components

Conformance

Vocabulary

JSONLD

Rules

Scroll for all 10

Build 3

SDKs, sample code, and the tooling you integrate with

Packages

Packages

Examples

Examples

GitHubOrganization

GitHubOrganization

Access & Security 7

Authentication, authorization, and security posture

Authentication

OAuthScopes

Compliance

TrustCenter

Security

VulnerabilityDisclosure

VulnerabilityDisclosure

DomainSecurity

DomainSecurity

Scroll for all 7

Learn 1

Tutorials, courses, talks, and written guidance

YouTube

YouTube

Operate 5

Status, limits, changes, and where to get help

StatusPage

ChangeLog

ChangeLog

RateLimits

Support

Commercial 5

Pricing, plans, and the legal terms of use

Plans

FinOps

Pricing

TermsOfService

PrivacyPolicy

Company 3

The organization behind the API

Website

Website

Blog

Blog

LinkedIn

Other 1

Properties that don't map to a standard resource type

Source (apis.yml)

name: Simon Data
description: 'Simon Data — now trading as Simon AI, and acquired by Monetate on 30 July 2026 — is a composable, AI-first customer
  data platform for marketing teams. It reads customer data directly from a cloud warehouse (Snowflake, BigQuery, Redshift,
  Azure) without ETL, resolves identity into unified profiles, and activates segments across email, SMS, push, paid media
  and 70-plus downstream tools including Braze, Iterable, Attentive, Klaviyo, Salesforce Marketing Cloud, Amazon Ads and The
  Trade Desk. Two callable APIs are published: the Simon Signal Event Ingestion API, which accepts fourteen documented behavioural
  and transactional event types at a single collect endpoint, and the premium Audience API, which returns one contact profile
  at a time for send-time personalisation. Outbound webhooks and a Real-Time Content client cover the reverse direction, calling
  customer endpoints at send time.'
accessModel:
  pricing: enterprise
  onboarding: self-serve
  trial: false
  try_now: false
  public: false
  label: Enterprise · Self-serve signup
  confidence: high
  source:
  - plans
  - authentication
  generated: '2026-07-22'
  method: derived
image: https://kinlane-images.s3.amazonaws.com/shared/apis-json/icons/simon-data.png
url: https://raw.githubusercontent.com/api-evangelist/simon-data/refs/heads/main/apis.yml
created: '2026-06-13'
modified: '2026-08-13'
specificationVersion: '0.23'
aid: simon-data
type: Index
tags:
- Customer Data Platform
- CDP
- Marketing Automation
- Audience Segmentation
- Event Tracking
- Data Ingestion
- Personalization
- Marketing Technology
- Identity Resolution
- Customer Profiles
- Journey Orchestration
- Snowflake
apis:
- aid: simon-data:simon-data-contacts-api
  name: Simon Data Audience API
  description: The Simon Audience API returns a single Simon Data contact profile at request time so marketers can personalise
    content across email, SMS, push and front-of-house tools. Contacts are looked up with an identity string in the form identifier:id
    (simonid, email, email-hash, primary-subscriber-key, riid, zendeskid) plus a comma-separated list of contact fields. An
    optional premium feature, authenticated with a bearer token issued by a Simon Client Solutions Manager, and intended for
    server-side use only.
  image: https://kinlane-images.s3.amazonaws.com/shared/apis-json/apis-json-logo.jpg
  humanURL: https://docs.simondata.com/reference/getting-started
  baseURL: https://api.simondata.com/audience/v2
  tags:
  - Contacts
  - Audience
  - Personalization
  - Customer Profiles
  properties:
  - type: OpenAPI
    url: openapi/simon-data-audience-api-openapi.yml
  - type: Overlay
    url: overlays/simon-data-audience-api-overlay.yaml
  - type: Documentation
    url: https://docs.simondata.com/reference/getting-started
  - type: APIReference
    url: https://docs.simondata.com/reference/get-a-contact
  - type: GettingStarted
    url: https://docs.simondata.com/reference/getting-started
- aid: simon-data:simon-data-events-api
  name: Simon Data Event Ingestion API
  description: Simon Signal is Simon Data's event protocol and event-processing pipeline. The Event Ingestion API accepts
    a single behavioural or transactional event per request at POST /events/v1/collect across production, staging and development
    endpoints. Fourteen published event payload types are supported — identify, authentication, cart, add_to_cart, remove_from_cart,
