Localytics

Localytics is a mobile analytics and customer-engagement platform that turns the behavioral signals a mobile app already produces into real-time analytics and personalized, data-driven campaigns across push notifications, in-app messages, and inbox messaging. It serves product, marketing, and engineering teams with segmentation, audience building, and campaign management. Its developer surface is broad but unevenly specified: two real OpenAPI 3.0.3 documents (a Campaigns & Audience API and a Transactional Push API served live at messaging.localytics.com/swagger.json), an MIT-licensed proto3 definition for a bidirectional streaming gRPC push service, and a published JSON Schema for Events API requests — alongside six further production REST APIs (Query/Reporting in HAL+JSON, Profile, Events, Exports, Imports, Places) that are documented only in prose. Everything authenticates with one organization-level API key and secret over HTTP Basic; there is no OAuth, no scopes and no rate-limit response headers anywhere. First-party SDKs cover iOS, Android, Web, Maui, Flutter, React Native, tvOS, Xamarin, Unity, Cordova and Windows. Localytics is an Upland Software product.

Localytics publishes 11 API contracts indexed on the APIs.io network, including Audiences API, Campaigns API, Push Campaigns API, and 8 more. Tagged areas include Company, MarTech, Mobile Analytics, Push Notifications, and Customer Engagement.

The Localytics catalog on APIs.io includes 1 Spectral governance ruleset.

Localytics’ developer surface includes documentation, API reference, getting-started guide, support, engineering blog, authentication, changelog, and 34 more developer resources.

🌐 Visit website 📡 Profile data on GitHub

49.4/100 developing ▬ flat Agent 35/100 agent ready Front door AI 3/6 light Heartbeat 99/100 alive saas Full breakdown ↓
scored 2026-11-06 · rubric v0.27.0 · Show this score on your site →

2 published contracts 3 Agent Skills

Company MarTech Mobile Analytics Push Notifications Customer Engagement Marketing Automation Mobile Segmentation Audiences Event Ingestion gRPC

What this lets a business do 3

Business capabilities this provider's published APIs can perform, derived from its own contracts. Browse all capabilities →

Application Communications

AE-150

Push

POST /v2/push/{app_id}

Customer Relationship Management

BC-420

Audiences

POST /orgs/{org_id}/apps/{app_id}/audiences

Marketing Management

BC-400

Push Campaigns

POST /orgs/{org_id}/apps/{app_id}/push/campaigns

Kin Score

Kin Score How this is scored →
scored 2026-11-06 · rubric v0.27.0

Composite quality — 49.4/100 · developing

Contract Quality 9.2 / 19

Developer Ergonomics 11.0 / 15

Access Clarity 4.1 / 15

Operational Transparency 4.4 / 10

Contract Governance 1.6 / 9

Discoverability 5.5 / 8

Regulatory Posture 4.6 / 15

Create-or-Update Ergonomics 0.0 / 10

Agent readiness — 35/100 · agent ready

Machine-Readable Contract 18 / 18

Agentic Access Contract 10 / 10

Documented Reversibility 0 / 6

MCP Server 0 / 12

Machine-Readable Auth 10 / 10

Idempotency 9 / 9

Stable Error Semantics 8 / 8

Request/Response Examples 7 / 7

Rate-Limit Signaling 7 / 7

Typed Event Surface 0 / 6

Agent Skills 5 / 5

Well-Known Catalog 0 / 4

Consent & Bot Identity 0 / 3

A2A Agent Card 0 / 8

Dry-Run / Simulate Mode 4 / 4

Delegated User Identity 0 / 6

Protected Resource Metadata 0 / 5

Registration Without a Human 0 / 6

Agentic Commerce Well-Known Document 0 / 5

Pagination 0 / 5

Distinct Operations 3 / 3

MCP Tool Quality 6 / 6

Regulatory Posture applies to this provider. Its tags matched the Horizontal (data, software, accessibility, platform) regime, so Regulatory Posture carries 15 points of the composite. If this regime is wrong for your business, say so on your provider repo — the applicability map is public and we will correct it.

