Yotpo

Yotpo is an eCommerce retention marketing platform offering Reviews & Ratings, Loyalty & Referrals, Subscriptions, and visual UGC. Each product exposes a documented REST API - the UGC/Reviews and Core APIs under api.yotpo.com (app key plus OAuth utoken) and the Loyalty & Referrals API under loyalty.yotpo.com (program GUID plus API key) - so merchants can sync orders, products, and customers and drive reviews, points, and redemptions programmatically. Yotpo's SMS & Email (SMSBump) products were discontinued on December 31, 2025.

Yotpo publishes 4 API contracts indexed on the APIs.io network, including Authentication API, Loyalty API, Reviews API, and 1 more. Tagged areas include E-Commerce, Reviews, Loyalty, Retention Marketing, and UGC.

The Yotpo catalog on APIs.io includes 1 Spectral governance ruleset.

Yotpo’s developer surface includes authentication, engineering blog, documentation, and 10 more developer resources.

🌐 Visit website 📡 Profile data on GitHub

34.0/100 thin ▬ flat Agent 20/100 agent aware Front door AI 6/6 dominant Heartbeat 100/100 alive saas Full breakdown ↓
scored 2026-11-06 · rubric v0.27.0 · Show this score on your site →

AccessFreemiumSelf serve⚡ Free to try

1 published contract

E-Commerce Reviews LoyaltyRetention MarketingUGC Loyalty & Incentives

What this lets a business do 1

Business capabilities this provider's published APIs can perform, derived from its own contracts. Browse all capabilities →

Customer Relationship Management

BC-420

Loyalty

GET /customers POST /redemptions GET /redemption_options

Kin Score

Kin Score How this is scored →
scored 2026-11-06 · rubric v0.27.0

Composite quality — 34.0/100 · thin

Contract Quality 8.3 / 19

Developer Ergonomics 4.3 / 15

Access Clarity 2.4 / 15

Operational Transparency 1.0 / 10

Contract Governance 1.2 / 9

Discoverability 5.0 / 8

Regulatory Posture 2.5 / 15

Create-or-Update Ergonomics 5.0 / 10

Agent readiness — 20/100 · agent aware

Machine-Readable Contract 18 / 18

Agentic Access Contract 10 / 10

Documented Reversibility 0 / 6

MCP Server 0 / 12

Machine-Readable Auth 10 / 10

Idempotency 0 / 9

Stable Error Semantics 0 / 8

Request/Response Examples 0 / 7

Rate-Limit Signaling 7 / 7

Typed Event Surface 0 / 6

Agent Skills 0 / 5

Well-Known Catalog 0 / 4

Consent & Bot Identity 0 / 3

A2A Agent Card 0 / 8

Dry-Run / Simulate Mode 0 / 4

Delegated User Identity 0 / 6

Protected Resource Metadata 0 / 5

Registration Without a Human 0 / 6

Agentic Commerce Well-Known Document 0 / 5

Pagination 5 / 5

Distinct Operations 3 / 3

MCP Tool Quality 6 / 6

Regulatory Posture applies to this provider. Its tags matched the Horizontal (data, software, accessibility, platform) regime, so Regulatory Posture carries 15 points of the composite. If this regime is wrong for your business, say so on your provider repo — the applicability map is public and we will correct it.

Create-or-Update Ergonomics applies to this provider. This API accepts writes, so it carries 10 points of the composite. It is scored from the published contracts themselves: whether a caller can create-or-update in one call, whether the write accepts a key the caller already holds, and whether the response says which branch ran. Without that, every write needs a search-and-branch in front of it, and the first time that check is skipped a duplicate record is created. Scored against the observed mean rather than raw — a provider at the catalog average is unchanged by this facet, not penalised by it.

The six quality facets above are damped to 75 points between them, because the conditional facet above carries the other 25. That is why each facet's contribution is shown against a damped maximum: raising a quality facet moves the composite by 75% of its nominal weight, not 100%. The full arithmetic is at apis.io/rating/.

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Agent readiness — checks not met, largest first (exact, from this profile):

MCP Server +12 pts — deployment.mode + probe verdict on the mcp/ manifest, not the pointer; an unprobed slug falls back to authorship
Idempotency +9 pts — OpenAPI mutating operations declare an idempotency key — a header, a request-body property, or a named de-duplication token whose own description says so (verified); else common[].type matches /idempoten/i (documented)
Stable Error Semantics +8 pts — OpenAPI $refs a shared error schema across 4xx/5xx responses (verified), else common[].type includes ErrorCatalog / ErrorCodes / DeclineCodes
A2A Agent Card +8 pts — a2a/-a2a.yml manifest, graded on conformance.grade against A2A 1.0.0
Request/Response Examples +7 pts — share of operations carrying request/response examples; else an Examples / Code Samples link
Registration Without a Human +6 pts — a `registration_endpoint` in the served RFC 8414 / OIDC discovery document

9 more unmet checks in the Agent Readiness table above.

