Yotpo

Yotpo is an eCommerce retention marketing platform offering Reviews & Ratings, Loyalty & Referrals, Subscriptions, and visual UGC. Each product exposes a documented REST API - the UGC/Reviews and Core APIs under api.yotpo.com (app key plus OAuth utoken) and the Loyalty & Referrals API under loyalty.yotpo.com (program GUID plus API key) - so merchants can sync orders, products, and customers and drive reviews, points, and redemptions programmatically. Yotpo's SMS & Email (SMSBump) products were discontinued on December 31, 2025.

Yotpo publishes 4 APIs on the APIs.io network, including Authentication API, Loyalty API, Reviews API, and 1 more. Tagged areas include E-Commerce, Reviews, Loyalty, Retention Marketing, and UGC.

Yotpo’s developer surface includes authentication, engineering blog, documentation, and 9 more developer resources.

🌐 Visit website 📡 Source on GitHub

41.4/100 developing ▬ flat Agent 20/100 agent aware saas Full breakdown ↓
scored 2026-09-08 · rubric v0.20.0

AccessFreemiumSelf serve⚡ Free to try

1 APIs

E-Commerce Reviews LoyaltyRetention MarketingUGC

Kin Score

Kin Score How this is scored →
scored 2026-09-08 · rubric v0.20.0

Composite quality — 41.4/100 · developing

Contract Quality 11.0 / 23

Developer Ergonomics 3.6 / 18

Access Clarity 8.5 / 18

Operational Transparency 4.0 / 12

Contract Governance 0.0 / 11

Discoverability 6.2 / 9

Create-or-Update Ergonomics 5.0 / 10

Agent readiness — 20/100 · agent aware

Machine-Readable Contract 18 / 18

Agentic Access Contract 10 / 10

Documented Reversibility 0 / 6

MCP Server 0 / 12

Machine-Readable Auth 10 / 10

Idempotency 0 / 9

Stable Error Semantics 0 / 8

Request/Response Examples 0 / 7

Rate-Limit Signaling 7 / 7

Typed Event Surface 0 / 6

Agent Skills 0 / 5

Well-Known Catalog 0 / 4

Consent & Bot Identity 0 / 3

A2A Agent Card 0 / 8

Dry-Run / Simulate Mode 0 / 4

Delegated User Identity 0 / 6

Protected Resource Metadata 0 / 5

Registration Without a Human 0 / 6

Agentic Commerce Well-Known Document 0 / 5

Create-or-Update Ergonomics applies to this provider. This API accepts writes, so it carries 10 points of the composite. It is scored from the published contracts themselves: whether a caller can create-or-update in one call, whether the write accepts a key the caller already holds, and whether the response says which branch ran. Without that, every write needs a search-and-branch in front of it, and the first time that check is skipped a duplicate record is created. Scored against the observed mean rather than raw — a provider at the catalog average is unchanged by this facet, not penalised by it.

Improve this rating by publishing the missing artifacts — every area above can be raised, and the full rubric is at apis.io/rating/. Every facet and dimension name above is a link: it opens that measurement's own page — what it means, the exact checks that feed it, how the whole catalog distributes on it, and the providers at the top of it. This rating is computed from github.com/api-evangelist/yotpo: open an issue to ask a question, or submit a pull request to add artifacts. Submit an artifact on GitHub — free → Manage your own listing — the Influence plan, $499/mo →

APIs 4

Individual APIs this provider publishes, each with its own machine-readable definition.

Yotpo Authentication API

OAuth token exchange for app key + secret.

Yotpo Loyalty API

Loyalty and referrals customers, orders, and redemptions.

Yotpo Reviews API

Reviews and user-generated content.

Yotpo Subscriptions API

Core API store sync and webhook subscriptions.

Open Collections 5

Open, tool-agnostic API collections (OpenAPI-derived and Bruno).

API Collection

OPEN COLLECTION

Yotpo Authentication API

OPEN COLLECTION

Yotpo Authentication Loyalty API

OPEN COLLECTION

Yotpo Authentication Subscriptions API

OPEN COLLECTION

Yotpo API

OPEN COLLECTION

Pricing Plans 1

Published pricing tiers and plan structures.

