Latana

Latana is a Berlin-based brand tracking and consumer-insights platform that measures brand awareness, brand perception, purchase consideration and ad awareness for global consumer brands. Rather than buying responses from incentivized survey panels, Latana collects non-incentivized micro-surveys through advertising placements to reach everyday consumers, then applies Bayesian modelling and machine-learning quality assurance to project the sample onto real-world populations, including small and hard-to-reach markets. The product is delivered as a dashboard covering brand health tracking, competitor benchmarking, purchase funnel tracking and brand strategy planning, sold per market per year across Essential, Pro and Custom tiers. Customers include Unilever, Amazon, IKEA, Uber, PVH and Emma Sleep. Latana is backed by Balderton Capital. As of July 2026 Latana publishes no public API, developer portal, SDKs or machine-readable API description; delivery is through the app.latana.com dashboard, dashboard data export and a Latana Slack app.

Latana is profiled on the APIs.io network. Tagged areas include Company, Brand Tracking, Market Research, Consumer Insights, and Brand Awareness.

Latana’s developer surface includes pricing, engineering blog, and 12 more developer resources.

🌐 Visit website 📡 Source on GitHub

16.1/100 emerging ▬ flat Agent 0/100 human only Full breakdown ↓
scored 2026-07-27 · rubric v0.5

0 APIs

CompanyBrand TrackingMarket ResearchConsumer InsightsBrand AwarenessMarketing AnalyticsSurvey DataAdvertisingSaaS

Kin Score

Kin Score How this is scored →
scored 2026-07-27 · rubric v0.5

Composite quality — 16.1/100 · emerging

Contract Quality 0.0 / 25

Developer Ergonomics 0.4 / 20

Commercial Clarity 8.9 / 20

Operational Transparency 0.0 / 13

Governance 0.0 / 12

Discoverability 6.8 / 10

Agent readiness — 0/100 · human only

Machine-Readable Contract 0 / 18

Agentic Access Contract 0 / 15

MCP Server 0 / 12

Machine-Readable Auth 0 / 10

Idempotency 0 / 9

Stable Error Semantics 0 / 8

Request/Response Examples 0 / 7

Rate-Limit Signaling 0 / 7

Typed Event Surface 0 / 6

Agent Skills 0 / 5

Well-Known Catalog 0 / 4

Consent & Bot Identity 0 / 3

Improve this rating by publishing the missing artifacts — every area above can be raised, and the full rubric is at apis.io/rating/. This rating is computed from github.com/api-evangelist/latana: open an issue to ask a question, or submit a pull request to add artifacts. Want it done for you? Prioritized profiling — $2,500 →

Get Started 1

Portal, sign-up, and the first successful call

Login

Agent Surfaces 1

MCP servers, agent skills, and machine-readable catalogs

LLMsTxt

LLMsTxt

Access & Security 1

Authentication, authorization, and security posture

DomainSecurity

DomainSecurity

Commercial 3

Pricing, plans, and the legal terms of use

Pricing

Pricing

TermsOfService

TermsOfService

PrivacyPolicy

PrivacyPolicy

Company 6

The organization behind the API

Website

Blog

Impressum

About

Careers

PressRoom

Other 2

Properties that don't map to a standard resource type

Team

Team

CaseStudies

CaseStudies

Source (apis.yml)

aid: latana
name: Latana
description: Latana is a Berlin-based brand tracking and consumer-insights platform that measures brand awareness, brand perception,
  purchase consideration and ad awareness for global consumer brands. Rather than buying responses from incentivized survey
  panels, Latana collects non-incentivized micro-surveys through advertising placements to reach everyday consumers, then
  applies Bayesian modelling and machine-learning quality assurance to project the sample onto real-world populations, including
  small and hard-to-reach markets. The product is delivered as a dashboard covering brand health tracking, competitor benchmarking,
  purchase funnel tracking and brand strategy planning, sold per market per year across Essential, Pro and Custom tiers. Customers
  include Unilever, Amazon, IKEA, Uber, PVH and Emma Sleep. Latana is backed by Balderton Capital. As of July 2026 Latana
  publishes no public API, developer portal, SDKs or machine-readable API description; delivery is through the app.latana.com
  dashboard, dashboard data export and a Latana Slack app.
accessModel:
  pricing: unknown
  onboarding: unknown
  trial: false
  try_now: false
  public: false
  label: Unknown
  confidence: low
  source: []
  generated: '2026-07-22'
  method: derived
image: https://cdn.prod.website-files.com/6475c5eea8e20ed4cd6ee36e/647d9733ae633cba5002ee6b_Favicon.png
url: https://raw.githubusercontent.com/api-evangelist/latana/refs/heads/main/apis.yml
x-type: company
x-source: vc-portfolio
x-backed-by:
- balderton-capital
x-tier: no-public-api
x-tier-reason: 'Enriched 2026-07-19. Probed the full developer surface: no api./docs./developer./status./ trust. subdomains
  resolve, no /.well-known/ documents, no /llms.txt, no public OpenAPI, SDK, CLI or Postman collection. Enterprise SaaS delivered
  via dashboard only.'
specificationVersion: '0.20'
created: '2026-07-17'
modified: '2026-07-19'
tags:
- Company
- Brand Tracking
- Market Research
- Consumer Insights
- Brand Awareness
- Marketing Analytics
- Survey Data
- Advertising
- SaaS
apis: []
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com
- FN: APIs.json
  email: info@apis.io
common:
- type: Website
  url: https://www.latana.com/
- type: Pricing
  url: https://www.latana.com/pricing
- type: Login
  url: https://app.latana.com/login
- type: Blog
  url: https://www.latana.com/resources
- type: TermsOfService
  url: https://www.latana.com/legal-terms/terms-and-conditions
- type: PrivacyPolicy
  url: https://www.latana.com/legal-terms/privacy-policy
- type: Impressum
  url: https://www.latana.com/legal-terms/impressum
- type: About
  url: https://www.latana.com/about-us
- type: Team
  url: https://www.latana.com/our-team
- type: Careers
  url: https://www.latana.com/careers
- type: PressRoom
  url: https://www.latana.com/press-room
- type: CaseStudies
  url: https://www.latana.com/case-studies
- type: DomainSecurity
  url: security/latana-domain-security.yml
- type: LLMsTxt
  url: llms/latana-llms.txt
x-enrichment:
  date: '2026-07-19'
  status: backfilled
  pass: local-v1
  note: backfilled from .gitignore signal + verified work evidence