Emplifi website screenshot

Emplifi

Emplifi (formerly Socialbakers) is a unified social customer experience platform combining social marketing, commerce and care. Socialbakers was a pioneering social media analytics and marketing platform, founded 2008 in Prague, that let brands and agencies benchmark, measure and optimize their presence across Facebook, Instagram, X/Twitter, YouTube, LinkedIn, Pinterest, TikTok and Snapchat; it joined Astute and rebranded as Emplifi in 2021 (socialbakers.com now redirects to emplifi.io). This record was listed as Socialbakers until 2026-09-24. The former Socialbakers Public API lives on as the Emplifi Public API (v3) at api.emplifi.io, exposing profile and post metrics, published content, social listening, community engagement, Facebook Ads, digital asset management and customer care data. Authentication is HTTP Basic (API token/secret) or OAuth 2.0 authorization code, with hourly rate limits and cursor-paginated content endpoints.

Emplifi publishes 8 API contracts indexed on the APIs.io network, including Ads API, Assets API, Care API, and 5 more. Tagged areas include Company, Marketing, Social Media, Analytics, and Social Media Analytics.

The Emplifi catalog on APIs.io includes 1 Spectral governance ruleset.

Emplifi’s developer surface includes changelog, release notes, documentation, API reference, getting-started guide, support, engineering blog, and 22 more developer resources.

47.8/100 developing ▬ flat Agent 30/100 agent ready Heartbeat 6/100 dormant saas Full breakdown ↓
scored 2026-11-06 · rubric v0.27.0 · Show this score on your site →
AccessPaid
9 published contracts 3 Agent Skills
CompanyMarketingSocial MediaAnalyticsSocial Media AnalyticsSocial ListeningMarketing AnalyticsDigital Asset ManagementCustomer CareEmplifi

Kin Score

Kin Score Kin Score How this is scored →
scored 2026-11-06 · rubric v0.27.0
Regulatory Posture applies to this provider. Its tags matched the Horizontal (data, software, accessibility, platform) regime, so Regulatory Posture carries 15 points of the composite. If this regime is wrong for your business, say so on your provider repo — the applicability map is public and we will correct it.
Create-or-Update Ergonomics applies to this provider. This API accepts writes, so it carries 10 points of the composite. It is scored from the published contracts themselves: whether a caller can create-or-update in one call, whether the write accepts a key the caller already holds, and whether the response says which branch ran. Without that, every write needs a search-and-branch in front of it, and the first time that check is skipped a duplicate record is created. Scored against the observed mean rather than raw — a provider at the catalog average is unchanged by this facet, not penalised by it.
The six quality facets above are damped to 75 points between them, because the conditional facet above carries the other 25. That is why each facet's contribution is shown against a damped maximum: raising a quality facet moves the composite by 75% of its nominal weight, not 100%. The full arithmetic is at apis.io/rating/.
Show this score on your site. Kin Score badge preview for Emplifi It updates itself when the score changes. Paste this where you link to your API docs:
<a href="https://apis.io/providers/emplifi-io/"><img src="https://apis.io/badge/emplifi-io/card.svg" alt="Emplifi on APIs.io — Kin Score by API Evangelist"></a>
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Raise your score.
Agent readiness — checks not met, largest first (exact, from this profile):
  • MCP Server +12 pts — deployment.mode + probe verdict on the mcp/ manifest, not the pointer; an unprobed slug falls back to authorship
  • Idempotency +9 pts — OpenAPI mutating operations declare an idempotency key — a header, a request-body property, or a named de-duplication token whose own description says so (verified); else common[].type matches /idempoten/i (documented)
  • A2A Agent Card +8 pts — a2a/-a2a.yml manifest, graded on conformance.grade against A2A 1.0.0
  • Request/Response Examples +7 pts — share of operations carrying request/response examples; else an Examples / Code Samples link
  • Registration Without a Human +6 pts — a `registration_endpoint` in the served RFC 8414 / OIDC discovery document
  • Typed Event Surface +6 pts — AsyncAPI document, OR webhooks/callbacks objects in the as-published OpenAPI, OR common[].type includes Webhooks
5 more unmet checks in the Agent Readiness table above.
Kin Score — facets with the most composite points still available (weight × headroom):
Each check links to what satisfies it. Publish the artifact, or tell us where it already lives, and the score moves on the next scoring run.
Improve this rating by publishing the missing artifacts — every area above can be raised, and the full rubric is at apis.io/rating/. Every facet and dimension name above is a link: it opens that measurement's own page — what it means, the exact checks that feed it, how the whole catalog distributes on it, and the providers at the top of it. This rating is computed from the provider profile at artifacts.apis.io/emplifi-io/apis.yml: open an issue on github.com/api-evangelist/emplifi-io to ask a question or point us at an artifact you publish. Submit an artifact on GitHub — free → Manage your own listing — the Influence plan, $499/mo →