Create-or-Update Ergonomics applies to this provider. This API accepts writes, so it carries 10 points of the composite. It is scored from the published contracts themselves: whether a caller can create-or-update in one call, whether the write accepts a key the caller already holds, and whether the response says which branch ran. Without that, every write needs a search-and-branch in front of it, and the first time that check is skipped a duplicate record is created. Scored against the observed mean rather than raw — a provider at the catalog average is unchanged by this facet, not penalised by it.

The six quality facets above are damped to 75 points between them, because the conditional facet above carries the other 25. That is why each facet's contribution is shown against a damped maximum: raising a quality facet moves the composite by 75% of its nominal weight, not 100%. The full arithmetic is at apis.io/rating/.

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Agent readiness — checks not met, largest first (exact, from this profile):

MCP Server +12 pts — deployment.mode + probe verdict on the mcp/ manifest, not the pointer; an unprobed slug falls back to authorship
A2A Agent Card +8 pts — a2a/-a2a.yml manifest, graded on conformance.grade against A2A 1.0.0
Registration Without a Human +6 pts — a `registration_endpoint` in the served RFC 8414 / OIDC discovery document
Delegated User Identity +6 pts — a served discovery document listing authorization_code in grant_types_supported (served), else an oauth2 authorizationCode flow or openIdConnect declared in an OpenAPI (documented)
Typed Event Surface +6 pts — AsyncAPI document, OR webhooks/callbacks objects in the as-published OpenAPI, OR common[].type includes Webhooks
Documented Reversibility +6 pts — a reversal operation in the contract, graded up when a window is documented too

5 more unmet checks in the Agent Readiness table above.

Kin Score — facets with the most composite points still available (weight × headroom):

Access Clarity scores 27.6 — up to +14.5 composite points
Contract Quality scores 49.2 — up to +12.7 composite points
Contract Governance scores 18.2 — up to +9.8 composite points

Each check links to what satisfies it. Publish the artifact, or tell us where it already lives, and the score moves on the next scoring run.

Improve this rating by publishing the missing artifacts — every area above can be raised, and the full rubric is at apis.io/rating/. Every facet and dimension name above is a link: it opens that measurement's own page — what it means, the exact checks that feed it, how the whole catalog distributes on it, and the providers at the top of it. This rating is computed from the provider profile at artifacts.apis.io/localytics/apis.yml: open an issue on github.com/api-evangelist/localytics to ask a question or point us at an artifact you publish. Submit an artifact on GitHub — free → Manage your own listing — the Influence plan, $499/mo →

Markets this provider is in provisional

The Kin Score Market layer reads a provider inside its market: its position, and how deep its integrations go. Depth is only comparable within a position. Provisional and unweighted: not part of the Kin Score or agent readiness.

Market	Position	Depth	Registered MCP server	Declares compatibility
Mobile SDK Publishers (Play SDK Index, CocoaPods, ADA certification)	covered	42.1	-	-
Buf Schema Registry (public Protocol Buffers modules, gRPC / ConnectRPC schema publishers)	covered	42.1	-	-

Registered MCP server and declares compatibility are report only — not weighted. Undeclared means we found nothing we can read, so there is no number: we never infer integrations.

Standards implemented 2

Standards this provider implements or carries. De facto ones are profiled and measured by the API Commons; formal ones come from the standards directory and are linked by the provider's own tags. The evidence column says how each claim was established — not that it was made.

gRPC

tagged — the provider's own APIs.json carries the standard as a tag; implementation not verified

OpenAPI

measured — observed by APIs.io (published)

APIs 11

Individual APIs this provider publishes, each with its own machine-readable definition.

Localytics Audiences API

Requests relating to audiences

Localytics Campaigns API

Requests relating to all channel campaigns

Localytics Push Campaigns API

Requests relating to push-channel campaigns

Localytics Query API

HAL+JSON reporting and analytics API. Run queries over apps, events, sessions, users, profiles and attribution data with metrics, dimensions and conditions; the service root at ...

Localytics Profile API

Read, create, update and delete user profile attributes used for targeting and segmentation, addressed by customer_id at the org, app or customer scope. No machine-readable spec...

Localytics Events API

Server-side event ingestion for in-app activity that completes off-device (purchases, fulfilment, backend conversions). Accepts JSON or gzipped JSON up to 256 KB per POST, valid...

