2X
2X is a B2B go-to-market services company that delivers what it calls GTM Human-Agentic Services — AI agents, expert embedded teams, and intelligent workflows sold through a subscription model rather than a traditional agency retainer. Founded in 2017 by three former B2B CMOs including Domenic Colasante, 2X grew out of Marketing-as-a-Service (MaaS) into full go-to-market orchestration spanning marketing operations, MarTech management, campaign build and demand generation, content and creative production, GTM engineering, and revenue strategy consulting. In June 2026 2X acquired Knownwell, an AI-as-a-Service commercial-intelligence platform, in a transaction valued at more than $400M; Knownwell founder David DeWolf became 2X's CEO and Colasante remained as founder. 2X also acquired GTM engineering firm The Kiln, a leading Clay implementation partner. With more than 1,000 team members across five continents, 2X serves over 150 enterprise clients including SAP, Ricoh, Docker, Seismic, Qlik, Brightcove, Emburse and GoTo, and is backed by private-equity firms Recognize and Insight Partners. Its public machine-readable API surface arrives through Knownwell — a documented REST API and an OAuth-protected remote MCP server for client, portfolio, and account-health intelligence.
2X publishes 12 API contracts indexed on the APIs.io network, including Alignment API, API Keys API, Clients API, and 9 more. Tagged areas include Company, Marketing, Marketing as a Service, B2B, and MarTech.
The 2X catalog on APIs.io includes 1 JSON-LD context and 1 Spectral governance ruleset.
2X’s developer surface includes engineering blog, support, documentation, API reference, and 23 more developer resources.
Kin Score
Standards implemented 5
Standards this provider implements or carries. De facto ones are profiled and measured by the API Commons; formal ones come from the standards directory and are linked by the provider's own tags. The evidence column says how each claim was established — not that it was made.
APIs 12
Individual APIs this provider publishes, each with its own machine-readable definition.
Knownwell MCP Server
OAuth-protected remote Model Context Protocol server for the Knownwell commercial-intelligence platform. An MCP client POSTs JSON-RPC to the endpoint after completing an OAuth 2...
2X Website (WordPress REST)
The public WordPress REST API (wp-json) of the 2X website at 2x.com: the route index of the site's content management system, catalogued as one site surface rather than as separ...
2X Alignment API
The alignment API from 2X — 2 operation(s) for alignment.
2X API Keys API
The api-keys API from 2X — 2 operation(s) for api-keys.
2X Clients API
The clients API from 2X — 14 operation(s) for clients.
2X Documentation API
The documentation API from 2X — 1 operation(s) for documentation.
2X Health API
The health API from 2X — 1 operation(s) for health.
2X Portfolios API
The portfolios API from 2X — 2 operation(s) for portfolios.
2X Root API
The root API from 2X — 1 operation(s) for root.
2X Status API
The status API from 2X — 1 operation(s) for status.
2X Streams API
The streams API from 2X — 1 operation(s) for streams.
2X Topics API
The topics API from 2X — 1 operation(s) for topics.
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MCP Servers 1
Model Context Protocol servers that expose these APIs to AI agents.
Agent Skills 4
Packaged agent skills for driving this provider's APIs from an AI assistant.
Assess Knownwell portfolio health
AGENT SKILLInvestigate an at-risk client in Knownwell
AGENT SKILLManage Knownwell API keys
AGENT SKILLTrack weekly client alignment in Knownwell
AGENT SKILL2X API pricing
Rate limits
- : 100 1m
- : 5000 1h
- : 50000 1d
Pricing Plans 1
Published pricing tiers and plan structures.
2X Plans Pricing
PLANSRate Limits 1
Documented rate limits and quota policies.
2X Rate Limits
RATE LIMITSSemantic Vocabularies 1
JSON-LD contexts and semantic vocabularies used across these APIs.
2X Context
JSON-LDSpectral Rules 1
Spectral governance rulesets for linting and validating these APIs.
2X API Rules
SPECTRALOpenAPI Overlays 1
Overlays applied on top of this provider's contracts. Each card says who wrote it: a document the provider publishes, or one API Evangelist derived or generated.
2X Knownwell Overlay
DERIVEDJSON Schema 12
Standalone JSON Schema definitions for this provider's data models.
AlignmentListResponse
JSON SCHEMAAllStreamsListResponse
JSON SCHEMAAPIKeyCreate
JSON SCHEMAAPIKeyResponse
JSON SCHEMAClientAlignmentResponse
JSON SCHEMAClientDetailResponse
JSON SCHEMAClientListResponse
JSON SCHEMAPortfolioDetailResponse
JSON SCHEMAPortfolioHealthResponse
JSON SCHEMAPortfolioListResponse
JSON SCHEMAStreamDetailResponse
JSON SCHEMAStreamListResponse
JSON SCHEMAScroll for all 12
Security Posture 2
Authentication, domain security, vulnerability disclosure, and trust-center signals.
Scopes 1
OAuth scopes governing access to this provider's APIs.
Agentic Access 1
Recommended x-agentic-access execution contracts for AI agents.
Resources
Documentation 2
Reference material describing how the API behaves
Agent Surfaces 4
MCP servers, agent skills, and machine-readable catalogs
Design & Contract 4
Pagination, idempotency, versioning, errors, and events
Build 1
SDKs, sample code, and the tooling you integrate with
Access & Security 1
Authentication, authorization, and security posture
Operate 3
Status, limits, changes, and where to get help
Commercial 2
Pricing, plans, and the legal terms of use
Company 7
The organization behind the API
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Other 3
Properties that don't map to a standard resource type
Source (apis.yml)
2X API — frequently asked questions
Does 2X have an API?
Yes. APIs.io lists 12 APIs from 2X, including Knownwell MCP Server, 2X Website (WordPress REST) and 2X Alignment API, and 9 more.
Is there an OpenAPI specification for the 2X API?
Yes. APIs.io indexes 10 OpenAPI specifications for 2X, each linked for download from this page.
How do I authenticate with the 2X API?
2X documents its authentication (apiKey/oauth2 · 2 schemes). The details are profiled on APIs.io as 2X Authentication.
Does 2X have an MCP server?
Yes. APIs.io lists 1 MCP server for 2X: Remote MCP server at mcp.knownwell.com over HTTP requiring OAuth.
Is the 2X API ready for AI agents?
2X has a Kin Score of 41.2 out of 100 (developing) and an Agent Readiness score of 50.5 (agent-ready), scored by API Evangelist on 2026-11-06.
Work with this as data
Every provider here is available over the APIs.io API and to AI agents over MCP.