Yotpo Plans Pricing

4 plans

PLANS

Rate Limits 1

Documented rate limits and quota policies.

Yotpo Rate Limits

4 limits

RATE LIMITS

FinOps 1

Cost, billing, and metering signals for API financial operations.

Yotpo Finops

FINOPS

Security Posture 3

Authentication, domain security, vulnerability disclosure, and trust-center signals.

Yotpo Authentication

apiKey · 3 schemes

SECURITY

Yotpo Domain Security

TLSv1.3 · HSTS · DMARC

SECURITY

Yotpo Trust Center

SOC 2, ISO 27001, ISO 27017, ISO 27018, GDPR, CSA STAR

SECURITY

Agentic Access 1

Recommended x-agentic-access execution contracts for AI agents.

Yotpo Agentic Access

14 operations · 8 acting

AGENTIC

Resources

Documentation 1

Reference material describing how the API behaves

Documentation

Documentation

Agent Surfaces 1

MCP servers, agent skills, and machine-readable catalogs

AgenticAccess

AgenticAccess

Build 1

SDKs, sample code, and the tooling you integrate with

GitHubOrganization

GitHubOrganization

Access & Security 3

Authentication, authorization, and security posture

TrustCenter

TrustCenter

DomainSecurity

DomainSecurity

Authentication

Authentication

Operate 1

Status, limits, changes, and where to get help

RateLimits

RateLimits

Commercial 2

Pricing, plans, and the legal terms of use

Plans

Plans

FinOps

FinOps

Company 3

The organization behind the API

Blog

Blog

LinkedIn

Website

Website

Source (apis.yml)

