Instagram · Pricing Plans

Instagram Plans Pricing

The Instagram Platform APIs (Instagram Graph API, Instagram Login, Messenger / Conversations for Instagram, Business Discovery, Hashtag Search) are free to use. Access is gated by Meta App Review, with two access tiers - Standard Access (default; serves owned accounts only) and Advanced Access (required to serve non-owned accounts; needs App Review and Business Verification). There is no per-call fee; the only cost path is media storage / compute on the consuming app side.

Instagram Plans Pricing is the machine-readable pricing-plan profile for Instagram on the APIs.io network, in the API Commons Plans shape.

It defines 2 plans, covering freemium tiers, with named plans including Standard Access, Advanced Access.

Tagged areas include Instagram, Meta, Social Media, and Photos.

2 Plans API Commons Plans
Transcribed from the provider's pricing page on 2026-08-29 — developers.facebook.com/docs/graph-api/overview/access-le....
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InstagramMetaSocial MediaPhotos

Compare with the market: Music, Audio & Creator Economy pricing

Plans

Standard Access freemium

Default access on app creation. Allows the app to serve only the developer's own / connected accounts. Free.

Per-app calls (request · usage) 0.00 USD
Advanced Access freemium

Required to serve accounts the app does not own. Requires Meta App Review approval and Business Verification. Free.

Per-app calls (request · usage) 0.00 USD

Sources

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