Markets this provider is in provisional

The Kin Score Market layer reads a provider inside its market: its position, and how deep its integrations go. Depth is only comparable within a position. Provisional and unweighted: not part of the Kin Score or agent readiness.

MarketPositionDepthRegistered MCP serverDeclares compatibility
Commerce Platform Ecosystems (Shopify, WooCommerce, Stripe Apps) builds-on 17.2 (thin) - -
Reviews, Ratings and UGC (review platforms and who integrates with them) builds-on 17.2 (thin) - -

Registered MCP server and declares compatibility are report only — not weighted. Undeclared means we found nothing we can read, so there is no number: we never infer integrations.

Standards implemented 2

Standards this provider implements or carries. De facto ones are profiled and measured by the API Commons; formal ones come from the standards directory and are linked by the provider's own tags. The evidence column says how each claim was established — not that it was made.

measured — observed by APIs.io (published)
measured — observed by APIs.io (declared)

APIs 8

Individual APIs this provider publishes, each with its own machine-readable definition.

Emplifi Ads API

Facebook Ads content and metrics

Emplifi Assets API

Digital asset management — collections and assets

Emplifi Care API

Customer care cases and messages

Emplifi Community API

Community content, labeling and engagement metrics

Emplifi Listening API

Social listening content and metrics

Emplifi Posts API

Published content (posts / videos / tweets) per network

Emplifi Profile Metrics API

Time-series and aggregate metrics per social profile

Emplifi Reference API

Managed profiles, labels, label groups, listening queries, ad accounts

Scroll for all 8

Open Collections 8

Open, tool-agnostic API collections (OpenAPI-derived and Bruno).

Scroll for all 8

Agent Skills 3

Packaged agent skills for driving this provider's APIs from an AI assistant.

Emplifi API pricing

Prices published by Emplifi, read 2026-10-28 from emplifi.io/pricing/.

PlanPrice
Social Marketing – Essential Starting at: $1,249/ Month
Includes: Unlimited user licenses; up to 10 public profiles; 1 Team
Social Marketing – Advanced Starting at: $2,499/ Month
Includes: up to 50 public profiles; 3 Teams; 3 Metrics
Social Marketing – Intelligent Contact for: Custom quote
Includes: up to 100 profiles; Unlimited Teams; 10 Metrics
Social Care – Essential Contact for: Custom quote
Social Care – Advanced Contact for: Custom quote
Social Care – Intelligent Preview: Coming in 2026
Social Commerce – Essential Contact for: Custom quote
Social Commerce – Advanced Contact for: Custom quote

All 9 plans, limits and sources →

Rate limits

Rate-limit details →

Billed by: subscription · FinOps profile →

Pricing Plans 2

Published pricing tiers and plan structures.

Rate Limits 1

Documented rate limits and quota policies.

Socialbakers Rate Limits

2 limits

RATE LIMITS

Service Levels 1

Uptime the provider promises or reports, as SLA4OAI. Read from its own pages; APIs.io runs no monitors.

