Placer

Placer.ai is a location analytics and foot-traffic intelligence platform that measures visits, trade areas, demographics, and consumer behavior for physical points of interest across retail, CPG, commercial real estate, hospitality, and the public sector. Its public developer surface, the Placer API (PAPI, base https://papi.placer.ai), lets developers and data analysts extract Placer's location analytics programmatically to enrich, filter, or combine it with other data sources for custom dashboards, internal reporting, and competitive analysis. The v1 REST API covers entity/POI search, custom POI and tag management, and a suite of report endpoints spanning visit metrics and trends, trade area (true trade area, drive-time, demographics), ranking, loyalty, and retail sales. Authentication is a static API key sent in the x-api-key header.

Placer publishes 8 APIs on the APIs.io network, including Account Info API, Loyalty Reports API, Manage POIs API, and 5 more. Tagged areas include Company, Location Analytics, Foot Traffic, Geospatial, and Retail Analytics.

Placer’s developer surface includes documentation, API reference, getting-started guide, authentication, changelog, support, engineering blog, and 20 more developer resources.

🌐 Visit website 📡 Source on GitHub
49.0/100 developing ▬ flat Agent 72/100 agent native Full breakdown ↓
scored 2026-07-27 · rubric v0.5
AccessSelf serve
8 APIs 1 MCP Servers
CompanyLocation AnalyticsFoot TrafficGeospatialRetail AnalyticsReal EstateConsumer InsightsData

Kin Score

Kin Score Kin Score How this is scored →
scored 2026-07-27 · rubric v0.5
Composite quality — 49.0/100 · developing
Contract Quality 13.5 / 25
Developer Ergonomics 13.5 / 20
Commercial Clarity 8.9 / 20
Operational Transparency 3.1 / 13
Governance 0.0 / 12
Discoverability 10.0 / 10
Agent readiness — 72/100 · agent native
Machine-Readable Contract 18 / 18
Agentic Access Contract 15 / 15
MCP Server 12 / 12
Machine-Readable Auth 10 / 10
Idempotency 0 / 9
Stable Error Semantics 8 / 8
Request/Response Examples 0 / 7
Rate-Limit Signaling 7 / 7
Typed Event Surface 0 / 6
Agent Skills 5 / 5
Well-Known Catalog 0 / 4
Consent & Bot Identity 0 / 3
Improve this rating by publishing the missing artifacts — every area above can be raised, and the full rubric is at apis.io/rating/. This rating is computed from github.com/api-evangelist/placer: open an issue to ask a question, or submit a pull request to add artifacts. Want it done for you? Prioritized profiling — $2,500 →

APIs 8

Individual APIs this provider publishes, each with its own machine-readable definition.

Placer Account Info API

The Account Info API from Placer — 1 operation(s) for account info.

Placer Loyalty Reports API

The Loyalty Reports API from Placer — 1 operation(s) for loyalty reports.

Placer Manage POIs API

The Manage POIs API from Placer — 6 operation(s) for manage pois.

Placer Ranking Reports API

The Ranking Reports API from Placer — 4 operation(s) for ranking reports.

Placer Retail Sales Reports API

The Retail Sales Reports API from Placer — 5 operation(s) for retail sales reports.

Placer Trade Area Reports API

The Trade Area Reports API from Placer — 3 operation(s) for trade area reports.

Placer Visitor Journey Reports API

The Visitor Journey Reports API from Placer — 2 operation(s) for visitor journey reports.

Placer Visits Reports API

The Visits Reports API from Placer — 7 operation(s) for visits reports.

Scroll for all 8

MCP Servers 1

Model Context Protocol servers that expose these APIs to AI agents.

placer-mcp.yml

MCP SERVER

Rate Limits 1

Documented rate limits and quota policies.

Placer Rate Limits

0 limits

RATE LIMITS

Security Posture 2

Authentication, domain security, vulnerability disclosure, and trust-center signals.

Placer Authentication

apiKey · 1 scheme

SECURITY

Placer Domain Security

TLSv1.3 · HSTS · DMARC

SECURITY

Agentic Access 1

Recommended x-agentic-access execution contracts for AI agents.