Localytics Export APIs

Bulk export of audiences, profiles and raw analytics logs. Requests return a 302 redirect to a generated export file; audiences must be enabled for export in the dashboard first...

Localytics Import APIs

Bulk import of user profiles and audience lists built in external systems (CRM, marketing cloud) into Localytics for targeting and campaign use, with an asynchronous status endp...

Localytics Places API

Point-of-interest sync for location-triggered messaging — upload and manage the geofence/POI set an app monitors. Rate limited to 20 requests per hour and 50 per day per app. No...

Localytics Meta API

Health and documentation endpoints

Localytics Push API

Transactional push send endpoints

Scroll for all 11

Open Collections 3

Open, tool-agnostic API collections (OpenAPI-derived and Bruno).

Localytics Campaigns And Audience Audiences API

OPEN COLLECTION

Localytics And Audience Audiences Campaigns API

OPEN COLLECTION

Localytics Campaigns And Audience Audiences Push Campaigns API

OPEN COLLECTION

Agent Skills 3

Packaged agent skills for driving this provider's APIs from an AI assistant.

Build a Localytics audience and size it

AGENT SKILL

Create and manage a Localytics push campaign

AGENT SKILL

Send a Localytics transactional push

AGENT SKILL

Localytics API pricing

Pricing Plans 1

Published pricing tiers and plan structures.

Localytics Plans Pricing

0 plans

PLANS

Rate Limits 1

Documented rate limits and quota policies.

Localytics Rate Limits

0 limits

RATE LIMITS

FinOps 1

Cost, billing, and metering signals for API financial operations.

Localytics Finops

FINOPS

Spectral Rules 1

Spectral governance rulesets for linting and validating these APIs.

Localytics API Rules

47 rules · 38 errors 5 warnings 4 info

SPECTRAL

OpenAPI Overlays 2

Overlays applied on top of this provider's contracts. Each card says who wrote it: a document the provider publishes, or one API Evangelist derived or generated.

Localytics Campaigns Audiences Overlay

2 actions · update · localytics-campaigns-audiences-openapi.yml

DERIVED

Localytics Transactional Push Overlay

5 actions · update · localytics-transactional-push-openapi.json

DERIVED

JSON Schema 1

Standalone JSON Schema definitions for this provider's data models.

Events API Request V1

8 properties

JSON SCHEMA

Security Posture 3

Authentication, domain security, vulnerability disclosure, and trust-center signals.

Localytics Authentication

http · 1 scheme

SECURITY

Localytics Domain Security

TLSv1.3 · HSTS · DMARC

SECURITY

Localytics Vulnerability Disclosure

Hackerone · contact published

SECURITY

Agentic Access 1

Recommended x-agentic-access execution contracts for AI agents.

Localytics Agentic Access

13 operations · 8 acting

AGENTIC

Resources

Get Started 4

Portal, sign-up, and the first successful call

DeveloperPortal

DeveloperPortal

GettingStarted

GettingStarted

Sandbox

Sandbox

Login

Documentation 5

Reference material describing how the API behaves

Documentation

APIReference

OpenAPI

OpenAPI

JSONSchema

Agent Surfaces 5

MCP servers, agent skills, and machine-readable catalogs

AgentSkill

AgentSkill

LLMsTxt

LLMsTxt

X-MCPServerCandidate

X-MCPServerCandidate

AgentSkill

AgentSkill

AgenticAccess

AgenticAccess

Design & Contract 6

Pagination, idempotency, versioning, errors, and events

Conventions

Idempotency

ErrorCatalog

Lifecycle

Conformance

DataModel

Build 4

SDKs, sample code, and the tooling you integrate with

Packages

Packages

SDKs

SDKs

ToolCrosswalk

ToolCrosswalk

GitHubOrganization

GitHubOrganization

Access & Security 4

Authentication, authorization, and security posture

Authentication

Authentication

DomainSecurity

DomainSecurity

VulnerabilityDisclosure

VulnerabilityDisclosure

Security

Security

Operate 4

Status, limits, changes, and where to get help

Support

RateLimits

ChangeLog

StatusPage

Commercial 3

Pricing, plans, and the legal terms of use

PrivacyPolicy

PrivacyPolicy

TermsOfService

TermsOfService

Plans

Plans

Company 2

The organization behind the API

Blog

Blog

Website

Website

Other 4

Properties that don't map to a standard resource type

CapabilityMap

Overlay

Overlay

Protobuf

Source (apis.yml)

