Localytics website screenshot

Localytics

Localytics is a mobile analytics and customer-engagement platform that turns the behavioral signals a mobile app already produces into real-time analytics and personalized, data-driven campaigns across push notifications, in-app messages, and inbox messaging. It serves product, marketing, and engineering teams with segmentation, audience building, and campaign management. Its developer surface is broad but unevenly specified: two real OpenAPI 3.0.3 documents (a Campaigns & Audience API and a Transactional Push API served live at messaging.localytics.com/swagger.json), an MIT-licensed proto3 definition for a bidirectional streaming gRPC push service, and a published JSON Schema for Events API requests — alongside six further production REST APIs (Query/Reporting in HAL+JSON, Profile, Events, Exports, Imports, Places) that are documented only in prose. Everything authenticates with one organization-level API key and secret over HTTP Basic; there is no OAuth, no scopes and no rate-limit response headers anywhere. First-party SDKs cover iOS, Android, Web, Maui, Flutter, React Native, tvOS, Xamarin, Unity, Cordova and Windows. Localytics is an Upland Software product.

Localytics publishes 4 APIs on the APIs.io network, including Audiences API, Campaigns API, Push Campaigns API, and 1 more. Tagged areas include Company, Martech, Mobile Analytics, Push Notifications, and Customer Engagement.

Localytics’ developer surface includes documentation, API reference, getting-started guide, support, engineering blog, authentication, changelog, and 32 more developer resources.

🌐 Visit website 📡 Source on GitHub
50.9/100 developing ▲ 10.8 Agent 49/100 agent native Full breakdown ↓
scored 2026-08-17 · rubric v0.11.0
AccessSelf serve
10 APIs 1 MCP Servers
CompanyMartechMobile AnalyticsPush NotificationsCustomer EngagementMarketing AutomationAPIsMobileSegmentationAudiencesEvent IngestiongRPC

Kin Score

Kin Score Kin Score How this is scored →
scored 2026-08-17 · rubric v0.11.0
Composite quality — 50.9/100 · developing
Contract Quality 14.5 / 25
Developer Ergonomics 13.8 / 20
Commercial Clarity 6.8 / 20
Operational Transparency 6.2 / 13
Governance 1.4 / 12
Discoverability 8.2 / 10
Agent readiness — 49/100 · agent native
Machine-Readable Contract 18 / 18
Agentic Access Contract 10 / 10
MCP Server 12 / 12
Machine-Readable Auth 10 / 10
Idempotency 9 / 9
Stable Error Semantics 8 / 8
Request/Response Examples 7 / 7
Rate-Limit Signaling 7 / 7
Typed Event Surface 0 / 6
Agent Skills 5 / 5
Well-Known Catalog 0 / 4
Consent & Bot Identity 0 / 3
A2A Agent Card 0 / 8
Dry-Run / Simulate Mode 0 / 4
Improve this rating by publishing the missing artifacts — every area above can be raised, and the full rubric is at apis.io/rating/. This rating is computed from github.com/api-evangelist/localytics: open an issue to ask a question, or submit a pull request to add artifacts. Want it done for you? Prioritized profiling — $2,500 →

APIs 10

Individual APIs this provider publishes, each with its own machine-readable definition.

Localytics Audiences API

Requests relating to audiences

Localytics Campaigns API

Requests relating to all channel campaigns

Localytics Push Campaigns API

Requests relating to push-channel campaigns

Localytics Transactional Push API

Programmatic push messaging delivery. Submit a batch of pushes for an application targeting customer_ids, an audience_id, a profile query, or a broadcast; messages are forwarded...

Localytics Query API

HAL+JSON reporting and analytics API. Run queries over apps, events, sessions, users, profiles and attribution data with metrics, dimensions and conditions; the service root at ...

Localytics Profile API

Read, create, update and delete user profile attributes used for targeting and segmentation, addressed by customer_id at the org, app or customer scope. No machine-readable spec...

Localytics Events API

Server-side event ingestion for in-app activity that completes off-device (purchases, fulfilment, backend conversions). Accepts JSON or gzipped JSON up to 256 KB per POST, valid...

Localytics Export APIs

Bulk export of audiences, profiles and raw analytics logs. Requests return a 302 redirect to a generated export file; audiences must be enabled for export in the dashboard first...

Localytics Import APIs

Bulk import of user profiles and audience lists built in external systems (CRM, marketing cloud) into Localytics for targeting and campaign use, with an asynchronous status endp...

Localytics Places API

Point-of-interest sync for location-triggered messaging — upload and manage the geofence/POI set an app monitors. Rate limited to 20 requests per hour and 50 per day per app. No...

Scroll for all 10

Open Collections 4

Open, tool-agnostic API collections (OpenAPI-derived and Bruno).

