Placer

Placer.ai is a location analytics and foot-traffic intelligence platform that measures visits, trade areas, demographics, and consumer behavior for physical points of interest across retail, CPG, commercial real estate, hospitality, and the public sector. Its public developer surface, the Placer API (PAPI, base https://papi.placer.ai), lets developers and data analysts extract Placer's location analytics programmatically to enrich, filter, or combine it with other data sources for custom dashboards, internal reporting, and competitive analysis. The v1 REST API covers entity/POI search, custom POI and tag management, and a suite of report endpoints spanning visit metrics and trends, trade area (true trade area, drive-time, demographics), ranking, loyalty, and retail sales. Authentication is a static API key sent in the x-api-key header.

Placer publishes 8 API contracts indexed on the APIs.io network, including Account Info API, Loyalty Reports API, Manage POIs API, and 5 more. Tagged areas include Company, Location Analytics, Foot Traffic, Geospatial, and Retail Analytics.

The Placer catalog on APIs.io includes 1 Spectral governance ruleset.

Placer’s developer surface includes documentation, API reference, getting-started guide, authentication, changelog, support, engineering blog, and 23 more developer resources.

🌐 Visit website 📡 Profile data on GitHub

52.6/100 developing ▲ 5.4 Agent 27/100 agent aware Front door AI 1/6 silent Heartbeat 100/100 alive saas Full breakdown ↓
scored 2026-11-06 · rubric v0.27.0 · Show this score on your site →

AccessPaid

1 published contract 3 Agent Skills

Company Location Analytics Foot Traffic Geospatial Retail Analytics Real Estate Consumer Insights Data

What this lets a business do 3

Business capabilities this provider's published APIs can perform, derived from its own contracts. Browse all capabilities →

Location & Mapping

AE-120

Loyalty ReportsManage POIsRanking ReportsRetail Sales ReportsTrade Area ReportsVisitor Journey Reports

POST /v1/reports/visit-metrics POST /v1/reports/visit-metrics/dwell-time POST /v1/reports/trade-area/drive-time POST /v1/reports/favorites-chains

Retail Site & Network Planning Management

BC-2350

Trade Area Reports

Developer Platform & API Ecosystem Management

BC-4270

Account Info

GET /v1/accounts/keys/usage-status

Kin Score

Kin Score How this is scored →
scored 2026-11-06 · rubric v0.27.0

Composite quality — 52.6/100 · developing

Contract Quality 9.4 / 19

Developer Ergonomics 8.1 / 15

Access Clarity 8.9 / 15

Operational Transparency 5.4 / 10

Contract Governance 1.6 / 9

Discoverability 5.5 / 8

Regulatory Posture 3.7 / 15

Create-or-Update Ergonomics 0.0 / 10

Agent readiness — 27/100 · agent aware

Machine-Readable Contract 18 / 18

Agentic Access Contract 10 / 10

Documented Reversibility 0 / 6

MCP Server 0 / 12

Machine-Readable Auth 10 / 10

Idempotency 0 / 9

Stable Error Semantics 8 / 8

Request/Response Examples 7 / 7

Rate-Limit Signaling 7 / 7

Typed Event Surface 0 / 6

Agent Skills 5 / 5

Well-Known Catalog 0 / 4

Consent & Bot Identity 0 / 3

A2A Agent Card 0 / 8

Dry-Run / Simulate Mode 0 / 4

Delegated User Identity 0 / 6

Protected Resource Metadata 0 / 5

Registration Without a Human 0 / 6

Agentic Commerce Well-Known Document 0 / 5

Pagination 0 / 5

Distinct Operations 3 / 3

MCP Tool Quality 6 / 6

Regulatory Posture applies to this provider. Its tags matched the Horizontal (data, software, accessibility, platform) regime, so Regulatory Posture carries 15 points of the composite. If this regime is wrong for your business, say so on your provider repo — the applicability map is public and we will correct it.

