Permutive

Permutive is an agentic data collaboration and activation platform for premium publishers, advertisers and agencies. Its platform spans a Data Management Platform, a Data Clean Room for privacy-safe collaboration with 150+ premium publishers, AI-curated audiences, and the Halo agentic suite that scales direct buying. The developer platform exposes REST APIs for event tracking, identity, audience cohort management, contextual segmentation and second-party data imports, plus web, mobile and CTV SDKs and an official Model Context Protocol (MCP) server that makes audience intelligence available to AI agents.

Permutive publishes 6 APIs on the APIs.io network, including Cohorts API, Contextual API, Events API, and 3 more. Tagged areas include Company, Publishing, Advertising, AdTech, and MarTech.

Permutive’s developer surface includes documentation, API reference, getting-started guide, authentication, engineering blog, support, and 19 more developer resources.

🌐 Visit website 📡 Source on GitHub
48.4/100 developing ▬ flat Agent 65/100 agent native Full breakdown ↓
scored 2026-07-27 · rubric v0.5
AccessSelf serve
6 APIs 1 MCP Servers
CompanyPublishingAdvertisingAdTechMarTechAudienceData CollaborationData Management PlatformContextualIdentity

Kin Score

Kin Score Kin Score How this is scored →
scored 2026-07-27 · rubric v0.5
Composite quality — 48.4/100 · developing
Contract Quality 15.1 / 25
Developer Ergonomics 14.8 / 20
Commercial Clarity 5.8 / 20
Operational Transparency 2.7 / 13
Governance 0.0 / 12
Discoverability 10.0 / 10
Agent readiness — 65/100 · agent native
Machine-Readable Contract 18 / 18
Agentic Access Contract 15 / 15
MCP Server 12 / 12
Machine-Readable Auth 10 / 10
Idempotency 0 / 9
Stable Error Semantics 8 / 8
Request/Response Examples 0 / 7
Rate-Limit Signaling 0 / 7
Typed Event Surface 0 / 6
Agent Skills 5 / 5
Well-Known Catalog 0 / 4
Consent & Bot Identity 0 / 3
Improve this rating by publishing the missing artifacts — every area above can be raised, and the full rubric is at apis.io/rating/. This rating is computed from github.com/api-evangelist/permutive: open an issue to ask a question, or submit a pull request to add artifacts. Want it done for you? Prioritized profiling — $2,500 →

APIs 6

Individual APIs this provider publishes, each with its own machine-readable definition.

Permutive Cohorts API

Create, read, update and delete audience cohorts.

Permutive Contextual API

Retrieve contextual cohort targeting values for ad-server integration.

Permutive Events API

Track first-party behavioural events into Permutive.

Permutive Identity API

Create user IDs and associate identities with a Permutive user.

Permutive Segmentation API

Cohort-based Segmentation (CCS) — evaluate a user's events into cohorts.

Permutive Taxonomy API

Manage second-party data imports and their segment taxonomy.

MCP Servers 1

Model Context Protocol servers that expose these APIs to AI agents.

permutive-mcp.yml

MCP SERVER

Security Posture 3

Authentication, domain security, vulnerability disclosure, and trust-center signals.

Permutive Authentication

http · 1 scheme

SECURITY

Permutive Domain Security

TLSv1.3 · DMARC

SECURITY

Permutive Trust Center

trust center published

SECURITY

Agentic Access 1

Recommended x-agentic-access execution contracts for AI agents.

Permutive Agentic Access

23 operations · 15 acting

23 operations · 15 acting

AGENTIC

Resources

Get Started 2

Portal, sign-up, and the first successful call

DeveloperPortal
DeveloperPortal
 GettingStarted
GettingStarted

Documentation 2

Reference material describing how the API behaves

Documentation
Documentation
 APIReference
APIReference

Agent Surfaces 4

MCP servers, agent skills, and machine-readable catalogs

MCPServer
MCPServer
 AgentSkill
AgentSkill
 LLMsTxt
LLMsTxt
 AgenticAccess
AgenticAccess

Design & Contract 5

Pagination, idempotency, versioning, errors, and events

Conventions
Conventions
 ErrorCatalog
ErrorCatalog
 Lifecycle
Lifecycle
 DataModel
DataModel
 Conformance
Conformance

Build 3

SDKs, sample code, and the tooling you integrate with

GitHubOrganization
GitHubOrganization
 Packages
Packages
 SDKs
SDKs

Access & Security 3

Authentication, authorization, and security posture

Authentication
Authentication
 TrustCenter
TrustCenter
 DomainSecurity
DomainSecurity

