Permutive

Permutive is a predictive data collaboration and activation platform for premium publishers, advertisers and agencies. Its platform spans a Data Management Platform, a Data Clean Room for privacy-safe collaboration with 150+ premium publishers, AI-curated audiences, and the Halo agentic suite that scales direct buying. The developer platform exposes six REST APIs — Events, Identity, Contextual, Custom Cohort Segmentation, Cohorts and Taxonomy — plus web, mobile and CTV SDKs, an anonymous documentation Model Context Protocol server, and an invitation-only audience-intelligence MCP server that makes cohort discovery, reach measurement and audience comparison available to AI agents. Authentication is a workspace-scoped API key; every call is bounded by the workspace that owns the key.

Permutive publishes 7 API contracts indexed on the APIs.io network, including Contextual API, Cohorts API, Events API, and 4 more. Tagged areas include Company, Publishing, Advertising, AdTech, and MarTech.

The Permutive catalog on APIs.io includes 1 event-driven AsyncAPI specification and 1 Spectral governance ruleset.

Permutive’s developer surface includes engineering blog, documentation, API reference, getting-started guide, quickstart, support, authentication, and 41 more developer resources.

🌐 Visit website 📡 Profile data on GitHub

48.9/100 developing ▬ flat Agent 51/100 agent ready Front door AI 5/6 prominent Heartbeat 82/100 alive saas Full breakdown ↓
scored 2026-11-06 · rubric v0.27.0 · Show this score on your site →

AccessEnterprise

6 published contracts 1 MCP Servers 5 Agent Skills

Company Publishing Advertising AdTech MarTech Audiences Data Collaboration Data Management Platform Contextual Identity Segmentation Agents A2A

Kin Score

Kin Score How this is scored →
scored 2026-11-06 · rubric v0.27.0

Composite quality — 48.9/100 · developing

Contract Quality 4.4 / 19

Developer Ergonomics 10.0 / 15

Access Clarity 6.5 / 15

Operational Transparency 5.1 / 10

Contract Governance 2.9 / 9

Discoverability 6.0 / 8

Regulatory Posture 5.3 / 15

Create-or-Update Ergonomics 0.0 / 10

Agent readiness — 51/100 · agent ready

Machine-Readable Contract 18 / 18

Agentic Access Contract 10 / 10

Documented Reversibility 0 / 6

MCP Server 12 / 12

Machine-Readable Auth 10 / 10

Idempotency 0 / 9

Stable Error Semantics 8 / 8

Request/Response Examples 0 / 7

Rate-Limit Signaling 7 / 7

Typed Event Surface 6 / 6

Agent Skills 5 / 5

Well-Known Catalog 4 / 4

Consent & Bot Identity 0 / 3

A2A Agent Card 8 / 8

Dry-Run / Simulate Mode 0 / 4

Delegated User Identity 6 / 6

Protected Resource Metadata 5 / 5

Registration Without a Human 0 / 6

Agentic Commerce Well-Known Document 0 / 5

Pagination 5 / 5

Distinct Operations 3 / 3

MCP Tool Quality 6 / 6

Regulatory Posture applies to this provider. Its tags matched the Horizontal (data, software, accessibility, platform) regime, so Regulatory Posture carries 15 points of the composite. If this regime is wrong for your business, say so on your provider repo — the applicability map is public and we will correct it.

Create-or-Update Ergonomics applies to this provider. This API accepts writes, so it carries 10 points of the composite. It is scored from the published contracts themselves: whether a caller can create-or-update in one call, whether the write accepts a key the caller already holds, and whether the response says which branch ran. Without that, every write needs a search-and-branch in front of it, and the first time that check is skipped a duplicate record is created. Scored against the observed mean rather than raw — a provider at the catalog average is unchanged by this facet, not penalised by it.

The six quality facets above are damped to 75 points between them, because the conditional facet above carries the other 25. That is why each facet's contribution is shown against a damped maximum: raising a quality facet moves the composite by 75% of its nominal weight, not 100%. The full arithmetic is at apis.io/rating/.

