Emplifi website screenshot

Emplifi

Emplifi (formerly Socialbakers) is a unified social customer experience platform combining social marketing, commerce and care. Socialbakers was a pioneering social media analytics and marketing platform, founded 2008 in Prague, that let brands and agencies benchmark, measure and optimize their presence across Facebook, Instagram, X/Twitter, YouTube, LinkedIn, Pinterest, TikTok and Snapchat; it joined Astute and rebranded as Emplifi in 2021 (socialbakers.com now redirects to emplifi.io). This record was listed as Socialbakers until 2026-09-24. The former Socialbakers Public API lives on as the Emplifi Public API (v3) at api.emplifi.io, exposing profile and post metrics, published content, social listening, community engagement, Facebook Ads, digital asset management and customer care data. Authentication is HTTP Basic (API token/secret) or OAuth 2.0 authorization code, with hourly rate limits and cursor-paginated content endpoints.

Emplifi publishes 8 API contracts indexed on the APIs.io network, including Ads API, Assets API, Care API, and 5 more. Tagged areas include Company, Marketing, Social Media, Analytics, and Social Media Analytics.

Emplifi’s developer surface includes changelog, release notes, documentation, API reference, getting-started guide, support, engineering blog, and 21 more developer resources.

🌐 Visit website 📡 Source on GitHub
52.3/100 developing ▬ flat Agent 26/100 agent aware saas Full breakdown ↓
scored 2026-10-09 · rubric v0.23.0
AccessPaidApproval
9 published contracts
CompanyMarketingSocial MediaAnalyticsSocial Media AnalyticsSocial ListeningMarketing AnalyticsDigital Asset ManagementCustomer CareEmplifi

Kin Score

Kin Score Kin Score How this is scored →
scored 2026-10-09 · rubric v0.23.0
Composite quality — 52.3/100 · developing
Contract Quality 2.8 / 21
Developer Ergonomics 10.0 / 17
Access Clarity 15.7 / 17
Operational Transparency 6.4 / 11
Contract Governance 0.5 / 10
Discoverability 6.1 / 9
Regulatory Posture 5.9 / 15
Agent readiness — 26/100 · agent aware
Machine-Readable Contract 18 / 18
Agentic Access Contract 10 / 10
Documented Reversibility 0 / 6
MCP Server 0 / 12
Machine-Readable Auth 10 / 10
Idempotency 0 / 9
Stable Error Semantics 8 / 8
Request/Response Examples 0 / 7
Rate-Limit Signaling 7 / 7
Typed Event Surface 0 / 6
Agent Skills 5 / 5
Well-Known Catalog 0 / 4
Consent & Bot Identity 0 / 3
A2A Agent Card 0 / 8
Dry-Run / Simulate Mode 0 / 4
Delegated User Identity 6 / 6
Protected Resource Metadata 0 / 5
Registration Without a Human 0 / 6
Agentic Commerce Well-Known Document 0 / 5
Regulatory Posture applies to this provider. Its tags matched the Horizontal (data, software, accessibility, platform) regime, so Regulatory Posture carries 15 points of the composite. If this regime is wrong for your business, say so on your provider repo — the applicability map is public and we will correct it.
Create-or-Update Ergonomics could not be measured. We hold no machine-readable contract for this provider to read, so there is nothing to measure a write surface against. Excluded rather than scored zero: never-measured and measured-empty are different facts. Publishing an OpenAPI is what makes this facet — and several others — scorable at all.
The six quality facets above are damped to 85 points between them, because the conditional facet above carries the other 15. That is why each facet's contribution is shown against a damped maximum: raising a quality facet moves the composite by 85% of its nominal weight, not 100%. The full arithmetic is at apis.io/rating/.
Improve this rating by publishing the missing artifacts — every area above can be raised, and the full rubric is at apis.io/rating/. Every facet and dimension name above is a link: it opens that measurement's own page — what it means, the exact checks that feed it, how the whole catalog distributes on it, and the providers at the top of it. This rating is computed from github.com/api-evangelist/emplifi-io: open an issue to ask a question, or submit a pull request to add artifacts. Submit an artifact on GitHub — free → Manage your own listing — the Influence plan, $499/mo →

APIs 8

Individual APIs this provider publishes, each with its own machine-readable definition.

