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Instagram
Instagram is a photo and video sharing social networking platform owned by Meta. The Instagram APIs allow developers to build integrations with Instagram Business and Creator accounts for content publishing, media management, comment moderation, hashtag discovery, insights and analytics, messaging, and embedding. Available through the Meta Developer Platform with Facebook Login or Instagram Login authentication.
Instagram publishes 7 APIs on the APIs.io network, including Comments API, Hashtags API, Insights API, and 4 more. Tagged areas include Instagram, Meta, Photos, Social Media, and Videos.
The Instagram catalog on APIs.io includes 1 JSON-LD context and 2 Spectral governance rulesets.
Instagram’s developer surface includes authentication, developer portal, getting-started guide, changelog, support, engineering blog, and 10 more developer resources.
9 APIs12 Features8 Use Cases
Instagram Meta Photos Social Media Videos Content Publishing
On this page
Kin Score
APIs 9
Postman 7
Pricing Plans 1
Rate Limits 1
FinOps 1
Features 12
Vocabularies 1
Spectral Rules 2
JSON Schema 11
JSON Structure 11
Examples 11
Security Posture 2
Scopes 1
Agentic Access 1
Use Cases 8
Integrations 4
Solutions 4
Resources 16
apis.yml
68 Operational Transparency
Composite quality — 58.0/100 · strong
Contract Quality 16.5 / 25
Developer Ergonomics 8.3 / 20
Commercial Clarity 10.0 / 20
Operational Transparency 8.9 / 13
Agent readiness — 37/100 · agent ready
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Individual APIs this provider publishes, each with its own machine-readable definition.
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Ready-to-run Postman collections for exercising this provider's APIs.
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Published pricing tiers and plan structures.
Documented rate limits and quota policies.
Cost, billing, and metering signals for API financial operations.
Notable capabilities this provider offers.
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JSON-LD contexts and semantic vocabularies used across these APIs.
Spectral governance rulesets for linting and validating these APIs.
Standalone JSON Schema definitions for this provider's data models.
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JSON Structure definitions describing this provider's data shapes.
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Example request and response payloads for these APIs.
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Authentication, domain security, vulnerability disclosure, and trust-center signals.
OAuth scopes governing access to this provider's APIs.
Recommended x-agentic-access execution contracts for AI agents.
What developers build with this provider.
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Pre-built integrations with other platforms and tools.
Packaged solutions this provider offers.
Get Started 2
Portal, sign-up, and the first successful call
Agent Surfaces 1
MCP servers, agent skills, and machine-readable catalogs
Build 2
SDKs, sample code, and the tooling you integrate with
Access & Security 4
Authentication, authorization, and security posture
Operate 3
Status, limits, changes, and where to get help
Commercial 2
Pricing, plans, and the legal terms of use
Company 2
The organization behind the API
Source (apis.yml)
aid: instagram
name: Instagram
description: Instagram is a photo and video sharing social networking platform owned by Meta. The Instagram APIs allow developers
to build integrations with Instagram Business and Creator accounts for content publishing, media management, comment moderation,
hashtag discovery, insights and analytics, messaging, and embedding. Available through the Meta Developer Platform with
Facebook Login or Instagram Login authentication.
type: Index
accessModel:
pricing: paid
onboarding: self-serve
trial: false
try_now: false
public: false
label: Paid · Self-serve signup
confidence: high
source:
- plans
- authentication
generated: '2026-07-22'
method: derived
image: https://kinlane-images.s3.amazonaws.com/shared/apis-json/icons/instagram.png
url: https://raw.githubusercontent.com/api-evangelist/instagram/refs/heads/main/apis.yml
created: '2024-01-01'
modified: '2026-04-17'
specificationVersion: '0.19'
tags:
- Instagram
- Meta
- Photos
- Social Media
- Videos
- Content Publishing
apis:
- aid: instagram:instagram-messaging-api
name: Instagram Messaging API
description: The Messenger API support for Instagram consolidates Instagram and Facebook Page messaging into a unified platform.
