Movable Ink

Movable Ink is a New York-headquartered marketing technology company that turns customer data into personalized content across email, mobile and web. Its two products are Studio, which generates composite images and interactive content at the moment a message is opened, and Da Vinci, an AI decisioning layer that chooses what content each customer sees. The integration surface is a write-only Customer Data API that streams behavioral events into Studio, a family of native and wrapper mobile SDKs (iOS, Android, React Native, Cordova, Flutter, Expo), a Studio app toolchain built around the `movable` CLI and the cropduster library, and dozens of ESP/CDP connectors. API reference material is customer-gated; no OpenAPI is published.

Movable Ink is listed with 2 APIs on the APIs.io network. Tagged areas include Company, Marketing, Personalization, Email, and Customer Data.

The Movable Ink catalog on APIs.io includes 1 event-driven AsyncAPI specification.

Movable Ink’s developer surface includes documentation, getting-started guide, support, engineering blog, signup flow, changelog, CLI, and 28 more developer resources.

🌐 Visit website 📡 Profile data on GitHub

51.6/100 developing ▬ flat Agent 25/100 agent aware Front door AI 4/6 moderate Heartbeat 89/100 alive saas Full breakdown ↓
scored 2026-11-06 · rubric v0.27.0 · Show this score on your site →

AccessSelf serve

2 APIs

Company Marketing Personalization Email Customer Data Mobile SDK Artificial Intelligence AdTech Content Event

Kin Score

Kin Score How this is scored →
scored 2026-11-06 · rubric v0.27.0

Composite quality — 51.6/100 · developing

Contract Quality 8.3 / 21

Developer Ergonomics 10.9 / 17

Access Clarity 7.4 / 17

Operational Transparency 5.8 / 11

Contract Governance 1.9 / 10

Discoverability 6.2 / 9

Regulatory Posture 6.3 / 15

Agent readiness — 25/100 · agent aware

Machine-Readable Contract 18 / 18

Agentic Access Contract 0 / 10

Documented Reversibility 0 / 6

MCP Server 0 / 12

Machine-Readable Auth 10 / 10

Idempotency 0 / 9

Stable Error Semantics 8 / 8

Request/Response Examples 0 / 7

Rate-Limit Signaling 7 / 7

Typed Event Surface 6 / 6

Agent Skills 0 / 5

Well-Known Catalog 0 / 4

Consent & Bot Identity 0 / 3

A2A Agent Card 0 / 8

Dry-Run / Simulate Mode 0 / 4

Delegated User Identity 0 / 6

Protected Resource Metadata 0 / 5

Registration Without a Human 0 / 6

Agentic Commerce Well-Known Document 0 / 5

Pagination 5 / 5

Distinct Operations 3 / 3

MCP Tool Quality 6 / 6

Regulatory Posture applies to this provider. Its tags matched the Horizontal (data, software, accessibility, platform) regime, so Regulatory Posture carries 15 points of the composite. If this regime is wrong for your business, say so on your provider repo — the applicability map is public and we will correct it.

Create-or-Update Ergonomics could not be measured. We hold no machine-readable contract for this provider to read, so there is nothing to measure a write surface against. Excluded rather than scored zero: never-measured and measured-empty are different facts. Publishing an OpenAPI is what makes this facet — and several others — scorable at all.

The six quality facets above are damped to 85 points between them, because the conditional facet above carries the other 15. That is why each facet's contribution is shown against a damped maximum: raising a quality facet moves the composite by 85% of its nominal weight, not 100%. The full arithmetic is at apis.io/rating/.

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Agent readiness — checks not met, largest first (exact, from this profile):

MCP Server +12 pts — deployment.mode + probe verdict on the mcp/ manifest, not the pointer; an unprobed slug falls back to authorship
Agentic Access Contract +10 pts — agentic_access artifact present (x-agentic-access), graded by author
Idempotency +9 pts — OpenAPI mutating operations declare an idempotency key — a header, a request-body property, or a named de-duplication token whose own description says so (verified); else common[].type matches /idempoten/i (documented)
A2A Agent Card +8 pts — a2a/-a2a.yml manifest, graded on conformance.grade against A2A 1.0.0
Request/Response Examples +7 pts — share of operations carrying request/response examples; else an Examples / Code Samples link
Registration Without a Human +6 pts — a `registration_endpoint` in the served RFC 8414 / OIDC discovery document

8 more unmet checks in the Agent Readiness table above.