Emplifi

SLA

FinOps 1

Cost, billing, and metering signals for API financial operations.

Spectral Rules 1

Spectral governance rulesets for linting and validating these APIs.

Emplifi API Rules

56 rules · 53 errors 2 warnings 1 info

SPECTRAL

OpenAPI Overlays 1

Overlays applied on top of this provider's contracts. Each card says who wrote it: a document the provider publishes, or one API Evangelist derived or generated.

Socialbakers Emplifi Public Api Overlay

3 actions · update · socialbakers-emplifi-public-api-openapi.yml

DERIVED

Security Posture 3

Authentication, domain security, vulnerability disclosure, and trust-center signals.

Socialbakers Authentication

http/oauth2 · 2 schemes

SECURITY

Socialbakers Domain Security

TLSv1.3 · HSTS · DMARC

SECURITY

Socialbakers Trust Center

SOC 2 Type II, SOC 1 Type II, ISO 27001, PCI, GDPR, CCPA, EU-US Data Privacy Framework, UK extension to the EU-US Data Privacy Framework, Swiss-US Data Privacy Framework, EcoVad...

SECURITY

Scopes 2

OAuth scopes governing access to this provider's APIs.

Emplifi Io Scopes

OAuth 2.0 · no documented scopes

0 scopes

SCOPES

Socialbakers Scopes

OAuth 2.0 · no documented scopes

0 scopes

SCOPES

Agentic Access 1

Recommended x-agentic-access execution contracts for AI agents.

Socialbakers Agentic Access

41 operations · 9 acting

41 operations · 9 acting

AGENTIC

Resources

Get Started 3

Portal, sign-up, and the first successful call

Documentation 2

Reference material describing how the API behaves

Agent Surfaces 4

MCP servers, agent skills, and machine-readable catalogs

Design & Contract 1

Pagination, idempotency, versioning, errors, and events

Build 3

SDKs, sample code, and the tooling you integrate with

Access & Security 4

Authentication, authorization, and security posture

Operate 5

Status, limits, changes, and where to get help

Commercial 4

Pricing, plans, and the legal terms of use

Company 2

The organization behind the API

Other 1

Properties that don't map to a standard resource type

Source (apis.yml)

