Yotpo Plans Pricing
Yotpo packages its products (Reviews & Ratings, Loyalty & Referrals, Subscriptions, UGC) into both self-serve and sales-led plans. Reviews and Loyalty publish a Free tier plus paid tiers (commonly Growth / Prime / Premium-style names) gated by monthly order volume, while larger or multi-product bundles are quoted by sales. The legacy SMS and Email (SMSBump) products were usage-based (per message / per recipient) but were permanently discontinued on December 31, 2025. Exact per-tier prices and order thresholds are not consistently published and are not reconciled in this artifact.
Yotpo Plans Pricing is the machine-readable pricing-plan profile for Yotpo on the APIs.io network, conforming to the API Commons Plans specification.
It defines 4 plans, covering free, subscription, usage, and enterprise tiers, with named plans including Free, Growth / Self-Serve Paid, SMS & Email Usage (Discontinued), Enterprise / Bundles.
Tagged areas include eCommerce, Reviews, Loyalty, Retention Marketing, and UGC.
Plans
Entry-level self-serve tier for Reviews and for Loyalty & Referrals, capped by monthly order volume, with core collection and display features.
- Reviews Collection
- Star Ratings
- Basic Loyalty Program
Self-serve paid tiers for Reviews and Loyalty gated by monthly order volume, adding moderation, customization, integrations, and richer UGC and rewards features. Exact prices and thresholds are quoted per product.
- Advanced Reviews
- Loyalty & Referrals
- Integrations
Legacy SMS and Email (SMSBump) marketing billed on usage - per message sent for SMS and per recipient/email for Email - on top of the platform plan. These products were permanently discontinued on December 31, 2025; retained here for historical context.
- SMS Marketing
- Email Marketing
Sales-led plans bundling multiple Yotpo products (Reviews, Loyalty, SMS, Subscriptions, Email) with higher order volumes, dedicated support, and negotiated terms. Contact Yotpo sales.
- Multi-Product Bundle
- Subscriptions
- Dedicated Support
- Custom Volume Pricing