aid: localytics
name: Localytics
description: 'Localytics is a mobile analytics and customer-engagement platform that turns the behavioral signals a mobile
  app already produces into real-time analytics and personalized, data-driven campaigns across push notifications, in-app
  messages, and inbox messaging. It serves product, marketing, and engineering teams with segmentation, audience building,
  and campaign management. Its developer surface is broad but unevenly specified: two real OpenAPI 3.0.3 documents (a Campaigns
  & Audience API and a Transactional Push API served live at messaging.localytics.com/swagger.json), an MIT-licensed proto3
  definition for a bidirectional streaming gRPC push service, and a published JSON Schema for Events API requests — alongside
  six further production REST APIs (Query/Reporting in HAL+JSON, Profile, Events, Exports, Imports, Places) that are documented
  only in prose. Everything authenticates with one organization-level API key and secret over HTTP Basic; there is no OAuth,
  no scopes and no rate-limit response headers anywhere. First-party SDKs cover iOS, Android, Web, Maui, Flutter, React Native,
  tvOS, Xamarin, Unity, Cordova and Windows. Localytics is an Upland Software product.'
url: https://raw.githubusercontent.com/api-evangelist/localytics/refs/heads/main/apis.yml
x-type: company
x-source: vc-portfolio
x-backed-by:
- sapphire-ventures
- techstars
x-tier: stub
x-tier-reason: portfolio-lead
deliveryModel:
  model: saas
  open_source: false
  commercial: true
  callable_host: true
  label: Hosted service · you call their endpoint
  confidence: high
  source:
  - openapi
  - pricing
  generated: '2026-08-28'
  method: derived
accessModel:
  pricing: unknown
  onboarding: unknown
  trial: false
  try_now: false
  public: false
  label: Unknown
  confidence: low
  source:
  - authentication
  - rate-limits
  - security
  - sandbox
  generated: '2026-11-06'
  method: derived
specificationVersion: '0.23'
created: '2026-07-17'
modified: '2026-08-13'
image: https://localytics.com/og-image.png
x-docs-platform: redocly
x-docs-platform-confidence: medium
x-docs-platform-checked: 2026-10-03
tags:
- Company
- MarTech
- Mobile Analytics
- Push Notifications
- Customer Engagement
- Marketing Automation
- Mobile
- Segmentation
- Audiences
- Event Ingestion
- gRPC
tags_raw:
- Company
- Martech
- Mobile Analytics
- Push Notifications
- Customer Engagement
- Marketing Automation
- APIs
- Mobile
- Segmentation
- Audiences
- Event Ingestion
- gRPC
apis:
- aid: localytics:localytics-audiences-api
  name: Localytics Audiences API
  description: Requests relating to audiences
  humanURL: https://docs.localytics.com/campaigns_audiences_api.html
  baseURL: https://dashboard.localytics.com/api/v6
  tags:
  - Audiences
  properties:
  - type: OpenAPI
    url: openapi/localytics-audiences-api-openapi.yml
  - type: APIReference
    url: https://docs.localytics.com/campaigns_audiences_api.html
- aid: localytics:localytics-campaigns-api
  name: Localytics Campaigns API
  description: Requests relating to all channel campaigns
  humanURL: https://docs.localytics.com/campaigns_audiences_api.html
  baseURL: https://dashboard.localytics.com/api/v6
  tags:
  - Campaigns
  properties:
  - type: OpenAPI
    url: openapi/localytics-campaigns-api-openapi.yml
  - type: APIReference
    url: https://docs.localytics.com/campaigns_audiences_api.html
- aid: localytics:localytics-push-campaigns-api
  name: Localytics Push Campaigns API
  description: Requests relating to push-channel campaigns
  humanURL: https://docs.localytics.com/campaigns_audiences_api.html
  baseURL: https://dashboard.localytics.com/api/v6
  tags:
  - Push Campaigns
  properties:
  - type: OpenAPI
    url: openapi/localytics-push-campaigns-api-openapi.yml
  - type: APIReference
    url: https://docs.localytics.com/campaigns_audiences_api.html
- aid: localytics:localytics-query-api
  name: Localytics Query API
  description: HAL+JSON reporting and analytics API. Run queries over apps, events, sessions, users, profiles and attribution
