Simon Data website screenshot

Simon Data

Simon Data is an AI-first customer data platform (CDP) that empowers marketing teams with faster, more precise segmentation and personalization. It provides a REST API for managing audiences, activating segments across channels, tracking events via the Simon Signal event collection API, and syncing customer data with downstream marketing tools including Salesforce, Klaviyo, Google Ads, and Facebook.

Simon Data publishes 2 APIs on the APIs.io network: Contacts API and Events API. Tagged areas include Customer Data Platform, CDP, Marketing Automation, Audience Segmentation, and Event Tracking.

The Simon Data catalog on APIs.io includes 1 JSON-LD context and 1 Spectral governance ruleset.

Simon Data’s developer surface includes authentication, documentation, engineering blog, pricing, and 12 more developer resources.

48.5/100 developing ▬ flat Agent 37/100 agent ready Full breakdown ↓
scored 2026-07-28 · rubric v0.6
AccessEnterpriseSelf serve
4 APIs
Customer Data PlatformCDPMarketing AutomationAudience SegmentationEvent TrackingData IngestionPersonalizationMarketing Technology

Kin Score

Kin Score Kin Score How this is scored →
scored 2026-07-28 · rubric v0.6
Composite quality — 48.5/100 · developing
Contract Quality 17.6 / 25
Developer Ergonomics 4.3 / 20
Commercial Clarity 9.5 / 20
Operational Transparency 2.7 / 13
Governance 7.0 / 12
Discoverability 7.4 / 10
Agent readiness — 37/100 · agent ready
Machine-Readable Contract 18 / 18
Agentic Access Contract 10 / 10
MCP Server 0 / 12
Machine-Readable Auth 10 / 10
Idempotency 0 / 9
Stable Error Semantics 0 / 8
Request/Response Examples 7 / 7
Rate-Limit Signaling 7 / 7
Typed Event Surface 0 / 6
Agent Skills 0 / 5
Well-Known Catalog 0 / 4
Consent & Bot Identity 0 / 3
A2A Agent Card 0 / 8
Dry-Run / Simulate Mode 0 / 4
Improve this rating by publishing the missing artifacts — every area above can be raised, and the full rubric is at apis.io/rating/. This rating is computed from github.com/api-evangelist/simon-data: open an issue to ask a question, or submit a pull request to add artifacts. Want it done for you? Prioritized profiling — $2,500 →

APIs 4

Individual APIs this provider publishes, each with its own machine-readable definition.

Simon Data Real-Time Content API

A premium API feature that fetches data from an external API at send time to enable dynamic, personalized content delivery across marketing channels. Powers real-time personaliz...

Simon Data Outbound Webhooks API

Enables Simon Data to push customer segment and event data to external systems via webhooks. Supports payload specifications, best practices, and outbound integration authentica...

Simon Data Contacts API

The Contacts API from Simon Data — 1 operation(s) for contacts.

Simon Data Events API

The Events API from Simon Data — 1 operation(s) for events.

Pricing Plans 1

Published pricing tiers and plan structures.

Rate Limits 1

Documented rate limits and quota policies.

Simon Data Rate Limits

0 limits

RATE LIMITS

FinOps 1

Cost, billing, and metering signals for API financial operations.

Semantic Vocabularies 1

JSON-LD contexts and semantic vocabularies used across these APIs.

Simon Data Context

4 classes · 40 properties

JSON-LD

Spectral Rules 1

Spectral governance rulesets for linting and validating these APIs.

Simon Data API Rules

5 rules · 3 warnings 2 info

SPECTRAL

JSON Schema 2

Standalone JSON Schema definitions for this provider's data models.

Simon Data Contact

2 properties

JSON SCHEMA

Simon Data Event Payload

12 properties

JSON SCHEMA

Examples 3

Example request and response payloads for these APIs.

Security Posture 3

Authentication, domain security, vulnerability disclosure, and trust-center signals.

Simon Data Authentication

oauth2 · 1 scheme

SECURITY

Simon Data Domain Security

TLSv1.3 · HSTS · DMARC

SECURITY

Simon Data Trust Center

SOC 2, GDPR

SECURITY

Scopes 1

OAuth scopes governing access to this provider's APIs.

Simon Data Scopes

OAuth 2.0 · no documented scopes

0 scopes

SCOPES

Agentic Access 1

Recommended x-agentic-access execution contracts for AI agents.