Enables businesses and creators to manage conversations, send and receive messages, and handle messaging automation across
Instagram Direct.
humanURL: https://developers.facebook.com/docs/instagram-platform/instagram-api-with-instagram-login/messaging-api
baseURL: https://graph.instagram.com
properties:
- type: Documentation
url: https://developers.facebook.com/docs/instagram-platform/instagram-api-with-instagram-login/messaging-api
tags:
- Direct Messages
- Messaging
- Social Media
- aid: instagram:instagram-oembed-api
name: Instagram oEmbed API
description: The Instagram oEmbed endpoint returns HTML and metadata for embedding Instagram photos, videos, reels, and
carousels on third-party websites using the standard oEmbed protocol.
humanURL: https://developers.facebook.com/docs/instagram-platform/oembed
baseURL: https://graph.facebook.com
properties:
- type: Documentation
url: https://developers.facebook.com/docs/instagram-platform/oembed
tags:
- Embedding
- oEmbed
- Social Media
- aid: instagram:instagram-comments-api
name: Instagram Comments API
description: Comment management and moderation
humanURL: https://developers.facebook.com/docs/instagram-platform/instagram-api-with-instagram-login
baseURL: https://graph.instagram.com
tags:
- Comments
properties:
- type: OpenAPI
url: openapi/instagram-comments-api-openapi.yml
- type: Documentation
url: https://developers.facebook.com/docs/instagram-platform/instagram-api-with-instagram-login
- type: GettingStarted
url: https://developers.facebook.com/docs/instagram-platform/instagram-api-with-instagram-login/getting-started
- type: APIReference
url: https://developers.facebook.com/docs/instagram-api/reference
- type: Authentication
url: https://developers.facebook.com/docs/instagram-platform/instagram-api-with-instagram-login/business-login
- type: Documentation
url: https://developers.facebook.com/docs/instagram-api/
- type: GettingStarted
url: https://developers.facebook.com/docs/instagram-api/getting-started
- type: Authentication
url: https://developers.facebook.com/docs/instagram-api/overview#authentication
- type: ChangeLog
url: https://developers.facebook.com/docs/instagram-api/changelog
- aid: instagram:instagram-hashtags-api
name: Instagram Hashtags API
description: Hashtag search and media discovery
humanURL: https://developers.facebook.com/docs/instagram-platform/instagram-api-with-instagram-login
baseURL: https://graph.instagram.com
tags:
- Hashtags
properties:
- type: OpenAPI
url: openapi/instagram-hashtags-api-openapi.yml
- type: Documentation
url: https://developers.facebook.com/docs/instagram-platform/instagram-api-with-instagram-login
- type: GettingStarted
url: https://developers.facebook.com/docs/instagram-platform/instagram-api-with-instagram-login/getting-started
- type: APIReference
url: https://developers.facebook.com/docs/instagram-api/reference
- type: Authentication
url: https://developers.facebook.com/docs/instagram-platform/instagram-api-with-instagram-login/business-login
- type: Documentation
url: https://developers.facebook.com/docs/instagram-api/
- type: GettingStarted
url: https://developers.facebook.com/docs/instagram-api/getting-started
- type: Authentication
url: https://developers.facebook.com/docs/instagram-api/overview#authentication
- type: ChangeLog
url: https://developers.facebook.com/docs/instagram-api/changelog
- aid: instagram:instagram-insights-api
name: Instagram Insights API
description: Account and media level analytics
humanURL: https://developers.facebook.com/docs/instagram-platform/instagram-api-with-instagram-login
baseURL: https://graph.instagram.com
tags:
- Insights
properties:
- type: OpenAPI
url: openapi/instagram-insights-api-openapi.yml
- type: Documentation
url: https://developers.facebook.com/docs/instagram-platform/instagram-api-with-instagram-login
- type: GettingStarted
url: https://developers.facebook.com/docs/instagram-platform/instagram-api-with-instagram-login/getting-started
- type: APIReference
url: https://developers.facebook.com/docs/instagram-api/reference
- type: Authentication
url: https://developers.facebook.com/docs/instagram-platform/instagram-api-with-instagram-login/business-login
- type: Documentation
url: https://developers.facebook.com/docs/instagram-api/
- type: GettingStarted
url: https://developers.facebook.com/docs/instagram-api/getting-started
- type: Authentication
url: https://developers.facebook.com/docs/instagram-api/overview#authentication
- type: ChangeLog
url: https://developers.facebook.com/docs/instagram-api/changelog
- aid: instagram:instagram-media-api
name: Instagram Media API
description: Photos, videos, stories, reels, and carousels
humanURL: https://developers.facebook.com/docs/instagram-platform/instagram-api-with-instagram-login
