Stagwell website screenshot

Stagwell

Stagwell (NASDAQ: STGW) is a digital-first global marketing services and technology company and a Fortune 1000 firm, operating a network of creative, media, communications and research agencies alongside the Stagwell Marketing Cloud (now branded The Marketing Cloud), a suite of proprietary SaaS and DaaS marketing-technology products built by its in-house engineering teams. Stagwell does not publish a unified public developer portal at the holding-company level and ships no OpenAPI, AsyncAPI or agent card of its own; developer access is exposed product by product. The most substantial public developer surface in the group belongs to IMAI / InfluencerMarketing.ai, acquired with LEADERS in July 2024 and folded into the PRophet Comms Tech suite, which publishes a credit-metered REST creator-data API (Discovery and Raw), an llms.txt, and an OAuth-protected Model Context Protocol endpoint on its own host.

Stagwell publishes 3 APIs on the APIs.io network. Tagged areas include Marketing, Advertising, Media, MarTech, and Influencer Marketing.

Stagwell’s developer surface includes engineering blog, documentation, API reference, pricing, signup flow, support, authentication, and 23 more developer resources.

45.3/100 developing ▬ flat Agent 23/100 agent aware Full breakdown ↓
scored 2026-08-17 · rubric v0.11.0
AccessPaidApprovalFree trial
3 APIs 1 MCP Servers
MarketingAdvertisingMediaMarTechInfluencer MarketingMarket ResearchCreator EconomyPublic RelationsConsumer InsightsHolding Company

Kin Score

Kin Score Kin Score How this is scored →
scored 2026-08-17 · rubric v0.11.0
Composite quality — 45.3/100 · developing
Contract Quality 0.0 / 25
Developer Ergonomics 10.0 / 20
Commercial Clarity 18.4 / 20
Operational Transparency 6.2 / 13
Governance 1.5 / 12
Discoverability 9.3 / 10
Agent readiness — 23/100 · agent aware
Machine-Readable Contract 0 / 18
Agentic Access Contract 0 / 10
MCP Server 12 / 12
Machine-Readable Auth 10 / 10
Idempotency 0 / 9
Stable Error Semantics 0 / 8
Request/Response Examples 0 / 7
Rate-Limit Signaling 7 / 7
Typed Event Surface 0 / 6
Agent Skills 0 / 5
Well-Known Catalog 0 / 4
Consent & Bot Identity 0 / 3
A2A Agent Card 0 / 8
Dry-Run / Simulate Mode 0 / 4
Improve this rating by publishing the missing artifacts — every area above can be raised, and the full rubric is at apis.io/rating/. This rating is computed from github.com/api-evangelist/stagwell: open an issue to ask a question, or submit a pull request to add artifacts. Want it done for you? Prioritized profiling — $2,500 →

APIs 3

Individual APIs this provider publishes, each with its own machine-readable definition.

IMAI Discovery API

Credit-metered REST API over IMAI's creator database of 380M+ influencers across Instagram, TikTok and YouTube. Documented capabilities are keyword and filter search, AI search,...

IMAI Raw API

Per-request REST API returning live, unfiltered data read directly from influencer profiles — campaign post capture, mention monitoring, and brand and creator collaboration time...

IMAI MCP Server

OAuth-protected Model Context Protocol endpoint served on the IMAI / InfluencerMarketing.ai host by the Novamira WordPress plugin, advertised through RFC 9728 protected-resource...

MCP Servers 1

Model Context Protocol servers that expose these APIs to AI agents.

stagwell-mcp.yml

MCP SERVER

Pricing Plans 1

Published pricing tiers and plan structures.

Rate Limits 1

Documented rate limits and quota policies.

Stagwell Rate Limits

3 limits

RATE LIMITS

Security Posture 4

Authentication, domain security, vulnerability disclosure, and trust-center signals.

Stagwell Authentication

2 schemes

SECURITY

Stagwell Domain Security

TLSv1.3 · DMARC

SECURITY

Stagwell Trust Center

SOC 2 Type II

SECURITY

Scopes 1

OAuth scopes governing access to this provider's APIs.