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Agent readiness — checks not met, largest first (exact, from this profile):

Idempotency +9 pts — OpenAPI mutating operations declare an idempotency key — a header, a request-body property, or a named de-duplication token whose own description says so (verified); else common[].type matches /idempoten/i (documented)
Request/Response Examples +7 pts — share of operations carrying request/response examples; else an Examples / Code Samples link
Registration Without a Human +6 pts — a `registration_endpoint` in the served RFC 8414 / OIDC discovery document
Documented Reversibility +6 pts — a reversal operation in the contract, graded up when a window is documented too
Agentic Commerce Well-Known Document +5 pts — a parsing /.well-known/ucp.json or acp.json declaring a version and at least one service, OR (0.27) a live x402 payment challenge from _data/x402-adoption.json — `self` when its endpoints are on the provider's own domain, `platform` when they are on a vendor's
Dry-Run / Simulate Mode +4 pts — OpenAPI: destructive operations expose a dry_run / simulate / preview / validate_only parameter

1 more unmet check in the Agent Readiness table above.

Kin Score — facets with the most composite points still available (weight × headroom):

Contract Quality scores 23.6 — up to +19.1 composite points
Access Clarity scores 43.4 — up to +11.3 composite points
Contract Governance scores 31.8 — up to +8.2 composite points

Each check links to what satisfies it. Publish the artifact, or tell us where it already lives, and the score moves on the next scoring run.

Improve this rating by publishing the missing artifacts — every area above can be raised, and the full rubric is at apis.io/rating/. Every facet and dimension name above is a link: it opens that measurement's own page — what it means, the exact checks that feed it, how the whole catalog distributes on it, and the providers at the top of it. This rating is computed from the provider profile at artifacts.apis.io/permutive/apis.yml: open an issue on github.com/api-evangelist/permutive to ask a question or point us at an artifact you publish. Submit an artifact on GitHub — free → Manage your own listing — the Influence plan, $499/mo →

Markets this provider is in provisional

The Kin Score Market layer reads a provider inside its market: its position, and how deep its integrations go. Depth is only comparable within a position. Provisional and unweighted: not part of the Kin Score or agent readiness.

Market	Position	Depth	Registered MCP server	Declares compatibility
Mobile SDK Publishers (Play SDK Index, CocoaPods, ADA certification)	standard	40.2	-	2

Registered MCP server and declares compatibility are report only — not weighted. Undeclared means we found nothing we can read, so there is no number: we never infer integrations.

Standards implemented 5

Standards this provider implements or carries. De facto ones are profiled and measured by the API Commons; formal ones come from the standards directory and are linked by the provider's own tags. The evidence column says how each claim was established — not that it was made.

Agent2Agent

measured — observed by APIs.io (flavored)

Model Context Protocol (MCP)

measured — observed by APIs.io (documented)

Agent Skills

measured — observed by APIs.io (published)

OAuth 2.0 Protected Resource Metadata

measured — observed by APIs.io (verified)

OpenAPI

measured — observed by APIs.io (published)

APIs 7

Individual APIs this provider publishes, each with its own machine-readable definition.

Permutive Contextual API

Retrieve contextual cohort targeting values for a page URL without processing any user data, for ad-server integration. Returns cohort codes, per-destination activation mappings...

Permutive MCP Server

Permutive's Model Context Protocol surface. A live, anonymous documentation MCP server at https://docs.permutive.com/mcp (search, virtual-filesystem query, feedback), plus an in...

Permutive Cohorts API

Create, read, update and delete audience cohorts.

Permutive Events API

Track first-party behavioural events into Permutive.

Permutive Identity API

Create user IDs and associate identities with a Permutive user.

Permutive Segmentation API

Cohort-based Segmentation (CCS) — evaluate a user's events into cohorts.

Permutive Taxonomy API

Manage second-party data imports and their segment taxonomy.

Scroll for all 7

Open Collections 6

Open, tool-agnostic API collections (OpenAPI-derived and Bruno).