Create-or-Update Ergonomics applies to this provider. This API accepts writes, so it carries 10 points of the composite. It is scored from the published contracts themselves: whether a caller can create-or-update in one call, whether the write accepts a key the caller already holds, and whether the response says which branch ran. Without that, every write needs a search-and-branch in front of it, and the first time that check is skipped a duplicate record is created. Scored against the observed mean rather than raw — a provider at the catalog average is unchanged by this facet, not penalised by it.

The six quality facets above are damped to 75 points between them, because the conditional facet above carries the other 25. That is why each facet's contribution is shown against a damped maximum: raising a quality facet moves the composite by 75% of its nominal weight, not 100%. The full arithmetic is at apis.io/rating/.

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Agent readiness — checks not met, largest first (exact, from this profile):

MCP Server +12 pts — deployment.mode + probe verdict on the mcp/ manifest, not the pointer; an unprobed slug falls back to authorship
Idempotency +9 pts — OpenAPI mutating operations declare an idempotency key — a header, a request-body property, or a named de-duplication token whose own description says so (verified); else common[].type matches /idempoten/i (documented)
A2A Agent Card +8 pts — a2a/-a2a.yml manifest, graded on conformance.grade against A2A 1.0.0
Registration Without a Human +6 pts — a `registration_endpoint` in the served RFC 8414 / OIDC discovery document
Delegated User Identity +6 pts — a served discovery document listing authorization_code in grant_types_supported (served), else an oauth2 authorizationCode flow or openIdConnect declared in an OpenAPI (documented)
Typed Event Surface +6 pts — AsyncAPI document, OR webhooks/callbacks objects in the as-published OpenAPI, OR common[].type includes Webhooks

7 more unmet checks in the Agent Readiness table above.

Kin Score — facets with the most composite points still available (weight × headroom):

Contract Quality scores 49.9 — up to +12.5 composite points
Contract Governance scores 18.2 — up to +9.8 composite points
Developer Ergonomics scores 54.2 — up to +9.2 composite points

Each check links to what satisfies it. Publish the artifact, or tell us where it already lives, and the score moves on the next scoring run.

Improve this rating by publishing the missing artifacts — every area above can be raised, and the full rubric is at apis.io/rating/. Every facet and dimension name above is a link: it opens that measurement's own page — what it means, the exact checks that feed it, how the whole catalog distributes on it, and the providers at the top of it. This rating is computed from the provider profile at artifacts.apis.io/placer/apis.yml: open an issue on github.com/api-evangelist/placer to ask a question or point us at an artifact you publish. Submit an artifact on GitHub — free → Manage your own listing — the Influence plan, $499/mo →

Markets this provider is in provisional

The Kin Score Market layer reads a provider inside its market: its position, and how deep its integrations go. Depth is only comparable within a position. Provisional and unweighted: not part of the Kin Score or agent readiness.

Market	Position	Depth	Registered MCP server	Declares compatibility
Data Marketplaces (data providers on cloud data platforms)	standard	29.3	-	1
Surveys, Market Research and Experience Management	standard	29.3	-	1

Registered MCP server and declares compatibility are report only — not weighted. Undeclared means we found nothing we can read, so there is no number: we never infer integrations.

Standards implemented 1

Standards this provider implements or carries. De facto ones are profiled and measured by the API Commons; formal ones come from the standards directory and are linked by the provider's own tags. The evidence column says how each claim was established — not that it was made.

OpenAPI

measured — observed by APIs.io (published)

APIs 8

Individual APIs this provider publishes, each with its own machine-readable definition.

Placer Account Info API

The Account Info API from Placer — 1 operation(s) for account info.

Placer Loyalty Reports API

The Loyalty Reports API from Placer — 1 operation(s) for loyalty reports.

Placer Manage POIs API

The Manage POIs API from Placer — 6 operation(s) for manage pois.

Placer Ranking Reports API

The Ranking Reports API from Placer — 4 operation(s) for ranking reports.

Placer Retail Sales Reports API

The Retail Sales Reports API from Placer — 5 operation(s) for retail sales reports.

Placer Trade Area Reports API

The Trade Area Reports API from Placer — 3 operation(s) for trade area reports.