API Collection

OPEN COLLECTION

Localytics Campaigns And Audience Audiences API

OPEN COLLECTION

Localytics And Audience Audiences Campaigns API

OPEN COLLECTION

Localytics Campaigns And Audience Audiences Push Campaigns API

OPEN COLLECTION

MCP Servers 1

Model Context Protocol servers that expose these APIs to AI agents.

localytics-mcp.yml

MCP SERVER

Pricing Plans 1

Published pricing tiers and plan structures.

Localytics Plans Pricing

0 plans

PLANS

Rate Limits 1

Documented rate limits and quota policies.

Localytics Rate Limits

0 limits

RATE LIMITS

JSON Schema 1

Standalone JSON Schema definitions for this provider's data models.

Events API Request V1

8 properties

JSON SCHEMA

Security Posture 3

Authentication, domain security, vulnerability disclosure, and trust-center signals.

Localytics Authentication

http · 1 scheme

SECURITY

Localytics Domain Security

TLSv1.3 · HSTS · DMARC

SECURITY

Localytics Vulnerability Disclosure

Hackerone · contact published

SECURITY

Agentic Access 1

Recommended x-agentic-access execution contracts for AI agents.

Localytics Agentic Access

13 operations · 8 acting

13 operations · 8 acting

AGENTIC

Resources

Get Started 4

Portal, sign-up, and the first successful call

DeveloperPortal
DeveloperPortal
 GettingStarted
GettingStarted
 Sandbox
Sandbox
 Login
Login

Documentation 5

Reference material describing how the API behaves

Documentation
Documentation
 APIReference
APIReference
 OpenAPI
OpenAPI
 OpenAPI
OpenAPI
 JSONSchema
JSONSchema

Agent Surfaces 4

MCP servers, agent skills, and machine-readable catalogs

LLMsTxt
LLMsTxt
 MCPServer
MCPServer
 AgentSkill
AgentSkill
 AgenticAccess
AgenticAccess

Design & Contract 6

Pagination, idempotency, versioning, errors, and events

Conventions
Conventions
 Idempotency
Idempotency
 ErrorCatalog
ErrorCatalog
 Lifecycle
Lifecycle
 Conformance
Conformance
 DataModel
DataModel

Build 4

SDKs, sample code, and the tooling you integrate with

Packages
Packages
 SDKs
SDKs
 ToolCrosswalk
ToolCrosswalk
 GitHubOrganization
GitHubOrganization

Access & Security 4

Authentication, authorization, and security posture

Authentication
Authentication
 DomainSecurity
DomainSecurity
 VulnerabilityDisclosure
VulnerabilityDisclosure
 Security
Security

Operate 4

Status, limits, changes, and where to get help

Support
Support
 RateLimits
RateLimits
 ChangeLog
ChangeLog
 StatusPage
StatusPage

Commercial 3

Pricing, plans, and the legal terms of use

PrivacyPolicy
PrivacyPolicy
 TermsOfService
TermsOfService
 Plans
Plans

Company 2

The organization behind the API

Blog
Blog
 Website
Website

Other 3

Properties that don't map to a standard resource type

Overlay
Overlay
 Overlay
Overlay
 Protobuf
Protobuf

Source (apis.yml)

