Greenfield Online

Greenfield Online, Inc. (Nasdaq SRVY) was an independent provider of Internet-based survey solutions and online market-research panels, headquartered in Wilton, Connecticut. Founded in 1994, it pioneered online panel sampling and data collection for the marketing-research industry, went public in 2004, and grew by acquiring sampling firms worldwide (including European comparison-shopping service Ciao). Microsoft acquired the company in 2008 for roughly $486 million to obtain Ciao, then divested the survey and sampling assets to Toluna in 2009. Greenfield Online no longer operates as an independent entity and publishes no developer program, public API, or live web presence today. This record is retained as a portfolio-lead profile surfaced from the Insight Partners portfolio.

Greenfield Online is profiled on the APIs.io network. Tagged areas include Company, Market Research, Surveys, Online Panels, and Data Collection.

📡 Source on GitHub

0 APIs

Company Market Research SurveysOnline PanelsData Collection Consumer Insights Acquired

Source (apis.yml)

aid: greenfield-online
name: Greenfield Online
description: Greenfield Online, Inc. (Nasdaq SRVY) was an independent provider of Internet-based survey solutions and online
  market-research panels, headquartered in Wilton, Connecticut. Founded in 1994, it pioneered online panel sampling and data
  collection for the marketing-research industry, went public in 2004, and grew by acquiring sampling firms worldwide (including
  European comparison-shopping service Ciao). Microsoft acquired the company in 2008 for roughly $486 million to obtain Ciao,
  then divested the survey and sampling assets to Toluna in 2009. Greenfield Online no longer operates as an independent entity
  and publishes no developer program, public API, or live web presence today. This record is retained as a portfolio-lead
  profile surfaced from the Insight Partners portfolio.
url: https://raw.githubusercontent.com/api-evangelist/greenfield-online/refs/heads/main/apis.yml
deliveryModel:
  model: unknown
  open_source: false
  commercial: false
  callable_host: false
  label: Delivery model not determined — needs a product licence on record
  confidence: low
  source:
  - none
  generated: '2026-08-28'
  method: derived
accessModel:
  pricing: unknown
  onboarding: unknown
  trial: false
  try_now: false
  public: false
  label: Unknown
  confidence: low
  source: []
  generated: '2026-07-22'
  method: derived
image: https://kinlane-productions2.s3.amazonaws.com/api-evangelist-site/api-evangelist/apievangelist-logo.png
x-type: company
x-source: vc-portfolio
x-backed-by:
- insight-partners
x-tier: stub
x-tier-reason: portfolio-lead
x-status: defunct
x-status-detail: Acquired by Microsoft in 2008; survey/sampling assets sold to Toluna in 2009. No live API surface.
specificationVersion: '0.23'
created: '2026-07-17'
modified: '2026-07-20'
tags:
- Company
- Market Research
- Surveys
- Online Panels
- Data Collection
- Consumer Insights
- Acquired
apis: []
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com
- FN: APIs.json
  email: info@apis.io
x-enrichment:
  date: '2026-07-20'
  status: nochange
  artifacts_added: 0
  pass: local-v1

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