2X

aid: 2x
name: 2X
description: 2X is a B2B go-to-market services company that delivers what it calls GTM Human-Agentic Services — AI agents,
  expert embedded teams, and intelligent workflows sold through a subscription model rather than a traditional agency retainer.
  Founded in 2017 by three former B2B CMOs including Domenic Colasante, 2X grew out of Marketing-as-a-Service (MaaS) into
  full go-to-market orchestration spanning marketing operations, MarTech management, campaign build and demand generation,
  content and creative production, GTM engineering, and revenue strategy consulting. In June 2026 2X acquired Knownwell, an
  AI-as-a-Service commercial-intelligence platform, in a transaction valued at more than $400M; Knownwell founder David DeWolf
  became 2X's CEO and Colasante remained as founder. 2X also acquired GTM engineering firm The Kiln, a leading Clay implementation
  partner. With more than 1,000 team members across five continents, 2X serves over 150 enterprise clients including SAP,
  Ricoh, Docker, Seismic, Qlik, Brightcove, Emburse and GoTo, and is backed by private-equity firms Recognize and Insight
  Partners. Its public machine-readable API surface arrives through Knownwell — a documented REST API and an OAuth-protected
  remote MCP server for client, portfolio, and account-health intelligence.
url: https://raw.githubusercontent.com/api-evangelist/2x/refs/heads/main/apis.yml
accessModel:
  pricing: unknown
  onboarding: contact-sales
  trial: false
  try_now: false
  public: false
  label: Customer-only
  confidence: medium
  source:
  - https://api.knownwell.com/docs
  - https://2x.com/contact/
  generated: '2026-08-13'
  method: derived
  note: The Knownwell API is documented publicly but issues no self-serve credentials — API keys are minted through the /v1/api-keys
    admin operations, which themselves require an existing bearer authorization. 2X publishes no pricing page and no sign-up
    flow.
image: https://2x.com/wp-content/uploads/2023/11/2X-OG-banners-2.jpg
x-type: company
x-source: vc-portfolio
x-backed-by:
- insight-partners
- recognize
x-acquired:
- knownwell
- the-kiln
x-domain-history:
  previous: 2x.marketing
  current: 2x.com
  note: 2x.marketing 301-redirects to 2x.com as of 2026-08-13; the catalog previously recorded only the 2x.marketing domain.
x-tier: profiled
x-tier-reason: published-contract
specificationVersion: '0.20'
created: '2026-07-17'
modified: '2026-08-13'
tags:
- Company
- Marketing
- Marketing as a Service
- B2B
- MarTech
- Marketing Operations
- Consulting
- Artificial Intelligence
- Go To Market
- Revenue Operations
- Commercial Intelligence
- Customer Success
- Agentic AI
- Demand Generation
apis:
- name: Knownwell Commercial Intelligence API
  description: Read-only REST API over Knownwell's commercial-intelligence platform — the AIaaS product 2X acquired in June
    2026. Exposes client records and Knownwell scores, portfolio health and score distribution, trending and at-risk accounts,
    weekly client alignment, per-client history, priorities, notes and key people, revenue streams, topics, and CSV export,
    plus administrative API-key issuance and revocation. Authenticated with an X-API-Key header; every data operation is a
    GET.
  humanURL: https://api.knownwell.com/docs
  baseURL: https://api.knownwell.com/ci/v1
  tags:
  - Commercial Intelligence
  - Customer Success
  - Account Health
  - Analytics
  properties:
  - type: OpenAPI
    url: openapi/2x-knownwell-openapi.json
  - type: Documentation
    url: https://api.knownwell.com/docs
  - type: APIReference
    url: https://api.knownwell.com/docs
  - type: Authentication
    url: authentication/2x-authentication.yml
  - type: RateLimits
    url: rate-limits/2x-rate-limits.yml
  - type: Conventions
    url: conventions/2x-conventions.yml
  - type: ErrorCatalog
    url: errors/2x-problem-types.yml
  - type: DataModel
    url: data-model/2x-data-model.yml
  - type: Overlay
    url: overlays/2x-knownwell-overlay.yaml
  - type: Conformance
    url: conformance/2x-conformance.yml
- name: Knownwell MCP Server
  description: OAuth-protected remote Model Context Protocol server for the Knownwell commercial-intelligence platform. An
    MCP client POSTs JSON-RPC to the endpoint after completing an OAuth 2.1 authorization-code + PKCE flow; the server publishes
    RFC 8414 authorization-server metadata and RFC 9728 protected-resource metadata and supports dynamic client registration.