Placer Visitor Journey Reports API

The Visitor Journey Reports API from Placer — 2 operation(s) for visitor journey reports.

Placer Visits Reports API

The Visits Reports API from Placer — 7 operation(s) for visits reports.

Scroll for all 8

Open Collections 8

Open, tool-agnostic API collections (OpenAPI-derived and Bruno).

papi Account Info API

OPEN COLLECTION

papi Account Info Loyalty Reports API

OPEN COLLECTION

papi Account Info Manage POIs API

OPEN COLLECTION

papi Account Info Ranking Reports API

OPEN COLLECTION

papi Account Info Retail Sales Reports API

OPEN COLLECTION

papi Account Info Trade Area Reports API

OPEN COLLECTION

papi Account Info Visitor Journey Reports API

OPEN COLLECTION

papi Account Info Visits Reports API

OPEN COLLECTION

Scroll for all 8

Agent Skills 3

Packaged agent skills for driving this provider's APIs from an AI assistant.

Create and manage custom POIs and tags

AGENT SKILL

Analyze the trade area of a place

AGENT SKILL

Pull visit metrics for a place

AGENT SKILL

Placer API pricing

Prices published by Placer, read 2026-10-28 from www.placer.ai/pricing.

Plan	Price
Customized subscription package	Contact Sales

Plan details, limits and sources →

Pricing Plans 1

Published pricing tiers and plan structures.

Placer Plans Pricing

1 plans

PLANS

Rate Limits 1

Documented rate limits and quota policies.

Placer Rate Limits

7 limits

RATE LIMITS

Service Levels 1

Uptime the provider promises or reports, as SLA4OAI. Read from its own pages; APIs.io runs no monitors.

Placer

SLA

FinOps 1

Cost, billing, and metering signals for API financial operations.

Placer Finops

FINOPS

Spectral Rules 1

Spectral governance rulesets for linting and validating these APIs.

Placer API Rules

57 rules · 50 errors 5 warnings 2 info

SPECTRAL

OpenAPI Overlays 1

Overlays applied on top of this provider's contracts. Each card says who wrote it: a document the provider publishes, or one API Evangelist derived or generated.

Placer Papi Overlay

2 actions · documentation · placer-papi-openapi.json

DERIVED

Security Posture 2

Authentication, domain security, vulnerability disclosure, and trust-center signals.

Placer Authentication

apiKey · 1 scheme

SECURITY

Placer Domain Security

TLSv1.3 · HSTS · DMARC

SECURITY

Agentic Access 1

Recommended x-agentic-access execution contracts for AI agents.

Placer Agentic Access

33 operations · 28 acting

AGENTIC

Resources

Get Started 3

Portal, sign-up, and the first successful call

DeveloperPortal

DeveloperPortal

GettingStarted

GettingStarted

Login

Documentation 3

Reference material describing how the API behaves

Documentation

Documentation

APIReference

APIReference

OpenAPI

OpenAPI

Agent Surfaces 4

MCP servers, agent skills, and machine-readable catalogs

X-MCPServerCandidate

AgentSkill

AgenticAccess

LLMsTxt

Design & Contract 5

Pagination, idempotency, versioning, errors, and events

ErrorCatalog

Conventions

Lifecycle

Conformance

DataModel

Access & Security 2

Authentication, authorization, and security posture

Authentication

Authentication

DomainSecurity

DomainSecurity

Operate 4

Status, limits, changes, and where to get help

RateLimits

Deprecation

ChangeLog

Support

Commercial 4

Pricing, plans, and the legal terms of use

Plans

Pricing

TermsOfService

PrivacyPolicy

Company 3

The organization behind the API

BlogRSS

BlogRSS

Website

Website

Blog

Blog

Other 2

Properties that don't map to a standard resource type

CapabilityMap

CapabilityMap

Overlay

Overlay

Source (apis.yml)