apis.yml Raw ↑
aid: emplifi-io
name: Emplifi
description: Emplifi (formerly Socialbakers) is a unified social customer experience platform combining social marketing,
  commerce and care. Socialbakers was a pioneering social media analytics and marketing platform, founded 2008 in Prague,
  that let brands and agencies benchmark, measure and optimize their presence across Facebook, Instagram, X/Twitter, YouTube,
  LinkedIn, Pinterest, TikTok and Snapchat; it joined Astute and rebranded as Emplifi in 2021 (socialbakers.com now redirects
  to emplifi.io). This record was listed as Socialbakers until 2026-09-24. The former Socialbakers Public API lives on as
  the Emplifi Public API (v3) at api.emplifi.io, exposing profile and post metrics, published content, social listening, community
  engagement, Facebook Ads, digital asset management and customer care data. Authentication is HTTP Basic (API token/secret)
  or OAuth 2.0 authorization code, with hourly rate limits and cursor-paginated content endpoints.
url: https://raw.githubusercontent.com/api-evangelist/emplifi-io/refs/heads/main/apis.yml
x-also-known-as:
- Socialbakers
x-type: company
x-source: vc-portfolio
x-backed-by:
- earlybird
x-tier: stub
x-tier-reason: portfolio-lead
deliveryModel:
  model: saas
  open_source: false
  commercial: true
  callable_host: true
  label: Hosted service · you call their endpoint
  confidence: high
  source:
  - openapi
  - pricing
  generated: '2026-08-28'
  method: derived
accessModel:
  pricing: paid
  onboarding: unknown
  trial: false
  try_now: false
  public: false
  label: Paid
  confidence: high
  source:
  - plans
  - authentication
  - scopes
  - rate-limits
  - security
  generated: '2026-11-06'
  method: derived
image: https://base.cdn.emplifi.io/suite/main/favicon.ico
specificationVersion: '0.23'
created: '2026-07-17'
modified: '2026-08-13'
tags:
- Company
- Marketing
- Social Media
- Analytics
- Social Media Analytics
- Social Listening
- Marketing Analytics
- Digital Asset Management
- Customer Care
- Emplifi
tags_raw:
- Company
- Marketing
- Social Media
- Analytics
- Social Media Analytics
- Social Listening
- Marketing Analytics
- Digital Asset Management
- Customer Care
- Emplifi
- Social-Media
apis:
- aid: emplifi-io:emplifi-io-ads-api
  name: Emplifi Ads API
  description: Facebook Ads content and metrics
  humanURL: https://api.emplifi.io/
  baseURL: https://api.emplifi.io
  tags:
  - Ads
  properties:
  - type: OpenAPI
    url: openapi/emplifi-io-ads-api-openapi.yml
  - type: Authentication
    url: authentication/socialbakers-authentication.yml
  - type: OAuthScopes
    url: scopes/socialbakers-scopes.yml
  - type: RateLimits
    url: rate-limits/socialbakers-rate-limits.yml
  - type: Conventions
    url: conventions/socialbakers-conventions.yml
  - type: ErrorCatalog
    url: errors/socialbakers-error-codes.yml
  - type: DataModel
    url: data-model/socialbakers-data-model.yml
  - type: Conformance
    url: conformance/socialbakers-conformance.yml
- aid: emplifi-io:emplifi-io-assets-api
  name: Emplifi Assets API
  description: Digital asset management — collections and assets
  humanURL: https://api.emplifi.io/
  baseURL: https://api.emplifi.io
  tags:
  - Assets
  properties:
  - type: OpenAPI
    url: openapi/emplifi-io-assets-api-openapi.yml
  - type: Authentication
    url: authentication/socialbakers-authentication.yml
  - type: OAuthScopes
    url: scopes/socialbakers-scopes.yml
  - type: RateLimits
    url: rate-limits/socialbakers-rate-limits.yml
  - type: Conventions
    url: conventions/socialbakers-conventions.yml
  - type: ErrorCatalog
    url: errors/socialbakers-error-codes.yml
  - type: DataModel
    url: data-model/socialbakers-data-model.yml
  - type: Conformance
    url: conformance/socialbakers-conformance.yml
- aid: emplifi-io:emplifi-io-care-api
  name: Emplifi Care API
  description: Customer care cases and messages
  humanURL: https://api.emplifi.io/
  baseURL: https://api.emplifi.io
  tags:
  - Care
  properties:
  - type: OpenAPI
