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openapi: 3.2.0
info:
description: These APIs will help you manage different workflows in Blueshift. Our powerful REST APIs provide an easy way to integrate your data and third party applications with Blueshift.
version: 1.0.0
title: Blueshift Shared assets API
contact:
email: support@getblueshift.com
servers:
- url: https://api.getblueshift.com
- url: https://api.eu.getblueshift.com
tags:
- name: Shared assets
description: Manage reusable assets such as HTML, rich text, subject lines, and visual editor content.
paths:
/api/v1/shared_assets.json:
get:
summary: List shared assets
description: 'Retrieve a list of shared assets: HTML, rich text, subject lines, and visual editor content.'
tags:
- Shared assets
security:
- user_api_auth: []
parameters:
- name: asset_type[]
in: query
description: 'Filter by one or more asset types. Repeat the parameter for multiple values. Allowed values: `html`, `rich_text`, `visual_editor`, `subject`.'
schema:
type: array
items:
type: string
enum:
- html
- rich_text
- visual_editor
- subject
style: form
explode: true
example:
- html
- visual_editor
- name: display_name
in: query
description: Returns assets whose display name contains the specified substring. An empty string returns all.
schema:
type: string
example: Banner
- name: archived
in: query
description: Archived status filter. Use `0` for active/unarchived, `1` for archived, or omit to include both. In the response, this field is returned as a boolean (`true`/`false`).
schema:
type: integer
enum:
- 0
- 1
examples:
active:
summary: Active (unarchived)
value: 0
archived:
summary: Archived
value: 1
all:
summary: All (omit parameter)
value: ''
- name: page
in: query
description: 'Which page of results to fetch. **Zero-based index.** Example: `page=0&per_page=25` returns the first 25 results, `page=1&per_page=25` returns the next 25.'
schema:
type: integer
example: '0'
- name: per_page
in: query
description: The number of results to return per page.
schema:
type: integer
example: 25
responses:
'200':
description: OK
content:
application/json:
schema:
type: array
items:
type: object
properties:
id:
type: integer
description: Unique numeric ID of the asset.
example: 24990
uuid:
type: string
description: Unique UUID of the asset.
example: 2c7967ff-5404-481d-83d9-90a11d2fa8e7
asset_type:
type: string
enum:
- html
- rich_text
- visual_editor
- subject
description: Type of shared asset.
example: subject
shareable_name:
type: string
description: System name used for sharing/reuse.
example: footer_template
display_name:
type: string
description: Human-readable display name.
example: New subject & preheader
archived:
type: boolean
description: Archived status of the asset.
example: false
author:
type: string
description: Author of the asset.
example: Content Team
email:
type: string
format: email
description: Email address of the author.
example: team@example.com
templates:
type: array
description: Templates linked to this asset.
items:
type: object
properties:
name:
type: string
example: Welcome Email
uuid:
type: string
example: 1111aaaa-2222-bbbb-3333-cccc4444dddd
resource_type:
type: string
example: EmailTemplate
archived:
type: boolean
example: false
template_count:
type: integer
example: 0
asset_count:
type: integer
example: 0
updated_at:
type: string
format: date-time
description: Last update (ISO 8601).
example: '2025-06-04T07:23:02.000Z'
content:
type: string
description: Asset content (HTML, rich text, or subject line).
example: change me!!!
locked_parents:
type: array
items:
type: string
lockable_children:
type: array
items:
type: string
example:
- uuid: a1111111-b222-4ccc-8ddd-eeeeeeee0001
asset_type: html
shareable_name: footer_template
display_name: Footer Template
archived: false
author: Content Team
email: team@example.com
templates:
- name: Welcome Email
uuid: 1111aaaa-2222-bbbb-3333-cccc4444dddd
resource_type: EmailTemplate
archived: false
template_count: 1
updated_at: '2025-08-22T18:12:47.000Z'
content: "<table width=\"100%\" align=\"center\">\n <tr>\n {% for product in recommendations.block1.products %}\n <td align=\"center\" style=\"padding:10px;\">\n <a href=\"{{ product.url }}\">\n <img src=\"{{ product.image }}\" width=\"120\" />\n </a>\n <p style=\"font-size:14px;font-weight:bold;\">{{ product.title }}</p>\n <p style=\"font-size:12px;color:#666;\">{{ product.extended_attributes.description }}</p>\n <a href=\"{{ product.url }}\" style=\"background:#303f9f;color:#fff;padding:6px 12px;text-decoration:none;border-radius:3px;\">Buy Now</a>\n </td>\n {% endfor %}\n </tr>\n</table>"
locked_parents: []
lockable_children: []
- uuid: b2222222-c333-4ddd-8eee-ffffffff0002
asset_type: subject
shareable_name: subject_line_offer
display_name: Subject Line – Summer Offer
archived: false
author: Copywriter
email: copywriter@example.com
templates: []
template_count: 0
updated_at: '2025-08-23T11:20:00.000Z'
content: Get 20% off your first order this week!