Emplifi Ads API

Facebook Ads content and metrics

Emplifi Assets API

Digital asset management — collections and assets

Emplifi Care API

Customer care cases and messages

Emplifi Community API

Community content, labeling and engagement metrics

Emplifi Listening API

Social listening content and metrics

Emplifi Posts API

Published content (posts / videos / tweets) per network

Emplifi Profile Metrics API

Time-series and aggregate metrics per social profile

Emplifi Reference API

Managed profiles, labels, label groups, listening queries, ad accounts

Scroll for all 8

Open Collections 9

Open, tool-agnostic API collections (OpenAPI-derived and Bruno).

API Collection

OPEN COLLECTION

Emplifi (Socialbakers) Public Ads API

OPEN COLLECTION

Emplifi (Socialbakers) Public Ads Assets API

OPEN COLLECTION

Emplifi (Socialbakers) Public Ads Care API

OPEN COLLECTION

Emplifi (Socialbakers) Public Ads Community API

OPEN COLLECTION

Emplifi (Socialbakers) Public Ads Listening API

OPEN COLLECTION

Emplifi (Socialbakers) Public Ads Posts API

OPEN COLLECTION

Emplifi (Socialbakers) Public Ads Profile Metrics API

OPEN COLLECTION

Emplifi (Socialbakers) Public Ads Reference API

OPEN COLLECTION

Scroll for all 9

Pricing Plans 1

Published pricing tiers and plan structures.

Socialbakers Plans Pricing

9 plans

PLANS

Rate Limits 1

Documented rate limits and quota policies.

Socialbakers Rate Limits

2 limits

RATE LIMITS

OpenAPI Overlays 1

Overlays applied on top of this provider's contracts. Each card says who wrote it: a document the provider publishes, or one API Evangelist derived or generated.

Socialbakers Emplifi Public Api Overlay

3 actions · update · socialbakers-emplifi-public-api-openapi.yml

UNRECORDED

Security Posture 3

Authentication, domain security, vulnerability disclosure, and trust-center signals.

Socialbakers Authentication

http/oauth2 · 2 schemes

SECURITY

Socialbakers Domain Security

TLSv1.3 · HSTS · DMARC

SECURITY

Socialbakers Trust Center

SOC 2 Type II, SOC 1 Type II, ISO 27001, PCI, GDPR, CCPA, EU-US Data Privacy Framework, UK extension to the EU-US Data Privacy Framework, Swiss-US Data Privacy Framework, EcoVad...

SECURITY

Scopes 1

OAuth scopes governing access to this provider's APIs.

Socialbakers Scopes

OAuth 2.0 · no documented scopes

0 scopes

SCOPES

Agentic Access 1

Recommended x-agentic-access execution contracts for AI agents.

Socialbakers Agentic Access

41 operations · 9 acting

41 operations · 9 acting

AGENTIC

Resources

Get Started 3

Portal, sign-up, and the first successful call

DeveloperPortal
DeveloperPortal
 GettingStarted
GettingStarted
 Login
Login

Documentation 2

Reference material describing how the API behaves

Documentation
Documentation
 APIReference
APIReference

Agent Surfaces 4

MCP servers, agent skills, and machine-readable catalogs

AgenticAccess
AgenticAccess
 X-MCPServerCandidate
X-MCPServerCandidate
 LLMsTxt
LLMsTxt
 AgentSkill
AgentSkill

Design & Contract 1

Pagination, idempotency, versioning, errors, and events

Lifecycle
Lifecycle

Build 3

SDKs, sample code, and the tooling you integrate with

ToolCrosswalk
ToolCrosswalk
 Packages
Packages
 GitHubOrganization
GitHubOrganization

Access & Security 3

Authentication, authorization, and security posture

TrustCenter
TrustCenter
 Compliance
Compliance
 DomainSecurity
DomainSecurity

Operate 5

Status, limits, changes, and where to get help

RateLimits
RateLimits
 ChangeLog
ChangeLog
 ReleaseNotes
ReleaseNotes
 StatusPage
StatusPage
 Support
Support