Cohorts API

OPEN COLLECTION

Permutive Cohorts Contextual API

OPEN COLLECTION

Events API

OPEN COLLECTION

Identity API

OPEN COLLECTION

Custom Cohort Segmentation API

OPEN COLLECTION

Taxonomy API

OPEN COLLECTION

MCP Servers 1

Model Context Protocol servers that expose these APIs to AI agents.

Permutive MCP Server

Remote MCP server at developer.permutive.com.

MCP SERVER

Agent Skills 5

Packaged agent skills for driving this provider's APIs from an AI assistant.

Manage Permutive audience cohorts

AGENT SKILL

Manage Permutive import segment taxonomy

AGENT SKILL

Permutive

AGENT SKILL

Segment users without a Permutive SDK

AGENT SKILL

Track events and identify Permutive users

AGENT SKILL

Permutive API pricing

Pricing Plans 1

Published pricing tiers and plan structures.

Permutive Plans Pricing

0 plans

PLANS

Rate Limits 1

Documented rate limits and quota policies.

Permutive Rate Limits

0 limits

RATE LIMITS

FinOps 1

Cost, billing, and metering signals for API financial operations.

Permutive Finops

FINOPS

Event Specifications 1

AsyncAPI definitions for this provider's event-driven and streaming APIs.

Permutive Webhooks

ASYNCAPI

Spectral Rules 1

Spectral governance rulesets for linting and validating these APIs.

Permutive API Rules

59 rules · 56 errors 2 warnings 1 info

SPECTRAL

OpenAPI Overlays 5

Overlays applied on top of this provider's contracts. Each card says who wrote it: a document the provider publishes, or one API Evangelist derived or generated.

Permutive Cohorts Api Overlay

1 action · update · permutive-cohorts-api-openapi.yml

DERIVED

Permutive Events Api Overlay

1 action · update · permutive-events-api-openapi.yml

DERIVED

Permutive Identity Api Overlay

1 action · update · permutive-identity-api-openapi.yml

DERIVED

Permutive Segmentation Api Overlay

1 action · update · permutive-segmentation-api-openapi.yml

DERIVED

Permutive Taxonomy Api Overlay

1 action · update · permutive-taxonomy-api-openapi.yml

DERIVED

Security Posture 4

Authentication, domain security, vulnerability disclosure, and trust-center signals.

Permutive Authentication

apiKey · 2 schemes

SECURITY

Permutive Domain Security

TLSv1.3 · HSTS · DNSSEC · DMARC

SECURITY

Permutive Vulnerability Disclosure

Hackerone · contact published

SECURITY

Permutive Trust Center

SOC 2 Type II, SOC 3

SECURITY

Agentic Access 1

Recommended x-agentic-access execution contracts for AI agents.

Permutive Agentic Access

23 operations · 14 acting

AGENTIC

Resources

Get Started 4

Portal, sign-up, and the first successful call

DeveloperPortal

DeveloperPortal

GettingStarted

GettingStarted

Quickstart

Quickstart

Login

Documentation 2

Reference material describing how the API behaves

Documentation

Documentation

APIReference

APIReference

Agent Surfaces 9

MCP servers, agent skills, and machine-readable catalogs

AgentSkill

AgentSkill

AgentSkill

AgentSkill

MCPServer

AgentSkill

WellKnown

LLMsTxt

AgenticAccess

Scroll for all 9

Design & Contract 6

Pagination, idempotency, versioning, errors, and events

Conventions

ErrorCatalog

Lifecycle

DataModel

Conformance

Webhooks

Build 4

SDKs, sample code, and the tooling you integrate with

GitHubOrganization

Packages

SDKs

ToolCrosswalk

Access & Security 6

Authentication, authorization, and security posture

Security

Security

Compliance

Compliance

TrustCenter

TrustCenter

VulnerabilityDisclosure

VulnerabilityDisclosure

DomainSecurity

DomainSecurity

Authentication

Authentication

Operate 4

Status, limits, changes, and where to get help

Support

StatusPage

ChangeLog

RateLimits

Commercial 3

Pricing, plans, and the legal terms of use

TermsOfService

TermsOfService

PrivacyPolicy

PrivacyPolicy

Plans

Plans

Company 4

The organization behind the API

Blog

BlogRSS

Website

Blog

Other 6

Properties that don't map to a standard resource type

Overlay

Overlay

Overlay

Overlay

AgentCard

Overlay

Source (apis.yml)

