WoowUp

WoowUp is a customer marketing and loyalty CRM platform built for retail and ecommerce brands across Latin America. Founded in Buenos Aires and backed by 500 Global, WoowUp centralizes customer, purchase, and product data from POS and ecommerce platforms (VTEX, Magento, Shopify, WooCommerce, PrestaShop, Tienda Nube) and activates it through segmentation, campaigns, loyalty programs, web push notifications, and abandoned-cart recovery. Its REST API v3 lets developers sync users (multi-ID), purchases, products, coupons, benefits, points, and custom events, with client libraries published in PHP.

WoowUp publishes 2 APIs on the APIs.io network. Tagged areas include Company, CRM, Loyalty, Customer Data, and Marketing Automation.

The WoowUp catalog on APIs.io includes 1 event-driven AsyncAPI specification.

WoowUp’s developer surface includes engineering blog, pricing, support, documentation, getting-started guide, authentication, API reference, and 20 more developer resources.

🌐 Visit website 📡 Source on GitHub

48.2/100 developing ▬ flat Agent 48/100 agent ready saas Full breakdown ↓
scored 2026-09-08 · rubric v0.20.0

AccessSelf serve

2 APIs 1 MCP Servers

Company CRM Loyalty Customer Data Marketing Automation Retail E-Commerce Push Notifications

Kin Score

Kin Score How this is scored →
scored 2026-09-08 · rubric v0.20.0

Composite quality — 48.2/100 · developing

Contract Quality 10.4 / 25

Developer Ergonomics 11.0 / 20

Access Clarity 13.9 / 20

Operational Transparency 3.1 / 13

Contract Governance 2.2 / 12

Discoverability 7.6 / 10

Agent readiness — 48/100 · agent ready

Machine-Readable Contract 18 / 18

Agentic Access Contract 0 / 10

Documented Reversibility 0 / 6

MCP Server 12 / 12

Machine-Readable Auth 10 / 10

Idempotency 0 / 9

Stable Error Semantics 8 / 8

Request/Response Examples 0 / 7

Rate-Limit Signaling 7 / 7

Typed Event Surface 6 / 6

Agent Skills 0 / 5

Well-Known Catalog 4 / 4

Consent & Bot Identity 0 / 3

A2A Agent Card 0 / 8

Dry-Run / Simulate Mode 0 / 4

Delegated User Identity 6 / 6

Protected Resource Metadata 5 / 5

Registration Without a Human 6 / 6

Agentic Commerce Well-Known Document 0 / 5

Create-or-Update Ergonomics could not be measured. We hold no machine-readable contract for this provider to read, so there is nothing to measure a write surface against. Excluded rather than scored zero: never-measured and measured-empty are different facts. Publishing an OpenAPI is what makes this facet — and several others — scorable at all.

Improve this rating by publishing the missing artifacts — every area above can be raised, and the full rubric is at apis.io/rating/. Every facet and dimension name above is a link: it opens that measurement's own page — what it means, the exact checks that feed it, how the whole catalog distributes on it, and the providers at the top of it. This rating is computed from github.com/api-evangelist/woowup: open an issue to ask a question, or submit a pull request to add artifacts. Submit an artifact on GitHub — free → Manage your own listing — the Influence plan, $499/mo →

APIs 2

Individual APIs this provider publishes, each with its own machine-readable definition.

WoowUp MCP Server

Hosted, remote Model Context Protocol server operated by WoowUp at mcp.woowup.com. Streamable-HTTP transport, OAuth 2.1 bearer authentication with RFC 8414 authorization-server ...

WoowUp API v3

REST API for syncing customers (multi-ID), purchases, products, categories, branches, coupons, benefits, points, user events, custom attributes, abandoned carts, blacklists, seg...

MCP Servers 1

Model Context Protocol servers that expose these APIs to AI agents.

WoowUp MCP Server

WoowUp operates two reachable MCP surfaces. The primary one is a first-party hosted server at https://mcp.woowup.com/mcp — remote, streamable-HTTP, OAuth 2.1-protected, and gate...