Placer Agentic Access

33 operations · 28 acting

33 operations · 28 acting

AGENTIC

Resources

Get Started 3

Portal, sign-up, and the first successful call

DeveloperPortal
DeveloperPortal
 GettingStarted
GettingStarted
 Login
Login

Documentation 3

Reference material describing how the API behaves

Documentation
Documentation
 APIReference
APIReference
 OpenAPI
OpenAPI

Agent Surfaces 4

MCP servers, agent skills, and machine-readable catalogs

MCPServer
MCPServer
 AgentSkill
AgentSkill
 AgenticAccess
AgenticAccess
 LLMsTxt
LLMsTxt

Design & Contract 5

Pagination, idempotency, versioning, errors, and events

ErrorCatalog
ErrorCatalog
 Conventions
Conventions
 Lifecycle
Lifecycle
 Conformance
Conformance
 DataModel
DataModel

Access & Security 2

Authentication, authorization, and security posture

Authentication
Authentication
 DomainSecurity
DomainSecurity

Operate 4

Status, limits, changes, and where to get help

RateLimits
RateLimits
 Deprecation
Deprecation
 ChangeLog
ChangeLog
 Support
Support

Commercial 3

Pricing, plans, and the legal terms of use

Pricing
Pricing
 TermsOfService
TermsOfService
 PrivacyPolicy
PrivacyPolicy

Company 2

The organization behind the API

Website
Website
 Blog
Blog

Other 1

Properties that don't map to a standard resource type

Overlay
Overlay

Source (apis.yml)

