niche · 0.2 market domain

Consumer Insights

Score 17.5 / 100 38 providers +1 via APIs 6 APIs Search apis.io →

Providers using this tag (38)

Ranked by API Evangelist rating — Exemplar and Strong are expanded by default.

Strong 2 Solid coverage with minor gaps
Developing 6 Usable, with meaningful gaps to close
Thin 8 Limited public surface area
Emerging 9 Early or largely undocumented
Minimal 13 Almost no public developer surface

APIs with this tag (6)

Ranked by the provider's API Evangelist rating — the Kin Score is scored per provider, not per API, so every API of a provider shares its band. How the rating works →

Developing 2 Usable, with meaningful gaps to close
Thin 2 Limited public surface area
Emerging 2 Early or largely undocumented

Companies reaching this through an API (1)

These companies publish an API, specification or operation carrying “Consumer Insights” but do not classify their business under it. Listed unranked and kept out of the count above, because one tagged operation is not a statement about what a company does.

TransUnion

Score breakdown

Frequency
45.3
log-scaled weighted occurrences
Breadth
1.0
spread across providers
Quality lift
28.2
mean composite of providers using it
Cohesion
1.6
strength of nearest seed neighbor

Related tags

Market Research 21 co-occurrences Market Intelligence 9 co-occurrences Surveys 6 co-occurrences Consumer Packaged Goods 5 co-occurrences Advertising 6 co-occurrences Data 6 co-occurrences Analytics 14 co-occurrences Marketing 5 co-occurrences

Where this tag comes from

Provider tag38
Api tag6

Cohort brief

Auto-generated

The 34 providers in the APIs.io catalog tagged Consumer Insights, scored on the Kin Score. Every figure below is computed from the catalog — nothing here is written.

Providers
34
all scored
Mean Kin Score
25.2
+2.2 vs catalog 23
Mean Agent Readiness
13.8
+1.6 vs catalog 12.2
Spread
3.3–66.1
median 23.2 · σ 16.6
How the 34 split by band
Exemplar 0Strong 2Developing 6Thin 8Emerging 9Minimal 9
Facet averages, against the whole catalog
FacetThis cohortCatalogDifferenceScored
Access Clarity 37.1 26.5 +10.6 34
Discoverability 63.1 58 +5.1 34
Contract Governance 8.3 6.3 +2 34
Developer Ergonomics 23.3 23.3 0 34
Operational Transparency 13.3 13.8 -0.5 34
Contract Quality 12.3 17.8 -5.5 34

A facet is averaged over the members that carry it, not over the whole cohort — the “Scored” column is that count. Averaging an absent facet as zero would score our own coverage gaps as the providers’ posture.

What this cohort publishes
ArtifactThis cohortCatalogDifference
MCP server (any) 24% 15% +9
MCP server (first-party) 18% 13% +5
Agent Skills 0% 0% 0
OAuth scopes 15% 12% +3
Security 100% 98% +2
Arazzo workflows 3% 2% +1
Governance rules 3% 13% -10

mcp_pct counts any mcp/ artifact including ones API Evangelist derived from the provider OpenAPI; mcp_first_party_pct counts only servers the provider publishes. Prefer the latter.

Top by Kin Score
  1. 1 Fodda (PSFK) 66.1
  2. 2 YouScan 57.7
  3. 3 Cint 52.9
  4. 4 Stagwell 43.2
  5. 5 Tastewise 43.1
  6. 6 Placer 41.3
  7. 7 Solsten 40.7
  8. 8 Viewpoints AI 40.3
  9. 9 Adgager 38.8
  10. 10 Spate 35
Top by Agent Readiness
  1. 1 Fodda (PSFK) 55.7
  2. 2 Cint 44.8
  3. 3 Circana 39.2
  4. 4 YouScan 34
  5. 5 HundredX 32.7
  6. 6 Tastewise 28.1
  7. 7 Placer 26.1
  8. 8 Solsten 25.2
  9. 9 Viewpoints AI 23.9
  10. 10 Stagwell 23.4
All 38 members of this roster resolve to a scored provider in the catalog.Generated from the catalog build of 26 September 2026, across 27598 providers, using the same computation served by the APIs.io cohort API. Briefs are published for rosters of 5 or more scored providers; below that a distribution is not meaningful.

Work with this as data

Every tag here is available over the APIs.io API and to AI agents over MCP.

MCP server

One button, every client — Claude, Cursor, VS Code and the rest.

https://apis.io/mcp

Tools for tags

7 MCP tools reach this
  • find_tagsBrowse and filter every tag in the catalog.
  • get_cohortThis tag as a scored cohort — every provider carrying it, with scores.
  • cohort_statsPRO — the distribution across this tag: mean, median, band split, adoption rates.
  • cohort_rankingsPRO — the leaderboard, on composite AND agent-readiness axes.
  • apis_io_searchSTART HERE — APIs, providers and tags for one query, each with its total.
  • resolveTurn a domain, URL or GitHub org into the provider it belongs to.
  • find_cohortsEvery scored population of providers in the catalog.
All 92 tools →

Call it yourself

curl for this page
This tag
curl "https://apis.io/api/v1/tags/consumer-insights"
All tags
curl "https://apis.io/api/v1/tags?limit=25"
As a scored cohort
curl "https://apis.io/api/v1/cohorts/tag/consumer-insights"
The distribution (Pro)
curl "https://apis.io/api/v1/cohorts/tag/consumer-insights/stats" \
  -H "X-API-Key: $APIS_IO_KEY"

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