LiftLab

LiftLab (LiftLab Analytics, Inc.) is a marketing measurement and capital allocation platform for enterprise marketing, analytics, and finance leaders. Its Two-Stage Agile Marketing Mix Model (AMM) separates ad marketplace auction dynamics — CPM/CPC volatility and competitive pressure — from true consumer demand response, producing channel response curves and marginal ROI (mROAS) that are not contaminated by marketplace noise. A geo-based Incrementality Testing Suite feeds causal results back into the model through the Trust Engine as permanent calibration inputs, PlatformSense applies live ad platform data to those stable curves for daily channel intelligence, the Scenario Planner turns model output into constraint-aware, finance-ready budget plans, and Miles AI answers natural-language questions grounded in the model. LiftLab serves D2C/ecommerce, CPG, and omnichannel retail brands including Pandora, Cinemark, Quicken, SKIMS, and Thrive Market. Headquartered in Oakland, CA; SOC 2 Type II and ISO 27001:2013 certified, GDPR and CCPA compliant. LiftLab publishes no public developer API or API documentation as of this profile.

LiftLab is profiled on the APIs.io network. Tagged areas include Company, Enterprise, Marketing, Marketing Measurement, and Marketing Mix Modeling.

LiftLab’s developer surface includes documentation, getting-started guide, support, engineering blog, signup flow, and 8 more developer resources.

🌐 Visit website 📡 Source on GitHub

22.0/100 emerging ▬ flat Agent 0/100 human only Full breakdown ↓
scored 2026-07-27 · rubric v0.5

0 APIs

CompanyEnterpriseMarketingMarketing MeasurementMarketing Mix ModelingIncrementalityAnalyticsMartechAttributionBudget OptimizationData ScienceSaaS

Kin Score

Kin Score How this is scored →
scored 2026-07-27 · rubric v0.5

Composite quality — 22.0/100 · emerging

Contract Quality 0.0 / 25

Developer Ergonomics 5.2 / 20

Commercial Clarity 10.0 / 20

Operational Transparency 0.0 / 13

Governance 0.0 / 12

Discoverability 6.8 / 10

Agent readiness — 0/100 · human only

Machine-Readable Contract 0 / 18

Agentic Access Contract 0 / 15

MCP Server 0 / 12

Machine-Readable Auth 0 / 10

Idempotency 0 / 9

Stable Error Semantics 0 / 8

Request/Response Examples 0 / 7

Rate-Limit Signaling 0 / 7

Typed Event Surface 0 / 6

Agent Skills 0 / 5

Well-Known Catalog 0 / 4

Consent & Bot Identity 0 / 3

Improve this rating by publishing the missing artifacts — every area above can be raised, and the full rubric is at apis.io/rating/. This rating is computed from github.com/api-evangelist/liftlab: open an issue to ask a question, or submit a pull request to add artifacts. Want it done for you? Prioritized profiling — $2,500 →

Get Started 2

Portal, sign-up, and the first successful call

GettingStarted

GettingStarted

SignUp

SignUp

Documentation 1

Reference material describing how the API behaves

Documentation

Documentation

Agent Surfaces 1

MCP servers, agent skills, and machine-readable catalogs

LLMsTxt

LLMsTxt

Design & Contract 1

Pagination, idempotency, versioning, errors, and events

Conformance

Conformance

Access & Security 3

Authentication, authorization, and security posture

DomainSecurity

DomainSecurity

Compliance

Compliance

TrustCenter

TrustCenter

Operate 1

Status, limits, changes, and where to get help

Support

Support

Commercial 2

Pricing, plans, and the legal terms of use

TermsOfService

TermsOfService

PrivacyPolicy

PrivacyPolicy

Company 2

The organization behind the API

Website

Website

Blog

Blog

Source (apis.yml)

aid: liftlab
name: LiftLab
description: LiftLab (LiftLab Analytics, Inc.) is a marketing measurement and capital allocation platform for enterprise marketing,
  analytics, and finance leaders. Its Two-Stage Agile Marketing Mix Model (AMM) separates ad marketplace auction dynamics
  — CPM/CPC volatility and competitive pressure — from true consumer demand response, producing channel response curves and
  marginal ROI (mROAS) that are not contaminated by marketplace noise. A geo-based Incrementality Testing Suite feeds causal
  results back into the model through the Trust Engine as permanent calibration inputs, PlatformSense applies live ad platform
  data to those stable curves for daily channel intelligence, the Scenario Planner turns model output into constraint-aware,
  finance-ready budget plans, and Miles AI answers natural-language questions grounded in the model. LiftLab serves D2C/ecommerce,
  CPG, and omnichannel retail brands including Pandora, Cinemark, Quicken, SKIMS, and Thrive Market. Headquartered in Oakland,
  CA; SOC 2 Type II and ISO 27001:2013 certified, GDPR and CCPA compliant. LiftLab publishes no public developer API or API
  documentation as of this profile.
url: https://raw.githubusercontent.com/api-evangelist/liftlab/refs/heads/main/apis.yml
accessModel:
  pricing: unknown
  onboarding: unknown
  trial: false
  try_now: false
  public: false
  label: Unknown
  confidence: low
  source: []
  generated: '2026-07-22'
  method: derived
image: https://liftlab.com/assets/logo.svg
x-type: company
x-source: vc-portfolio
x-backed-by:
- cowboy-ventures
x-tier: profiled
x-tier-reason: portfolio-lead-enriched-no-public-api
specificationVersion: '0.20'
created: '2026-07-17'
modified: '2026-07-19'
tags:
- Company
- Enterprise
- Marketing
- Marketing Measurement
- Marketing Mix Modeling
- Incrementality
- Analytics
- Martech
- Attribution
- Budget Optimization
- Data Science
- SaaS
apis: []
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com
- FN: APIs.json
  email: info@apis.io
common:
- type: DomainSecurity
  url: security/liftlab-domain-security.yml
- type: Website
  url: https://liftlab.com/
- type: Documentation
  url: https://liftlab.com/resources/
- type: GettingStarted
  url: https://liftlab.com/platform/unified-marketing-measurement/
- type: Support
  url: https://liftlab.com/contact-us/
- type: Blog
  url: https://liftlab.com/blog/
- type: SignUp
  url: https://liftlab.com/request-a-demo/
- type: TermsOfService
  url: https://liftlab.com/terms-of-service/
- type: PrivacyPolicy
  url: https://liftlab.com/privacy-policy/
- type: LLMsTxt
  url: llms/liftlab-llms.txt
- type: Conformance
  url: conformance/liftlab-conformance.yml
- type: Compliance
  url: https://liftlab-analytics-inc.trust.site/
- type: TrustCenter
  url: security/liftlab-trust-center.yml
x-enrichment:
  date: '2026-07-19'
  status: backfilled
  pass: local-v1
  note: backfilled from .gitignore signal + verified work evidence