Instagram is a photo and video sharing social networking platform owned by Meta. The Instagram APIs allow developers to build integrations with Instagram Business and Creator accounts for content publishing, media management, comment moderation, hashtag discovery, insights and analytics, messaging, and embedding. Available through the Meta Developer Platform with Facebook Login or Instagram Login authentication.
APIs
Instagram API with Instagram Login
The Instagram API with Instagram Login enables access to Instagram Business and Creator accounts using Instagram native login flow. Supports media management, content publishing...
Instagram API with Facebook Login
The Instagram API with Facebook Login accesses Instagram Business and Creator accounts linked to Facebook Pages. Enables media retrieval and publishing, comment management, ment...
Instagram Messaging API
The Messenger API support for Instagram consolidates Instagram and Facebook Page messaging into a unified platform. Enables businesses and creators to manage conversations, send...
Instagram oEmbed API
The Instagram oEmbed endpoint returns HTML and metadata for embedding Instagram photos, videos, reels, and carousels on third-party websites using the standard oEmbed protocol.
Features
Publish photos, videos, reels, carousels, and stories to Instagram Business and Creator accounts programmatically.
Retrieve, manage, and organize published media including photos, videos, stories, and albums.
Read, reply to, hide, and delete comments on Instagram media for brand safety and engagement.
Search for hashtags and discover top and recent media associated with specific hashtags.
Identify and retrieve media where your account has been mentioned by other Instagram users.
Access account-level and media-level metrics for reach, impressions, engagement, and audience demographics.
Send and receive messages through Instagram Direct for customer service and business communication.
Publish ephemeral story content including photos and videos that disappear after 24 hours.
Create and publish short-form video content as Instagram Reels.
Embed Instagram posts, reels, and videos on third-party websites using the standard oEmbed protocol.
Receive real-time notifications for comments, mentions, messages, and story insights via webhooks.
Send private direct messages in response to public comments on your Instagram media.
Use Cases
Automate content publishing, scheduling, and media management across Instagram accounts.
Track mentions, comments, and hashtags to monitor brand sentiment and engagement.
Manage Instagram Direct conversations for customer support and business inquiries.
Retrieve insights and metrics for measuring content performance and audience growth.
Discover and curate content through hashtag search and mention tracking.
Connect product catalogs and shopping features with Instagram content for social commerce.
Track creator account metrics, media performance, and audience insights for influencer campaigns.
Embed Instagram posts, reels, and galleries on websites and blogs using oEmbed.
Integrations
Unified management of Instagram and Facebook content, messaging, and advertising through the Meta platform.
Centralized dashboard for managing Instagram and Facebook business accounts, content, and insights.
Cross-platform messaging through Meta unified messaging infrastructure.
Real-time event notifications for comments, mentions, messages, and story insights.
Solutions
Native Instagram authentication for Business and Creator accounts with full API access.
Facebook Page-linked authentication for Instagram Business accounts with hashtag discovery.
Unified messaging across Instagram Direct and Facebook Messenger for business communication.
oEmbed and embed tools for displaying Instagram content on third-party websites.