Latana

aid: latana
name: Latana
description: Latana is a Berlin-based brand tracking and consumer-insights platform that measures brand awareness, brand perception,
  purchase consideration and ad awareness for global consumer brands. Rather than buying responses from incentivized survey
  panels, Latana collects non-incentivized micro-surveys through advertising placements to reach everyday consumers, then
  applies Bayesian modelling and machine-learning quality assurance to project the sample onto real-world populations, including
  small and hard-to-reach markets. The product is delivered as a dashboard covering brand health tracking, competitor benchmarking,
  purchase funnel tracking and brand strategy planning, sold per market per year across Essential, Pro and Custom tiers. Customers
  include Unilever, Amazon, IKEA, Uber, PVH and Emma Sleep. Latana is backed by Balderton Capital. As of August 2026 Latana
  publishes no public API, developer portal, SDKs or machine-readable API description; delivery is through the app.latana.com
  dashboard, CSV export and a Latana Slack app whose access the Customer Success team provisions on request. A private Rails
  backend at back.latana.com serves the dashboard over /api/v2 and /api/v3 and mounts an API reference at /api-docs behind
  HTTP Basic authentication, and an LLM surface at llmagent.latana.com backs the in-product data assistant, but neither is
  documented, marketed or offered to customers as an API product.
deliveryModel:
  model: saas
  open_source: false
  commercial: true
  callable_host: false
  label: Hosted service · you call their endpoint
  confidence: medium
  source:
  - pricing
  generated: '2026-08-28'
  method: derived
accessModel:
  pricing: paid
  onboarding: unknown
  trial: false
  try_now: false
  public: false
  label: Paid
  confidence: medium
  probe_state: none
  source:
  - plans
  - rate-limits
  - security
  generated: '2026-11-06'
  method: derived
image: https://cdn.prod.website-files.com/6475c5eea8e20ed4cd6ee36e/647d9733ae633cba5002ee6b_Favicon.png
url: https://raw.githubusercontent.com/api-evangelist/latana/refs/heads/main/apis.yml
x-type: company
x-source: vc-portfolio
x-backed-by:
- balderton-capital
x-tier: no-public-api
x-tier-reason: 'Re-probed 2026-08-12 with a wider host set than the 2026-07-19 round. Still no public developer surface: api./docs./developer./developers./status./trust./security./mcp.
  subdomains do not resolve, no /.well-known/ document is served on ANY Latana host, no /llms.txt, no OpenAPI, GraphQL SDL,
  AsyncAPI, MCP server, agent card, SDK, CLI or public Postman collection, and the 59-URL sitemap contains no developer or
  API page. Three previously unknown Latana hosts were recovered from the app.latana.com JavaScript bundle (back.latana.com,
  llmagent.latana.com, resources.latana.com) and probed: back.latana.com is the dashboard''s private Rails backend and returns
  HTTP 401 (WWW-Authenticate: Basic) on /api-docs, and its /mcp path is a generic JSON-RPC router that answers -32601 to tools/list,
  not an MCP server. No contract was reconstructed from private application traffic. Enterprise SaaS delivered via dashboard,
  CSV export and a CS-provisioned Slack app.'
specificationVersion: '0.23'
created: '2026-07-17'
modified: '2026-08-12'
tags:
- Company
- Brand Tracking
- Market Research
- Consumer Insights
- Brand Awareness
- Marketing Analytics
- Survey Data
- Advertising
- Software-as-a-Service
tags_raw:
- Company
- Brand Tracking
- Market Research
- Consumer Insights
- Brand Awareness
- Marketing Analytics
- Survey Data
- Advertising
- SaaS
apis: []
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com
- FN: APIs.json
  email: info@apis.io
common:
- type: Website
  url: https://www.latana.com/
- type: Pricing
  url: https://www.latana.com/pricing
- type: Login
  url: https://app.latana.com/login
- type: Blog
  url: https://www.latana.com/resources
- type: TermsOfService
  url: https://www.latana.com/legal-terms/terms-and-conditions
- type: PrivacyPolicy
  url: https://www.latana.com/legal-terms/privacy-policy
- type: Impressum
  url: https://www.latana.com/legal-terms/impressum
- type: About
  url: https://www.latana.com/about-us
- type: Team
  url: https://www.latana.com/our-team
- type: Careers
  url: https://www.latana.com/careers
- type: PressRoom
  url: https://www.latana.com/press-room
- type: CaseStudies
  url: https://www.latana.com/case-studies
- type: DomainSecurity
  url: security/latana-domain-security.yml
- type: LLMsTxt
  url: llms/latana-llms.txt
- type: Plans
  url: plans/latana-plans-pricing.yml
- type: RateLimits
  url: rate-limits/latana-rate-limits.yml
- type: Packages
  url: packages/latana-packages.yml
- type: Conformance
  url: conformance/latana-conformance.yml
x-enrichment:
  date: '2026-08-12'
  status: minimal
  artifacts_added: 4
  pass: local-v1
x-coverage:
  state: none
  reason: no-developer-program
  detail: 'Latana ships brand tracking only as an end-user product — a dashboard, a CSV export and a Slack bot the Customer
    Success team provisions by email — with no developer program of any kind: /developers, /api and /integrations all 404,
    and the sitemap has no developer page. A private Rails backend does exist at back.latana.com and mounts an API reference
    at /api-docs, but it is protected by HTTP Basic authentication and is never offered, priced or documented as a customer-facing
    API, so it is an internal application backend rather than a withheld API product.'
  evidence:
  - url: https://www.latana.com/developers
    status: 404
  - url: https://back.latana.com/api-docs
    status: 401
  - url: https://www.latana.com/llms.txt
    status: 404
  - url: https://www.latana.com/.well-known/api-catalog
    status: 404
  checked: '2026-08-12'