    url: openapi/emplifi-io-care-api-openapi.yml
  - type: Authentication
    url: authentication/socialbakers-authentication.yml
  - type: OAuthScopes
    url: scopes/socialbakers-scopes.yml
  - type: RateLimits
    url: rate-limits/socialbakers-rate-limits.yml
  - type: Conventions
    url: conventions/socialbakers-conventions.yml
  - type: ErrorCatalog
    url: errors/socialbakers-error-codes.yml
  - type: DataModel
    url: data-model/socialbakers-data-model.yml
  - type: Conformance
    url: conformance/socialbakers-conformance.yml
- aid: emplifi-io:emplifi-io-community-api
  name: Emplifi Community API
  description: Community content, labeling and engagement metrics
  humanURL: https://api.emplifi.io/
  baseURL: https://api.emplifi.io
  tags:
  - Community
  properties:
  - type: OpenAPI
    url: openapi/emplifi-io-community-api-openapi.yml
  - type: Authentication
    url: authentication/socialbakers-authentication.yml
  - type: OAuthScopes
    url: scopes/socialbakers-scopes.yml
  - type: RateLimits
    url: rate-limits/socialbakers-rate-limits.yml
  - type: Conventions
    url: conventions/socialbakers-conventions.yml
  - type: ErrorCatalog
    url: errors/socialbakers-error-codes.yml
  - type: DataModel
    url: data-model/socialbakers-data-model.yml
  - type: Conformance
    url: conformance/socialbakers-conformance.yml
- aid: emplifi-io:emplifi-io-listening-api
  name: Emplifi Listening API
  description: Social listening content and metrics
  humanURL: https://api.emplifi.io/
  baseURL: https://api.emplifi.io
  tags:
  - Social Listening
  tags_raw:
  - Listening
  properties:
  - type: OpenAPI
    url: openapi/emplifi-io-listening-api-openapi.yml
  - type: Authentication
    url: authentication/socialbakers-authentication.yml
  - type: OAuthScopes
    url: scopes/socialbakers-scopes.yml
  - type: RateLimits
    url: rate-limits/socialbakers-rate-limits.yml
  - type: Conventions
    url: conventions/socialbakers-conventions.yml
  - type: ErrorCatalog
    url: errors/socialbakers-error-codes.yml
  - type: DataModel
    url: data-model/socialbakers-data-model.yml
  - type: Conformance
    url: conformance/socialbakers-conformance.yml
- aid: emplifi-io:emplifi-io-posts-api
  name: Emplifi Posts API
  description: Published content (posts / videos / tweets) per network
  humanURL: https://api.emplifi.io/
  baseURL: https://api.emplifi.io
  tags:
  - Posts
  properties:
  - type: OpenAPI
    url: openapi/emplifi-io-posts-api-openapi.yml
  - type: Authentication
    url: authentication/socialbakers-authentication.yml
  - type: OAuthScopes
    url: scopes/socialbakers-scopes.yml
  - type: RateLimits
    url: rate-limits/socialbakers-rate-limits.yml
  - type: Conventions
    url: conventions/socialbakers-conventions.yml
  - type: ErrorCatalog
    url: errors/socialbakers-error-codes.yml
  - type: DataModel
    url: data-model/socialbakers-data-model.yml
  - type: Conformance
    url: conformance/socialbakers-conformance.yml
- aid: emplifi-io:emplifi-io-profile-metrics-api
  name: Emplifi Profile Metrics API
  description: Time-series and aggregate metrics per social profile
  humanURL: https://api.emplifi.io/
  baseURL: https://api.emplifi.io
  tags:
  - Profile Metrics
  properties:
  - type: OpenAPI
    url: openapi/emplifi-io-profile-metrics-api-openapi.yml
  - type: Authentication
    url: authentication/socialbakers-authentication.yml
  - type: OAuthScopes
    url: scopes/socialbakers-scopes.yml
  - type: RateLimits
    url: rate-limits/socialbakers-rate-limits.yml
  - type: Conventions
    url: conventions/socialbakers-conventions.yml
  - type: ErrorCatalog
    url: errors/socialbakers-error-codes.yml
  - type: DataModel
    url: data-model/socialbakers-data-model.yml
  - type: Conformance
    url: conformance/socialbakers-conformance.yml
- aid: emplifi-io:emplifi-io-reference-api
  name: Emplifi Reference API
  description: Managed profiles, labels, label groups, listening queries, ad accounts
  humanURL: https://api.emplifi.io/
  baseURL: https://api.emplifi.io