    data with metrics, dimensions and conditions; the service root at https://api.localytics.com/v1 returns application/vnd.localytics.v1+hal+json
    with templated _links. No machine-readable specification is published.
  humanURL: https://docs.localytics.com/dev/query-api.html
  baseURL: https://api.localytics.com/v1
  tags:
  - Analytics
  - Reporting
  - Query
  properties:
  - type: APIReference
    url: https://docs.localytics.com/dev/query-api.html
- aid: localytics:localytics-profile-api
  name: Localytics Profile API
  description: Read, create, update and delete user profile attributes used for targeting and segmentation, addressed by customer_id
    at the org, app or customer scope. No machine-readable specification is published.
  humanURL: https://docs.localytics.com/dev/profile-api.html
  baseURL: https://profile.localytics.com/v1
  tags:
  - Profiles
  - Customer Data
  properties:
  - type: APIReference
    url: https://docs.localytics.com/dev/profile-api.html
- aid: localytics:localytics-events-api
  name: Localytics Events API
  description: Server-side event ingestion for in-app activity that completes off-device (purchases, fulfilment, backend conversions).
    Accepts JSON or gzipped JSON up to 256 KB per POST, validated against a published versioned JSON Schema.
  humanURL: https://docs.localytics.com/dev/events-api.html
  baseURL: https://analytics.localytics.com/events/v1
  tags:
  - Event
  - Ingestion
  tags_raw:
  - Events
  - Ingestion
  properties:
  - type: APIReference
    url: https://docs.localytics.com/dev/events-api.html
  - type: JSONSchema
    url: json-schema/localytics-events-api-v1-schema.json
- aid: localytics:localytics-export-apis
  name: Localytics Export APIs
  description: Bulk export of audiences, profiles and raw analytics logs. Requests return a 302 redirect to a generated export
    file; audiences must be enabled for export in the dashboard first. No machine-readable specification is published.
  humanURL: https://docs.localytics.com/dev/export-apis.html
  baseURL: https://api.localytics.com/v1/exports
  tags:
  - Data Export
  - Audiences
  - Profiles
  properties:
  - type: APIReference
    url: https://docs.localytics.com/dev/export-apis.html
- aid: localytics:localytics-import-apis
  name: Localytics Import APIs
  description: Bulk import of user profiles and audience lists built in external systems (CRM, marketing cloud) into Localytics
    for targeting and campaign use, with an asynchronous status endpoint per import job. No machine-readable specification
    is published.
  humanURL: https://docs.localytics.com/dev/import-apis.html
  baseURL: https://api.localytics.com/v1/imports
  tags:
  - Data Import
  - Audiences
  - Profiles
  properties:
  - type: APIReference
    url: https://docs.localytics.com/dev/import-apis.html
- aid: localytics:localytics-places-api
  name: Localytics Places API
  description: Point-of-interest sync for location-triggered messaging — upload and manage the geofence/POI set an app monitors.
    Rate limited to 20 requests per hour and 50 per day per app. No machine-readable specification is published.
  humanURL: https://docs.localytics.com/dev/places-api.html
  baseURL: https://api.localytics.com/v1/places
  tags:
  - Places
  - Geolocation
  properties:
  - type: APIReference
    url: https://docs.localytics.com/dev/places-api.html
- aid: localytics:localytics-meta-api
  name: Localytics Meta API
  description: Health and documentation endpoints
  humanURL: https://docs.localytics.com/campaigns_audiences_api.html
  baseURL: https://dashboard.localytics.com/api/v6
  tags:
  - Meta
  tags_raw:
  - meta
  properties:
  - type: OpenAPI
    url: openapi/localytics-meta-api-openapi.yml
- aid: localytics:localytics-push-api
  name: Localytics Push API
  description: Transactional push send endpoints
  humanURL: https://docs.localytics.com/campaigns_audiences_api.html
  baseURL: https://dashboard.localytics.com/api/v6
  tags:
  - Push
  tags_raw:
  - push
  properties:
  - type: OpenAPI
    url: openapi/localytics-push-api-openapi.yml