apis.yml Raw ↑ 
aid: localytics
name: Localytics
description: 'Localytics is a mobile analytics and customer-engagement platform that turns the behavioral signals a mobile
  app already produces into real-time analytics and personalized, data-driven campaigns across push notifications, in-app
  messages, and inbox messaging. It serves product, marketing, and engineering teams with segmentation, audience building,
  and campaign management. Its developer surface is broad but unevenly specified: two real OpenAPI 3.0.3 documents (a Campaigns
  & Audience API and a Transactional Push API served live at messaging.localytics.com/swagger.json), an MIT-licensed proto3
  definition for a bidirectional streaming gRPC push service, and a published JSON Schema for Events API requests — alongside
  six further production REST APIs (Query/Reporting in HAL+JSON, Profile, Events, Exports, Imports, Places) that are documented
  only in prose. Everything authenticates with one organization-level API key and secret over HTTP Basic; there is no OAuth,
  no scopes and no rate-limit response headers anywhere. First-party SDKs cover iOS, Android, Web, Maui, Flutter, React Native,
  tvOS, Xamarin, Unity, Cordova and Windows. Localytics is an Upland Software product.'
url: https://raw.githubusercontent.com/api-evangelist/localytics/refs/heads/main/apis.yml
x-type: company
x-source: vc-portfolio
x-backed-by:
- sapphire-ventures
- techstars
x-tier: stub
x-tier-reason: portfolio-lead
accessModel:
  pricing: unknown
  onboarding: self-serve
  trial: false
  try_now: false
  public: false
  label: Self-serve signup
  confidence: medium
  source:
  - authentication
  generated: '2026-07-22'
  method: derived
specificationVersion: '0.20'
created: '2026-07-17'
modified: '2026-08-13'
image: https://localytics.com/og-image.png
tags:
- Company
- Martech
- Mobile Analytics
- Push Notifications
- Customer Engagement
- Marketing Automation
- APIs
- Mobile
- Segmentation
- Audiences
- Event Ingestion
- gRPC
apis:
- aid: localytics:localytics-audiences-api
  name: Localytics Audiences API
  description: Requests relating to audiences
  humanURL: https://docs.localytics.com/campaigns_audiences_api.html
  baseURL: https://dashboard.localytics.com/api/v6
  tags:
  - Audiences
  properties:
  - type: OpenAPI
    url: openapi/localytics-audiences-api-openapi.yml
  - type: APIReference
    url: https://docs.localytics.com/campaigns_audiences_api.html
- aid: localytics:localytics-campaigns-api
  name: Localytics Campaigns API
  description: Requests relating to all channel campaigns
  humanURL: https://docs.localytics.com/campaigns_audiences_api.html
  baseURL: https://dashboard.localytics.com/api/v6
  tags:
  - Campaigns
  properties:
  - type: OpenAPI
    url: openapi/localytics-campaigns-api-openapi.yml
  - type: APIReference
    url: https://docs.localytics.com/campaigns_audiences_api.html
- aid: localytics:localytics-push-campaigns-api
  name: Localytics Push Campaigns API
  description: Requests relating to push-channel campaigns
  humanURL: https://docs.localytics.com/campaigns_audiences_api.html
  baseURL: https://dashboard.localytics.com/api/v6
  tags:
  - Push Campaigns
  properties:
  - type: OpenAPI
    url: openapi/localytics-push-campaigns-api-openapi.yml
  - type: APIReference
    url: https://docs.localytics.com/campaigns_audiences_api.html
- aid: localytics:localytics-transactional-push-api
  name: Localytics Transactional Push API
  description: Programmatic push messaging delivery. Submit a batch of pushes for an application targeting customer_ids, an
    audience_id, a profile query, or a broadcast; messages are forwarded to push-segmenter or message-delivery depending on
    target type. OpenAPI 3.0.3 served live by Localytics at https://messaging.localytics.com/swagger.json with a Swagger UI
    at /docs.
  humanURL: https://docs.localytics.com/dev/push-api.html
  baseURL: https://messaging.localytics.com
  tags:
  - Push Notifications
  - Messaging
  - Transactional
  properties:
  - type: OpenAPI
    url: openapi/_original/localytics-transactional-push-openapi.json
  - type: Overlay
    url: overlays/localytics-transactional-push-overlay.yaml
  - type: APIReference
    url: https://docs.localytics.com/dev/push-api.html
  - type: Protobuf
    url: grpc/localytics-push.proto
  - type: AgentSkill
    url: skills/localytics-send-transactional-push.md
- aid: localytics:localytics-query-api
  name: Localytics Query API
  description: HAL+JSON reporting and analytics API. Run queries over apps, events, sessions, users, profiles and attribution
    data with metrics, dimensions and conditions; the service root at https://api.localytics.com/v1 returns application/vnd.localytics.v1+hal+json
    with templated _links. No machine-readable specification is published.
  humanURL: https://docs.localytics.com/dev/query-api.html
  baseURL: https://api.localytics.com/v1
  tags:
  - Analytics
  - Reporting
  - Query
  properties:
  - type: APIReference
    url: https://docs.localytics.com/dev/query-api.html
- aid: localytics:localytics-profile-api
  name: Localytics Profile API
  description: Read, create, update and delete user profile attributes used for targeting and segmentation, addressed by customer_id
    at the org, app or customer scope. No machine-readable specification is published.