locked_parents: []
lockable_children: []
- uuid: c3333333-d444-4eee-8fff-aaaaaaaa0003
asset_type: visual_editor
shareable_name: promo_banner_autumn
display_name: Autumn Promo Banner
archived: false
author: Marketing Team
email: marketing@example.com
templates: []
template_count: 0
updated_at: '2025-08-25T09:15:00.000Z'
content: "<div style=\"text-align:center;background:#f4f4f4;padding:10px;\">\n <h2 style=\"color:#333;\">Autumn Sale</h2>\n <p style=\"color:#555;\">Save up to 30% on selected items.</p>\n <a href=\"{{ promo_url }}\" style=\"background:#e41d36;color:#fff;padding:8px 16px;text-decoration:none;border-radius:4px;\">Shop Now</a>\n</div>"
locked_parents: []
lockable_children: []
'400':
description: Bad request - The request was invalid or cannot be otherwise served.
'401':
description: Unauthorized - API authentication failed due to an invalid or missing API key.
content:
application/json:
schema:
type: object
properties:
message:
type: string
example: Not authorized
'403':
description: Forbidden - The API key does not have sufficient permissions to perform this action.
content:
application/json:
schema:
type: object
properties:
message:
type: string
example: Forbidden
'404':
description: Resource not found - Can happen due to resource conflicts. Re-try with exponential backoff.
'409':
description: Conflict error, please retry - The request could not be completed due to a conflict with the current state of the target resource, re-try with exponential backoff.
'413':
description: Payload too large - The server is refusing to process a request because the request payload is larger than the server is willing or able to process.
'422':
description: Unprocessable Entity - The request was well-formed but contains semantic errors.
content:
application/json:
schema:
type: object
properties:
success:
type: boolean
example: false
error:
type: string
example: Validation failed
'429':
description: Rate limit exceeded - Too many requests.
'500':
description: Internal Server Error - Please contact Blueshift for more information.
'502':
description: Service unavailable, please retry - Bad Gateway, re-try with exponential backoff.
'503':
description: Service unavailable, please retry - Service Unavailable, re-try with exponential backoff.
'504':
description: Service unavailable, please retry - Gateway Timeout, please re-try with exponential backoff.
post:
summary: Create a shared asset
description: Use this endpoint to create a shared asset.
tags:
- Shared assets
security:
- user_api_auth: []
requestBody:
content:
application/json:
schema:
type: object
required:
- display_name
- content
- asset_type
properties:
display_name:
type: string
description: Human-readable name for the asset. Used to generate the shareable_name if not provided.
example: Welcome Email Header
content:
type: string
description: The actual content of the asset. For HTML assets, provide HTML markup. For Subject assets, provide plain text.
example: <h1>Welcome to our store!</h1>
asset_type:
type: string
description: Type of asset to create. Must be either 'html' or 'subject'. Cannot be changed after creation.
enum:
- html
- subject
example: html
plain_text:
type: string
description: Plain text version of the content. Only applicable for HTML assets. If not provided, Blueshift will auto-generate it.
example: Welcome to our store!
is_plain_text_custom:
type: boolean
description: Set to true if providing a custom plain_text version, false to auto-generate. Only applicable for HTML assets.
example: true
author:
type: string
description: Email address of the user to attribute as the asset's author. Must be a valid user in the account. If omitted or invalid, defaults to the account's primary user.
example: john.doe@example.com
examples:
html_asset:
summary: Create HTML asset
value:
display_name: Welcome Email Header
content: <h1>Welcome to our store!</h1>
asset_type: html
html_asset_with_plain_text:
summary: Create HTML asset with custom plain text
value:
display_name: Product Announcement
content: <h2>New Product Launch</h2><p>Check out our latest collection.</p>
asset_type: html
plain_text: New Product Launch - Check out our latest collection.
is_plain_text_custom: true
subject_asset:
summary: Create Subject asset
value:
display_name: Welcome Subject Line
content: Welcome to our community!
asset_type: subject
html_asset_with_author:
summary: Create HTML asset attributed to an author
value:
display_name: Welcome Email Header
content: <h1>Welcome to our store!</h1>
asset_type: html
author: john.doe@example.com
responses:
'200':
description: OK
content:
application/json:
schema:
type: object
properties:
uuid:
type: string
description: Unique identifier for the shared asset. Use this value for updates.
