Webloyalty

Webloyalty is a customer-engagement and loyalty-marketing company that helps ecommerce and retail businesses build stronger, more profitable customer relationships. Its market-leading rewards platform delivers savings, cashback, and shopping benefits to consumers, typically presented after an online transaction, while generating incremental secondary revenue for the retail partner. Founded in 1999 and historically part of the Affinion Group, the company operates localized programs across the United States, United Kingdom, France, Ireland, Spain, the Netherlands, Switzerland, Turkey, and Mexico. This API Evangelist profile was surfaced as a portfolio company of Canaan Partners. Webloyalty markets a consumer rewards/membership product and a partner engagement platform, and is a brand of Tenerity (formerly Affinion Group). It publishes no developer portal, API reference or OpenAPI — its commercial integration is sold as "bespoke API solutions" through sales. Its only public programmable surfaces are an OAuth-protected Model Context Protocol endpoint served from the UK site's WordPress REST API, and a first-party React Native SDK for embedding Webloyalty campaign banners in partner apps.

Webloyalty is profiled on the APIs.io network. Tagged areas include Company, Loyalty, Rewards, Ecommerce, and Customer Engagement.

Webloyalty’s developer surface includes support, engineering blog, authentication, changelog, and 15 more developer resources.

🌐 Visit website 📡 Source on GitHub
20.0/100 emerging ▲ 9.9 Agent 23/100 agent aware Full breakdown ↓
scored 2026-08-17 · rubric v0.11.0
0 APIs 1 MCP Servers
CompanyLoyaltyRewardsEcommerceCustomer EngagementMarketingRetailCashback

Kin Score

Kin Score Kin Score How this is scored →
scored 2026-08-17 · rubric v0.11.0
Composite quality — 20.0/100 · emerging
Contract Quality 0.0 / 25
Developer Ergonomics 6.5 / 20
Commercial Clarity 4.2 / 20
Operational Transparency 2.1 / 13
Governance 1.5 / 12
Discoverability 5.7 / 10
Agent readiness — 23/100 · agent aware
Machine-Readable Contract 0 / 18
Agentic Access Contract 0 / 10
MCP Server 12 / 12
Machine-Readable Auth 10 / 10
Idempotency 0 / 9
Stable Error Semantics 0 / 8
Request/Response Examples 0 / 7
Rate-Limit Signaling 7 / 7
Typed Event Surface 0 / 6
Agent Skills 0 / 5
Well-Known Catalog 0 / 4
Consent & Bot Identity 0 / 3
A2A Agent Card 0 / 8
Dry-Run / Simulate Mode 0 / 4
Improve this rating by publishing the missing artifacts — every area above can be raised, and the full rubric is at apis.io/rating/. This rating is computed from github.com/api-evangelist/webloyalty: open an issue to ask a question, or submit a pull request to add artifacts. Want it done for you? Prioritized profiling — $2,500 →

MCP Servers 1

Model Context Protocol servers that expose these APIs to AI agents.

webloyalty-mcp.yml

MCP SERVER

Pricing Plans 1

Published pricing tiers and plan structures.

Webloyalty Plans Pricing

0 plans

PLANS

Rate Limits 1

Documented rate limits and quota policies.

Webloyalty Rate Limits

0 limits

RATE LIMITS

Security Posture 2

Authentication, domain security, vulnerability disclosure, and trust-center signals.

Webloyalty Authentication

2 schemes

SECURITY

Webloyalty Domain Security

TLSv1.2 · DMARC

SECURITY

Scopes 1

OAuth scopes governing access to this provider's APIs.

