Marketing Evolution

Marketing Evolution is an enterprise marketing measurement and analytics company whose stated mission is to "make marketing knowable." It ships two products. Substrate is positioned as a system of record for marketing performance, unifying fragmented media, audience, commerce and third-party data, enriching it, and publishing standardized output to data warehouses, BI tools, CDPs and agents. Darwin is the decisioning layer on top, running unified marketing measurement (MMM plus multi-touch attribution), budget scenario modeling and ROI forecasting, media performance intelligence, and always-on agents with automated anomaly detection. Roughly thirty published connectors cover the major ad platforms, warehouses, CRM and BI systems. The company is backed by Insight Partners and sells exclusively through an enterprise demo-request motion. As of this enrichment pass it publishes no developer portal, API reference, or machine-readable specification; its API host, api.marketingevolution.com, returns HTTP 403 to every anonymous request, and its published integration mechanism is data-plane (SFTP, Amazon S3, Snowflake data shares) rather than a public request/response API.

Marketing Evolution is profiled on the APIs.io network. Tagged areas include Company, Marketing, Analytics, Marketing Measurement, and Attribution.

Marketing Evolution’s developer surface includes engineering blog, support, and 11 more developer resources.

🌐 Visit website 📡 Source on GitHub

16.3/100 emerging ▬ flat Agent 3/100 human only saas Full breakdown ↓
scored 2026-09-08 · rubric v0.20.0

AccessApproval

0 APIs

Company Marketing Analytics Marketing Measurement Attribution Media Planning Artificial Intelligence MarTech Marketing Mix Modeling Marketing Intelligence Advertising

Kin Score

Kin Score How this is scored →
scored 2026-09-08 · rubric v0.20.0

Composite quality — 16.3/100 · emerging

Contract Quality 0.0 / 25

Developer Ergonomics 1.4 / 20

Access Clarity 7.1 / 20

Operational Transparency 2.1 / 13

Contract Governance 0.0 / 12

Discoverability 5.7 / 10

Agent readiness — 3/100 · human only

Machine-Readable Contract 0 / 18

Agentic Access Contract 0 / 10

Documented Reversibility 0 / 6

MCP Server 0 / 12

Machine-Readable Auth 0 / 10

Idempotency 0 / 9

Stable Error Semantics 0 / 8

Request/Response Examples 0 / 7

Rate-Limit Signaling 7 / 7

Typed Event Surface 0 / 6

Agent Skills 0 / 5

Well-Known Catalog 0 / 4

Consent & Bot Identity 0 / 3

A2A Agent Card 0 / 8

Dry-Run / Simulate Mode 0 / 4

Delegated User Identity 0 / 6

Protected Resource Metadata 0 / 5

Registration Without a Human 0 / 6

Agentic Commerce Well-Known Document 0 / 5

Create-or-Update Ergonomics could not be measured. We hold no machine-readable contract for this provider to read, so there is nothing to measure a write surface against. Excluded rather than scored zero: never-measured and measured-empty are different facts. Publishing an OpenAPI is what makes this facet — and several others — scorable at all.

Improve this rating by publishing the missing artifacts — every area above can be raised, and the full rubric is at apis.io/rating/. Every facet and dimension name above is a link: it opens that measurement's own page — what it means, the exact checks that feed it, how the whole catalog distributes on it, and the providers at the top of it. This rating is computed from github.com/api-evangelist/marketing-evolution: open an issue to ask a question, or submit a pull request to add artifacts. Submit an artifact on GitHub — free → Manage your own listing — the Influence plan, $499/mo →

Pricing Plans 1

Published pricing tiers and plan structures.

Marketing Evolution Plans Pricing

0 plans

PLANS

Rate Limits 1

Documented rate limits and quota policies.

Marketing Evolution Rate Limits

0 limits

RATE LIMITS

Security Posture 2

Authentication, domain security, vulnerability disclosure, and trust-center signals.