  tags:
  - Reference
  properties:
  - type: OpenAPI
    url: openapi/emplifi-io-reference-api-openapi.yml
  - type: Authentication
    url: authentication/socialbakers-authentication.yml
  - type: OAuthScopes
    url: scopes/socialbakers-scopes.yml
  - type: RateLimits
    url: rate-limits/socialbakers-rate-limits.yml
  - type: Conventions
    url: conventions/socialbakers-conventions.yml
  - type: ErrorCatalog
    url: errors/socialbakers-error-codes.yml
  - type: DataModel
    url: data-model/socialbakers-data-model.yml
  - type: Conformance
    url: conformance/socialbakers-conformance.yml
common:
- type: OAuthScopes
  url: scopes/emplifi-io-scopes.yml
- type: RateLimits
  url: rate-limits/socialbakers-rate-limits.yml
- type: Website
  url: https://www.emplifi.io/
- type: AgenticAccess
  url: agentic-access/socialbakers-agentic-access.yml
- type: X-MCPServerCandidate
  url: mcp/socialbakers-mcp.yml
  note: 'Renamed from MCPServer 2026-09-03 (roadmap#247): the manifest self-describes as status: candidate — a tool list derived
    from the published API contracts, not an existing server. The scorer already read the manifest and reported mcp_server
    correctly; the MCPServer type was crediting the artifact-type surfaces with a server that does not exist.'
- type: ToolCrosswalk
  url: mcp/socialbakers-tool-crosswalk.yml
- type: Packages
  url: packages/socialbakers-packages.yml
- type: Plans
  url: plans/socialbakers-plans-pricing.yml
- type: ChangeLog
  url: changelog/socialbakers-changelog.yml
- type: ReleaseNotes
  url: https://docs.emplifi.io/platform/latest/home/release-notes.md
- type: TrustCenter
  url: security/socialbakers-trust-center.yml
- type: Compliance
  url: https://emplifi.io/legal/trust-center/
- type: Overlay
  url: overlays/socialbakers-emplifi-public-api-overlay.yaml
- type: DomainSecurity
  url: security/socialbakers-domain-security.yml
- type: DeveloperPortal
  url: https://api.emplifi.io/
- type: Documentation
  url: https://docs.emplifi.io/platform/latest/home
- type: APIReference
  url: https://api.emplifi.io/
- type: StatusPage
  url: https://status.emplifi.io/
- type: Lifecycle
  url: lifecycle/socialbakers-lifecycle.yml
- type: LLMsTxt
  url: llms/socialbakers-llms.txt
- type: AgentSkill
  url: skills/_index.yml
- type: GettingStarted
  url: https://docs.emplifi.io/platform/latest/home/emplifi-public-api-integration.md
- type: Support
  url: https://support.emplifi.io/hc/en-us
- type: Login
  url: https://emplifi.io/login/
- type: GitHubOrganization
  url: https://github.com/Emplifi
- type: Blog
  url: https://emplifi.io/resources/blog/
- type: Pricing
  url: https://emplifi.io/pricing/
- type: PrivacyPolicy
  url: https://emplifi.io/legal/privacy-policy/
- type: TermsOfService
  url: https://emplifi.io/legal/website-terms-of-use/
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com
- FN: APIs.json
  email: info@apis.io
x-enrichment:
  date: '2026-08-13'
  status: enriched
  artifacts_added: 7
  pass: local-v1

Emplifi API — frequently asked questions

Does Emplifi have an API?

Yes. APIs.io lists 8 APIs from Emplifi, including Emplifi Ads API, Emplifi Assets API and Emplifi Care API, and 5 more.

Is there an OpenAPI specification for the Emplifi API?

Yes. APIs.io indexes 8 OpenAPI specifications for Emplifi, each linked for download from this page.

How do I authenticate with the Emplifi API?

Emplifi documents its authentication (http/oauth2 · 2 schemes). The details are profiled on APIs.io as Socialbakers Authentication.

How much does the Emplifi API cost?

Emplifi publishes its prices; its Social Marketing – Essential plan is Starting at: $1,249/ Month as of 2026-10-28. APIs.io lists 9 pricing plans for Emplifi, with each plan's price, limits and inclusions under Pricing on this page.

Is the Emplifi API ready for AI agents?

Emplifi has a Kin Score of 47.8 out of 100 (developing) and an Agent Readiness score of 29.7 (agent-ready), scored by API Evangelist on 2026-11-06.

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