Webloyalty Scopes

OAuth 2.0 · no documented scopes

0 scopes

SCOPES

Resources

Agent Surfaces 3

MCP servers, agent skills, and machine-readable catalogs

MCPServer
MCPServer
 WellKnown
WellKnown
 LLMsTxt
LLMsTxt

Design & Contract 2

Pagination, idempotency, versioning, errors, and events

Conformance
Conformance
 Components
Components

Build 2

SDKs, sample code, and the tooling you integrate with

Packages
Packages
 SDKs
SDKs

Access & Security 3

Authentication, authorization, and security posture

DomainSecurity
DomainSecurity
 Authentication
Authentication
 OAuthScopes
OAuthScopes

Operate 3

Status, limits, changes, and where to get help

Support
Support
 ChangeLog
ChangeLog
 RateLimits
RateLimits

Commercial 3

Pricing, plans, and the legal terms of use

TermsOfService
TermsOfService
 PrivacyPolicy
PrivacyPolicy
 Plans
Plans

Company 3

The organization behind the API

Website
Website
 Blog
Blog
 BlogRSS
BlogRSS

Source (apis.yml)

apis.yml Raw ↑ 
aid: webloyalty
accessModel:
  pricing: unknown
  onboarding: unknown
  trial: false
  try_now: false
  public: false
  label: Unknown
  confidence: low
  source: []
  generated: '2026-07-22'
  method: derived
image: https://kinlane-images.s3.amazonaws.com/shared/apis-json/icons/webloyalty.png
name: Webloyalty
description: Webloyalty is a customer-engagement and loyalty-marketing company that helps ecommerce and retail businesses
  build stronger, more profitable customer relationships. Its market-leading rewards platform delivers savings, cashback,
  and shopping benefits to consumers, typically presented after an online transaction, while generating incremental secondary
  revenue for the retail partner. Founded in 1999 and historically part of the Affinion Group, the company operates localized
  programs across the United States, United Kingdom, France, Ireland, Spain, the Netherlands, Switzerland, Turkey, and Mexico.
  This API Evangelist profile was surfaced as a portfolio company of Canaan Partners. Webloyalty markets a consumer rewards/membership
  product and a partner engagement platform, and is a brand of Tenerity (formerly Affinion Group). It publishes no developer
  portal, API reference or OpenAPI — its commercial integration is sold as "bespoke API solutions" through sales. Its only
  public programmable surfaces are an OAuth-protected Model Context Protocol endpoint served from the UK site's WordPress
  REST API, and a first-party React Native SDK for embedding Webloyalty campaign banners in partner apps.
url: https://raw.githubusercontent.com/api-evangelist/webloyalty/refs/heads/main/apis.yml
x-type: company
x-source: vc-portfolio
x-backed-by:
- canaan-partners
x-tier: stub
x-tier-reason: portfolio-lead
specificationVersion: '0.20'
created: '2026-07-17'
modified: '2026-08-13'
tags:
- Company
- Loyalty
- Rewards
- Ecommerce
- Customer Engagement
- Marketing
- Retail
- Cashback
apis: []
common:
- type: DomainSecurity
  url: security/webloyalty-domain-security.yml
- type: Website
  url: http://webloyalty.com/
- type: TermsOfService
  url: https://webloyalty.co.uk/terms-conditions/
- type: PrivacyPolicy
  url: https://webloyalty.co.uk/privacy-cookies-policy/
- type: Support
  url: https://webloyalty.co.uk/contact-us/
- type: Blog
  url: https://webloyalty.co.uk/news-views/
- type: BlogRSS
  url: https://webloyalty.co.uk/feed/
- type: MCPServer
  url: mcp/webloyalty-mcp.yml
- type: WellKnown
  url: well-known/webloyalty-well-known.yml
- type: Authentication
  url: authentication/webloyalty-authentication.yml
- type: OAuthScopes
  url: scopes/webloyalty-scopes.yml
- type: Conformance
  url: conformance/webloyalty-conformance.yml
- type: Packages
  url: packages/webloyalty-packages.yml
- type: SDKs
  url: packages/webloyalty-packages.yml
- type: Components
  url: components/webloyalty-components.yml
- type: ChangeLog
  url: changelog/webloyalty-changelog.yml
- type: Plans
  url: plans/webloyalty-plans-pricing.yml
- type: RateLimits
  url: rate-limits/webloyalty-rate-limits.yml
- type: LLMsTxt
  url: llms/webloyalty-llms.txt
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com
- FN: APIs.json
  email: info@apis.io
x-enrichment:
  date: '2026-08-13'
  status: enriched
  artifacts_added: 11
  pass: local-v1