LiftLab

aid: liftlab
name: LiftLab
description: 'LiftLab (LiftLab Analytics, Inc.) is a marketing measurement and capital allocation platform for enterprise
  marketing, analytics, and finance leaders. Its Two-Stage Agile Marketing Mix Model (AMM) separates ad marketplace auction
  dynamics — CPM/CPC volatility and competitive pressure — from true consumer demand response, producing channel response
  curves and marginal ROI (mROAS) that are not contaminated by marketplace noise. A geo-based Incrementality Testing Suite
  feeds causal results back into the model through the Trust Engine as permanent calibration inputs, PlatformSense applies
  live ad platform data to those stable curves for daily channel intelligence, the Scenario Planner turns model output into
  constraint-aware, finance-ready budget plans, and Miles AI answers natural-language questions grounded in the model. LiftLab
  serves D2C/ecommerce, CPG, and omnichannel retail brands including Pandora, Cinemark, Quicken, SKIMS, and Thrive Market.
  Headquartered in Oakland, CA; SOC 2 Type II and ISO 27001:2013 certified, GDPR and CCPA compliant. LiftLab publishes no
  developer portal, no API documentation and no OpenAPI, but it does operate one undocumented machine surface: an OAuth-protected
  Model Context Protocol endpoint at https://connect.liftlab.com/server/api/mcp, advertised through RFC 8414 and RFC 9728
  discovery documents on its own hostname and scoped for a Claude connector. That host is a white-labeled TapClicks deployment,
  so the agent surface is served by LiftLab but supplied by a vendor.'
url: https://raw.githubusercontent.com/api-evangelist/liftlab/refs/heads/main/apis.yml
deliveryModel:
  model: saas
  open_source: false
  commercial: true
  callable_host: false
  label: Hosted service · you call their endpoint
  confidence: medium
  source:
  - pricing
  generated: '2026-08-28'
  method: derived
accessModel:
  pricing: unknown
  onboarding: approval
  trial: false
  try_now: false
  public: false
  label: Requires approval
  confidence: medium
  source:
  - plans
  - authentication
  - scopes
  - rate-limits
  - security
  generated: '2026-09-03'
  method: derived
image: https://liftlab.com/assets/logo.svg
x-type: company
x-source: vc-portfolio
x-backed-by:
- cowboy-ventures
x-tier: profiled
x-tier-reason: undocumented-oauth-mcp-surface-no-developer-program
specificationVersion: '0.23'
created: '2026-07-17'
modified: '2026-08-13'
tags:
- Company
- Enterprise
- Marketing
- Marketing Measurement
- Marketing Mix Modeling
- Incrementality
- Analytics
- MarTech
- Attribution
- Budget Optimization
- Data Science
- Software-as-a-Service
tags_raw:
- Company
- Enterprise
- Marketing
- Marketing Measurement
- Marketing Mix Modeling
- Incrementality
- Analytics
- Martech
- Attribution
- Budget Optimization
- Data Science
- SaaS
apis:
- aid: liftlab-connect-mcp
  name: LiftLab Connect MCP Server
  description: An OAuth-protected Model Context Protocol endpoint served from LiftLab's own hostname connect.liftlab.com,
    discovered by certificate-transparency enumeration rather than from documentation. An anonymous tools/list returns 401
    with a correct RFC 9728 Bearer challenge, so the endpoint is live and the tool list is auth-gated; no tools are recorded
    because none could be read without a customer token, and none were invented. The single advertised OAuth scope is "claudeai".
    The host is a white-labeled TapClicks portal (CNAME to liftlabtrial.tapclicks.com), so LiftLab serves this surface under
    its own domain and OAuth issuer while the underlying platform is vendor-supplied. LiftLab publishes no documentation for
    it anywhere.
  humanURL: https://connect.liftlab.com/
  baseURL: https://connect.liftlab.com/server/api/mcp
  tags:
  - MCP
  - Agents
  - Marketing Measurement
  - Analytics
  properties:
  - type: MCPServer
    url: mcp/liftlab-mcp.yml
  - type: Authentication
    url: authentication/liftlab-authentication.yml
  - type: OAuthScopes
    url: scopes/liftlab-scopes.yml
  - type: RateLimits
    url: rate-limits/liftlab-rate-limits.yml
  - type: WellKnown
    url: well-known/liftlab-well-known.yml
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com
- FN: APIs.json
  email: info@apis.io
common:
- type: DomainSecurity
  url: security/liftlab-domain-security.yml
- type: Website
  url: https://liftlab.com/
- type: Documentation
  url: https://liftlab.com/resources/
- type: GettingStarted
  url: https://liftlab.com/platform/unified-marketing-measurement/
- type: Support
  url: https://liftlab.com/contact-us/
- type: Blog
  url: https://liftlab.com/blog/
- type: SignUp
  url: https://liftlab.com/request-a-demo/
- type: TermsOfService
  url: https://liftlab.com/terms-of-service/
- type: PrivacyPolicy
  url: https://liftlab.com/privacy-policy/
- type: LLMsTxt
  url: llms/liftlab-llms.txt
- type: Conformance
  url: conformance/liftlab-conformance.yml
- type: Compliance
  url: https://liftlab-analytics-inc.trust.site/
- type: TrustCenter
  url: security/liftlab-trust-center.yml
- type: MCPServer
  url: mcp/liftlab-mcp.yml
- type: Authentication
  url: authentication/liftlab-authentication.yml
- type: OAuthScopes
  url: scopes/liftlab-scopes.yml
- type: WellKnown
  url: well-known/liftlab-well-known.yml
- type: RateLimits
  url: rate-limits/liftlab-rate-limits.yml
- type: Plans
  url: plans/liftlab-plans-pricing.yml
x-enrichment:
  date: '2026-08-13'
  status: enriched
  artifacts_added: 7
  pass: local-v1
  note: 'Certificate-transparency enumeration of *.liftlab.com surfaced connect.liftlab.com, overturning the prior round''s
    "no API surface" finding: a live OAuth-protected MCP endpoint with RFC 8414 + RFC 9728 discovery documents. Tool list
    is auth-gated and was not enumerated.'