Stagwell Scopes

OAuth 2.0 · no documented scopes

0 scopes

SCOPES

Resources

Get Started 3

Portal, sign-up, and the first successful call

Documentation 2

Reference material describing how the API behaves

Agent Surfaces 3

MCP servers, agent skills, and machine-readable catalogs

Design & Contract 3

Pagination, idempotency, versioning, errors, and events

Build 1

SDKs, sample code, and the tooling you integrate with

Access & Security 7

Authentication, authorization, and security posture

Scroll for all 7

Operate 2

Status, limits, changes, and where to get help

Commercial 4

Pricing, plans, and the legal terms of use

Company 3

The organization behind the API

Other 2

Properties that don't map to a standard resource type

Source (apis.yml)

apis.yml Raw ↑
aid: stagwell
url: https://raw.githubusercontent.com/api-evangelist/stagwell/refs/heads/main/apis.yml
name: Stagwell
type: Index
accessModel:
  pricing: paid
  onboarding: approval
  trial: true
  try_now: false
  public: false
  label: Contract-only API access
  confidence: medium
  source:
  - https://influencermarketing.ai/api/
  - https://influencermarketing.ai/pricing/
  generated: '2026-08-12'
  method: searched
image: https://kinlane-images.s3.amazonaws.com/shared/apis-json/icons/stagwell.png
tags:
- Marketing
- Advertising
- Media
- MarTech
- Influencer Marketing
- Market Research
- Creator Economy
- Public Relations
- Consumer Insights
- Holding Company
description: 'Stagwell (NASDAQ: STGW) is a digital-first global marketing services and technology company and a Fortune 1000
  firm, operating a network of creative, media, communications and research agencies alongside the Stagwell Marketing Cloud
  (now branded The Marketing Cloud), a suite of proprietary SaaS and DaaS marketing-technology products built by its in-house
  engineering teams. Stagwell does not publish a unified public developer portal at the holding-company level and ships no
  OpenAPI, AsyncAPI or agent card of its own; developer access is exposed product by product. The most substantial public
  developer surface in the group belongs to IMAI / InfluencerMarketing.ai, acquired with LEADERS in July 2024 and folded into
  the PRophet Comms Tech suite, which publishes a credit-metered REST creator-data API (Discovery and Raw), an llms.txt, and
  an OAuth-protected Model Context Protocol endpoint on its own host.'
created: '2026-05-04'
modified: '2026-08-12'
specificationVersion: '0.19'
apis:
- name: IMAI Discovery API
  description: 'Credit-metered REST API over IMAI''s creator database of 380M+ influencers across Instagram, TikTok and YouTube.
    Documented capabilities are keyword and filter search, AI search, influencer reports, audience reports, performance metrics,
    brand collaborations and collaboration summaries, and email lookup. Sold on an annual contract starting at $15,000/year
    with 3,000 credits per month; each endpoint consumes a published credit rate. Access is by API key in the Authorization
    header. Owned by Stagwell (NASDAQ: STGW) since the July 2024 LEADERS acquisition and operated inside the PRophet suite
    of the Stagwell Marketing Cloud, which is why it lives on its own domain rather than a stagwellglobal.com host.'
  humanURL: https://influencermarketing.ai/api/
  baseURL: https://imai.co/api
  tags:
  - Influencer Marketing
  - Creator Economy
  - Search
  - Analytics
  properties:
  - type: APIReference
    url: https://imai.co/documentation
  - type: Pricing
    url: https://influencermarketing.ai/api/
  - type: Plans
    url: plans/stagwell-plans-pricing.yml
  - type: RateLimits
    url: rate-limits/stagwell-rate-limits.yml
  - type: Authentication
    url: authentication/stagwell-authentication.yml
  - type: LLMsTxt
    url: llms/stagwell-imai-llms.txt
  - type: SignUp
    url: https://imai.co/signup
  - type: Login
    url: https://imai.co/login
  - type: TermsOfService
    url: https://influencermarketing.ai/tos/
  - type: PrivacyPolicy
    url: https://influencermarketing.ai/privacy-policy/
  - type: Support