Kin Score — facets with the most composite points still available (weight × headroom):

Access Clarity scores 15.8 — up to +16.8 composite points
Developer Ergonomics scores 28.6 — up to +14.3 composite points
Contract Quality scores 44.1 — up to +14.0 composite points

Each check links to what satisfies it. Publish the artifact, or tell us where it already lives, and the score moves on the next scoring run.

Improve this rating by publishing the missing artifacts — every area above can be raised, and the full rubric is at apis.io/rating/. Every facet and dimension name above is a link: it opens that measurement's own page — what it means, the exact checks that feed it, how the whole catalog distributes on it, and the providers at the top of it. This rating is computed from the provider profile at artifacts.apis.io/yotpo/apis.yml: open an issue on github.com/api-evangelist/yotpo to ask a question or point us at an artifact you publish. Submit an artifact on GitHub — free → Manage your own listing — the Influence plan, $499/mo →

Markets this provider is in provisional

The Kin Score Market layer reads a provider inside its market: its position, and how deep its integrations go. Depth is only comparable within a position. Provisional and unweighted: not part of the Kin Score or agent readiness.

Market	Position	Depth	Registered MCP server	Declares compatibility
Commerce Platform Ecosystems (Shopify, WooCommerce, Stripe Apps)	gravity	51.9	-	-
Reviews, Ratings and UGC (review platforms and who integrates with them)	gravity	51.9	-	-
MACH & Headless Commerce	gravity	51.9	-	-
E-commerce Extension Marketplaces (Adobe Commerce / Magento, Shopware)	gravity	51.9	-	-

Registered MCP server and declares compatibility are report only — not weighted. Undeclared means we found nothing we can read, so there is no number: we never infer integrations.

Standards implemented 1

Standards this provider implements or carries. De facto ones are profiled and measured by the API Commons; formal ones come from the standards directory and are linked by the provider's own tags. The evidence column says how each claim was established — not that it was made.

OpenAPI

measured — observed by APIs.io (published)

APIs 4

Individual APIs this provider publishes, each with its own machine-readable definition.

Yotpo Authentication API

OAuth token exchange for app key + secret.

Yotpo Loyalty API

Loyalty and referrals customers, orders, and redemptions.

Yotpo Reviews API

Reviews and user-generated content.

Yotpo Subscriptions API

Core API store sync and webhook subscriptions.

Open Collections 4

Open, tool-agnostic API collections (OpenAPI-derived and Bruno).

Yotpo Authentication API

OPEN COLLECTION

Yotpo Authentication Loyalty API

OPEN COLLECTION

Yotpo Authentication Subscriptions API

OPEN COLLECTION

Yotpo API

OPEN COLLECTION

Yotpo API pricing

Not yet checked against Yotpo's own pricing page. Compiled by API Evangelist on 2026-06-25 from www.yotpo.com/pricing/; confirm before you rely on a figure. A free plan or tier is listed.

Plan	Price
Free free	Free
Growth / Self-Serve Paid subscription	—
SMS & Email Usage (Discontinued) usage	—
Enterprise / Bundles enterprise	—

Plan details, limits and sources →

Rate limits

Reviews Requests Per Minute: 5000 per minute requests
Reviews Per Request: 100 per request reviews
Core API Limits: see provider documentation requests

Compiled by API Evangelist, not yet checked against Yotpo's documentation. All 4 limits →

Pricing Plans 1

Published pricing tiers and plan structures.

Yotpo Plans Pricing

4 plans

PLANS

Rate Limits 1

Documented rate limits and quota policies.

Yotpo Rate Limits

4 limits

RATE LIMITS

Service Levels 1

Uptime the provider promises or reports, as SLA4OAI. Read from its own pages; APIs.io runs no monitors.

Yotpo

SLA

FinOps 1

Cost, billing, and metering signals for API financial operations.

Yotpo Finops

FINOPS

Spectral Rules 1

Spectral governance rulesets for linting and validating these APIs.

Yotpo API Rules

59 rules · 57 errors 1 warnings 1 info

SPECTRAL

Security Posture 3

Authentication, domain security, vulnerability disclosure, and trust-center signals.

