Instagram

aid: instagram
name: Instagram
description: Instagram is a photo and video sharing social networking platform owned by Meta. The Instagram APIs allow developers
  to build integrations with Instagram Business and Creator accounts for content publishing, media management, comment moderation,
  hashtag discovery, insights and analytics, messaging, and embedding. Available through the Meta Developer Platform with
  Facebook Login or Instagram Login authentication.
type: Index
image: https://kinlane-images.s3.amazonaws.com/shared/apis-json/apis-json-logo.jpg
url: https://raw.githubusercontent.com/api-evangelist/instagram/refs/heads/main/apis.yml
created: '2024-01-01'
modified: '2026-04-17'
specificationVersion: '0.19'
tags:
- Instagram
- Meta
- Photos
- Social Media
- Videos
- Content Publishing
apis:
- aid: instagram:instagram-api-with-instagram-login
  name: Instagram API with Instagram Login
  description: The Instagram API with Instagram Login enables access to Instagram Business and Creator accounts using Instagram
    native login flow. Supports media management, content publishing, comment handling, mention identification, messaging,
    insights, and webhooks.
  humanURL: https://developers.facebook.com/docs/instagram-platform/instagram-api-with-instagram-login
  baseURL: https://graph.instagram.com
  properties:
  - type: Documentation
    url: https://developers.facebook.com/docs/instagram-platform/instagram-api-with-instagram-login
  - type: GettingStarted
    url: https://developers.facebook.com/docs/instagram-platform/instagram-api-with-instagram-login/getting-started
  - type: APIReference
    url: https://developers.facebook.com/docs/instagram-api/reference
  - type: Authentication
    url: https://developers.facebook.com/docs/instagram-platform/instagram-api-with-instagram-login/business-login
  - type: OpenAPI
    url: openapi/instagram-graph-api.yaml
  tags:
  - Content Publishing
  - Instagram Login
  - Media
  - Messaging
  - Social Media
- aid: instagram:instagram-api-with-facebook-login
  name: Instagram API with Facebook Login
  description: The Instagram API with Facebook Login accesses Instagram Business and Creator accounts linked to Facebook Pages.
    Enables media retrieval and publishing, comment management, mention identification, hashtag-based media discovery, insights,
    and business metadata.
  humanURL: https://developers.facebook.com/docs/instagram-api
  baseURL: https://graph.facebook.com
  properties:
  - type: Documentation
    url: https://developers.facebook.com/docs/instagram-api/
  - type: GettingStarted
    url: https://developers.facebook.com/docs/instagram-api/getting-started
  - type: APIReference
    url: https://developers.facebook.com/docs/instagram-api/reference
  - type: Authentication
    url: https://developers.facebook.com/docs/instagram-api/overview#authentication
  - type: ChangeLog
    url: https://developers.facebook.com/docs/instagram-api/changelog
  - type: OpenAPI
    url: openapi/instagram-graph-api.yaml
  tags:
  - Content Publishing
  - Facebook Login
  - Hashtags
  - Media
  - Social Media
- aid: instagram:instagram-messaging-api
  name: Instagram Messaging API
  description: The Messenger API support for Instagram consolidates Instagram and Facebook Page messaging into a unified platform.
    Enables businesses and creators to manage conversations, send and receive messages, and handle messaging automation across
    Instagram Direct.
  humanURL: https://developers.facebook.com/docs/instagram-platform/instagram-api-with-instagram-login/messaging-api
  baseURL: https://graph.instagram.com
  properties:
  - type: Documentation
    url: https://developers.facebook.com/docs/instagram-platform/instagram-api-with-instagram-login/messaging-api
  tags:
  - Direct Messages
  - Messaging
  - Social Media
- aid: instagram:instagram-oembed-api
  name: Instagram oEmbed API
  description: The Instagram oEmbed endpoint returns HTML and metadata for embedding Instagram photos, videos, reels, and
    carousels on third-party websites using the standard oEmbed protocol.
