Placer

Placer.ai is a location analytics and foot-traffic intelligence platform that measures visits, trade areas, demographics, and consumer behavior for physical points of interest across retail, CPG, commercial real estate, hospitality, and the public sector. Its public developer surface, the Placer API (PAPI, base https://papi.placer.ai), lets developers and data analysts extract Placer's location analytics programmatically to enrich, filter, or combine it with other data sources for custom dashboards, internal reporting, and competitive analysis. The v1 REST API covers entity/POI search, custom POI and tag management, and a suite of report endpoints spanning visit metrics and trends, trade area (true trade area, drive-time, demographics), ranking, loyalty, and retail sales. Authentication is a static API key sent in the x-api-key header.

Placer publishes 8 APIs on the APIs.io network, including Account Info API, Loyalty Reports API, Manage POIs API, and 5 more. Tagged areas include Company, Location Analytics, Foot Traffic, Geospatial, and Retail Analytics.

Placer’s developer surface includes documentation, API reference, getting-started guide, authentication, changelog, support, engineering blog, and 20 more developer resources.

🌐 Visit website 📡 Source on GitHub

40.9/100 developing ▬ flat Agent 26/100 agent aware saas Full breakdown ↓
scored 2026-09-08 · rubric v0.20.0

1 APIs

Company Location Analytics Foot Traffic Geospatial Retail Analytics Real-Estate Consumer Insights Data

Kin Score

Kin Score How this is scored →
scored 2026-09-08 · rubric v0.20.0

Composite quality — 40.9/100 · developing

Contract Quality 11.9 / 23

Developer Ergonomics 6.3 / 18

Access Clarity 6.9 / 18

Operational Transparency 5.1 / 12

Contract Governance 0.5 / 11

Discoverability 6.8 / 9

Create-or-Update Ergonomics 0.0 / 10

Agent readiness — 26/100 · agent aware

Machine-Readable Contract 18 / 18

Agentic Access Contract 10 / 10

Documented Reversibility 0 / 6

MCP Server 0 / 12

Machine-Readable Auth 10 / 10

Idempotency 0 / 9

Stable Error Semantics 8 / 8

Request/Response Examples 7 / 7

Rate-Limit Signaling 7 / 7

Typed Event Surface 0 / 6

Agent Skills 5 / 5

Well-Known Catalog 0 / 4

Consent & Bot Identity 0 / 3

A2A Agent Card 0 / 8

Dry-Run / Simulate Mode 0 / 4

Delegated User Identity 0 / 6

Protected Resource Metadata 0 / 5

Registration Without a Human 0 / 6

Agentic Commerce Well-Known Document 0 / 5

Create-or-Update Ergonomics applies to this provider. This API accepts writes, so it carries 10 points of the composite. It is scored from the published contracts themselves: whether a caller can create-or-update in one call, whether the write accepts a key the caller already holds, and whether the response says which branch ran. Without that, every write needs a search-and-branch in front of it, and the first time that check is skipped a duplicate record is created. Scored against the observed mean rather than raw — a provider at the catalog average is unchanged by this facet, not penalised by it.

Improve this rating by publishing the missing artifacts — every area above can be raised, and the full rubric is at apis.io/rating/. Every facet and dimension name above is a link: it opens that measurement's own page — what it means, the exact checks that feed it, how the whole catalog distributes on it, and the providers at the top of it. This rating is computed from github.com/api-evangelist/placer: open an issue to ask a question, or submit a pull request to add artifacts. Submit an artifact on GitHub — free → Manage your own listing — the Influence plan, $499/mo →

APIs 8

Individual APIs this provider publishes, each with its own machine-readable definition.

Placer Account Info API

The Account Info API from Placer — 1 operation(s) for account info.

Placer Loyalty Reports API

The Loyalty Reports API from Placer — 1 operation(s) for loyalty reports.

Placer Manage POIs API

The Manage POIs API from Placer — 6 operation(s) for manage pois.