aid: yotpo
url: https://raw.githubusercontent.com/api-evangelist/yotpo/refs/heads/main/apis.yml
name: Yotpo
kind: company
description: Yotpo is an eCommerce retention marketing platform offering Reviews & Ratings, Loyalty & Referrals, Subscriptions,
  and visual UGC. Each product exposes a documented REST API - the UGC/Reviews and Core APIs under api.yotpo.com (app key
  plus OAuth utoken) and the Loyalty & Referrals API under loyalty.yotpo.com (program GUID plus API key) - so merchants can
  sync orders, products, and customers and drive reviews, points, and redemptions programmatically. Yotpo's SMS & Email (SMSBump)
  products were discontinued on December 31, 2025.
deliveryModel:
  model: saas
  open_source: false
  commercial: true
  callable_host: true
  label: Hosted service · you call their endpoint
  confidence: high
  source:
  - openapi
  - pricing
  generated: '2026-08-28'
  method: derived
accessModel:
  pricing: freemium
  onboarding: self-serve
  trial: false
  try_now: true
  public: false
  label: Freemium · Self-serve signup
  confidence: high
  source:
  - plans
  - authentication
  generated: '2026-07-22'
  method: derived
image: https://kinlane-images.s3.amazonaws.com/shared/apis-json/icons/yotpo.png
tags:
- E-Commerce
- Reviews
- Loyalty
- Retention Marketing
- UGC
tags_raw:
- eCommerce
- Reviews
- Loyalty
- Retention Marketing
- UGC
created: '2026-06-25'
modified: '2026-06-25'
specificationVersion: '0.23'
apis:
- aid: yotpo:yotpo-authentication-api
  name: Yotpo Authentication API
  description: OAuth token exchange for app key + secret.
  humanURL: https://apidocs.yotpo.com/reference/welcome
  baseURL: https://api.yotpo.com
  tags:
  - Authentication
  properties:
  - type: OpenAPI
    url: openapi/yotpo-authentication-api-openapi.yml
  - type: Documentation
    url: https://apidocs.yotpo.com/reference/welcome
  - type: APIReference
    url: https://apidocs.yotpo.com/reference
  - type: Documentation
    url: https://loyaltyapi.yotpo.com/reference/welcome
  - type: APIReference
    url: https://loyaltyapi.yotpo.com/reference/authentication
  - type: Documentation
    url: https://apidocs.yotpo.com/reference
  - type: Documentation
    url: https://core-api.yotpo.com/reference/subscribers
  - type: APIReference
    url: https://core-api.yotpo.com/reference/create-subscription
  - type: Documentation
    url: https://core-api.yotpo.com/reference
- aid: yotpo:yotpo-loyalty-api
  name: Yotpo Loyalty API
  description: Loyalty and referrals customers, orders, and redemptions.
  humanURL: https://apidocs.yotpo.com/reference/welcome
  baseURL: https://api.yotpo.com
  tags:
  - Loyalty
  properties:
  - type: OpenAPI
    url: openapi/yotpo-loyalty-api-openapi.yml
  - type: Documentation
    url: https://apidocs.yotpo.com/reference/welcome
  - type: APIReference
    url: https://apidocs.yotpo.com/reference
  - type: Documentation
    url: https://loyaltyapi.yotpo.com/reference/welcome
  - type: APIReference
    url: https://loyaltyapi.yotpo.com/reference/authentication
  - type: Documentation
    url: https://apidocs.yotpo.com/reference
  - type: Documentation
    url: https://core-api.yotpo.com/reference/subscribers
  - type: APIReference
    url: https://core-api.yotpo.com/reference/create-subscription
  - type: Documentation
    url: https://core-api.yotpo.com/reference
- aid: yotpo:yotpo-reviews-api
  name: Yotpo Reviews API
  description: Reviews and user-generated content.
  humanURL: https://apidocs.yotpo.com/reference/welcome
  baseURL: https://api.yotpo.com
  tags:
  - Reviews
  properties:
  - type: OpenAPI
    url: openapi/yotpo-reviews-api-openapi.yml
  - type: Documentation
    url: https://apidocs.yotpo.com/reference/welcome
  - type: APIReference
    url: https://apidocs.yotpo.com/reference
  - type: Documentation
    url: https://loyaltyapi.yotpo.com/reference/welcome
  - type: APIReference
    url: https://loyaltyapi.yotpo.com/reference/authentication
  - type: Documentation
    url: https://apidocs.yotpo.com/reference
  - type: Documentation
    url: https://core-api.yotpo.com/reference/subscribers
  - type: APIReference
    url: https://core-api.yotpo.com/reference/create-subscription
  - type: Documentation
    url: https://core-api.yotpo.com/reference
- aid: yotpo:yotpo-subscriptions-api
  name: Yotpo Subscriptions API
  description: Core API store sync and webhook subscriptions.
  humanURL: https://apidocs.yotpo.com/reference/welcome
  baseURL: https://api.yotpo.com
  tags:
  - Subscription
  tags_raw:
  - Subscriptions
  properties:
  - type: OpenAPI
    url: openapi/yotpo-subscriptions-api-openapi.yml
  - type: Documentation
    url: https://apidocs.yotpo.com/reference/welcome
  - type: APIReference
    url: https://apidocs.yotpo.com/reference
  - type: Documentation
    url: https://loyaltyapi.yotpo.com/reference/welcome
  - type: APIReference
    url: https://loyaltyapi.yotpo.com/reference/authentication
  - type: Documentation
    url: https://apidocs.yotpo.com/reference
  - type: Documentation
    url: https://core-api.yotpo.com/reference/subscribers
  - type: APIReference
    url: https://core-api.yotpo.com/reference/create-subscription
  - type: Documentation
    url: https://core-api.yotpo.com/reference
common:
- type: AgenticAccess
  url: agentic-access/yotpo-agentic-access.yml
- type: TrustCenter
  url: security/yotpo-trust-center.yml
- type: DomainSecurity
  url: security/yotpo-domain-security.yml
- type: Authentication
  url: authentication/yotpo-authentication.yml
- type: Blog
  url: https://www.yotpo.com/blog/
- type: GitHubOrganization
  url: https://github.com/YotpoLtd
- type: LinkedIn
  url: https://www.linkedin.com/company/yotpo
- type: Website
  url: https://www.yotpo.com
- type: Documentation
  url: https://apidocs.yotpo.com/reference
- type: Plans
  url: plans/yotpo-plans-pricing.yml
- type: RateLimits
  url: rate-limits/yotpo-rate-limits.yml
- type: FinOps
  url: finops/yotpo-finops.yml
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com

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