  humanURL: https://developers.facebook.com/docs/instagram-platform/oembed
  baseURL: https://graph.facebook.com
  properties:
  - type: Documentation
    url: https://developers.facebook.com/docs/instagram-platform/oembed
  tags:
  - Embedding
  - oEmbed
  - Social Media
common:
- type: LinkedIn
  url: https://www.linkedin.com/company/instagram
- type: Portal
  url: https://developers.facebook.com/docs/instagram-platform
- type: GettingStarted
  url: https://developers.facebook.com/docs/instagram-api/getting-started
- type: Authentication
  url: https://developers.facebook.com/docs/instagram-api/overview#authentication
- type: TermsOfService
  url: https://developers.facebook.com/terms
- type: PrivacyPolicy
  url: https://www.facebook.com/privacy/explanation
- type: StatusPage
  url: https://developers.facebook.com/status/
- type: ChangeLog
  url: https://developers.facebook.com/docs/instagram-api/changelog
- type: Support
  url: https://developers.facebook.com/support
- type: Blog
  url: https://developers.facebook.com/blog/
- type: GitHubOrganization
  url: https://github.com/fbsamples
- type: Features
  data:
  - name: Content Publishing
    description: Publish photos, videos, reels, carousels, and stories to Instagram Business and Creator accounts programmatically.
  - name: Media Management
    description: Retrieve, manage, and organize published media including photos, videos, stories, and albums.
  - name: Comment Moderation
    description: Read, reply to, hide, and delete comments on Instagram media for brand safety and engagement.
  - name: Hashtag Discovery
    description: Search for hashtags and discover top and recent media associated with specific hashtags.
  - name: Mention Tracking
    description: Identify and retrieve media where your account has been mentioned by other Instagram users.
  - name: Insights and Analytics
    description: Access account-level and media-level metrics for reach, impressions, engagement, and audience demographics.
  - name: Instagram Direct Messaging
    description: Send and receive messages through Instagram Direct for customer service and business communication.
  - name: Stories Publishing
    description: Publish ephemeral story content including photos and videos that disappear after 24 hours.
  - name: Reels Publishing
    description: Create and publish short-form video content as Instagram Reels.
  - name: oEmbed
    description: Embed Instagram posts, reels, and videos on third-party websites using the standard oEmbed protocol.
  - name: Webhooks
    description: Receive real-time notifications for comments, mentions, messages, and story insights via webhooks.
  - name: Private Replies
    description: Send private direct messages in response to public comments on your Instagram media.
- type: UseCases
  data:
  - name: Social Media Management
    description: Automate content publishing, scheduling, and media management across Instagram accounts.
  - name: Brand Monitoring
    description: Track mentions, comments, and hashtags to monitor brand sentiment and engagement.
  - name: Customer Service
    description: Manage Instagram Direct conversations for customer support and business inquiries.
  - name: Analytics and Reporting
    description: Retrieve insights and metrics for measuring content performance and audience growth.
  - name: Content Curation
    description: Discover and curate content through hashtag search and mention tracking.
  - name: E-commerce Integration
    description: Connect product catalogs and shopping features with Instagram content for social commerce.
  - name: Influencer Marketing
    description: Track creator account metrics, media performance, and audience insights for influencer campaigns.
  - name: Website Embedding
    description: Embed Instagram posts, reels, and galleries on websites and blogs using oEmbed.
- type: Integrations
  data:
  - name: Facebook
    description: Unified management of Instagram and Facebook content, messaging, and advertising through the Meta platform.
  - name: Meta Business Suite
    description: Centralized dashboard for managing Instagram and Facebook business accounts, content, and insights.
  - name: WhatsApp
    description: Cross-platform messaging through Meta unified messaging infrastructure.
  - name: Webhooks
    description: Real-time event notifications for comments, mentions, messages, and story insights.
- type: Solutions
  data:
  - name: Instagram API with Instagram Login
    description: Native Instagram authentication for Business and Creator accounts with full API access.
  - name: Instagram API with Facebook Login
    description: Facebook Page-linked authentication for Instagram Business accounts with hashtag discovery.
  - name: Instagram Messaging
    description: Unified messaging across Instagram Direct and Facebook Messenger for business communication.
  - name: Instagram Embedding
    description: oEmbed and embed tools for displaying Instagram content on third-party websites.
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com