Placer Ranking Reports API

The Ranking Reports API from Placer — 4 operation(s) for ranking reports.

Placer Retail Sales Reports API

The Retail Sales Reports API from Placer — 5 operation(s) for retail sales reports.

Placer Trade Area Reports API

The Trade Area Reports API from Placer — 3 operation(s) for trade area reports.

Placer Visitor Journey Reports API

The Visitor Journey Reports API from Placer — 2 operation(s) for visitor journey reports.

Placer Visits Reports API

The Visits Reports API from Placer — 7 operation(s) for visits reports.

Scroll for all 8

Open Collections 9

Open, tool-agnostic API collections (OpenAPI-derived and Bruno).

API Collection

OPEN COLLECTION

papi Account Info API

OPEN COLLECTION

papi Account Info Loyalty Reports API

OPEN COLLECTION

papi Account Info Manage POIs API

OPEN COLLECTION

papi Account Info Ranking Reports API

OPEN COLLECTION

papi Account Info Retail Sales Reports API

OPEN COLLECTION

papi Account Info Trade Area Reports API

OPEN COLLECTION

papi Account Info Visitor Journey Reports API

OPEN COLLECTION

papi Account Info Visits Reports API

OPEN COLLECTION

Scroll for all 9

Rate Limits 1

Documented rate limits and quota policies.

Placer Rate Limits

7 limits

RATE LIMITS

Security Posture 2

Authentication, domain security, vulnerability disclosure, and trust-center signals.

Placer Authentication

apiKey · 1 scheme

SECURITY

Placer Domain Security

TLSv1.3 · HSTS · DMARC

SECURITY

Agentic Access 1

Recommended x-agentic-access execution contracts for AI agents.

Placer Agentic Access

33 operations · 28 acting

AGENTIC

Resources

Get Started 3

Portal, sign-up, and the first successful call

DeveloperPortal

DeveloperPortal

GettingStarted

GettingStarted

Login

Documentation 3

Reference material describing how the API behaves

Documentation

Documentation

APIReference

APIReference

OpenAPI

OpenAPI

Agent Surfaces 4

MCP servers, agent skills, and machine-readable catalogs

X-MCPServerCandidate

AgentSkill

AgenticAccess

LLMsTxt

Design & Contract 5

Pagination, idempotency, versioning, errors, and events

ErrorCatalog

Conventions

Lifecycle

Conformance

DataModel

Access & Security 2

Authentication, authorization, and security posture

Authentication

Authentication

DomainSecurity

DomainSecurity

Operate 4

Status, limits, changes, and where to get help

RateLimits

Deprecation

ChangeLog

Support

Commercial 3

Pricing, plans, and the legal terms of use

Pricing

Pricing

TermsOfService

TermsOfService

PrivacyPolicy

PrivacyPolicy

Company 2

The organization behind the API

Website

Website

Blog

Blog

Other 1

Properties that don't map to a standard resource type

Overlay

Overlay

Source (apis.yml)