    update_cart, complete_transaction, page_view, product_view, favorite, search, registration, waitlist and custom. Authentication
    is a shared partnerSecret carried in the payload.
  image: https://kinlane-images.s3.amazonaws.com/shared/apis-json/apis-json-logo.jpg
  humanURL: https://docs.simondata.com/reference/event-ingestion-api
  baseURL: https://simonsignal.com/http/v1
  tags:
  - Event
  - Event Ingestion
  - Clickstream
  - Simon Signal
  tags_raw:
  - Events
  - Event Ingestion
  - Clickstream
  - Simon Signal
  properties:
  - type: OpenAPI
    url: openapi/simon-data-event-ingestion-openapi.yml
  - type: Overlay
    url: overlays/simon-data-event-ingestion-overlay.yaml
  - type: Documentation
    url: https://docs.simondata.com/reference/event-ingestion-api
  - type: APIReference
    url: https://docs.simondata.com/reference/simon-signal-overview
  - type: Sandbox
    url: sandbox/simon-data-sandbox.yml
common:
- type: OpenAPI
  url: openapi/simon-data-audience-api-openapi.yml
- type: OpenAPI
  url: openapi/simon-data-event-ingestion-openapi.yml
- type: MCPServer
  url: mcp/simon-data-mcp.yml
- type: WellKnown
  url: well-known/simon-data-well-known.yml
- type: LLMsTxt
  url: llms/simon-data-llms.txt
- type: AgentSkill
  url: skills/_index.yml
- type: AgenticAccess
  url: agentic-access/simon-data-agentic-access.yml
- type: Authentication
  url: authentication/simon-data-authentication.yml
- type: OAuthScopes
  url: scopes/simon-data-scopes.yml
- type: Conventions
  url: conventions/simon-data-conventions.yml
- type: ErrorCatalog
  url: errors/simon-data-problem-types.yml
- type: DataModel
  url: data-model/simon-data-data-model.yml
- type: Lifecycle
  url: lifecycle/simon-data-lifecycle.yml
- type: StatusPage
  url: https://status.simondata.com/
- type: ChangeLog
  url: changelog/simon-data-changelog.yml
- type: ChangeLog
  url: https://docs.simondata.com/changelog
- type: Webhooks
  url: asyncapi/simon-data-webhooks.yml
- type: Sandbox
  url: sandbox/simon-data-sandbox.yml
- type: Components
  url: components/simon-data-components.yml
- type: Packages
  url: packages/simon-data-packages.yml
- type: Conformance
  url: conformance/simon-data-conformance.yml
- type: Compliance
  url: https://www.simon.ai/terms/security
- type: TrustCenter
  url: security/simon-data-trust-center.yml
- type: Security
  url: https://www.simon.ai/terms/security
- type: VulnerabilityDisclosure
  url: security/simon-data-vulnerability-disclosure.yml
- type: DomainSecurity
  url: security/simon-data-domain-security.yml
- type: Examples
  url: examples/
- type: JSONSchema
  url: json-schema/simon-data-contact-schema.json
- type: JSONSchema
  url: json-schema/simon-data-event-payload-schema.json
- type: Vocabulary
  url: vocabulary/simon-data-vocabulary.yml
- type: JSONLD
  url: json-ld/simon-data-context.jsonld
- type: Rules
  url: rules/simon-data-jsonschema-spectral-rules.yml
- type: Plans
  url: plans/simon-data-plans-pricing.yml
- type: RateLimits
  url: rate-limits/simon-data-rate-limits.yml
- type: FinOps
  url: finops/simon-data-finops.yml
- type: Website
  url: https://www.simon.ai/
- type: DeveloperPortal
  url: https://docs.simondata.com/
- type: Documentation
  url: https://docs.simondata.com/
- type: APIReference
  url: https://docs.simondata.com/reference/getting-started
- type: GettingStarted
  url: https://docs.simondata.com/reference/ingestion-and-egress-in-5-minutes
- type: Support
  url: https://docs.simondata.com/docs/support-center
- type: GitHubOrganization
  url: https://github.com/Radico
- type: Blog
  url: https://www.simon.ai/blog
- type: Pricing
  url: https://www.simon.ai/pricing
- type: Login
  url: https://app.simondata.com/auth/login
- type: TermsOfService
  url: https://www.simon.ai/terms/terms-of-service
- type: PrivacyPolicy
  url: https://www.simon.ai/terms/privacy-policy
- type: LinkedIn
  url: https://www.linkedin.com/company/simon-ai-the-agentic-marketing-platform/
- type: X
  url: https://x.com/simon_data
- type: YouTube
  url: https://www.youtube.com/@simon-ai-marketing-platform
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com
x-enrichment:
  date: '2026-08-13'
  status: enriched
  artifacts_added: 37
  pass: local-v1

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