aid: permutive
name: Permutive
description: Permutive is a predictive data collaboration and activation platform for premium publishers, advertisers and
  agencies. Its platform spans a Data Management Platform, a Data Clean Room for privacy-safe collaboration with 150+ premium
  publishers, AI-curated audiences, and the Halo agentic suite that scales direct buying. The developer platform exposes six
  REST APIs — Events, Identity, Contextual, Custom Cohort Segmentation, Cohorts and Taxonomy — plus web, mobile and CTV SDKs,
  an anonymous documentation Model Context Protocol server, and an invitation-only audience-intelligence MCP server that makes
  cohort discovery, reach measurement and audience comparison available to AI agents. Authentication is a workspace-scoped
  API key; every call is bounded by the workspace that owns the key.
deliveryModel:
  model: saas
  open_source: false
  commercial: true
  callable_host: true
  label: Hosted service · you call their endpoint
  confidence: high
  source:
  - openapi
  - pricing
  generated: '2026-08-28'
  method: derived
accessModel:
  pricing: enterprise
  onboarding: sales-gated
  trial: false
  try_now: false
  public: false
  label: Contact sales
  confidence: high
  source:
  - plans/permutive-plans-pricing.yml
  - https://permutive.com/request-a-demo
  generated: '2026-08-13'
  method: searched
image: https://mintcdn.com/permutive/zX9G7jjpccuZZlEf/logo/permutive-logo-light.svg
url: https://raw.githubusercontent.com/api-evangelist/permutive/refs/heads/main/apis.yml
x-type: company
x-source: vc-portfolio
x-backed-by:
- eqt-ventures
- softbank-vision-fund
- y-combinator
x-tier: profiled
x-tier-reason: provider-published-openapi-and-mcp
specificationVersion: '0.23'
created: '2026-07-17'
modified: '2026-10-06'
x-docs-platform: mintlify
x-docs-platform-confidence: medium
x-docs-platform-checked: 2026-10-04
x-docs-hosting: vercel
tags:
- Company
- Publishing
- Advertising
- AdTech
- MarTech
- Audiences
- Data Collaboration
- Data Management Platform
- Contextual
- Identity
- Segmentation
- Agents
- A2A
tags_raw:
- Company
- Publishing
- Advertising
- AdTech
- MarTech
- Audience
- Data Collaboration
- Data Management Platform
- Contextual
- Identity
- Segmentation
- Agents
- A2A
apis:
- aid: permutive:permutive-contextual-api
  name: Permutive Contextual API
  description: Retrieve contextual cohort targeting values for a page URL without processing any user data, for ad-server
    integration. Returns cohort codes, per-destination activation mappings and content classifications (categories, keywords,
    entities, sentiment, emotion, concepts) against IAB 2.0/2.2/3.0 or custom taxonomies. Safe to call for unconsented users.
  humanURL: https://docs.permutive.com/api/contextual/introduction
  baseURL: https://api.permutive.com/ctx/v1
  tags:
  - Contextual
  - Advertising
  properties:
  - type: OpenAPI
    url: openapi/permutive-contextual-api-openapi.yml
- aid: permutive:permutive-mcp
  name: Permutive MCP Server
  description: Permutive's Model Context Protocol surface. A live, anonymous documentation MCP server at https://docs.permutive.com/mcp
    (search, virtual-filesystem query, feedback), plus an invitation-only audience-intelligence MCP server exposing ten read-only
    tools over workspaces, Google Ad Manager campaigns, cohorts and audience analysis (measure, compare, extend).
  humanURL: https://docs.permutive.com/api/mcp/introduction
  baseURL: https://docs.permutive.com/mcp
  tags:
  - MCP
  - Agents
  - Audiences
  tags_raw:
  - MCP
  - Agents
  - Audience
  properties:
  - type: MCPServer
    url: mcp/permutive-mcp.yml
  - type: ToolCrosswalk
    url: mcp/permutive-tool-crosswalk.yml
- aid: permutive:permutive-cohorts-api
  name: Permutive Cohorts API