aid: placer
name: Placer
description: Placer.ai is a location analytics and foot-traffic intelligence platform that measures visits, trade areas, demographics,
  and consumer behavior for physical points of interest across retail, CPG, commercial real estate, hospitality, and the public
  sector. Its public developer surface, the Placer API (PAPI, base https://papi.placer.ai), lets developers and data analysts
  extract Placer's location analytics programmatically to enrich, filter, or combine it with other data sources for custom
  dashboards, internal reporting, and competitive analysis. The v1 REST API covers entity/POI search, custom POI and tag management,
  and a suite of report endpoints spanning visit metrics and trends, trade area (true trade area, drive-time, demographics),
  ranking, loyalty, and retail sales. Authentication is a static API key sent in the x-api-key header.
deliveryModel:
  model: saas
  open_source: false
  commercial: true
  callable_host: true
  label: Hosted service · you call their endpoint
  confidence: high
  source:
  - openapi
  - pricing
  generated: '2026-08-28'
  method: derived
accessModel:
  pricing: unknown
  onboarding: unknown
  trial: false
  try_now: false
  public: false
  label: Unknown
  confidence: low
  source:
  - authentication
  - rate-limits
  - security
  generated: '2026-09-03'
  method: derived
image: https://files.readme.io/338fd63-small-Placer_logo_ai_308px2x.png
url: https://raw.githubusercontent.com/api-evangelist/placer/refs/heads/main/apis.yml
x-type: company
x-source: vc-portfolio
x-backed-by:
- 500-global
x-tier: stub
x-tier-reason: portfolio-lead
specificationVersion: '0.23'
created: '2026-07-17'
modified: '2026-07-20'
tags:
- Company
- Location Analytics
- Foot Traffic
- Geospatial
- Retail Analytics
- Real-Estate
- Consumer Insights
- Data
tags_raw:
- Company
- Location Analytics
- Foot Traffic
- Geospatial
- Retail Analytics
- Real Estate
- Consumer Insights
- Data
apis:
- aid: placer:placer-account-info-api
  name: Placer Account Info API
  description: The Account Info API from Placer — 1 operation(s) for account info.
  humanURL: https://docs.placer.ai/reference/welcome-to-papi
  baseURL: https://papi.placer.ai
  tags:
  - Account Info
  properties:
  - type: OpenAPI
    url: openapi/placer-account-info-api-openapi.yml
  - type: Authentication
    url: authentication/placer-authentication.yml
  - type: RateLimits
    url: rate-limits/placer-rate-limits.yml
  - type: ErrorCatalog
    url: errors/placer-error-codes.yml
  - type: Conventions
    url: conventions/placer-conventions.yml
  - type: DataModel
    url: data-model/placer-data-model.yml
  - type: Conformance
    url: conformance/placer-conformance.yml
- aid: placer:placer-loyalty-reports-api
  name: Placer Loyalty Reports API
  description: The Loyalty Reports API from Placer — 1 operation(s) for loyalty reports.
  humanURL: https://docs.placer.ai/reference/welcome-to-papi
  baseURL: https://papi.placer.ai
  tags:
  - Loyalty Reports
  properties:
  - type: OpenAPI
    url: openapi/placer-loyalty-reports-api-openapi.yml
  - type: Authentication
    url: authentication/placer-authentication.yml
  - type: RateLimits
    url: rate-limits/placer-rate-limits.yml
  - type: ErrorCatalog
    url: errors/placer-error-codes.yml
  - type: Conventions
    url: conventions/placer-conventions.yml
  - type: DataModel
    url: data-model/placer-data-model.yml
  - type: Conformance
    url: conformance/placer-conformance.yml
- aid: placer:placer-manage-pois-api
  name: Placer Manage POIs API
  description: The Manage POIs API from Placer — 6 operation(s) for manage pois.
  humanURL: https://docs.placer.ai/reference/welcome-to-papi
  baseURL: https://papi.placer.ai
  tags:
  - Manage POIs
  properties:
  - type: OpenAPI
    url: openapi/placer-manage-pois-api-openapi.yml
  - type: Authentication
    url: authentication/placer-authentication.yml
  - type: RateLimits
    url: rate-limits/placer-rate-limits.yml
  - type: ErrorCatalog
    url: errors/placer-error-codes.yml
  - type: Conventions
    url: conventions/placer-conventions.yml
  - type: DataModel
    url: data-model/placer-data-model.yml
  - type: Conformance
    url: conformance/placer-conformance.yml
- aid: placer:placer-ranking-reports-api
  name: Placer Ranking Reports API
  description: The Ranking Reports API from Placer — 4 operation(s) for ranking reports.
  humanURL: https://docs.placer.ai/reference/welcome-to-papi
  baseURL: https://papi.placer.ai
  tags:
  - Ranking Reports
  properties:
  - type: OpenAPI
    url: openapi/placer-ranking-reports-api-openapi.yml
  - type: Authentication
    url: authentication/placer-authentication.yml
  - type: RateLimits
    url: rate-limits/placer-rate-limits.yml
  - type: ErrorCatalog
    url: errors/placer-error-codes.yml
  - type: Conventions
    url: conventions/placer-conventions.yml
  - type: DataModel
    url: data-model/placer-data-model.yml
  - type: Conformance
    url: conformance/placer-conformance.yml
- aid: placer:placer-retail-sales-reports-api
  name: Placer Retail Sales Reports API
  description: The Retail Sales Reports API from Placer — 5 operation(s) for retail sales reports.