aid: placer
name: Placer
description: Placer.ai is a location analytics and foot-traffic intelligence platform that measures visits, trade areas, demographics,
  and consumer behavior for physical points of interest across retail, CPG, commercial real estate, hospitality, and the public
  sector. Its public developer surface, the Placer API (PAPI, base https://papi.placer.ai), lets developers and data analysts
  extract Placer's location analytics programmatically to enrich, filter, or combine it with other data sources for custom
  dashboards, internal reporting, and competitive analysis. The v1 REST API covers entity/POI search, custom POI and tag management,
  and a suite of report endpoints spanning visit metrics and trends, trade area (true trade area, drive-time, demographics),
  ranking, loyalty, and retail sales. Authentication is a static API key sent in the x-api-key header.
deliveryModel:
  model: saas
  open_source: false
  commercial: true
  callable_host: true
  label: Hosted service · you call their endpoint
  confidence: high
  source:
  - openapi
  - pricing
  generated: '2026-08-28'
  method: derived
accessModel:
  pricing: paid
  onboarding: unknown
  trial: false
  try_now: false
  public: false
  label: Paid
  confidence: high
  source:
  - plans
  - authentication
  - rate-limits
  - security
  generated: '2026-11-06'
  method: derived
image: https://files.readme.io/338fd63-small-Placer_logo_ai_308px2x.png
url: https://raw.githubusercontent.com/api-evangelist/placer/refs/heads/main/apis.yml
x-type: company
x-source: vc-portfolio
x-backed-by:
- 500-global
x-tier: stub
x-tier-reason: portfolio-lead
specificationVersion: '0.23'
created: '2026-07-17'
modified: '2026-10-06'
x-docs-platform: readme
x-docs-platform-confidence: high
x-docs-platform-checked: 2026-10-04
tags:
- Company
- Location Analytics
- Foot Traffic
- Geospatial
- Retail Analytics
- Real Estate
- Consumer Insights
- Data
tags_raw:
- Company
- Location Analytics
- Foot Traffic
- Geospatial
- Retail Analytics
- Real Estate
- Consumer Insights
- Data
- Real-Estate
apis:
- aid: placer:placer-account-info-api
  name: Placer Account Info API
  description: The Account Info API from Placer — 1 operation(s) for account info.
  humanURL: https://docs.placer.ai/reference/welcome-to-papi
  baseURL: https://papi.placer.ai
  tags:
  - Account Info
  properties:
  - type: OpenAPI
    url: openapi/placer-account-info-api-openapi.yml
  - type: Authentication
    url: authentication/placer-authentication.yml
  - type: RateLimits
    url: rate-limits/placer-rate-limits.yml
  - type: ErrorCatalog
    url: errors/placer-error-codes.yml
  - type: Conventions
    url: conventions/placer-conventions.yml
  - type: DataModel
    url: data-model/placer-data-model.yml
  - type: Conformance
    url: conformance/placer-conformance.yml
- aid: placer:placer-loyalty-reports-api
  name: Placer Loyalty Reports API
  description: The Loyalty Reports API from Placer — 1 operation(s) for loyalty reports.
  humanURL: https://docs.placer.ai/reference/welcome-to-papi
  baseURL: https://papi.placer.ai
  tags:
  - Loyalty Reports
  properties:
  - type: OpenAPI
    url: openapi/placer-loyalty-reports-api-openapi.yml
  - type: Authentication
    url: authentication/placer-authentication.yml
  - type: RateLimits
    url: rate-limits/placer-rate-limits.yml
  - type: ErrorCatalog
    url: errors/placer-error-codes.yml
  - type: Conventions
    url: conventions/placer-conventions.yml
  - type: DataModel
    url: data-model/placer-data-model.yml
  - type: Conformance
    url: conformance/placer-conformance.yml
- aid: placer:placer-manage-pois-api
  name: Placer Manage POIs API
  description: The Manage POIs API from Placer — 6 operation(s) for manage pois.
  humanURL: https://docs.placer.ai/reference/welcome-to-papi
  baseURL: https://papi.placer.ai
  tags:
  - Manage POIs
  properties:
