Simon Data · Schema

Simon Data Event Payload

Schema for events submitted to the Simon Signal event collection API. Covers both track and identify command types.

Customer Data PlatformCDPMarketing AutomationAudience SegmentationEvent TrackingData IngestionPersonalizationMarketing TechnologyIdentity ResolutionCustomer ProfilesJourney OrchestrationSnowflake

Properties

Name	Type	Description
partnerId	string	Internal identifier for the customer's site.
partnerSecret	string	Shared secret used for authentication.
clientId	string	Device or session identifier.
sentAt	integer	Timestamp in epoch milliseconds.
type	string	Command type for this event.
ipAddress	string	Optional user device IP address.
timezone	integer	Optional UTC offset in minutes.
context	object	Event context metadata.
userId	string	The user's identifier.
traits	object	User traits for identify commands.
event	string	Event type name. Required when type is track.
properties	object	Event-specific properties. Fields vary by event type.

View JSON Schema on GitHub

JSON Schema

{
  "$schema": "https://json-schema.org/draft/2020-12/schema",
  "$id": "https://raw.githubusercontent.com/api-evangelist/simon-data/main/json-schema/simon-data-event-payload-schema.json",
  "title": "Simon Data Event Payload",
  "description": "Schema for events submitted to the Simon Signal event collection API. Covers both track and identify command types.",
  "type": "object",
  "required": ["partnerId", "partnerSecret", "clientId", "sentAt", "type", "context"],
  "properties": {
    "partnerId": {
      "type": "string",
      "description": "Internal identifier for the customer's site."
    },
    "partnerSecret": {
      "type": "string",
      "description": "Shared secret used for authentication."
    },
    "clientId": {
      "type": "string",
      "maxLength": 45,
      "description": "Device or session identifier."
    },
    "sentAt": {
      "type": "integer",
      "description": "Timestamp in epoch milliseconds."
    },
    "type": {
      "type": "string",
      "enum": ["track", "identify"],
      "description": "Command type for this event."
    },
    "ipAddress": {
      "type": "string",
      "description": "Optional user device IP address."
    },
    "timezone": {
      "type": "integer",
      "description": "Optional UTC offset in minutes."
    },
    "context": {
      "type": "object",
      "description": "Event context metadata.",
      "properties": {
        "debug": {
          "type": "boolean",
          "description": "When true, sends 412 validation errors in response body."
        },
        "name": {
          "type": "string",
          "description": "Client library identifier (e.g., simon.js)."
        },
        "version": {
          "type": "string",
          "description": "Client library version."
        },
        "userAgent": {
          "type": "string",
          "description": "Device user agent string."
        },
        "url": {
          "type": "string",
          "description": "Page URL where the event originated."
        },
        "page": {
          "type": "object"
        },
        "device": {
          "type": "object",
          "properties": {
            "type": {
              "type": "string",
              "description": "Device type (e.g., android, ios, kindle, windows)."
            }
          }
        }
      }
    },
    "userId": {
      "type": "string",
      "description": "The user's identifier."
    },
    "traits": {
      "type": "object",
      "description": "User traits for identify commands.",
      "properties": {
        "email": {
          "type": "string",
          "format": "email"
        },
        "firstName": { "type": "string" },
        "lastName": { "type": "string" },
        "name": { "type": "string" },
        "userId": { "type": "string" },
        "userName": { "type": "string" },
        "ARN": {
          "type": "string",
          "description": "AWS SNS identifier."
        },
        "properties": {
          "type": "object",
          "description": "Custom properties object."
        }
      }
    },
    "event": {
      "type": "string",
      "enum": [
        "page_view",
        "product_view",
        "add_to_cart",
        "cart",
        "update_cart",
        "remove_from_cart",
        "complete_transaction",
        "registration",
        "favorite",
        "waitlist",
        "authentication",
        "custom"
      ],
      "description": "Event type name. Required when type is track."
    },
    "properties": {
      "type": "object",
      "description": "Event-specific properties. Fields vary by event type.",
      "properties": {
        "productId": { "type": "string" },
        "productName": { "type": "string" },
        "price": { "type": "number" },
        "brand": { "type": "string" },
        "category": { "type": "string" },
        "color": { "type": "string" },
        "size": { "type": "string" },
        "style": { "type": "string" },
        "variant": { "type": "string" },
        "quantity": { "type": "integer" },
        "previousQuantity": { "type": "integer" },
        "productImageUrl": { "type": "string", "format": "uri" },
        "productUrl": { "type": "string", "format": "uri" },
        "cartItems": {
          "type": "array",
          "items": {
            "type": "object",
            "properties": {
              "productId": { "type": "string" },
              "productName": { "type": "string" },
              "price": { "type": "number" },
              "quantity": { "type": "integer" },
              "brand": { "type": "string" },
              "category": { "type": "string" },
              "color": { "type": "string" },
              "size": { "type": "string" },
              "variant": { "type": "string" }
            }
          }
        },
        "transactionId": { "type": "string" },
        "revenue": { "type": "number" },
        "shipping": { "type": "number" },
        "tax": { "type": "number" },
        "promotion": { "type": "string" },
        "email": { "type": "string", "format": "email" },
        "username": { "type": "string" },
        "isLoggedIn": { "type": "boolean" },
        "optIn": { "type": "boolean" },
        "ARN": { "type": "string" },
        "eventName": { "type": "string" },
        "requiresIdentity": { "type": "boolean" },
        "properties": {
          "type": "object",
          "description": "Custom nested properties."
        }
      }
    }
  },
  "if": {
    "properties": { "type": { "const": "track" } }
  },
  "then": {
    "required": ["event"]
  },
  "else": {
    "required": ["traits"]
  }
}

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