  humanURL: https://docs.placer.ai/reference/welcome-to-papi
  baseURL: https://papi.placer.ai
  tags:
  - Retail Sales Reports
  properties:
  - type: OpenAPI
    url: openapi/placer-retail-sales-reports-api-openapi.yml
  - type: Authentication
    url: authentication/placer-authentication.yml
  - type: RateLimits
    url: rate-limits/placer-rate-limits.yml
  - type: ErrorCatalog
    url: errors/placer-error-codes.yml
  - type: Conventions
    url: conventions/placer-conventions.yml
  - type: DataModel
    url: data-model/placer-data-model.yml
  - type: Conformance
    url: conformance/placer-conformance.yml
- aid: placer:placer-trade-area-reports-api
  name: Placer Trade Area Reports API
  description: The Trade Area Reports API from Placer — 3 operation(s) for trade area reports.
  humanURL: https://docs.placer.ai/reference/welcome-to-papi
  baseURL: https://papi.placer.ai
  tags:
  - Trade Area Reports
  properties:
  - type: OpenAPI
    url: openapi/placer-trade-area-reports-api-openapi.yml
  - type: Authentication
    url: authentication/placer-authentication.yml
  - type: RateLimits
    url: rate-limits/placer-rate-limits.yml
  - type: ErrorCatalog
    url: errors/placer-error-codes.yml
  - type: Conventions
    url: conventions/placer-conventions.yml
  - type: DataModel
    url: data-model/placer-data-model.yml
  - type: Conformance
    url: conformance/placer-conformance.yml
- aid: placer:placer-visitor-journey-reports-api
  name: Placer Visitor Journey Reports API
  description: The Visitor Journey Reports API from Placer — 2 operation(s) for visitor journey reports.
  humanURL: https://docs.placer.ai/reference/welcome-to-papi
  baseURL: https://papi.placer.ai
  tags:
  - Visitor Journey Reports
  properties:
  - type: OpenAPI
    url: openapi/placer-visitor-journey-reports-api-openapi.yml
  - type: Authentication
    url: authentication/placer-authentication.yml
  - type: RateLimits
    url: rate-limits/placer-rate-limits.yml
  - type: ErrorCatalog
    url: errors/placer-error-codes.yml
  - type: Conventions
    url: conventions/placer-conventions.yml
  - type: DataModel
    url: data-model/placer-data-model.yml
  - type: Conformance
    url: conformance/placer-conformance.yml
- aid: placer:placer-visits-reports-api
  name: Placer Visits Reports API
  description: The Visits Reports API from Placer — 7 operation(s) for visits reports.
  humanURL: https://docs.placer.ai/reference/welcome-to-papi
  baseURL: https://papi.placer.ai
  tags:
  - Visits Reports
  properties:
  - type: OpenAPI
    url: openapi/placer-visits-reports-api-openapi.yml
  - type: Authentication
    url: authentication/placer-authentication.yml
  - type: RateLimits
    url: rate-limits/placer-rate-limits.yml
  - type: ErrorCatalog
    url: errors/placer-error-codes.yml
  - type: Conventions
    url: conventions/placer-conventions.yml
  - type: DataModel
    url: data-model/placer-data-model.yml
  - type: Conformance
    url: conformance/placer-conformance.yml
common:
- type: Website
  url: https://placer.ai
- type: DeveloperPortal
  url: https://docs.placer.ai
- type: Documentation
  url: https://docs.placer.ai/docs/welcome-to-placers-feeds
- type: APIReference
  url: https://docs.placer.ai/reference/welcome-to-papi
- type: GettingStarted
  url: https://docs.placer.ai/reference/getting-started
- type: Authentication
  url: authentication/placer-authentication.yml
- type: OpenAPI
  url: openapi/_original/placer-papi-openapi.json
- type: Overlay
  url: overlays/placer-papi-overlay.yaml
- type: ErrorCatalog
  url: errors/placer-error-codes.yml
- type: RateLimits
  url: rate-limits/placer-rate-limits.yml
- type: Conventions
  url: conventions/placer-conventions.yml
- type: Lifecycle
  url: lifecycle/placer-lifecycle.yml
- type: Deprecation
  url: https://docs.placer.ai/reference/versioning
- type: ChangeLog
  url: https://docs.placer.ai/changelog
- type: Conformance
  url: conformance/placer-conformance.yml
- type: DataModel
  url: data-model/placer-data-model.yml
- type: X-MCPServerCandidate
  url: mcp/placer-mcp.yml
  note: 'Renamed from MCPServer 2026-09-03 (roadmap#247): the manifest self-describes as status: candidate — a tool list derived
    from the published API contracts, not an existing server. The scorer already read the manifest and reported mcp_server
    correctly; the MCPServer type was crediting the artifact-type surfaces with a server that does not exist.'
- type: AgentSkill
  url: skills/_index.yml
- type: AgenticAccess
  url: agentic-access/placer-agentic-access.yml
- type: DomainSecurity
  url: security/placer-domain-security.yml
- type: LLMsTxt
  url: llms/placer-llms.txt
- type: Support
  url: https://analytics.placer.ai/my-zone/my-requests/support-requests
- type: Login
  url: https://analytics.placer.ai
- type: Blog
  url: https://www.placer.ai/blog
- type: Pricing
  url: https://www.placer.ai/pricing
- type: TermsOfService
  url: https://www.placer.ai/terms-of-service
- type: PrivacyPolicy
  url: https://www.placer.ai/privacy-policy
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com
- FN: APIs.json
  email: info@apis.io
x-enrichment:
  date: '2026-07-20'
  status: enriched
  artifacts_added: 20
  pass: local-v1