  - type: OpenAPI
    url: openapi/placer-manage-pois-api-openapi.yml
  - type: Authentication
    url: authentication/placer-authentication.yml
  - type: RateLimits
    url: rate-limits/placer-rate-limits.yml
  - type: ErrorCatalog
    url: errors/placer-error-codes.yml
  - type: Conventions
    url: conventions/placer-conventions.yml
  - type: DataModel
    url: data-model/placer-data-model.yml
  - type: Conformance
    url: conformance/placer-conformance.yml
- aid: placer:placer-ranking-reports-api
  name: Placer Ranking Reports API
  description: The Ranking Reports API from Placer — 4 operation(s) for ranking reports.
  humanURL: https://docs.placer.ai/reference/welcome-to-papi
  baseURL: https://papi.placer.ai
  tags:
  - Ranking Reports
  properties:
  - type: OpenAPI
    url: openapi/placer-ranking-reports-api-openapi.yml
  - type: Authentication
    url: authentication/placer-authentication.yml
  - type: RateLimits
    url: rate-limits/placer-rate-limits.yml
  - type: ErrorCatalog
    url: errors/placer-error-codes.yml
  - type: Conventions
    url: conventions/placer-conventions.yml
  - type: DataModel
    url: data-model/placer-data-model.yml
  - type: Conformance
    url: conformance/placer-conformance.yml
- aid: placer:placer-retail-sales-reports-api
  name: Placer Retail Sales Reports API
  description: The Retail Sales Reports API from Placer — 5 operation(s) for retail sales reports.
  humanURL: https://docs.placer.ai/reference/welcome-to-papi
  baseURL: https://papi.placer.ai
  tags:
  - Retail Sales Reports
  properties:
  - type: OpenAPI
    url: openapi/placer-retail-sales-reports-api-openapi.yml
  - type: Authentication
    url: authentication/placer-authentication.yml
  - type: RateLimits
    url: rate-limits/placer-rate-limits.yml
  - type: ErrorCatalog
    url: errors/placer-error-codes.yml
  - type: Conventions
    url: conventions/placer-conventions.yml
  - type: DataModel
    url: data-model/placer-data-model.yml
  - type: Conformance
    url: conformance/placer-conformance.yml
- aid: placer:placer-trade-area-reports-api
  name: Placer Trade Area Reports API
  description: The Trade Area Reports API from Placer — 3 operation(s) for trade area reports.
  humanURL: https://docs.placer.ai/reference/welcome-to-papi
  baseURL: https://papi.placer.ai
  tags:
  - Trade Area Reports
  properties:
  - type: OpenAPI
    url: openapi/placer-trade-area-reports-api-openapi.yml
  - type: Authentication
    url: authentication/placer-authentication.yml
  - type: RateLimits
    url: rate-limits/placer-rate-limits.yml
  - type: ErrorCatalog
    url: errors/placer-error-codes.yml
  - type: Conventions
    url: conventions/placer-conventions.yml
  - type: DataModel
    url: data-model/placer-data-model.yml
  - type: Conformance
    url: conformance/placer-conformance.yml
- aid: placer:placer-visitor-journey-reports-api
  name: Placer Visitor Journey Reports API
  description: The Visitor Journey Reports API from Placer — 2 operation(s) for visitor journey reports.
  humanURL: https://docs.placer.ai/reference/welcome-to-papi
  baseURL: https://papi.placer.ai
  tags:
  - Visitor Journey Reports
  properties:
  - type: OpenAPI
    url: openapi/placer-visitor-journey-reports-api-openapi.yml
  - type: Authentication
    url: authentication/placer-authentication.yml
  - type: RateLimits
    url: rate-limits/placer-rate-limits.yml
  - type: ErrorCatalog
    url: errors/placer-error-codes.yml
  - type: Conventions
    url: conventions/placer-conventions.yml
  - type: DataModel
    url: data-model/placer-data-model.yml
  - type: Conformance
    url: conformance/placer-conformance.yml
- aid: placer:placer-visits-reports-api
  name: Placer Visits Reports API
  description: The Visits Reports API from Placer — 7 operation(s) for visits reports.
  humanURL: https://docs.placer.ai/reference/welcome-to-papi
  baseURL: https://papi.placer.ai