Yotpo Authentication

apiKey · 3 schemes

SECURITY

Yotpo Domain Security

TLSv1.3 · HSTS · DMARC

SECURITY

Yotpo Trust Center

SOC 2, ISO 27001, ISO 27017, ISO 27018, GDPR, CSA STAR

SECURITY

Agentic Access 1

Recommended x-agentic-access execution contracts for AI agents.

Yotpo Agentic Access

14 operations · 8 acting

AGENTIC

Resources

Documentation 1

Reference material describing how the API behaves

Documentation

Documentation

Agent Surfaces 1

MCP servers, agent skills, and machine-readable catalogs

AgenticAccess

AgenticAccess

Build 1

SDKs, sample code, and the tooling you integrate with

GitHubOrganization

GitHubOrganization

Access & Security 3

Authentication, authorization, and security posture

TrustCenter

TrustCenter

DomainSecurity

DomainSecurity

Authentication

Authentication

Operate 1

Status, limits, changes, and where to get help

RateLimits

RateLimits

Commercial 2

Pricing, plans, and the legal terms of use

Plans

Plans

FinOps

FinOps

Company 3

The organization behind the API

Blog

Blog

LinkedIn

Website

Website

Other 1

Properties that don't map to a standard resource type

CapabilityMap

CapabilityMap

Source (apis.yml)