Work with this as data

Every provider here is available over the APIs.io API and to AI agents over MCP.

MCP server

One button, every client — Claude, Cursor, VS Code and the rest.

https://apis.io/mcp

Tools for providers

9 MCP tools reach this

find_providersBrowse and filter every provider in the catalog.
get_provider_artifactsEvery artifact this provider publishes, grouped by type.
get_provider_operationsEvery operation across all of their OpenAPIs — one call instead of parsing every spec.
get_provider_toolsEvery MCP tool they ship, with the operation each wraps.
get_provider_evidenceHow each part of their score was established. Free — the basis for a claim should not sit behind it.
get_provider_ratingPRO — composite, band, trend and facet scores.
apis_io_searchSTART HERE — APIs, providers and tags for one query, each with its total.
resolveTurn a domain, URL or GitHub org into the provider it belongs to.
find_cohortsEvery scored population of providers in the catalog.

All 92 tools →

Call it yourself

curl for this page

This provider

curl "https://apis.io/api/v1/providers/placer"

All providers

curl "https://apis.io/api/v1/providers?limit=25"

Every operation they expose

curl "https://apis.io/api/v1/providers/placer/operations?limit=25"

How their score was established

curl "https://apis.io/api/v1/providers/placer/evidence"

Discovery needs no key. Ratings and market analysis are Pro.

Get an API key

Free tier, no form to fill in. Signing in shares your email address with us — we store it to create your key and to recognise you if you sign in with another provider. See our Privacy Policy and Terms.

GitHub Google LinkedIn

A second provider on the same verified email joins the account you already have.