Operate 2

Status, limits, changes, and where to get help

Support
Support
 StatusPage
StatusPage

Commercial 2

Pricing, plans, and the legal terms of use

TermsOfService
TermsOfService
 PrivacyPolicy
PrivacyPolicy

Company 2

The organization behind the API

Blog
Blog
 Website
Website

Source (apis.yml)

apis.yml Raw ↑ 
aid: permutive
name: Permutive
description: Permutive is an agentic data collaboration and activation platform for premium publishers, advertisers and agencies.
  Its platform spans a Data Management Platform, a Data Clean Room for privacy-safe collaboration with 150+ premium publishers,
  AI-curated audiences, and the Halo agentic suite that scales direct buying. The developer platform exposes REST APIs for
  event tracking, identity, audience cohort management, contextual segmentation and second-party data imports, plus web, mobile
  and CTV SDKs and an official Model Context Protocol (MCP) server that makes audience intelligence available to AI agents.
accessModel:
  pricing: unknown
  onboarding: self-serve
  trial: false
  try_now: false
  public: false
  label: Self-serve signup
  confidence: medium
  source:
  - authentication
  generated: '2026-07-22'
  method: derived
image: https://mintcdn.com/permutive/zX9G7jjpccuZZlEf/logo/permutive-logo-light.svg
url: https://raw.githubusercontent.com/api-evangelist/permutive/refs/heads/main/apis.yml
x-type: company
x-source: vc-portfolio
x-backed-by:
- eqt-ventures
- softbank-vision-fund
- y-combinator
x-tier: profiled
x-tier-reason: enriched-from-developer-docs
specificationVersion: '0.20'
created: '2026-07-17'
modified: '2026-07-20'
tags:
- Company
- Publishing
- Advertising
- AdTech
- MarTech
- Audience
- Data Collaboration
- Data Management Platform
- Contextual
- Identity
apis:
- aid: permutive:permutive-cohorts-api
  name: Permutive Cohorts API
  description: Create, read, update and delete audience cohorts.
  humanURL: https://developer.permutive.com/api/introduction
  baseURL: https://api.permutive.com
  tags:
  - Cohorts
  properties:
  - type: OpenAPI
    url: openapi/permutive-cohorts-api-openapi.yml
- aid: permutive:permutive-contextual-api
  name: Permutive Contextual API
  description: Retrieve contextual cohort targeting values for ad-server integration.
  humanURL: https://developer.permutive.com/api/introduction
  baseURL: https://api.permutive.com
  tags:
  - Contextual
  properties:
  - type: OpenAPI
    url: openapi/permutive-contextual-api-openapi.yml
- aid: permutive:permutive-events-api
  name: Permutive Events API
  description: Track first-party behavioural events into Permutive.
  humanURL: https://developer.permutive.com/api/introduction
  baseURL: https://api.permutive.com
  tags:
  - Events
  properties:
  - type: OpenAPI
    url: openapi/permutive-events-api-openapi.yml
- aid: permutive:permutive-identity-api
  name: Permutive Identity API
  description: Create user IDs and associate identities with a Permutive user.
  humanURL: https://developer.permutive.com/api/introduction
  baseURL: https://api.permutive.com
  tags:
  - Identity
  properties:
  - type: OpenAPI
    url: openapi/permutive-identity-api-openapi.yml
- aid: permutive:permutive-segmentation-api
  name: Permutive Segmentation API
  description: Cohort-based Segmentation (CCS) — evaluate a user's events into cohorts.
  humanURL: https://developer.permutive.com/api/introduction
  baseURL: https://api.permutive.com
  tags:
  - Segmentation
  properties:
  - type: OpenAPI
    url: openapi/permutive-segmentation-api-openapi.yml
- aid: permutive:permutive-taxonomy-api
  name: Permutive Taxonomy API
  description: Manage second-party data imports and their segment taxonomy.
  humanURL: https://developer.permutive.com/api/introduction
  baseURL: https://api.permutive.com
  tags:
  - Taxonomy
  properties:
  - type: OpenAPI
    url: openapi/permutive-taxonomy-api-openapi.yml
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com
- FN: APIs.json
  email: info@apis.io
common:
- type: DeveloperPortal
  url: https://developer.permutive.com/
- type: Documentation
  url: https://developer.permutive.com/
- type: APIReference
  url: https://developer.permutive.com/api/introduction
- type: GettingStarted
  url: https://developer.permutive.com/introduction
- type: Authentication
  url: authentication/permutive-authentication.yml
- type: Blog
  url: https://permutive.com/resources?category=blog
- type: GitHubOrganization
  url: https://github.com/permutive-engineering
- type: Support
  url: https://support.permutive.com/
- type: TermsOfService
  url: https://permutive.com/terms-of-service
- type: PrivacyPolicy
  url: https://permutive.com/privacy
- type: StatusPage
  url: https://status.permutive.com/
- type: TrustCenter
  url: security/permutive-trust-center.yml
- type: MCPServer
  url: mcp/permutive-mcp.yml
- type: Packages
  url: packages/permutive-packages.yml
- type: SDKs
  url: packages/permutive-packages.yml
- type: AgentSkill
  url: skills/_index.yml
- type: Conventions
  url: conventions/permutive-conventions.yml
- type: ErrorCatalog
  url: errors/permutive-problem-types.yml
- type: Lifecycle
  url: lifecycle/permutive-lifecycle.yml
- type: DataModel
  url: data-model/permutive-data-model.yml
- type: Conformance
  url: conformance/permutive-conformance.yml
- type: LLMsTxt
  url: llms/permutive-llms.txt
- type: AgenticAccess
  url: agentic-access/permutive-agentic-access.yml
- type: DomainSecurity
  url: security/permutive-domain-security.yml
- type: Website
  url: https://permutive.com/
x-enrichment:
  date: '2026-07-20'
  status: enriched
  artifacts_added: 0
  pass: local-v1