  description: Create, read, update and delete audience cohorts.
  humanURL: https://docs.permutive.com/api/contextual/introduction
  baseURL: https://api.permutive.com/ctx/v1
  tags:
  - Cohorts
  properties:
  - type: OpenAPI
    url: openapi/permutive-cohorts-api-openapi.yml
- aid: permutive:permutive-events-api
  name: Permutive Events API
  description: Track first-party behavioural events into Permutive.
  humanURL: https://docs.permutive.com/api/contextual/introduction
  baseURL: https://api.permutive.com/ctx/v1
  tags:
  - Event
  tags_raw:
  - Events
  properties:
  - type: OpenAPI
    url: openapi/permutive-events-api-openapi.yml
- aid: permutive:permutive-identity-api
  name: Permutive Identity API
  description: Create user IDs and associate identities with a Permutive user.
  humanURL: https://docs.permutive.com/api/contextual/introduction
  baseURL: https://api.permutive.com/ctx/v1
  tags:
  - Identity
  properties:
  - type: OpenAPI
    url: openapi/permutive-identity-api-openapi.yml
- aid: permutive:permutive-segmentation-api
  name: Permutive Segmentation API
  description: Cohort-based Segmentation (CCS) — evaluate a user's events into cohorts.
  humanURL: https://docs.permutive.com/api/contextual/introduction
  baseURL: https://api.permutive.com/ctx/v1
  tags:
  - Segmentation
  properties:
  - type: OpenAPI
    url: openapi/permutive-segmentation-api-openapi.yml
- aid: permutive:permutive-taxonomy-api
  name: Permutive Taxonomy API
  description: Manage second-party data imports and their segment taxonomy.
  humanURL: https://docs.permutive.com/api/contextual/introduction
  baseURL: https://api.permutive.com/ctx/v1
  tags:
  - Taxonomy
  properties:
  - type: OpenAPI
    url: openapi/permutive-taxonomy-api-openapi.yml
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com
- FN: APIs.json
  email: info@apis.io
common:
- url: https://permutive.com/news-publishers
  type: Blog
- url: https://permutive.com/feed
  type: BlogRSS
- type: AgentSkill
  url: skills/permutive-manage-cohorts.md
- type: Overlay
  url: overlays/permutive-events-api-overlay.yaml
- type: AgentSkill
  url: skills/permutive-track-and-identify.md
- type: Overlay
  url: overlays/permutive-identity-api-overlay.yaml
- type: Overlay
  url: overlays/permutive-segmentation-api-overlay.yaml
- type: AgentSkill
  url: skills/permutive-segment-without-an-sdk.md
- type: Overlay
  url: overlays/permutive-taxonomy-api-overlay.yaml
- type: AgentSkill
  url: skills/permutive-manage-import-taxonomy.md
- type: Website
  url: https://permutive.com/
- type: DeveloperPortal
  url: https://docs.permutive.com/
- type: Documentation
  url: https://docs.permutive.com/
- type: APIReference
  url: https://docs.permutive.com/api/introduction
- type: GettingStarted
  url: https://docs.permutive.com/introduction
- type: Quickstart
  url: https://docs.permutive.com/implementation-overview
- type: Blog
  url: https://permutive.com/blog
- type: GitHubOrganization
  url: https://github.com/permutive-engineering
- type: Support
  url: https://support.permutive.com/
- type: Login
  url: https://dash.permutive.com/
- type: TermsOfService
  url: https://permutive.com/terms-of-service
- type: PrivacyPolicy
  url: https://permutive.com/privacy
- type: StatusPage
  url: https://status.permutive.com/
- type: Security
  url: https://docs.permutive.com/governance/security
- type: Compliance
  url: https://trust.permutive.com/
- type: TrustCenter
  url: security/permutive-trust-center.yml
- type: VulnerabilityDisclosure
  url: security/permutive-vulnerability-disclosure.yml
- type: DomainSecurity
  url: security/permutive-domain-security.yml
- type: Authentication
  url: authentication/permutive-authentication.yml
- type: Conventions
  url: conventions/permutive-conventions.yml
- type: ErrorCatalog