    url: https://influencermarketing.ai/contact-us/
  - type: Blog
    url: https://influencermarketing.ai/blog/
- name: IMAI Raw API
  description: Per-request REST API returning live, unfiltered data read directly from influencer profiles — campaign post
    capture, mention monitoring, and brand and creator collaboration timelines in real time. Metered separately from Discovery
    credits and sold on an annual contract starting at $10,000/year with 40,000 requests per month. Same host, API key and
    documentation as the Discovery API; a Stagwell (STGW) product via IMAI / InfluencerMarketing.ai.
  humanURL: https://influencermarketing.ai/api/
  baseURL: https://imai.co/api
  tags:
  - Influencer Marketing
  - Creator Economy
  - Real-Time Data
  properties:
  - type: APIReference
    url: https://imai.co/documentation
  - type: Pricing
    url: https://influencermarketing.ai/api/
  - type: Plans
    url: plans/stagwell-plans-pricing.yml
  - type: RateLimits
    url: rate-limits/stagwell-rate-limits.yml
  - type: Authentication
    url: authentication/stagwell-authentication.yml
- name: IMAI MCP Server
  description: 'OAuth-protected Model Context Protocol endpoint served on the IMAI / InfluencerMarketing.ai host by the Novamira
    WordPress plugin, advertised through RFC 9728 protected-resource metadata and an RFC 8414 authorization-server document.
    It exposes the WordPress site and content surface to agents — abilities, chat, and REST skills — and is not the IMAI Discovery/Raw
    creator-data product API. tools/list is gated: an anonymous JSON-RPC call returns HTTP 401 rest_oauth_required.'
  humanURL: https://influencermarketing.ai/
  baseURL: https://influencermarketing.ai/wp-json/mcp/novamira-oauth
  tags:
  - MCP
  - Agents
  - Content
  properties:
  - type: MCPServer
    url: mcp/stagwell-mcp.yml
  - type: OAuthScopes
    url: scopes/stagwell-scopes.yml
  - type: Authentication
    url: authentication/stagwell-authentication.yml
  - type: WellKnown
    url: well-known/stagwell-well-known.yml
common:
- type: DomainSecurity
  url: security/stagwell-domain-security.yml
- type: GitHubOrganization
  url: https://github.com/Stagwell-Marketing-Cloud
- type: LinkedIn
  url: https://www.linkedin.com/company/stagwell
- type: Website
  url: https://www.stagwellglobal.com
- type: MarketingCloud
  url: https://www.stagwellglobal.com/smc/
- url: https://www.stagwellglobal.com/feed/
  type: Blog
- type: DeveloperPortal
  url: https://influencermarketing.ai/api/
- type: Documentation
  url: https://imai.co/documentation
- type: APIReference
  url: https://imai.co/documentation
- type: Pricing
  url: https://influencermarketing.ai/api/
- type: SignUp
  url: https://imai.co/signup
- type: Login
  url: https://imai.co/login
- type: Support
  url: https://influencermarketing.ai/contact-us/
- type: TermsOfService
  url: https://influencermarketing.ai/tos/
- type: PrivacyPolicy
  url: https://www.stagwellglobal.com/privacy-policy/
- type: WellKnown
  url: well-known/stagwell-well-known.yml
- type: MCPServer
  url: mcp/stagwell-mcp.yml
- type: Authentication
  url: authentication/stagwell-authentication.yml
- type: OAuthScopes
  url: scopes/stagwell-scopes.yml
- type: Plans
  url: plans/stagwell-plans-pricing.yml
- type: RateLimits
  url: rate-limits/stagwell-rate-limits.yml
- type: LLMsTxt
  url: llms/stagwell-imai-llms.txt
- type: Conformance
  url: conformance/stagwell-conformance.yml
- type: VulnerabilityDisclosure
  url: security/stagwell-vulnerability-disclosure.yml
- type: Security
  url: https://influencermarketing.ai/security/
- type: TrustCenter
  url: security/stagwell-trust-center.yml
- type: Compliance
  url: https://influencermarketing.ai/security/
- type: Lifecycle
  url: lifecycle/stagwell-lifecycle.yml
- type: Conventions
  url: conventions/stagwell-conventions.yml
- type: Platform
  url: https://www.themarketingcloud.com/
x-enrichment:
  date: '2026-08-12'
  status: enriched
  artifacts_added: 16
  pass: local-v1
maintainers:
- FN: API Evangelist
  email: info@apievangelist.com
  url: https://apievangelist.com