Commercial 4

Pricing, plans, and the legal terms of use

Plans
Plans
 Pricing
Pricing
 PrivacyPolicy
PrivacyPolicy
 TermsOfService
TermsOfService

Company 2

The organization behind the API

Website
Website
 Blog
Blog

Other 1

Properties that don't map to a standard resource type

Overlay
Overlay

Source (apis.yml)

apis.yml Raw ↑ 
aid: emplifi-io
name: Emplifi
description: Emplifi (formerly Socialbakers) is a unified social customer experience platform combining social marketing,
  commerce and care. Socialbakers was a pioneering social media analytics and marketing platform, founded 2008 in Prague,
  that let brands and agencies benchmark, measure and optimize their presence across Facebook, Instagram, X/Twitter, YouTube,
  LinkedIn, Pinterest, TikTok and Snapchat; it joined Astute and rebranded as Emplifi in 2021 (socialbakers.com now redirects
  to emplifi.io). This record was listed as Socialbakers until 2026-09-24. The former Socialbakers Public API lives on as
  the Emplifi Public API (v3) at api.emplifi.io, exposing profile and post metrics, published content, social listening, community
  engagement, Facebook Ads, digital asset management and customer care data. Authentication is HTTP Basic (API token/secret)
  or OAuth 2.0 authorization code, with hourly rate limits and cursor-paginated content endpoints.
url: https://raw.githubusercontent.com/api-evangelist/emplifi-io/refs/heads/main/apis.yml
x-also-known-as:
- Socialbakers
x-type: company
x-source: vc-portfolio
x-backed-by:
- earlybird
x-tier: stub
x-tier-reason: portfolio-lead
deliveryModel:
  model: saas
  open_source: false
  commercial: true
  callable_host: true
  label: Hosted service · you call their endpoint
  confidence: high
  source:
  - openapi
  - pricing
  generated: '2026-08-28'
  method: derived
accessModel:
  pricing: paid
  onboarding: approval
  trial: false
  try_now: false
  public: false
  label: Paid · Requires approval
  confidence: high
  source:
  - plans
  - authentication
  - scopes
  - rate-limits
  - security
  generated: '2026-09-03'
  method: derived
image: https://base.cdn.emplifi.io/suite/main/favicon.ico
specificationVersion: '0.23'
created: '2026-07-17'
modified: '2026-08-13'
tags:
- Company
- Marketing
- Social Media
- Analytics
- Social Media Analytics
- Social Listening
- Marketing Analytics
- Digital Asset Management
- Customer Care
- Emplifi
tags_raw:
- Company
- Marketing
- Social Media
- Analytics
- Social Media Analytics
- Social Listening
- Marketing Analytics
- Digital Asset Management
- Customer Care
- Emplifi
- Social-Media
apis:
- aid: emplifi-io:emplifi-io-ads-api
  name: Emplifi Ads API
  description: Facebook Ads content and metrics
  humanURL: https://api.emplifi.io/
  baseURL: https://api.emplifi.io
  tags:
  - Ads
  properties:
  - type: OpenAPI
    url: openapi/emplifi-io-ads-api-openapi.yml
  - type: Authentication
    url: authentication/socialbakers-authentication.yml
  - type: OAuthScopes
    url: scopes/socialbakers-scopes.yml
  - type: RateLimits
    url: rate-limits/socialbakers-rate-limits.yml
  - type: Conventions
    url: conventions/socialbakers-conventions.yml
  - type: ErrorCatalog
    url: errors/socialbakers-error-codes.yml
  - type: DataModel
    url: data-model/socialbakers-data-model.yml
  - type: Conformance
    url: conformance/socialbakers-conformance.yml
- aid: emplifi-io:emplifi-io-assets-api
  name: Emplifi Assets API
  description: Digital asset management — collections and assets
  humanURL: https://api.emplifi.io/
  baseURL: https://api.emplifi.io
  tags:
  - Assets
  properties:
  - type: OpenAPI
    url: openapi/emplifi-io-assets-api-openapi.yml
  - type: Authentication
    url: authentication/socialbakers-authentication.yml
  - type: OAuthScopes
    url: scopes/socialbakers-scopes.yml