MCP SERVER

Pricing Plans 1

Published pricing tiers and plan structures.

Woowup Plans Pricing

4 plans

PLANS

Rate Limits 1

Documented rate limits and quota policies.

Woowup Rate Limits

1 limits

RATE LIMITS

Event Specifications 1

AsyncAPI definitions for this provider's event-driven and streaming APIs.

Woowup Webhooks

ASYNCAPI

Security Posture 2

Authentication, domain security, vulnerability disclosure, and trust-center signals.

Woowup Authentication

apiKey/oauth2 · 3 schemes

SECURITY

Woowup Domain Security

TLSv1.3 · HSTS · DMARC

SECURITY

Scopes 1

OAuth scopes governing access to this provider's APIs.

Woowup Scopes

4 scopes · authorizationCode/clientCredentials/deviceCode/implicit

4 scopes

SCOPES

Resources

Get Started 2

Portal, sign-up, and the first successful call

Login

GettingStarted

GettingStarted

Documentation 2

Reference material describing how the API behaves

Documentation

Documentation

APIReference

APIReference

Agent Surfaces 3

MCP servers, agent skills, and machine-readable catalogs

LLMsTxt

LLMsTxt

WellKnown

WellKnown

MCPServer

MCPServer

Design & Contract 6

Pagination, idempotency, versioning, errors, and events

Conformance

ErrorCatalog

Lifecycle

Conventions

Components

DataModel

Build 3

SDKs, sample code, and the tooling you integrate with

GitHubOrganization

GitHubOrganization

Packages

Packages

SDKs

SDKs

Access & Security 3

Authentication, authorization, and security posture

DomainSecurity

DomainSecurity

Authentication

Authentication

OAuthScopes

OAuthScopes

Operate 2

Status, limits, changes, and where to get help

Support

Support

RateLimits

RateLimits

Commercial 4

Pricing, plans, and the legal terms of use

Pricing

TermsOfService

PrivacyPolicy

Plans

Company 2

The organization behind the API

Website

Website

Blog

Blog

Source (apis.yml)