  tags:
  - Visits Reports
  properties:
  - type: OpenAPI
    url: openapi/placer-visits-reports-api-openapi.yml
  - type: Authentication
    url: authentication/placer-authentication.yml
  - type: RateLimits
    url: rate-limits/placer-rate-limits.yml
  - type: ErrorCatalog
    url: errors/placer-error-codes.yml
  - type: Conventions
    url: conventions/placer-conventions.yml
  - type: DataModel
    url: data-model/placer-data-model.yml
  - type: Conformance
    url: conformance/placer-conformance.yml
common:
- type: CapabilityMap
  url: capabilities/placer-capability-edges.yml
  name: Placer Business Capability Map
- type: Plans
  url: plans/placer-plans-pricing.yml
- url: https://www.placer.ai/anchor/articles/rss.xml
  type: BlogRSS
- type: Website
  url: https://placer.ai
- type: DeveloperPortal
  url: https://docs.placer.ai
- type: Documentation
  url: https://docs.placer.ai/docs/welcome-to-placers-feeds
- type: APIReference
  url: https://docs.placer.ai/reference/welcome-to-papi
- type: GettingStarted
  url: https://docs.placer.ai/reference/getting-started
- type: Authentication
  url: authentication/placer-authentication.yml
- type: OpenAPI
  url: openapi/_original/placer-papi-openapi.json
- type: Overlay
  url: overlays/placer-papi-overlay.yaml
- type: ErrorCatalog
  url: errors/placer-error-codes.yml
- type: RateLimits
  url: rate-limits/placer-rate-limits.yml
- type: Conventions
  url: conventions/placer-conventions.yml
- type: Lifecycle
  url: lifecycle/placer-lifecycle.yml
- type: Deprecation
  url: https://docs.placer.ai/reference/versioning
- type: ChangeLog
  url: https://docs.placer.ai/changelog
- type: Conformance
  url: conformance/placer-conformance.yml
- type: DataModel
  url: data-model/placer-data-model.yml
- type: X-MCPServerCandidate
  url: mcp/placer-mcp.yml
  note: 'Renamed from MCPServer 2026-09-03 (roadmap#247): the manifest self-describes as status: candidate — a tool list derived
    from the published API contracts, not an existing server. The scorer already read the manifest and reported mcp_server
    correctly; the MCPServer type was crediting the artifact-type surfaces with a server that does not exist.'
- type: AgentSkill
  url: skills/_index.yml
- type: AgenticAccess
  url: agentic-access/placer-agentic-access.yml
- type: DomainSecurity
  url: security/placer-domain-security.yml
- type: LLMsTxt
  url: llms/placer-llms.txt
- type: Support
  url: https://analytics.placer.ai/my-zone/my-requests/support-requests
- type: Login
  url: https://analytics.placer.ai
- type: Blog
  url: https://www.placer.ai/blog
- type: Pricing
  url: https://www.placer.ai/pricing
- type: TermsOfService
  url: https://www.placer.ai/terms-of-service
- type: PrivacyPolicy
  url: https://www.placer.ai/privacy-policy
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com
- FN: APIs.json
  email: info@apis.io
x-enrichment:
  date: '2026-07-20'
  status: enriched
  artifacts_added: 20
  pass: local-v1

Placer API — frequently asked questions

Does Placer have an API?

Yes. APIs.io lists 8 APIs from Placer, including Placer Account Info API, Placer Loyalty Reports API and Placer Manage POIs API, and 5 more.

Is there an OpenAPI specification for the Placer API?

Yes. APIs.io indexes 8 OpenAPI specifications for Placer, each linked for download from this page.

How do I authenticate with the Placer API?

Placer uses bearer-token authentication (apiKey · 1 scheme). The details are profiled on APIs.io as Placer Authentication.

How much does the Placer API cost?

APIs.io lists 1 pricing plan for Placer, with each plan's price, limits and inclusions under Pricing on this page.

Is the Placer API ready for AI agents?

Placer has a Kin Score of 52.6 out of 100 (developing) and an Agent Readiness score of 26.7 (agent-aware), scored by API Evangelist on 2026-11-06.

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