    The live tool list is auth-gated and was not observed.
  humanURL: https://api.knownwell.com/docs
  baseURL: https://mcp.knownwell.com/mcp
  tags:
  - MCP
  - Agentic AI
  - Commercial Intelligence
  properties:
  - type: MCPServer
    url: mcp/2x-mcp.yml
  - type: ToolCrosswalk
    url: mcp/2x-tool-crosswalk.yml
  - type: OAuthScopes
    url: scopes/2x-scopes.yml
  - type: Authentication
    url: authentication/2x-authentication.yml
- name: 2X Website WordPress REST API
  description: The public WordPress REST API served by the 2x.com corporate website. It is anonymously readable and exposes
    322 routes across 13 namespaces (wp/v2, yoast/v1, wp-abilities/v1, redirection/v1 and others), covering posts, pages,
    customer stories, open roles, testimonials and media. It also carries one first-party namespace 2X built itself, maturity/v1,
    which serves the submission records behind 2X's marketing-maturity assessment. This is content infrastructure provided
    by the CMS, not a 2X product API — recorded because it is a genuinely callable public surface on 2X's own domain.
  humanURL: https://developer.wordpress.org/rest-api/
  baseURL: https://2x.com/wp-json/
  tags:
  - Content
  - CMS
  - WordPress
  properties:
  - type: Documentation
    url: https://developer.wordpress.org/rest-api/
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com
- FN: APIs.json
  email: info@apis.io
common:
- type: DomainSecurity
  url: security/2x-domain-security.yml
- type: Website
  url: https://2x.com/
- type: About
  url: https://2x.com/about/
- type: Blog
  url: https://2x.com/insights/
- type: Support
  url: https://2x.com/contact/
- type: Careers
  url: https://2x.com/career/
- type: PrivacyPolicy
  url: https://2x.com/privacy-policy/
- type: LinkedIn
  url: https://www.linkedin.com/company/2xmarketing
- type: Documentation
  url: https://api.knownwell.com/docs
- type: APIReference
  url: https://api.knownwell.com/docs
- type: StatusPage
  url: https://api.knownwell.com/status
- type: LLMsTxt
  url: llms/2x-llms.txt
- type: WellKnown
  url: well-known/2x-well-known.yml
- type: Lifecycle
  url: lifecycle/2x-lifecycle.yml
- type: Packages
  url: packages/2x-packages.yml
- type: Plans
  url: plans/2x-plans-pricing.yml
- type: AgentSkill
  url: skills/_index.yml
x-enrichment:
  date: '2026-08-13'
  status: enriched
  artifacts_added: 23
  pass: local-v1
x-coverage:
  state: covered
  reason: published-contract
  detail: 2X now has a real machine-readable contract through its June 2026 acquisition of Knownwell — an anonymously-readable
    OpenAPI 3.1.0 with 27 operations at api.knownwell.com/openapi.json plus an OAuth-protected remote MCP server at mcp.knownwell.com/mcp.
    The prior profile was a stub because the catalog held only the superseded 2x.marketing domain and had never probed the
    acquired hosts.
  evidence:
  - url: https://api.knownwell.com/openapi.json
    status: 200
  - url: https://mcp.knownwell.com/mcp
    status: 401
  - url: https://2x.com/llms.txt
    status: 200
  - url: https://2x.marketing/
    status: 301
  checked: '2026-08-13'