example: a1b2c3d4-e5f6-7890-abcd-ef1234567890
asset_type:
type: string
description: Type of the asset.
example: html
shareable_name:
type: string
description: 'Auto-generated unique identifier based on display_name. Format: bsft_<sanitized_display_name>. Spaces become underscores, special characters are removed.'
example: bsft_Welcome_Email_Header
display_name:
type: string
description: Human-readable name for the asset.
example: Welcome Email Header
author:
type: string
description: Name of the user who created the asset.
example: John Doe
email:
type: string
description: Email of the user who created the asset.
example: john.doe@example.com
content:
type: string
description: The actual content of the asset.
example: <h1>Welcome to our store!</h1>
plain_text:
type:
- string
- 'null'
description: Plain text version of the content. Null if not provided for HTML assets or not applicable for Subject assets.
example: null
is_plain_text_custom:
type:
- boolean
- 'null'
description: Indicates whether plain text is custom (true) or auto-generated (false). Null for Subject assets.
example: false
updated_at:
type: string
format: date-time
description: Timestamp of when the asset was last updated (ISO 8601 format).
example: '2026-01-28T08:00:00.000Z'
tag_data:
type: string
description: Tags associated with the asset.
example: Regions:NA,EU,APAC,LATAM,GreaterChina
examples:
html_asset_response:
summary: HTML asset created
value:
uuid: a1b2c3d4-e5f6-7890-abcd-ef1234567890
asset_type: html
shareable_name: bsft_Welcome_Email_Header
display_name: Welcome Email Header
author: John Doe
email: john.doe@example.com
content: <h1>Welcome to our store!</h1>
plain_text: null
is_plain_text_custom: false
updated_at: '2026-01-28T08:00:00.000Z'
tag_data: Regions:NA,EU,APAC,LATAM,GreaterChina
subject_asset_response:
summary: Subject asset created
value:
uuid: b2c3d4e5-f6a7-8901-bcde-f12345678901
asset_type: subject
shareable_name: bsft_Welcome_Subject_Line
display_name: Welcome Subject Line
author: John Doe
email: john.doe@example.com
content: Welcome to our community!
plain_text: null
is_plain_text_custom: null
updated_at: '2026-01-28T08:00:00.000Z'
tag_data: Regions:NA,EU,APAC,LATAM,GreaterChina
'401':
description: Unauthorized - API authentication failed due to an invalid or missing API key.
content:
application/json:
schema:
type: object
properties:
message:
type: string
example: 'HTTP Basic: Access denied.'
'422':
description: 'Unprocessable Entity - The request was well-formed but contains validation errors. Common causes: missing required fields (display_name, content, asset_type), duplicate shareable_name, or empty values.'
content:
application/json:
schema:
type: object
properties:
errors:
type: array
items:
type: object
properties:
title:
type: string
example: shareable_name
detail:
type: string
example: 'Shareable_name: This template name is already in use, please use a different name'
meta:
type: object
properties:
combine_errors:
type: boolean
example: false
no_toast:
type: boolean
example: false
unformatted:
type: object
additionalProperties:
type: array
items:
type: string
examples:
duplicate_name:
summary: Duplicate shareable_name
value:
errors:
- title: shareable_name
detail: 'Shareable_name: This template name is already in use, please use a different name'
meta:
combine_errors: false
no_toast: false
unformatted:
shareable_name:
- This template name is already in use, please use a different name
blank_field:
summary: Missing required field
value:
errors:
- title: shareable_name
detail: 'Shareable_name: can''t be blank'
meta:
combine_errors: false
no_toast: false
unformatted:
shareable_name:
- can't be blank
'500':
description: Internal Server Error - An unexpected server error occurred. Contact support if the issue persists.
content:
application/json:
schema:
type: object
properties:
status:
type: string
example: '500'
error:
type: string
example: Internal Server Error
/api/v1/shared_assets/{uuid}.json:
put:
summary: Update a shared asset
description: Use this endpoint to update a shared asset.
tags:
- Shared assets
security:
- user_api_auth: []
parameters:
- in: path
required: true
name: uuid
description: The UUID of the shared asset to update. This value is returned when you create an asset.
schema:
type: string
example: a1b2c3d4-e5f6-7890-abcd-ef1234567890
requestBody:
content:
application/json:
schema:
type: object
properties:
display_name:
type: string
description: Human-readable name for the asset. Can be updated at any time.
example: Updated Welcome Header
content:
type: string
description: The actual content of the asset. For HTML assets, provide HTML markup. For Subject assets, provide plain text.
example: <h1>Welcome to our updated store!</h1>
plain_text:
type: string
description: Plain text version of the content. Only applicable for HTML assets.