  humanURL: https://docs.localytics.com/dev/profile-api.html
  baseURL: https://profile.localytics.com/v1
  tags:
  - Profiles
  - Customer Data
  properties:
  - type: APIReference
    url: https://docs.localytics.com/dev/profile-api.html
- aid: localytics:localytics-events-api
  name: Localytics Events API
  description: Server-side event ingestion for in-app activity that completes off-device (purchases, fulfilment, backend conversions).
    Accepts JSON or gzipped JSON up to 256 KB per POST, validated against a published versioned JSON Schema.
  humanURL: https://docs.localytics.com/dev/events-api.html
  baseURL: https://analytics.localytics.com/events/v1
  tags:
  - Events
  - Ingestion
  properties:
  - type: APIReference
    url: https://docs.localytics.com/dev/events-api.html
  - type: JSONSchema
    url: json-schema/localytics-events-api-v1-schema.json
- aid: localytics:localytics-export-apis
  name: Localytics Export APIs
  description: Bulk export of audiences, profiles and raw analytics logs. Requests return a 302 redirect to a generated export
    file; audiences must be enabled for export in the dashboard first. No machine-readable specification is published.
  humanURL: https://docs.localytics.com/dev/export-apis.html
  baseURL: https://api.localytics.com/v1/exports
  tags:
  - Data Export
  - Audiences
  - Profiles
  properties:
  - type: APIReference
    url: https://docs.localytics.com/dev/export-apis.html
- aid: localytics:localytics-import-apis
  name: Localytics Import APIs
  description: Bulk import of user profiles and audience lists built in external systems (CRM, marketing cloud) into Localytics
    for targeting and campaign use, with an asynchronous status endpoint per import job. No machine-readable specification
    is published.
  humanURL: https://docs.localytics.com/dev/import-apis.html
  baseURL: https://api.localytics.com/v1/imports
  tags:
  - Data Import
  - Audiences
  - Profiles
  properties:
  - type: APIReference
    url: https://docs.localytics.com/dev/import-apis.html
- aid: localytics:localytics-places-api
  name: Localytics Places API
  description: Point-of-interest sync for location-triggered messaging — upload and manage the geofence/POI set an app monitors.
    Rate limited to 20 requests per hour and 50 per day per app. No machine-readable specification is published.
  humanURL: https://docs.localytics.com/dev/places-api.html
  baseURL: https://api.localytics.com/v1/places
  tags:
  - Places
  - Geolocation
  properties:
  - type: APIReference
    url: https://docs.localytics.com/dev/places-api.html
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com
- FN: APIs.json
  email: info@apis.io
common:
- type: DeveloperPortal
  url: https://docs.localytics.com/
- type: Documentation
  url: https://docs.localytics.com/dev/
- type: APIReference
  url: https://docs.localytics.com/campaigns_audiences_api.html
- type: GettingStarted
  url: https://docs.localytics.com/docs/resources/developer-documentation
- type: Support
  url: https://www.localytics.com/contact
- type: Blog
  url: https://www.localytics.com/blog
- type: PrivacyPolicy
  url: https://www.localytics.com/privacy
- type: TermsOfService
  url: https://www.localytics.com/terms
- type: OpenAPI
  url: openapi/_original/localytics-campaigns-audiences-openapi.yml
- type: Overlay
  url: overlays/localytics-campaigns-audiences-overlay.yaml
- type: Authentication
  url: authentication/localytics-authentication.yml
- type: Conventions
  url: conventions/localytics-conventions.yml
- type: Idempotency
  url: conventions/localytics-conventions.yml
- type: ErrorCatalog
  url: errors/localytics-problem-types.yml
- type: Lifecycle
  url: lifecycle/localytics-lifecycle.yml
- type: RateLimits
  url: rate-limits/localytics-rate-limits.yml
- type: Conformance
  url: conformance/localytics-conformance.yml
- type: DataModel
  url: data-model/localytics-data-model.yml
- type: Packages
  url: packages/localytics-packages.yml
- type: SDKs
  url: packages/localytics-packages.yml
- type: LLMsTxt
  url: llms/localytics-llms.txt
- type: MCPServer
  url: mcp/localytics-mcp.yml
- type: AgentSkill
  url: skills/_index.yml
- type: AgenticAccess
  url: agentic-access/localytics-agentic-access.yml
- type: DomainSecurity
  url: security/localytics-domain-security.yml
- type: Website
  url: https://www.localytics.com/
- type: OpenAPI
  url: openapi/_original/localytics-transactional-push-openapi.json
- type: Overlay
  url: overlays/localytics-transactional-push-overlay.yaml
- type: Protobuf
  url: grpc/localytics-push.proto
- type: JSONSchema
  url: json-schema/localytics-events-api-v1-schema.json
- type: ToolCrosswalk
  url: mcp/localytics-tool-crosswalk.yml
- type: ChangeLog
  url: changelog/localytics-changelog.yml
- type: Sandbox
  url: sandbox/localytics-sandbox.yml
- type: Plans
  url: plans/localytics-plans-pricing.yml
- type: StatusPage
  url: https://status.localytics.com/
- type: VulnerabilityDisclosure
  url: security/localytics-vulnerability-disclosure.yml
- type: Security
  url: https://www.localytics.com/security
- type: GitHubOrganization
  url: https://github.com/localytics
- type: Login
  url: https://dashboard.localytics.com/login
x-enrichment:
  date: '2026-08-13'
  status: enriched
  artifacts_added: 10
  pass: local-v1