baseURL: https://graph.instagram.com
tags:
- Media
properties:
- type: OpenAPI
url: openapi/instagram-media-api-openapi.yml
- type: Documentation
url: https://developers.facebook.com/docs/instagram-platform/instagram-api-with-instagram-login
- type: GettingStarted
url: https://developers.facebook.com/docs/instagram-platform/instagram-api-with-instagram-login/getting-started
- type: APIReference
url: https://developers.facebook.com/docs/instagram-api/reference
- type: Authentication
url: https://developers.facebook.com/docs/instagram-platform/instagram-api-with-instagram-login/business-login
- type: Documentation
url: https://developers.facebook.com/docs/instagram-api/
- type: GettingStarted
url: https://developers.facebook.com/docs/instagram-api/getting-started
- type: Authentication
url: https://developers.facebook.com/docs/instagram-api/overview#authentication
- type: ChangeLog
url: https://developers.facebook.com/docs/instagram-api/changelog
- aid: instagram:instagram-mentions-api
name: Instagram Mentions API
description: Content where account was mentioned
humanURL: https://developers.facebook.com/docs/instagram-platform/instagram-api-with-instagram-login
baseURL: https://graph.instagram.com
tags:
- Mentions
properties:
- type: OpenAPI
url: openapi/instagram-mentions-api-openapi.yml
- type: Documentation
url: https://developers.facebook.com/docs/instagram-platform/instagram-api-with-instagram-login
- type: GettingStarted
url: https://developers.facebook.com/docs/instagram-platform/instagram-api-with-instagram-login/getting-started
- type: APIReference
url: https://developers.facebook.com/docs/instagram-api/reference
- type: Authentication
url: https://developers.facebook.com/docs/instagram-platform/instagram-api-with-instagram-login/business-login
- type: Documentation
url: https://developers.facebook.com/docs/instagram-api/
- type: GettingStarted
url: https://developers.facebook.com/docs/instagram-api/getting-started
- type: Authentication
url: https://developers.facebook.com/docs/instagram-api/overview#authentication
- type: ChangeLog
url: https://developers.facebook.com/docs/instagram-api/changelog
- aid: instagram:instagram-publishing-api
name: Instagram Publishing API
description: Content creation and publishing workflow
humanURL: https://developers.facebook.com/docs/instagram-platform/instagram-api-with-instagram-login
baseURL: https://graph.instagram.com
tags:
- Publishing
properties:
- type: OpenAPI
url: openapi/instagram-publishing-api-openapi.yml
- type: Documentation
url: https://developers.facebook.com/docs/instagram-platform/instagram-api-with-instagram-login
- type: GettingStarted
url: https://developers.facebook.com/docs/instagram-platform/instagram-api-with-instagram-login/getting-started
- type: APIReference
url: https://developers.facebook.com/docs/instagram-api/reference
- type: Authentication
url: https://developers.facebook.com/docs/instagram-platform/instagram-api-with-instagram-login/business-login
- type: Documentation
url: https://developers.facebook.com/docs/instagram-api/
- type: GettingStarted
url: https://developers.facebook.com/docs/instagram-api/getting-started
- type: Authentication
url: https://developers.facebook.com/docs/instagram-api/overview#authentication
- type: ChangeLog
url: https://developers.facebook.com/docs/instagram-api/changelog
- aid: instagram:instagram-users-api
name: Instagram Users API
description: Instagram Business and Creator account profiles
humanURL: https://developers.facebook.com/docs/instagram-platform/instagram-api-with-instagram-login
baseURL: https://graph.instagram.com
tags:
- Users
properties:
- type: OpenAPI
url: openapi/instagram-users-api-openapi.yml
- type: Documentation
url: https://developers.facebook.com/docs/instagram-platform/instagram-api-with-instagram-login
- type: GettingStarted
url: https://developers.facebook.com/docs/instagram-platform/instagram-api-with-instagram-login/getting-started
- type: APIReference
url: https://developers.facebook.com/docs/instagram-api/reference
- type: Authentication
url: https://developers.facebook.com/docs/instagram-platform/instagram-api-with-instagram-login/business-login
- type: Documentation
url: https://developers.facebook.com/docs/instagram-api/
- type: GettingStarted
url: https://developers.facebook.com/docs/instagram-api/getting-started
- type: Authentication
url: https://developers.facebook.com/docs/instagram-api/overview#authentication
- type: ChangeLog
url: https://developers.facebook.com/docs/instagram-api/changelog
common:
- type: PostmanWorkspace
url: https://www.postman.com/kinlaneapi/instagram/overview
- type: AgenticAccess
url: agentic-access/instagram-agentic-access.yml
- type: DomainSecurity
url: security/instagram-domain-security.yml
- type: Authentication