Simon Data Agentic Access

2 operations · 1 acting

2 operations · 1 acting

AGENTIC

Resources

Documentation 1

Reference material describing how the API behaves

Agent Surfaces 1

MCP servers, agent skills, and machine-readable catalogs

Build 1

SDKs, sample code, and the tooling you integrate with

Access & Security 4

Authentication, authorization, and security posture

Operate 2

Status, limits, changes, and where to get help

Commercial 3

Pricing, plans, and the legal terms of use

Company 3

The organization behind the API

Other 1

Properties that don't map to a standard resource type

Source (apis.yml)

apis.yml Raw ↑
name: Simon Data
description: Simon Data is an AI-first customer data platform (CDP) that empowers marketing teams with faster, more precise
  segmentation and personalization. It provides a REST API for managing audiences, activating segments across channels, tracking
  events via the Simon Signal event collection API, and syncing customer data with downstream marketing tools including Salesforce,
  Klaviyo, Google Ads, and Facebook.
accessModel:
  pricing: enterprise
  onboarding: self-serve
  trial: false
  try_now: false
  public: false
  label: Enterprise · Self-serve signup
  confidence: high
  source:
  - plans
  - authentication
  generated: '2026-07-22'
  method: derived
image: https://kinlane-images.s3.amazonaws.com/shared/apis-json/icons/simon-data.png
url: https://raw.githubusercontent.com/api-evangelist/simon-data/refs/heads/main/apis.yml
created: '2026-06-13'
modified: '2026-06-13'
specificationVersion: '0.19'
aid: simon-data
type: Index
tags:
- Customer Data Platform
- CDP
- Marketing Automation
- Audience Segmentation
- Event Tracking
- Data Ingestion
- Personalization
- Marketing Technology
apis:
- name: Simon Data Real-Time Content API
  description: A premium API feature that fetches data from an external API at send time to enable dynamic, personalized content
    delivery across marketing channels. Powers real-time personalization at the moment of message delivery.
  image: https://kinlane-images.s3.amazonaws.com/shared/apis-json/apis-json-logo.jpg
  humanURL: https://docs.simondata.com/reference/real-time-content
  baseURL: https://dev.simonsignal.com
  tags:
  - Real-Time Content
  - Personalization
  - Dynamic Content
  - Marketing
  properties:
  - type: Documentation
    url: https://docs.simondata.com/reference/real-time-content
- name: Simon Data Outbound Webhooks API
  description: Enables Simon Data to push customer segment and event data to external systems via webhooks. Supports payload
    specifications, best practices, and outbound integration authentication for downstream marketing tools and data warehouses.
  image: https://kinlane-images.s3.amazonaws.com/shared/apis-json/apis-json-logo.jpg
  humanURL: https://docs.simondata.com/reference/getting-started
  baseURL: https://dev.simonsignal.com
  tags:
  - Webhooks
  - Outbound Integration
  - Data Sync
  - Automation
  properties:
  - type: Documentation
    url: https://docs.simondata.com/reference/getting-started
- aid: simon-data:simon-data-contacts-api
  name: Simon Data Contacts API
  description: The Contacts API from Simon Data — 1 operation(s) for contacts.
  humanURL: https://docs.simondata.com/reference/getting-started
  baseURL: https://dev.simonsignal.com/events/v1
  tags:
  - Contacts
  properties:
  - type: OpenAPI
    url: openapi/simon-data-contacts-api-openapi.yml
  - type: Documentation
    url: https://docs.simondata.com/reference/getting-started
  - type: Documentation
    url: https://docs.simondata.com/reference/get-a-contact
- aid: simon-data:simon-data-events-api
  name: Simon Data Events API
  description: The Events API from Simon Data — 1 operation(s) for events.
  humanURL: https://docs.simondata.com/reference/getting-started
  baseURL: https://dev.simonsignal.com/events/v1
  tags:
  - Events
  properties:
  - type: OpenAPI
    url: openapi/simon-data-events-api-openapi.yml
  - type: Documentation
    url: https://docs.simondata.com/reference/getting-started
  - type: Documentation
    url: https://docs.simondata.com/reference/get-a-contact
common:
- type: AgenticAccess
  url: agentic-access/simon-data-agentic-access.yml
- type: TrustCenter
  url: security/simon-data-trust-center.yml
- type: DomainSecurity
  url: security/simon-data-domain-security.yml
- type: Authentication
  url: authentication/simon-data-authentication.yml
- type: OAuthScopes
  url: scopes/simon-data-scopes.yml
- type: Website
  url: https://www.simon.ai/
- type: Documentation
  url: https://docs.simondata.com/
- type: GitHubOrg
  url: https://github.com/Radico
- type: LinkedIn
  url: https://www.linkedin.com/company/simon-data
- type: X
  url: https://x.com/simon_data
- type: Blog
  url: https://www.simon.ai/blog
- type: Pricing
  url: https://www.simon.ai/pricing
- type: StatusPage
  url: https://docs.simondata.com/docs/operational-status
- type: Plans
  url: plans/simon-data-plans-pricing.yml
- type: RateLimits
  url: rate-limits/simon-data-rate-limits.yml
- type: FinOps
  url: finops/simon-data-finops.yml
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com