example: Welcome to our updated store!
is_plain_text_custom:
type: boolean
description: Set to true if providing a custom plain_text version, false to auto-generate. Only applicable for HTML assets.
example: true
examples:
update_html_asset:
summary: Update HTML asset
value:
display_name: Updated Welcome Header
content: <h1>Welcome to our updated store!</h1>
update_html_with_plain_text:
summary: Update HTML asset with custom plain text
value:
display_name: Updated Product Announcement
content: <h2>New Product Launch Updated</h2><p>Check out our latest collection.</p>
plain_text: New Product Launch Updated - Check out our latest collection.
is_plain_text_custom: true
update_subject_asset:
summary: Update Subject asset
value:
display_name: Updated Welcome Subject
content: Welcome to our growing community!
responses:
'200':
description: OK
content:
application/json:
schema:
type: object
properties:
uuid:
type: string
description: Unique identifier for the shared asset.
example: a1b2c3d4-e5f6-7890-abcd-ef1234567890
asset_type:
type: string
description: Type of the asset. Cannot be changed after creation.
example: html
shareable_name:
type: string
description: Auto-generated unique identifier. Cannot be changed after creation.
example: bsft_Welcome_Email_Header
display_name:
type: string
description: Human-readable name for the asset.
example: Updated Welcome Header
author:
type: string
description: Name of the user who last updated the asset.
example: John Doe
email:
type: string
description: Email of the user who last updated the asset.
example: john.doe@example.com
content:
type: string
description: The actual content of the asset.
example: <h1>Welcome to our updated store!</h1>
plain_text:
type:
- string
- 'null'
description: Plain text version of the content. Null if not provided for HTML assets or not applicable for Subject assets.
example: null
is_plain_text_custom:
type:
- boolean
- 'null'
description: Indicates whether plain text is custom (true) or auto-generated (false). Null for Subject assets.
example: false
updated_at:
type: string
format: date-time
description: Timestamp of when the asset was last updated (ISO 8601 format).
example: '2026-01-28T09:30:00.000Z'
tag_data:
type: string
description: Tags associated with the asset.
example: Regions:NA,EU,APAC,LATAM,GreaterChina
examples:
html_asset_updated:
summary: HTML asset updated
value:
uuid: a1b2c3d4-e5f6-7890-abcd-ef1234567890
asset_type: html
shareable_name: bsft_Welcome_Email_Header
display_name: Updated Welcome Header
author: John Doe
email: john.doe@example.com
content: <h1>Welcome to our updated store!</h1>
plain_text: null
is_plain_text_custom: false
updated_at: '2026-01-28T09:30:00.000Z'
tag_data: Regions:NA,EU,APAC,LATAM,GreaterChina
subject_asset_updated:
summary: Subject asset updated
value:
uuid: b2c3d4e5-f6a7-8901-bcde-f12345678901
asset_type: subject
shareable_name: bsft_Welcome_Subject_Line
display_name: Updated Welcome Subject
author: John Doe
email: john.doe@example.com
content: Welcome to our growing community!
plain_text: null
is_plain_text_custom: null
updated_at: '2026-01-28T09:30:00.000Z'
tag_data: NA,EU,APAC,LATAM,GreaterChina
'401':
description: Unauthorized - API authentication failed due to an invalid or missing API key.
content:
application/json:
schema:
type: object
properties:
message:
type: string
example: 'HTTP Basic: Access denied.'
'404':
description: Not Found - The specified shared asset UUID does not exist.
content:
application/json:
schema:
type: object
properties:
message:
type: string
example: Not Found
'422':
description: 'Unprocessable Entity - The request was well-formed but contains validation errors. Common causes: duplicate shareable_name or empty values.'
content:
application/json:
schema:
type: object
properties:
errors:
type: array
items:
type: object
properties:
title:
type: string
example: shareable_name
detail:
type: string
example: 'Shareable_name: This template name is already in use, please use a different name'
meta:
type: object
properties:
combine_errors:
type: boolean
example: false
no_toast:
type: boolean
example: false
unformatted:
type: object
additionalProperties:
type: array
items:
type: string
examples:
validation_error:
summary: Validation error
value:
errors:
- title: content
detail: 'Content: can''t be blank'
meta:
combine_errors: false
no_toast: false
unformatted:
content:
- can't be blank
'500':
description: Internal Server Error - An unexpected server error occurred. Contact support if the issue persists.
content:
application/json:
schema:
type: object
properties:
status:
type: string
example: '500'
error:
type: string
example: Internal Server Error
components:
securitySchemes:
user_api_auth:
type: http
scheme: basic
event_api_auth:
type: http
scheme: basic