  url: errors/permutive-problem-types.yml
- type: Lifecycle
  url: lifecycle/permutive-lifecycle.yml
- type: ChangeLog
  url: changelog/permutive-changelog.yml
- type: DataModel
  url: data-model/permutive-data-model.yml
- type: Conformance
  url: conformance/permutive-conformance.yml
- type: RateLimits
  url: rate-limits/permutive-rate-limits.yml
- type: Plans
  url: plans/permutive-plans-pricing.yml
- type: Webhooks
  url: asyncapi/permutive-webhooks.yml
- type: Packages
  url: packages/permutive-packages.yml
- type: SDKs
  url: packages/permutive-packages.yml
- type: MCPServer
  url: mcp/permutive-mcp.yml
- type: ToolCrosswalk
  url: mcp/permutive-tool-crosswalk.yml
- type: AgentCard
  url: a2a/permutive-a2a.yml
- type: AgentSkill
  url: skills/_index.yml
- type: WellKnown
  url: well-known/permutive-well-known.yml
- type: LLMsTxt
  url: llms/permutive-llms.txt
- type: AgenticAccess
  url: agentic-access/permutive-agentic-access.yml
- type: Overlay
  url: overlays/permutive-cohorts-api-overlay.yaml
x-artifacts-without-pointers:
  note: These artifacts exist on disk but deliberately carry NO common[] pointer, because each documents an ABSENCE. A pointer
    asserts the provider serves the surface; wiring one here would score a gap as a presence.
  files:
  - file: sandbox/permutive-sandbox.yml
    withheld_type: Sandbox
    reason: Permutive publishes no sandbox, no test environment and no test credentials.
  withheld_also:
  - type: SecurityTxt
    reason: No RFC 9116 security.txt is served on any Permutive host.
  - type: Deprecation
    reason: No deprecation policy and no Sunset/Deprecation header support.
  - type: Idempotency
    reason: No idempotency key on any write operation.
  - type: AsyncAPI
    reason: No AsyncAPI document published. The webhook contract is captured under Webhooks instead.
  - type: Pricing
    reason: No pricing page exists; permutive.com/pricing returns 404.
  - type: CLI
    reason: Permutive ships no first-party CLI.
  - type: Roadmap
    reason: No public roadmap published.
  - type: Postman
    reason: No public Permutive Postman workspace or collection found.
x-enrichment:
  date: '2026-08-13'
  status: enriched
  artifacts_added: 26
  artifacts_updated: 21
  pass: local-v1
  headline: Found five REAL Permutive-published OpenAPI documents (22 operations) that are not served at any public URL —
    they are mounted inside the virtual filesystem of Permutive's own documentation MCP server at docs.permutive.com/mcp.
    Also found a live A2A agent card, a provider-published Agent Skill, and the real API base host (api.permutive.app), which
    corrected the auth model, base URLs, error envelope and every skill in this repo.
x-a2a:
  verified: true
  probed: '2026-09-26'
  url: https://docs.permutive.com/.well-known/agent-card.json
  grade: conformant
  protocol_version: '0.3'
  control: 404

Permutive API — frequently asked questions

Does Permutive have an API?

Yes. APIs.io lists 7 APIs from Permutive, including Permutive Contextual API, Permutive MCP Server and Permutive Cohorts API, and 4 more.

Is there an OpenAPI specification for the Permutive API?

Yes. APIs.io indexes 6 OpenAPI specifications for Permutive, each linked for download from this page.

How do I authenticate with the Permutive API?

Permutive documents its authentication (apiKey · 2 schemes). The details are profiled on APIs.io as Permutive Authentication.

Does Permutive have an MCP server?

Yes. APIs.io lists 1 MCP server for Permutive: Remote MCP server at developer.permutive.com.

Is the Permutive API ready for AI agents?

Permutive has a Kin Score of 48.9 out of 100 (developing) and an Agent Readiness score of 51.3 (agent-ready), scored by API Evangelist on 2026-11-06.

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