aid: yotpo
url: https://raw.githubusercontent.com/api-evangelist/yotpo/refs/heads/main/apis.yml
name: Yotpo
kind: company
description: Yotpo is an eCommerce retention marketing platform offering Reviews & Ratings, Loyalty & Referrals, Subscriptions,
  and visual UGC. Each product exposes a documented REST API - the UGC/Reviews and Core APIs under api.yotpo.com (app key
  plus OAuth utoken) and the Loyalty & Referrals API under loyalty.yotpo.com (program GUID plus API key) - so merchants can
  sync orders, products, and customers and drive reviews, points, and redemptions programmatically. Yotpo's SMS & Email (SMSBump)
  products were discontinued on December 31, 2025.
deliveryModel:
  model: saas
  open_source: false
  commercial: true
  callable_host: true
  label: Hosted service · you call their endpoint
  confidence: high
  source:
  - openapi
  - pricing
  generated: '2026-08-28'
  method: derived
accessModel:
  pricing: freemium
  onboarding: self-serve
  trial: false
  try_now: true
  public: false
  gated: none
  gated_source:
  - onboarding
  label: Freemium · Self-serve signup
  confidence: medium
  source:
  - plans
  - authentication
  - security
  generated: '2026-11-06'
  method: derived
image: https://kinlane-images.s3.amazonaws.com/shared/apis-json/icons/yotpo.png
x-docs-platform: readme
x-docs-platform-confidence: high
x-docs-platform-checked: 2026-10-17
tags:
- E-Commerce
- Reviews
- Loyalty
- Retention Marketing
- UGC
- Loyalty & Incentives
tags_raw:
- eCommerce
- Reviews
- Loyalty
- Retention Marketing
- UGC
- Loyalty & Incentives
created: '2026-06-25'
modified: '2026-06-25'
specificationVersion: '0.23'
apis:
- aid: yotpo:yotpo-authentication-api
  name: Yotpo Authentication API
  description: OAuth token exchange for app key + secret.
  humanURL: https://apidocs.yotpo.com/reference/welcome
  baseURL: https://api.yotpo.com
  tags:
  - Authentication
  properties:
  - type: OpenAPI
    url: openapi/yotpo-authentication-api-openapi.yml
  - type: Documentation
    url: https://apidocs.yotpo.com/reference/welcome
  - type: APIReference
    url: https://apidocs.yotpo.com/reference
  - type: Documentation
    url: https://loyaltyapi.yotpo.com/reference/welcome
  - type: APIReference
    url: https://loyaltyapi.yotpo.com/reference/authentication
  - type: Documentation
    url: https://apidocs.yotpo.com/reference
  - type: Documentation
    url: https://core-api.yotpo.com/reference/subscribers
  - type: APIReference
    url: https://core-api.yotpo.com/reference/create-subscription
  - type: Documentation
    url: https://core-api.yotpo.com/reference
- aid: yotpo:yotpo-loyalty-api
  name: Yotpo Loyalty API
  description: Loyalty and referrals customers, orders, and redemptions.
  humanURL: https://apidocs.yotpo.com/reference/welcome
  baseURL: https://api.yotpo.com
  tags:
  - Loyalty
  properties:
  - type: OpenAPI
    url: openapi/yotpo-loyalty-api-openapi.yml
  - type: Documentation
    url: https://apidocs.yotpo.com/reference/welcome
  - type: APIReference
    url: https://apidocs.yotpo.com/reference
  - type: Documentation
    url: https://loyaltyapi.yotpo.com/reference/welcome
  - type: APIReference
    url: https://loyaltyapi.yotpo.com/reference/authentication
  - type: Documentation
    url: https://apidocs.yotpo.com/reference
  - type: Documentation
    url: https://core-api.yotpo.com/reference/subscribers
  - type: APIReference
    url: https://core-api.yotpo.com/reference/create-subscription
  - type: Documentation
    url: https://core-api.yotpo.com/reference
- aid: yotpo:yotpo-reviews-api
  name: Yotpo Reviews API
  description: Reviews and user-generated content.
  humanURL: https://apidocs.yotpo.com/reference/welcome
  baseURL: https://api.yotpo.com
  tags:
  - Reviews
  properties:
  - type: OpenAPI
    url: openapi/yotpo-reviews-api-openapi.yml
  - type: Documentation
    url: https://apidocs.yotpo.com/reference/welcome
  - type: APIReference
    url: https://apidocs.yotpo.com/reference
  - type: Documentation
    url: https://loyaltyapi.yotpo.com/reference/welcome
  - type: APIReference
    url: https://loyaltyapi.yotpo.com/reference/authentication
  - type: Documentation
    url: https://apidocs.yotpo.com/reference
  - type: Documentation
    url: https://core-api.yotpo.com/reference/subscribers
  - type: APIReference
    url: https://core-api.yotpo.com/reference/create-subscription
  - type: Documentation
    url: https://core-api.yotpo.com/reference
- aid: yotpo:yotpo-subscriptions-api
  name: Yotpo Subscriptions API
  description: Core API store sync and webhook subscriptions.
  humanURL: https://apidocs.yotpo.com/reference/welcome
  baseURL: https://api.yotpo.com
  tags:
  - Subscription
  tags_raw:
  - Subscriptions
  properties:
  - type: OpenAPI
    url: openapi/yotpo-subscriptions-api-openapi.yml
  - type: Documentation
    url: https://apidocs.yotpo.com/reference/welcome
  - type: APIReference
    url: https://apidocs.yotpo.com/reference
  - type: Documentation
    url: https://loyaltyapi.yotpo.com/reference/welcome
  - type: APIReference
    url: https://loyaltyapi.yotpo.com/reference/authentication
  - type: Documentation
    url: https://apidocs.yotpo.com/reference
  - type: Documentation
    url: https://core-api.yotpo.com/reference/subscribers
  - type: APIReference
    url: https://core-api.yotpo.com/reference/create-subscription
  - type: Documentation
    url: https://core-api.yotpo.com/reference
common:
- type: CapabilityMap
  url: capabilities/yotpo-capability-edges.yml
  name: Yotpo Business Capability Map
- type: AgenticAccess
  url: agentic-access/yotpo-agentic-access.yml
- type: TrustCenter
  url: security/yotpo-trust-center.yml
- type: DomainSecurity
  url: security/yotpo-domain-security.yml
- type: Authentication
  url: authentication/yotpo-authentication.yml
- type: Blog
  url: https://www.yotpo.com/blog/
- type: GitHubOrganization
  url: https://github.com/YotpoLtd
- type: LinkedIn
  url: https://www.linkedin.com/company/yotpo
- type: Website
  url: https://www.yotpo.com
- type: Documentation
  url: https://apidocs.yotpo.com/reference
- type: Plans
  url: plans/yotpo-plans-pricing.yml
- type: RateLimits
  url: rate-limits/yotpo-rate-limits.yml
- type: FinOps
  url: finops/yotpo-finops.yml
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com

Yotpo API — frequently asked questions

Does Yotpo have an API?

Yes. APIs.io lists 4 APIs from Yotpo, including Yotpo Authentication API, Yotpo Loyalty API and Yotpo Reviews API, and 1 more.

Is there an OpenAPI specification for the Yotpo API?

Yes. APIs.io indexes 4 OpenAPI specifications for Yotpo, each linked for download from this page.

How do I authenticate with the Yotpo API?

Yotpo uses bearer-token authentication (apiKey · 3 schemes). The details are profiled on APIs.io as Yotpo Authentication.

How much does the Yotpo API cost?

APIs.io lists 4 pricing plans for Yotpo, with each plan's price, limits and inclusions under Pricing on this page.

Is the Yotpo API ready for AI agents?

Yotpo has a Kin Score of 34.0 out of 100 (thin) and an Agent Readiness score of 19.6 (agent-aware), scored by API Evangelist on 2026-11-06.

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