apis.yml Raw ↑ 
aid: placer
name: Placer
description: Placer.ai is a location analytics and foot-traffic intelligence platform that measures visits, trade areas, demographics,
  and consumer behavior for physical points of interest across retail, CPG, commercial real estate, hospitality, and the public
  sector. Its public developer surface, the Placer API (PAPI, base https://papi.placer.ai), lets developers and data analysts
  extract Placer's location analytics programmatically to enrich, filter, or combine it with other data sources for custom
  dashboards, internal reporting, and competitive analysis. The v1 REST API covers entity/POI search, custom POI and tag management,
  and a suite of report endpoints spanning visit metrics and trends, trade area (true trade area, drive-time, demographics),
  ranking, loyalty, and retail sales. Authentication is a static API key sent in the x-api-key header.
accessModel:
  pricing: unknown
  onboarding: self-serve
  trial: false
  try_now: false
  public: false
  label: Self-serve signup
  confidence: medium
  source:
  - authentication
  generated: '2026-07-22'
  method: derived
image: https://files.readme.io/338fd63-small-Placer_logo_ai_308px2x.png
url: https://raw.githubusercontent.com/api-evangelist/placer/refs/heads/main/apis.yml
x-type: company
x-source: vc-portfolio
x-backed-by:
- 500-global
x-tier: stub
x-tier-reason: portfolio-lead
specificationVersion: '0.20'
created: '2026-07-17'
modified: '2026-07-20'
tags:
- Company
- Location Analytics
- Foot Traffic
- Geospatial
- Retail Analytics
- Real Estate
- Consumer Insights
- Data
apis:
- aid: placer:placer-account-info-api
  name: Placer Account Info API
  description: The Account Info API from Placer — 1 operation(s) for account info.
  humanURL: https://docs.placer.ai/reference/welcome-to-papi
  baseURL: https://papi.placer.ai
  tags:
  - Account Info
  properties:
  - type: OpenAPI
    url: openapi/placer-account-info-api-openapi.yml
  - type: Authentication
    url: authentication/placer-authentication.yml
  - type: RateLimits
    url: rate-limits/placer-rate-limits.yml
  - type: ErrorCatalog
    url: errors/placer-error-codes.yml
  - type: Conventions
    url: conventions/placer-conventions.yml
  - type: DataModel
    url: data-model/placer-data-model.yml
  - type: Conformance
    url: conformance/placer-conformance.yml
- aid: placer:placer-loyalty-reports-api
  name: Placer Loyalty Reports API
  description: The Loyalty Reports API from Placer — 1 operation(s) for loyalty reports.
  humanURL: https://docs.placer.ai/reference/welcome-to-papi
  baseURL: https://papi.placer.ai
  tags:
  - Loyalty Reports
  properties:
  - type: OpenAPI
    url: openapi/placer-loyalty-reports-api-openapi.yml
  - type: Authentication
    url: authentication/placer-authentication.yml
  - type: RateLimits
    url: rate-limits/placer-rate-limits.yml
  - type: ErrorCatalog
    url: errors/placer-error-codes.yml
  - type: Conventions
    url: conventions/placer-conventions.yml
  - type: DataModel
    url: data-model/placer-data-model.yml
  - type: Conformance
    url: conformance/placer-conformance.yml
- aid: placer:placer-manage-pois-api
  name: Placer Manage POIs API
  description: The Manage POIs API from Placer — 6 operation(s) for manage pois.
  humanURL: https://docs.placer.ai/reference/welcome-to-papi
  baseURL: https://papi.placer.ai
  tags:
  - Manage POIs
  properties:
  - type: OpenAPI
    url: openapi/placer-manage-pois-api-openapi.yml
  - type: Authentication
    url: authentication/placer-authentication.yml
  - type: RateLimits
    url: rate-limits/placer-rate-limits.yml
  - type: ErrorCatalog
    url: errors/placer-error-codes.yml
  - type: Conventions
    url: conventions/placer-conventions.yml
  - type: DataModel
    url: data-model/placer-data-model.yml
  - type: Conformance
    url: conformance/placer-conformance.yml
- aid: placer:placer-ranking-reports-api
  name: Placer Ranking Reports API
  description: The Ranking Reports API from Placer — 4 operation(s) for ranking reports.
  humanURL: https://docs.placer.ai/reference/welcome-to-papi
  baseURL: https://papi.placer.ai
  tags:
  - Ranking Reports
  properties:
  - type: OpenAPI
    url: openapi/placer-ranking-reports-api-openapi.yml
  - type: Authentication
    url: authentication/placer-authentication.yml
  - type: RateLimits
    url: rate-limits/placer-rate-limits.yml
  - type: ErrorCatalog
    url: errors/placer-error-codes.yml
  - type: Conventions
    url: conventions/placer-conventions.yml
  - type: DataModel
    url: data-model/placer-data-model.yml
  - type: Conformance
    url: conformance/placer-conformance.yml
- aid: placer:placer-retail-sales-reports-api
  name: Placer Retail Sales Reports API
  description: The Retail Sales Reports API from Placer — 5 operation(s) for retail sales reports.