  - type: RateLimits
    url: rate-limits/socialbakers-rate-limits.yml
  - type: Conventions
    url: conventions/socialbakers-conventions.yml
  - type: ErrorCatalog
    url: errors/socialbakers-error-codes.yml
  - type: DataModel
    url: data-model/socialbakers-data-model.yml
  - type: Conformance
    url: conformance/socialbakers-conformance.yml
- aid: emplifi-io:emplifi-io-care-api
  name: Emplifi Care API
  description: Customer care cases and messages
  humanURL: https://api.emplifi.io/
  baseURL: https://api.emplifi.io
  tags:
  - Care
  properties:
  - type: OpenAPI
    url: openapi/emplifi-io-care-api-openapi.yml
  - type: Authentication
    url: authentication/socialbakers-authentication.yml
  - type: OAuthScopes
    url: scopes/socialbakers-scopes.yml
  - type: RateLimits
    url: rate-limits/socialbakers-rate-limits.yml
  - type: Conventions
    url: conventions/socialbakers-conventions.yml
  - type: ErrorCatalog
    url: errors/socialbakers-error-codes.yml
  - type: DataModel
    url: data-model/socialbakers-data-model.yml
  - type: Conformance
    url: conformance/socialbakers-conformance.yml
- aid: emplifi-io:emplifi-io-community-api
  name: Emplifi Community API
  description: Community content, labeling and engagement metrics
  humanURL: https://api.emplifi.io/
  baseURL: https://api.emplifi.io
  tags:
  - Community
  properties:
  - type: OpenAPI
    url: openapi/emplifi-io-community-api-openapi.yml
  - type: Authentication
    url: authentication/socialbakers-authentication.yml
  - type: OAuthScopes
    url: scopes/socialbakers-scopes.yml
  - type: RateLimits
    url: rate-limits/socialbakers-rate-limits.yml
  - type: Conventions
    url: conventions/socialbakers-conventions.yml
  - type: ErrorCatalog
    url: errors/socialbakers-error-codes.yml
  - type: DataModel
    url: data-model/socialbakers-data-model.yml
  - type: Conformance
    url: conformance/socialbakers-conformance.yml
- aid: emplifi-io:emplifi-io-listening-api
  name: Emplifi Listening API
  description: Social listening content and metrics
  humanURL: https://api.emplifi.io/
  baseURL: https://api.emplifi.io
  tags:
  - Listening
  properties:
  - type: OpenAPI
    url: openapi/emplifi-io-listening-api-openapi.yml
  - type: Authentication
    url: authentication/socialbakers-authentication.yml
  - type: OAuthScopes
    url: scopes/socialbakers-scopes.yml
  - type: RateLimits
    url: rate-limits/socialbakers-rate-limits.yml
  - type: Conventions
    url: conventions/socialbakers-conventions.yml
  - type: ErrorCatalog
    url: errors/socialbakers-error-codes.yml
  - type: DataModel
    url: data-model/socialbakers-data-model.yml
  - type: Conformance
    url: conformance/socialbakers-conformance.yml
- aid: emplifi-io:emplifi-io-posts-api
  name: Emplifi Posts API
  description: Published content (posts / videos / tweets) per network
  humanURL: https://api.emplifi.io/
  baseURL: https://api.emplifi.io
  tags:
  - Posts
  properties:
  - type: OpenAPI
    url: openapi/emplifi-io-posts-api-openapi.yml
  - type: Authentication
    url: authentication/socialbakers-authentication.yml
  - type: OAuthScopes
    url: scopes/socialbakers-scopes.yml
  - type: RateLimits
    url: rate-limits/socialbakers-rate-limits.yml
  - type: Conventions
    url: conventions/socialbakers-conventions.yml
  - type: ErrorCatalog
    url: errors/socialbakers-error-codes.yml
  - type: DataModel
    url: data-model/socialbakers-data-model.yml
  - type: Conformance
    url: conformance/socialbakers-conformance.yml
- aid: emplifi-io:emplifi-io-profile-metrics-api
  name: Emplifi Profile Metrics API
  description: Time-series and aggregate metrics per social profile
  humanURL: https://api.emplifi.io/
  baseURL: https://api.emplifi.io
  tags:
  - Profile Metrics
  properties:
  - type: OpenAPI
    url: openapi/emplifi-io-profile-metrics-api-openapi.yml
  - type: Authentication
    url: authentication/socialbakers-authentication.yml
  - type: OAuthScopes
    url: scopes/socialbakers-scopes.yml
  - type: RateLimits
    url: rate-limits/socialbakers-rate-limits.yml
  - type: Conventions
    url: conventions/socialbakers-conventions.yml
  - type: ErrorCatalog
    url: errors/socialbakers-error-codes.yml
  - type: DataModel
    url: data-model/socialbakers-data-model.yml
  - type: Conformance
    url: conformance/socialbakers-conformance.yml
- aid: emplifi-io:emplifi-io-reference-api
  name: Emplifi Reference API
  description: Managed profiles, labels, label groups, listening queries, ad accounts
  humanURL: https://api.emplifi.io/
  baseURL: https://api.emplifi.io
  tags:
  - Reference
  properties:
  - type: OpenAPI
    url: openapi/emplifi-io-reference-api-openapi.yml
  - type: Authentication
    url: authentication/socialbakers-authentication.yml
  - type: OAuthScopes
    url: scopes/socialbakers-scopes.yml
  - type: RateLimits
    url: rate-limits/socialbakers-rate-limits.yml
  - type: Conventions
    url: conventions/socialbakers-conventions.yml
  - type: ErrorCatalog
    url: errors/socialbakers-error-codes.yml
  - type: DataModel
    url: data-model/socialbakers-data-model.yml
  - type: Conformance
    url: conformance/socialbakers-conformance.yml
common:
- type: RateLimits
  url: rate-limits/socialbakers-rate-limits.yml
- type: Website
  url: https://www.emplifi.io/
- type: AgenticAccess
  url: agentic-access/socialbakers-agentic-access.yml
- type: X-MCPServerCandidate
  url: mcp/socialbakers-mcp.yml
  note: 'Renamed from MCPServer 2026-09-03 (roadmap#247): the manifest self-describes as status: candidate — a tool list derived
    from the published API contracts, not an existing server. The scorer already read the manifest and reported mcp_server
    correctly; the MCPServer type was crediting the artifact-type surfaces with a server that does not exist.'
- type: ToolCrosswalk
  url: mcp/socialbakers-tool-crosswalk.yml
- type: Packages
  url: packages/socialbakers-packages.yml
- type: Plans
  url: plans/socialbakers-plans-pricing.yml
- type: ChangeLog
  url: changelog/socialbakers-changelog.yml
- type: ReleaseNotes
  url: https://docs.emplifi.io/platform/latest/home/release-notes.md
- type: TrustCenter
  url: security/socialbakers-trust-center.yml
- type: Compliance
  url: https://emplifi.io/legal/trust-center/
- type: Overlay
  url: overlays/socialbakers-emplifi-public-api-overlay.yaml
- type: DomainSecurity
  url: security/socialbakers-domain-security.yml
- type: DeveloperPortal
  url: https://api.emplifi.io/
- type: Documentation
  url: https://docs.emplifi.io/platform/latest/home
- type: APIReference
  url: https://api.emplifi.io/
- type: StatusPage
  url: https://status.emplifi.io/
- type: Lifecycle
  url: lifecycle/socialbakers-lifecycle.yml
- type: LLMsTxt
  url: llms/socialbakers-llms.txt
- type: AgentSkill
  url: skills/_index.yml
- type: GettingStarted
  url: https://docs.emplifi.io/platform/latest/home/emplifi-public-api-integration.md
- type: Support
  url: https://support.emplifi.io/hc/en-us
- type: Login
  url: https://emplifi.io/login/
- type: GitHubOrganization
  url: https://github.com/Emplifi
- type: Blog
  url: https://emplifi.io/resources/blog/
- type: Pricing
  url: https://emplifi.io/pricing/
- type: PrivacyPolicy
  url: https://emplifi.io/legal/privacy-policy/
- type: TermsOfService
  url: https://emplifi.io/legal/website-terms-of-use/
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com
- FN: APIs.json
  email: info@apis.io
x-enrichment:
  date: '2026-08-13'
  status: enriched
  artifacts_added: 7
  pass: local-v1

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