url: authentication/instagram-authentication.yml
- type: OAuthScopes
url: scopes/instagram-scopes.yml
- type: LinkedIn
url: https://www.linkedin.com/company/instagram
- type: Portal
url: https://developers.facebook.com/docs/instagram-platform
- type: GettingStarted
url: https://developers.facebook.com/docs/instagram-api/getting-started
- type: Authentication
url: https://developers.facebook.com/docs/instagram-api/overview#authentication
- type: TermsOfService
url: https://developers.facebook.com/terms
- type: PrivacyPolicy
url: https://www.facebook.com/privacy/explanation
- type: StatusPage
url: https://developers.facebook.com/status/
- type: ChangeLog
url: https://developers.facebook.com/docs/instagram-api/changelog
- type: Support
url: https://developers.facebook.com/support
- type: Blog
url: https://developers.facebook.com/blog/
- type: GitHubOrganization
url: https://github.com/fbsamples
- type: Features
data:
- name: Content Publishing
description: Publish photos, videos, reels, carousels, and stories to Instagram Business and Creator accounts programmatically.
- name: Media Management
description: Retrieve, manage, and organize published media including photos, videos, stories, and albums.
- name: Comment Moderation
description: Read, reply to, hide, and delete comments on Instagram media for brand safety and engagement.
- name: Hashtag Discovery
description: Search for hashtags and discover top and recent media associated with specific hashtags.
- name: Mention Tracking
description: Identify and retrieve media where your account has been mentioned by other Instagram users.
- name: Insights and Analytics
description: Access account-level and media-level metrics for reach, impressions, engagement, and audience demographics.
- name: Instagram Direct Messaging
description: Send and receive messages through Instagram Direct for customer service and business communication.
- name: Stories Publishing
description: Publish ephemeral story content including photos and videos that disappear after 24 hours.
- name: Reels Publishing
description: Create and publish short-form video content as Instagram Reels.
- name: oEmbed
description: Embed Instagram posts, reels, and videos on third-party websites using the standard oEmbed protocol.
- name: Webhooks
description: Receive real-time notifications for comments, mentions, messages, and story insights via webhooks.
- name: Private Replies
description: Send private direct messages in response to public comments on your Instagram media.
- type: UseCases
data:
- name: Social Media Management
description: Automate content publishing, scheduling, and media management across Instagram accounts.
- name: Brand Monitoring
description: Track mentions, comments, and hashtags to monitor brand sentiment and engagement.
- name: Customer Service
description: Manage Instagram Direct conversations for customer support and business inquiries.
- name: Analytics and Reporting
description: Retrieve insights and metrics for measuring content performance and audience growth.
- name: Content Curation
description: Discover and curate content through hashtag search and mention tracking.
- name: E-commerce Integration
description: Connect product catalogs and shopping features with Instagram content for social commerce.
- name: Influencer Marketing
description: Track creator account metrics, media performance, and audience insights for influencer campaigns.
- name: Website Embedding
description: Embed Instagram posts, reels, and galleries on websites and blogs using oEmbed.
- type: Integrations
data:
- name: Facebook
description: Unified management of Instagram and Facebook content, messaging, and advertising through the Meta platform.
- name: Meta Business Suite
description: Centralized dashboard for managing Instagram and Facebook business accounts, content, and insights.
- name: WhatsApp
description: Cross-platform messaging through Meta unified messaging infrastructure.
- name: Webhooks
description: Real-time event notifications for comments, mentions, messages, and story insights.
- type: Solutions
data:
- name: Instagram API with Instagram Login
description: Native Instagram authentication for Business and Creator accounts with full API access.
- name: Instagram API with Facebook Login
description: Facebook Page-linked authentication for Instagram Business accounts with hashtag discovery.
- name: Instagram Messaging
description: Unified messaging across Instagram Direct and Facebook Messenger for business communication.
- name: Instagram Embedding
description: oEmbed and embed tools for displaying Instagram content on third-party websites.
maintainers:
- FN: Kin Lane
email: kin@apievangelist.com
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