  humanURL: https://docs.placer.ai/reference/welcome-to-papi
  baseURL: https://papi.placer.ai
  tags:
  - Retail Sales Reports
  properties:
  - type: OpenAPI
    url: openapi/placer-retail-sales-reports-api-openapi.yml
  - type: Authentication
    url: authentication/placer-authentication.yml
  - type: RateLimits
    url: rate-limits/placer-rate-limits.yml
  - type: ErrorCatalog
    url: errors/placer-error-codes.yml
  - type: Conventions
    url: conventions/placer-conventions.yml
  - type: DataModel
    url: data-model/placer-data-model.yml
  - type: Conformance
    url: conformance/placer-conformance.yml
- aid: placer:placer-trade-area-reports-api
  name: Placer Trade Area Reports API
  description: The Trade Area Reports API from Placer — 3 operation(s) for trade area reports.
  humanURL: https://docs.placer.ai/reference/welcome-to-papi
  baseURL: https://papi.placer.ai
  tags:
  - Trade Area Reports
  properties:
  - type: OpenAPI
    url: openapi/placer-trade-area-reports-api-openapi.yml
  - type: Authentication
    url: authentication/placer-authentication.yml
  - type: RateLimits
    url: rate-limits/placer-rate-limits.yml
  - type: ErrorCatalog
    url: errors/placer-error-codes.yml
  - type: Conventions
    url: conventions/placer-conventions.yml
  - type: DataModel
    url: data-model/placer-data-model.yml
  - type: Conformance
    url: conformance/placer-conformance.yml
- aid: placer:placer-visitor-journey-reports-api
  name: Placer Visitor Journey Reports API
  description: The Visitor Journey Reports API from Placer — 2 operation(s) for visitor journey reports.
  humanURL: https://docs.placer.ai/reference/welcome-to-papi
  baseURL: https://papi.placer.ai
  tags:
  - Visitor Journey Reports
  properties:
  - type: OpenAPI
    url: openapi/placer-visitor-journey-reports-api-openapi.yml
  - type: Authentication
    url: authentication/placer-authentication.yml
  - type: RateLimits
    url: rate-limits/placer-rate-limits.yml
  - type: ErrorCatalog
    url: errors/placer-error-codes.yml
  - type: Conventions
    url: conventions/placer-conventions.yml
  - type: DataModel
    url: data-model/placer-data-model.yml
  - type: Conformance
    url: conformance/placer-conformance.yml
- aid: placer:placer-visits-reports-api
  name: Placer Visits Reports API
  description: The Visits Reports API from Placer — 7 operation(s) for visits reports.
  humanURL: https://docs.placer.ai/reference/welcome-to-papi
  baseURL: https://papi.placer.ai
  tags:
  - Visits Reports
  properties:
  - type: OpenAPI
    url: openapi/placer-visits-reports-api-openapi.yml
  - type: Authentication
    url: authentication/placer-authentication.yml
  - type: RateLimits
    url: rate-limits/placer-rate-limits.yml
  - type: ErrorCatalog
    url: errors/placer-error-codes.yml
  - type: Conventions
    url: conventions/placer-conventions.yml
  - type: DataModel
    url: data-model/placer-data-model.yml
  - type: Conformance
    url: conformance/placer-conformance.yml
common:
- type: Website
  url: https://placer.ai
- type: DeveloperPortal
  url: https://docs.placer.ai
- type: Documentation
  url: https://docs.placer.ai/docs/welcome-to-placers-feeds
- type: APIReference
  url: https://docs.placer.ai/reference/welcome-to-papi
- type: GettingStarted
  url: https://docs.placer.ai/reference/getting-started
- type: Authentication
  url: authentication/placer-authentication.yml
- type: OpenAPI
  url: openapi/placer-papi-openapi.json
- type: Overlay
  url: overlays/placer-papi-overlay.yaml
- type: ErrorCatalog
  url: errors/placer-error-codes.yml
- type: RateLimits
  url: rate-limits/placer-rate-limits.yml
- type: Conventions
  url: conventions/placer-conventions.yml
- type: Lifecycle
  url: lifecycle/placer-lifecycle.yml
- type: Deprecation
  url: https://docs.placer.ai/reference/versioning
- type: ChangeLog
  url: https://docs.placer.ai/changelog
- type: Conformance
  url: conformance/placer-conformance.yml
- type: DataModel
  url: data-model/placer-data-model.yml
- type: MCPServer
  url: mcp/placer-mcp.yml
- type: AgentSkill
  url: skills/_index.yml
- type: AgenticAccess
  url: agentic-access/placer-agentic-access.yml
- type: DomainSecurity
  url: security/placer-domain-security.yml
- type: LLMsTxt
  url: llms/placer-llms.txt
- type: Support
  url: https://analytics.placer.ai/my-zone/my-requests/support-requests
- type: Login
  url: https://analytics.placer.ai
- type: Blog
  url: https://www.placer.ai/blog
- type: Pricing
  url: https://www.placer.ai/pricing
- type: TermsOfService
  url: https://www.placer.ai/terms-of-service
- type: PrivacyPolicy
  url: https://www.placer.ai/privacy-policy
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com
- FN: APIs.json
  email: info@apis.io
x-enrichment:
  date: '2026-07-20'
  status: enriched
  artifacts_added: 20
  pass: local-v1