Kin Score — facets with the most composite points still available (weight × headroom):

Contract Quality scores 39.0 — up to +15.3 composite points
Access Clarity scores 43.4 — up to +11.3 composite points
Contract Governance scores 18.2 — up to +9.8 composite points

Each check links to what satisfies it. Publish the artifact, or tell us where it already lives, and the score moves on the next scoring run.

Improve this rating by publishing the missing artifacts — every area above can be raised, and the full rubric is at apis.io/rating/. Every facet and dimension name above is a link: it opens that measurement's own page — what it means, the exact checks that feed it, how the whole catalog distributes on it, and the providers at the top of it. This rating is computed from the provider profile at artifacts.apis.io/movable-ink/apis.yml: open an issue on github.com/api-evangelist/movable-ink to ask a question or point us at an artifact you publish. Submit an artifact on GitHub — free → Manage your own listing — the Influence plan, $499/mo →

Markets this provider is in provisional

The Kin Score Market layer reads a provider inside its market: its position, and how deep its integrations go. Depth is only comparable within a position. Provisional and unweighted: not part of the Kin Score or agent readiness.

Market	Position	Depth	Registered MCP server	Declares compatibility
Data Marketplaces (data providers on cloud data platforms)	mixed	41.9	-	-
Reviews, Ratings and UGC (review platforms and who integrates with them)	mixed	41.9	-	-
Mobile SDK Publishers (Play SDK Index, CocoaPods, ADA certification)	mixed	41.9	-	-
Official SDKs on Packagist, pub.dev and Hex	mixed	41.9	-	-
Adobe Exchange (publishers of Creative Cloud, Experience Cloud and Document Cloud integrations)	mixed	41.9	-	-

Registered MCP server and declares compatibility are report only — not weighted. Undeclared means we found nothing we can read, so there is no number: we never infer integrations.

APIs 2

Individual APIs this provider publishes, each with its own machine-readable definition.

Movable Ink Customer Data API

A write-only HTTP collector that ingests customer behavioral events in real time so Movable Ink Studio can use them for targeting and content generation. Callers POST Segment-sh...

Movable Ink Platform Identity (OpenID Connect)

The OpenID Connect provider that fronts the Movable Ink Studio and Da Vinci web application at app.movableink.com. It publishes a full OIDC discovery document and an RFC 8414 au...

Movable Ink API pricing

Pricing Plans 1

Published pricing tiers and plan structures.

Movable Ink Plans Pricing

0 plans

PLANS

Rate Limits 1

Documented rate limits and quota policies.

Movable Ink Rate Limits

0 limits

RATE LIMITS

FinOps 1

Cost, billing, and metering signals for API financial operations.

Movable Ink Finops

FINOPS

Event Specifications 1

AsyncAPI definitions for this provider's event-driven and streaming APIs.

Movable Ink Webhooks

ASYNCAPI

Security Posture 4

Authentication, domain security, vulnerability disclosure, and trust-center signals.

Movable Ink Authentication

2 schemes

SECURITY

Movable Ink Domain Security

TLSv1.3 · HSTS · DMARC

SECURITY

Movable Ink Vulnerability Disclosure

no policy recorded

SECURITY

Movable Ink Trust Center

ISO/IEC 27001, ISO/IEC 27701, ISO/IEC 42001 (AI Management System), SOC 2 Type II, GDPR, CCPA, EU-U.S. Data Privacy Framework (incl. UK Extension and Swiss-U.S. DPF)

SECURITY

Scopes 1

OAuth scopes governing access to this provider's APIs.

Movable Ink Scopes

14 scopes

SCOPES

Resources

Get Started 4

Portal, sign-up, and the first successful call

DeveloperPortal

DeveloperPortal

GettingStarted

GettingStarted

SignUp

SignUp

Login

Documentation 1

Reference material describing how the API behaves

Documentation

Documentation

Agent Surfaces 2

MCP servers, agent skills, and machine-readable catalogs

WellKnown

WellKnown

LLMsTxt

LLMsTxt

Design & Contract 6

Pagination, idempotency, versioning, errors, and events

Lifecycle

Conformance

Conventions

ErrorCatalog

Webhooks

Components

Build 4

SDKs, sample code, and the tooling you integrate with

GitHubOrganization

Packages

SDKs

CLI

Access & Security 7

Authentication, authorization, and security posture

TrustCenter

DomainSecurity

Compliance

Security

VulnerabilityDisclosure

VulnerabilityDisclosure

Authentication

Authentication

OAuthScopes

OAuthScopes

Scroll for all 7

Operate 5

Status, limits, changes, and where to get help

Support

HelpCenter

StatusPage

ChangeLog

RateLimits

Commercial 3

Pricing, plans, and the legal terms of use

TermsOfService

TermsOfService

PrivacyPolicy

PrivacyPolicy

Plans

Plans

Company 3

The organization behind the API

BlogRSS

BlogRSS

Website

Website

Blog

Blog

Source (apis.yml)