aid: woowup
name: WoowUp
description: WoowUp is a customer marketing and loyalty CRM platform built for retail and ecommerce brands across Latin America.
  Founded in Buenos Aires and backed by 500 Global, WoowUp centralizes customer, purchase, and product data from POS and ecommerce
  platforms (VTEX, Magento, Shopify, WooCommerce, PrestaShop, Tienda Nube) and activates it through segmentation, campaigns,
  loyalty programs, web push notifications, and abandoned-cart recovery. Its REST API v3 lets developers sync users (multi-ID),
  purchases, products, coupons, benefits, points, and custom events, with client libraries published in PHP.
url: https://raw.githubusercontent.com/api-evangelist/woowup/refs/heads/main/apis.yml
deliveryModel:
  model: saas
  open_source: false
  commercial: true
  callable_host: false
  label: Hosted service · you call their endpoint
  confidence: medium
  source:
  - pricing
  generated: '2026-08-28'
  method: derived
accessModel:
  pricing: unknown
  onboarding: self-serve
  trial: false
  try_now: false
  public: false
  label: Self-serve signup
  confidence: medium
  source:
  - authentication
  generated: '2026-07-22'
  method: derived
image: https://www.woowup.com/hubfs/Logo/favicon_.png
x-type: company
x-source: vc-portfolio
x-backed-by:
- 500-global
x-tier: stub
x-tier-reason: portfolio-lead
specificationVersion: '0.23'
created: '2026-07-17'
modified: '2026-08-13'
x-enrichment:
  date: '2026-08-13'
  status: enriched
  artifacts_added: 7
  pass: local-v1
tags:
- Company
- CRM
- Loyalty
- Customer Data
- Marketing Automation
- Retail
- E-Commerce
- Push Notifications
tags_raw:
- Company
- CRM
- Loyalty
- Customer Data
- Marketing Automation
- Retail
- eCommerce
- Push Notifications
apis:
- name: WoowUp MCP Server
  description: Hosted, remote Model Context Protocol server operated by WoowUp at mcp.woowup.com. Streamable-HTTP transport,
    OAuth 2.1 bearer authentication with RFC 8414 authorization-server and RFC 9728 protected-resource metadata, dynamic client
    registration and PKCE S256. The protected-resource document advertises a campaigns:read scope alongside the standard OIDC
    scopes. tools/list and initialize return HTTP 401 without a token, so the live tool schemas require authenticated introspection
    and are not recorded; no tool list is guessed. Found by probing — WoowUp does not document this server.
  humanURL: https://mcp.woowup.com/.well-known/oauth-protected-resource
  baseURL: https://mcp.woowup.com/mcp
  tags:
  - MCP
  - Agents
  - Authentication
  tags_raw:
  - MCP
  - Agents
  - OAuth
  properties:
  - type: MCPServer
    url: mcp/woowup-mcp.yml
  - type: OAuthScopes
    url: scopes/woowup-scopes.yml
  - type: Authentication
    url: authentication/woowup-authentication.yml
- name: WoowUp API v3
  description: REST API for syncing customers (multi-ID), purchases, products, categories, branches, coupons, benefits, points,
    user events, custom attributes, abandoned carts, blacklists, segment exports, and integration stats into the WoowUp customer
    marketing and loyalty platform. JSON-only requests and responses, API-key authentication, offset pagination, and weighted
    sliding-window rate limiting (default 140 requests/minute).
  humanURL: https://docs.woowup.com
  baseURL: https://api.woowup.com/apiv3
  tags:
  - User
  - Purchases
  - Product
  - Loyalty
  - Coupons
  - Event
  tags_raw:
  - Users
  - Purchases
  - Products
  - Loyalty
  - Coupons
  - Events
  properties:
  - type: Documentation
    url: https://docs.woowup.com
  - type: GettingStarted
    url: https://woowup-docs.gitbook.io/woowup-developer-docs/master
  - type: APIReference
    url: https://woowup-docs.gitbook.io/woowup-developer-docs/api/users
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com
- FN: APIs.json
  email: info@apis.io
common:
- type: DomainSecurity
  url: security/woowup-domain-security.yml
- type: Website
  url: https://www.woowup.com
- type: Blog
  url: https://www.woowup.com/blog
- type: Pricing
  url: https://www.woowup.com/planes-y-precios
- type: TermsOfService
  url: https://www.woowup.com/legal/terms
- type: PrivacyPolicy
  url: https://www.woowup.com/legal/privacypolicy
- type: Support
  url: https://help.woowup.com/es/
- type: Login
  url: https://app.woowup.com/
- type: GitHubOrganization
  url: https://github.com/woowup
- type: Documentation
  url: https://docs.woowup.com
- type: GettingStarted
  url: https://woowup-docs.gitbook.io/woowup-developer-docs/master
- type: LLMsTxt
  url: llms/woowup-llms.txt
- type: Packages
  url: packages/woowup-packages.yml
- type: SDKs
  url: packages/woowup-packages.yml
- type: WellKnown
  url: well-known/woowup-well-known.yml
- type: Conformance
  url: conformance/woowup-conformance.yml
- type: ErrorCatalog
  url: errors/woowup-problem-types.yml
- type: Lifecycle
  url: lifecycle/woowup-lifecycle.yml
- type: Authentication
  url: authentication/woowup-authentication.yml
- type: Conventions
  url: conventions/woowup-conventions.yml
- type: RateLimits
  url: rate-limits/woowup-rate-limits.yml
- type: Components
  url: components/woowup-components.yml
- type: DataModel
  url: data-model/woowup-data-model.yml
- type: MCPServer
  url: mcp/woowup-mcp.yml
- type: OAuthScopes
  url: scopes/woowup-scopes.yml
- type: Plans
  url: plans/woowup-plans-pricing.yml
- type: APIReference
  url: https://woowup-docs.gitbook.io/woowup-developer-docs/api/users

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