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com
- FN: APIs.json
  email: info@apis.io
common:
- type: CapabilityMap
  url: capabilities/localytics-capability-edges.yml
  name: Localytics Business Capability Map
- type: AgentSkill
  url: skills/localytics-send-transactional-push.md
- type: DeveloperPortal
  url: https://docs.localytics.com/
- type: Documentation
  url: https://docs.localytics.com/dev/
- type: APIReference
  url: https://docs.localytics.com/campaigns_audiences_api.html
- type: GettingStarted
  url: https://docs.localytics.com/docs/resources/developer-documentation
- type: Support
  url: https://www.localytics.com/contact
- type: Blog
  url: https://www.localytics.com/blog
- type: PrivacyPolicy
  url: https://www.localytics.com/privacy
- type: TermsOfService
  url: https://www.localytics.com/terms
- type: OpenAPI
  url: openapi/_original/localytics-campaigns-audiences-openapi.yml
- type: Overlay
  url: overlays/localytics-campaigns-audiences-overlay.yaml
- type: Authentication
  url: authentication/localytics-authentication.yml
- type: Conventions
  url: conventions/localytics-conventions.yml
- type: Idempotency
  url: conventions/localytics-conventions.yml
- type: ErrorCatalog
  url: errors/localytics-problem-types.yml
- type: Lifecycle
  url: lifecycle/localytics-lifecycle.yml
- type: RateLimits
  url: rate-limits/localytics-rate-limits.yml
- type: Conformance
  url: conformance/localytics-conformance.yml
- type: DataModel
  url: data-model/localytics-data-model.yml
- type: Packages
  url: packages/localytics-packages.yml
- type: SDKs
  url: packages/localytics-packages.yml
- type: LLMsTxt
  url: llms/localytics-llms.txt
- type: X-MCPServerCandidate
  url: mcp/localytics-mcp.yml
  note: 'Renamed from MCPServer 2026-09-03 (roadmap#247): the manifest self-describes as status: candidate — a tool list derived
    from the published API contracts, not an existing server. The scorer already read the manifest and reported mcp_server
    correctly; the MCPServer type was crediting the artifact-type surfaces with a server that does not exist.'
- type: AgentSkill
  url: skills/_index.yml
- type: AgenticAccess
  url: agentic-access/localytics-agentic-access.yml
- type: DomainSecurity
  url: security/localytics-domain-security.yml
- type: Website
  url: https://www.localytics.com/
- type: OpenAPI
  url: openapi/_original/localytics-transactional-push-openapi.json
- type: Overlay
  url: overlays/localytics-transactional-push-overlay.yaml
- type: Protobuf
  url: grpc/localytics-push.proto
- type: JSONSchema
  url: json-schema/localytics-events-api-v1-schema.json
- type: ToolCrosswalk
  url: mcp/localytics-tool-crosswalk.yml
- type: ChangeLog
  url: changelog/localytics-changelog.yml
- type: Sandbox
  url: sandbox/localytics-sandbox.yml
- type: Plans
  url: plans/localytics-plans-pricing.yml
- type: StatusPage
  url: https://status.localytics.com/
- type: VulnerabilityDisclosure
  url: security/localytics-vulnerability-disclosure.yml
- type: Security
  url: https://www.localytics.com/security
- type: GitHubOrganization
  url: https://github.com/localytics
- type: Login
  url: https://dashboard.localytics.com/login
x-enrichment:
  date: '2026-08-13'
  status: enriched
  artifacts_added: 10
  pass: local-v1

Localytics API — frequently asked questions

Does Localytics have an API?

Yes. APIs.io lists 11 APIs from Localytics, including Localytics Audiences API, Localytics Campaigns API and Localytics Push Campaigns API, and 8 more.

Is there an OpenAPI specification for the Localytics API?

Yes. APIs.io indexes 5 OpenAPI specifications for Localytics, each linked for download from this page.

How do I authenticate with the Localytics API?

Localytics uses bearer-token authentication (http · 1 scheme). The details are profiled on APIs.io as Localytics Authentication.

Is the Localytics API ready for AI agents?

Localytics has a Kin Score of 49.4 out of 100 (developing) and an Agent Readiness score of 35.2 (agent-ready), scored by API Evangelist on 2026-11-06.

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