aid: movable-ink
name: Movable Ink
description: Movable Ink is a New York-headquartered marketing technology company that turns customer data into personalized
  content across email, mobile and web. Its two products are Studio, which generates composite images and interactive content
  at the moment a message is opened, and Da Vinci, an AI decisioning layer that chooses what content each customer sees. The
  integration surface is a write-only Customer Data API that streams behavioral events into Studio, a family of native and
  wrapper mobile SDKs (iOS, Android, React Native, Cordova, Flutter, Expo), a Studio app toolchain built around the `movable`
  CLI and the cropduster library, and dozens of ESP/CDP connectors. API reference material is customer-gated; no OpenAPI is
  published.
deliveryModel:
  model: saas
  open_source: false
  commercial: true
  callable_host: false
  label: Hosted service · you call their endpoint
  confidence: medium
  source:
  - pricing
  generated: '2026-08-28'
  method: derived
accessModel:
  pricing: unknown
  onboarding: self-serve
  trial: false
  try_now: false
  public: false
  gated: none
  gated_source:
  - onboarding
  label: Self-serve signup
  confidence: medium
  probe_state: covered
  source:
  - authentication
  - scopes
  - rate-limits
  - security
  generated: '2026-11-06'
  method: derived
image: https://cdn.prod.website-files.com/6601ecc67f6256b863e8143f/6655e1590788a6b11d9441a3_MovableInk-Share.jpeg
url: https://raw.githubusercontent.com/api-evangelist/movable-ink/refs/heads/main/apis.yml
x-type: company
x-source: harvest:secondary-market
specificationVersion: '0.23'
created: '2026-08-04'
modified: '2026-10-06'
tags:
- Company
- Marketing
- Personalization
- Email
- Customer Data
- Mobile SDK
- Artificial Intelligence
- AdTech
- Content
- Event
tags_raw:
- Company
- Marketing
- Personalization
- Email
- Customer Data
- Mobile SDK
- Artificial Intelligence
- Advertising Technology
- Content
- Events
apis:
- aid: movable-ink:customer-data-api
  name: Movable Ink Customer Data API
  description: 'A write-only HTTP collector that ingests customer behavioral events in real time so Movable Ink Studio can
    use them for targeting and content generation. Callers POST Segment-shaped JSON events (type, event, user_id or anonymous_id,
    timestamp, timezone, properties) to a per-tenant endpoint URL with the tenant key in the path, authenticated with HTTP
    Basic credentials issued by the Movable Ink Solutions team. The API is deliberately schema-flexible: field names are mapped
    per customer at onboarding rather than fixed by a published contract.'
  humanURL: https://movableink.com/studio
  baseURL: https://collector.movableink-dmz.com
  tags:
  - Customer Data
  - Event
  - Personalization
  - Marketing
  tags_raw:
  - Customer Data
  - Events
  - Personalization
  - Marketing
  properties:
  - type: Authentication
    url: authentication/movable-ink-authentication.yml
  - type: Conventions
    url: conventions/movable-ink-conventions.yml
  - type: ErrorCatalog
    url: errors/movable-ink-problem-types.yml
- aid: movable-ink:identity
  name: Movable Ink Platform Identity (OpenID Connect)
  description: The OpenID Connect provider that fronts the Movable Ink Studio and Da Vinci web application at app.movableink.com.
    It publishes a full OIDC discovery document and an RFC 8414 authorization-server metadata document anonymously, advertising
    authorization, token, userinfo, revocation, device-code, dynamic client registration and MFA challenge endpoints, PKCE
    (S256), and a JWKS.
  humanURL: https://app.movableink.com/
  baseURL: https://auth.movableink.com
  tags:
  - Authentication
  - OpenID Connect
  - OAuth
  tags_raw:
  - Authentication
  - OpenID Connect
  - OAuth
  properties:
  - type: OpenIDConnect
    url: well-known/movable-ink-openid-configuration.json
  - type: OAuthScopes
    url: scopes/movable-ink-scopes.yml
  - type: Authentication
    url: authentication/movable-ink-authentication.yml
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com