Marketing Evolution Domain Security

TLSv1.3 · HSTS · DMARC

SECURITY

Marketing Evolution Trust Center

ISO/IEC 27001:2022, ISO/IEC 42001:2023, SOC 2 Type 2

SECURITY

Resources

Get Started 1

Portal, sign-up, and the first successful call

Login

Agent Surfaces 1

MCP servers, agent skills, and machine-readable catalogs

LLMsTxt

LLMsTxt

Design & Contract 1

Pagination, idempotency, versioning, errors, and events

Lifecycle

Lifecycle

Access & Security 2

Authentication, authorization, and security posture

TrustCenter

TrustCenter

DomainSecurity

DomainSecurity

Operate 3

Status, limits, changes, and where to get help

StatusPage

StatusPage

RateLimits

RateLimits

Support

Support

Commercial 3

Pricing, plans, and the legal terms of use

Plans

Plans

PrivacyPolicy

PrivacyPolicy

TermsOfService

TermsOfService

Company 2

The organization behind the API

Website

Website

Blog

Blog

Source (apis.yml)

aid: marketing-evolution
deliveryModel:
  model: saas
  open_source: false
  commercial: true
  callable_host: false
  label: Hosted service · you call their endpoint
  confidence: medium
  source:
  - pricing
  generated: '2026-08-28'
  method: derived
accessModel:
  pricing: unknown
  onboarding: approval
  trial: false
  try_now: false
  public: false
  label: Requires approval
  confidence: low
  source:
  - plans
  - rate-limits
  - security
  generated: '2026-09-03'
  method: derived
image: https://kinlane-images.s3.amazonaws.com/shared/apis-json/icons/marketing-evolution.png
name: Marketing Evolution
description: Marketing Evolution is an enterprise marketing measurement and analytics company whose stated mission is to "make
  marketing knowable." It ships two products. Substrate is positioned as a system of record for marketing performance, unifying
  fragmented media, audience, commerce and third-party data, enriching it, and publishing standardized output to data warehouses,
  BI tools, CDPs and agents. Darwin is the decisioning layer on top, running unified marketing measurement (MMM plus multi-touch
  attribution), budget scenario modeling and ROI forecasting, media performance intelligence, and always-on agents with automated
  anomaly detection. Roughly thirty published connectors cover the major ad platforms, warehouses, CRM and BI systems. The
  company is backed by Insight Partners and sells exclusively through an enterprise demo-request motion. As of this enrichment
  pass it publishes no developer portal, API reference, or machine-readable specification; its API host, api.marketingevolution.com,
  returns HTTP 403 to every anonymous request, and its published integration mechanism is data-plane (SFTP, Amazon S3, Snowflake
  data shares) rather than a public request/response API.
url: https://raw.githubusercontent.com/api-evangelist/marketing-evolution/refs/heads/main/apis.yml
x-type: company
x-source: vc-portfolio
x-backed-by:
- insight-partners
x-tier: stub
x-tier-reason: portfolio-lead
specificationVersion: '0.23'
created: '2026-07-17'
modified: '2026-08-13'
tags:
- Company
- Marketing
- Analytics
- Marketing Measurement
- Attribution
- Media Planning
- Artificial Intelligence
- MarTech
- Marketing Mix Modeling
- Marketing Intelligence
- Advertising
apis: []
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com
- FN: APIs.json
  email: info@apis.io
common:
- type: TrustCenter
  url: security/marketing-evolution-trust-center.yml
- type: DomainSecurity
  url: security/marketing-evolution-domain-security.yml
- type: Lifecycle
  url: lifecycle/marketing-evolution-lifecycle.yml
- type: StatusPage
  url: https://status.marketingevolution.com/
- type: LLMsTxt
  url: llms/marketing-evolution-llms.txt
- type: Plans
  url: plans/marketing-evolution-plans-pricing.yml
- type: RateLimits
  url: rate-limits/marketing-evolution-rate-limits.yml
- type: Website
  url: https://marketingevolution.com/
- type: Blog
  url: https://marketingevolution.com/blog
- type: Support
  url: https://marketingevolution.com/contact
- type: PrivacyPolicy
  url: https://marketingevolution.com/privacy-policy
- type: TermsOfService
  url: https://marketingevolution.com/terms-conditions
- type: Login
  url: https://app.marketingevolution.com/
x-enrichment:
  date: '2026-08-13'
  status: enriched
  artifacts_added: 6
  pass: local-v1
x-coverage:
  state: gated
  reason: sales-gate
  detail: Marketing Evolution markets "native connectors and APIs" on its Substrate page but publishes no developer portal,
    reference or spec anywhere in its 314-URL sitemap — the only route to the product is the /request-demo enterprise sales
    form, and the live API host api.marketingevolution.com answers every anonymous request, including /openapi.json and every
    /.well-known/ path, with 403 {"message":"Forbidden"}.
  evidence:
  - url: https://api.marketingevolution.com/openapi.json
    status: 403
  - url: https://api.marketingevolution.com/v1
    status: 403
  - url: https://www.marketingevolution.com/openapi.json
    status: 404
  - url: https://marketingevolution.com/request-demo
    status: 200
  - url: https://marketingevolution.com/sitemap.xml
    status: 200
  checked: '2026-08-13'

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