Simon Data · Schema

Simon Data Event Payload

Schema for events submitted to the Simon Signal event collection API. Covers both track and identify command types.

Customer Data PlatformCDPMarketing AutomationAudience SegmentationEvent TrackingData IngestionPersonalizationMarketing TechnologyIdentity ResolutionCustomer ProfilesJourney OrchestrationSnowflake

Properties

Name Type Description
partnerId string Internal identifier for the customer's site.
partnerSecret string Shared secret used for authentication.
clientId string Device or session identifier.
sentAt integer Timestamp in epoch milliseconds.
type string Command type for this event.
ipAddress string Optional user device IP address.
timezone integer Optional UTC offset in minutes.
context object Event context metadata.
userId string The user's identifier.
traits object User traits for identify commands.
event string Event type name. Required when type is track.
properties object Event-specific properties. Fields vary by event type.
View JSON Schema on GitHub

JSON Schema

simon-data-event-payload-schema.json Raw ↑ 
{
  "$schema": "https://json-schema.org/draft/2020-12/schema",
  "$id": "https://raw.githubusercontent.com/api-evangelist/simon-data/main/json-schema/simon-data-event-payload-schema.json",
  "title": "Simon Data Event Payload",
  "description": "Schema for events submitted to the Simon Signal event collection API. Covers both track and identify command types.",
  "type": "object",
  "required": ["partnerId", "partnerSecret", "clientId", "sentAt", "type", "context"],
  "properties": {
    "partnerId": {
      "type": "string",
      "description": "Internal identifier for the customer's site."
    },
    "partnerSecret": {
      "type": "string",
      "description": "Shared secret used for authentication."
    },
    "clientId": {
      "type": "string",
      "maxLength": 45,
      "description": "Device or session identifier."
    },
    "sentAt": {
      "type": "integer",
      "description": "Timestamp in epoch milliseconds."
    },
    "type": {
      "type": "string",
      "enum": ["track", "identify"],
      "description": "Command type for this event."
    },
    "ipAddress": {
      "type": "string",
      "description": "Optional user device IP address."
    },
    "timezone": {
      "type": "integer",
      "description": "Optional UTC offset in minutes."
    },
    "context": {
      "type": "object",
      "description": "Event context metadata.",
      "properties": {
        "debug": {
          "type": "boolean",
          "description": "When true, sends 412 validation errors in response body."
        },
        "name": {
          "type": "string",
          "description": "Client library identifier (e.g., simon.js)."
        },
        "version": {
          "type": "string",
          "description": "Client library version."
        },
        "userAgent": {
          "type": "string",
          "description": "Device user agent string."
        },
        "url": {
          "type": "string",
          "description": "Page URL where the event originated."
        },
        "page": {
          "type": "object"
        },
        "device": {
          "type": "object",
          "properties": {
            "type": {
              "type": "string",
              "description": "Device type (e.g., android, ios, kindle, windows)."
            }
          }
        }
      }
    },
    "userId": {
      "type": "string",
      "description": "The user's identifier."
    },
    "traits": {
      "type": "object",
      "description": "User traits for identify commands.",
      "properties": {
        "email": {
          "type": "string",
          "format": "email"
        },
        "firstName": { "type": "string" },
        "lastName": { "type": "string" },
        "name": { "type": "string" },
        "userId": { "type": "string" },
        "userName": { "type": "string" },
        "ARN": {
          "type": "string",
          "description": "AWS SNS identifier."
        },
        "properties": {
          "type": "object",
          "description": "Custom properties object."
        }
      }
    },
    "event": {
      "type": "string",
      "enum": [
        "page_view",
        "product_view",
        "add_to_cart",
        "cart",
        "update_cart",
        "remove_from_cart",
        "complete_transaction",
        "registration",
        "favorite",
        "waitlist",
        "authentication",
        "custom"
      ],
      "description": "Event type name. Required when type is track."
    },
    "properties": {
      "type": "object",
      "description": "Event-specific properties. Fields vary by event type.",
      "properties": {
        "productId": { "type": "string" },
        "productName": { "type": "string" },
        "price": { "type": "number" },
        "brand": { "type": "string" },
        "category": { "type": "string" },
        "color": { "type": "string" },
        "size": { "type": "string" },
        "style": { "type": "string" },
        "variant": { "type": "string" },
        "quantity": { "type": "integer" },
        "previousQuantity": { "type": "integer" },
        "productImageUrl": { "type": "string", "format": "uri" },
        "productUrl": { "type": "string", "format": "uri" },
        "cartItems": {
          "type": "array",
          "items": {
            "type": "object",
            "properties": {
              "productId": { "type": "string" },
              "productName": { "type": "string" },
              "price": { "type": "number" },
              "quantity": { "type": "integer" },
              "brand": { "type": "string" },
              "category": { "type": "string" },
              "color": { "type": "string" },
              "size": { "type": "string" },
              "variant": { "type": "string" }
            }
          }
        },
        "transactionId": { "type": "string" },
        "revenue": { "type": "number" },
        "shipping": { "type": "number" },
        "tax": { "type": "number" },
        "promotion": { "type": "string" },
        "email": { "type": "string", "format": "email" },
        "username": { "type": "string" },
        "isLoggedIn": { "type": "boolean" },
        "optIn": { "type": "boolean" },
        "ARN": { "type": "string" },
        "eventName": { "type": "string" },
        "requiresIdentity": { "type": "boolean" },
        "properties": {
          "type": "object",
          "description": "Custom nested properties."
        }
      }
    }
  },
  "if": {
    "properties": { "type": { "const": "track" } }
  },
  "then": {
    "required": ["event"]
  },
  "else": {
    "required": ["traits"]
  }
}

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