- FN: APIs.json
  email: info@apis.io
common:
- url: https://movableink.com/blog/rss.xml
  type: BlogRSS
- type: TrustCenter
  url: security/movable-ink-trust-center.yml
- type: DomainSecurity
  url: security/movable-ink-domain-security.yml
- type: Website
  url: https://movableink.com/
- type: DeveloperPortal
  url: https://sdk-mobile.movableink.com/
- type: Documentation
  url: https://sdk-mobile.movableink.com/
- type: GettingStarted
  url: https://sdk-mobile.movableink.com/
- type: Support
  url: https://support.movableink.com/
- type: HelpCenter
  url: https://learning.movableink.com/
- type: Blog
  url: https://movableink.com/resources/blog
- type: GitHubOrganization
  url: https://github.com/movableink
- type: SignUp
  url: https://app.movableink.com/
- type: Login
  url: https://app.movableink.com/
- type: TermsOfService
  url: https://movableink.com/terms-and-conditions
- type: PrivacyPolicy
  url: https://movableink.com/privacy-policy
- type: Compliance
  url: https://movableink.com/privacy-security-and-compliance
- type: Security
  url: security/movable-ink-vulnerability-disclosure.yml
- type: VulnerabilityDisclosure
  url: security/movable-ink-vulnerability-disclosure.yml
- type: StatusPage
  url: https://status.movableink.com
- type: ChangeLog
  url: changelog/movable-ink-changelog.yml
- type: Lifecycle
  url: lifecycle/movable-ink-lifecycle.yml
- type: Packages
  url: packages/movable-ink-packages.yml
- type: SDKs
  url: packages/movable-ink-packages.yml
- type: CLI
  url: cli/movable-ink-cli.yml
- type: WellKnown
  url: well-known/movable-ink-well-known.yml
- type: LLMsTxt
  url: llms/movable-ink-llms.txt
- type: Conformance
  url: conformance/movable-ink-conformance.yml
- type: Conventions
  url: conventions/movable-ink-conventions.yml
- type: Authentication
  url: authentication/movable-ink-authentication.yml
- type: OAuthScopes
  url: scopes/movable-ink-scopes.yml
- type: ErrorCatalog
  url: errors/movable-ink-problem-types.yml
- type: Plans
  url: plans/movable-ink-plans-pricing.yml
- type: RateLimits
  url: rate-limits/movable-ink-rate-limits.yml
- type: Webhooks
  url: asyncapi/movable-ink-webhooks.yml
- type: Components
  url: components/movable-ink-components.yml
x-enrichment:
  date: '2026-08-12'
  status: enriched
  artifacts_added: 4
  pass: local-v1
x-coverage:
  state: covered
  detail: Real public artifacts were harvested (llms.txt, OIDC + OAuth AS metadata, JWKS, Trust Center certifications, status
    page, package registries, plans, rate limits, webhook surface, client-side components), but Movable Ink's own API reference
    sits on support.movableink.com behind a Cloudflare interstitial and an active-tenant requirement, so no machine-readable
    contract exists for the Customer Data API. Contract re-discovery on 2026-08-12 re-ran the full hunt — OpenAPI/Swagger
    paths on the collector and docs hosts, agent cards at both well-known paths on six hosts, DNS for mcp./api./docs./developer.
    subdomains, and the movableink GitHub org — and every probe missed.
  evidence:
  - url: https://support.movableink.com/api/v2/help_center/en-us/categories.json
    status: 401
  - url: https://collector.movableink-dmz.com/openapi.json
    status: 404
  - url: https://support.movableink.com/hc/en-us
    status: 403
  - url: https://collector.movableink-dmz.com/.well-known/agent-card.json
    status: 404
  checked: '2026-08-12'

Movable Ink API — frequently asked questions

Does Movable Ink have an API?

Yes. APIs.io lists 2 APIs from Movable Ink, including Movable Ink Customer Data API and Movable Ink Platform Identity (OpenID Connect).

How do I authenticate with the Movable Ink API?

Movable Ink uses bearer-token authentication (2 schemes). The details are profiled on APIs.io as Movable Ink Authentication.

Is the Movable Ink API ready for AI agents?

Movable Ink has a Kin Score of 51.6 out of 100 (developing) and an Agent Readiness score of 25.2 (agent-aware), scored by API Evangelist on 2026-11-06.

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