WoowUp

WoowUp is a customer marketing and loyalty CRM platform built for retail and ecommerce brands across Latin America. Founded in Buenos Aires and backed by 500 Global, WoowUp centralizes customer, purchase, and product data from POS and ecommerce platforms (VTEX, Magento, Shopify, WooCommerce, PrestaShop, Tienda Nube) and activates it through segmentation, campaigns, loyalty programs, web push notifications, and abandoned-cart recovery. Its REST API v3 lets developers sync users (multi-ID), purchases, products, coupons, benefits, points, and custom events, with client libraries published in PHP.

WoowUp publishes 1 API on the APIs.io network. Tagged areas include Company, CRM, Loyalty, Customer Data, and Marketing Automation.

WoowUp’s developer surface includes engineering blog, pricing, support, documentation, getting-started guide, authentication, and 17 more developer resources.

🌐 Visit website 📡 Source on GitHub
30.3/100 thin ▬ flat Agent 28/100 agent aware Full breakdown ↓
scored 2026-07-27 · rubric v0.5
AccessSelf serve
1 APIs
CompanyCRMLoyaltyCustomer DataMarketing AutomationRetaileCommercePush Notifications

Kin Score

Kin Score Kin Score How this is scored →
scored 2026-07-27 · rubric v0.5
Composite quality — 30.3/100 · thin
Contract Quality 0.0 / 25
Developer Ergonomics 8.7 / 20
Commercial Clarity 8.9 / 20
Operational Transparency 3.4 / 13
Governance 0.0 / 12
Discoverability 9.3 / 10
Agent readiness — 28/100 · agent aware
Machine-Readable Contract 0 / 18
Agentic Access Contract 0 / 15
MCP Server 0 / 12
Machine-Readable Auth 10 / 10
Idempotency 0 / 9
Stable Error Semantics 8 / 8
Request/Response Examples 0 / 7
Rate-Limit Signaling 7 / 7
Typed Event Surface 0 / 6
Agent Skills 0 / 5
Well-Known Catalog 4 / 4
Consent & Bot Identity 0 / 3
Improve this rating by publishing the missing artifacts — every area above can be raised, and the full rubric is at apis.io/rating/. This rating is computed from github.com/api-evangelist/woowup: open an issue to ask a question, or submit a pull request to add artifacts. Want it done for you? Prioritized profiling — $2,500 →

APIs 1

Individual APIs this provider publishes, each with its own machine-readable definition.

WoowUp API v3

REST API for syncing customers (multi-ID), purchases, products, categories, branches, coupons, benefits, points, user events, custom attributes, abandoned carts, blacklists, seg...

Rate Limits 1

Documented rate limits and quota policies.

Woowup Rate Limits

1 limits

RATE LIMITS

Security Posture 2

Authentication, domain security, vulnerability disclosure, and trust-center signals.

Woowup Authentication

apiKey · 2 schemes

SECURITY

Woowup Domain Security

TLSv1.3 · HSTS · DMARC

SECURITY

Resources

Get Started 2

Portal, sign-up, and the first successful call

Login
Login
 GettingStarted
GettingStarted

Documentation 1

Reference material describing how the API behaves

Documentation
Documentation

Agent Surfaces 2

MCP servers, agent skills, and machine-readable catalogs

LLMsTxt
LLMsTxt
 WellKnown
WellKnown

Design & Contract 6

Pagination, idempotency, versioning, errors, and events

Conformance
Conformance
 ErrorCatalog
ErrorCatalog
 Lifecycle
Lifecycle
 Conventions
Conventions
 Components
Components
 DataModel
DataModel

Build 3

SDKs, sample code, and the tooling you integrate with

GitHubOrganization
GitHubOrganization
 Packages
Packages
 SDKs
SDKs

Access & Security 2

Authentication, authorization, and security posture

DomainSecurity
DomainSecurity
 Authentication
Authentication

Operate 2

Status, limits, changes, and where to get help

Support
Support
 RateLimits
RateLimits

Commercial 3

Pricing, plans, and the legal terms of use

Pricing
Pricing
 TermsOfService
TermsOfService
 PrivacyPolicy
PrivacyPolicy

Company 2

The organization behind the API

Website
Website
 Blog
Blog

Source (apis.yml)

apis.yml Raw ↑ 
aid: woowup
name: WoowUp
description: WoowUp is a customer marketing and loyalty CRM platform built for retail and ecommerce brands across Latin America.
  Founded in Buenos Aires and backed by 500 Global, WoowUp centralizes customer, purchase, and product data from POS and ecommerce
  platforms (VTEX, Magento, Shopify, WooCommerce, PrestaShop, Tienda Nube) and activates it through segmentation, campaigns,
  loyalty programs, web push notifications, and abandoned-cart recovery. Its REST API v3 lets developers sync users (multi-ID),
  purchases, products, coupons, benefits, points, and custom events, with client libraries published in PHP.
url: https://raw.githubusercontent.com/api-evangelist/woowup/refs/heads/main/apis.yml
accessModel:
  pricing: unknown
  onboarding: self-serve
  trial: false
  try_now: false
  public: false
  label: Self-serve signup
  confidence: medium
  source:
  - authentication
  generated: '2026-07-22'
  method: derived
image: https://www.woowup.com/hubfs/Logo/favicon_.png
x-type: company
x-source: vc-portfolio
x-backed-by:
- 500-global
x-tier: stub
x-tier-reason: portfolio-lead
specificationVersion: '0.20'
created: '2026-07-17'
modified: '2026-07-21'
x-enrichment:
  date: '2026-07-21'
  status: enriched
  artifacts_added: 12
  pass: local-v1
tags:
- Company
- CRM
- Loyalty
- Customer Data
- Marketing Automation
- Retail
- eCommerce
- Push Notifications
apis:
- name: WoowUp API v3
  description: REST API for syncing customers (multi-ID), purchases, products, categories, branches, coupons, benefits, points,
    user events, custom attributes, abandoned carts, blacklists, segment exports, and integration stats into the WoowUp customer
    marketing and loyalty platform. JSON-only requests and responses, API-key authentication, offset pagination, and weighted
    sliding-window rate limiting (default 140 requests/minute).
  humanURL: https://docs.woowup.com
  baseURL: https://api.woowup.com/apiv3
  tags:
  - Users
  - Purchases
  - Products
  - Loyalty
  - Coupons
  - Events
  properties:
  - type: Documentation
    url: https://docs.woowup.com
  - type: GettingStarted
    url: https://woowup-docs.gitbook.io/woowup-developer-docs/master
  - type: APIReference
    url: https://woowup-docs.gitbook.io/woowup-developer-docs/api/users
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com
- FN: APIs.json
  email: info@apis.io
common:
- type: DomainSecurity
  url: security/woowup-domain-security.yml
- type: Website
  url: https://www.woowup.com
- type: Blog
  url: https://www.woowup.com/blog
- type: Pricing
  url: https://www.woowup.com/planes-y-precios
- type: TermsOfService
  url: https://www.woowup.com/legal/terms
- type: PrivacyPolicy
  url: https://www.woowup.com/legal/privacypolicy
- type: Support
  url: https://help.woowup.com/es/
- type: Login
  url: https://app.woowup.com/
- type: GitHubOrganization
  url: https://github.com/woowup
- type: Documentation
  url: https://docs.woowup.com
- type: GettingStarted
  url: https://woowup-docs.gitbook.io/woowup-developer-docs/master
- type: LLMsTxt
  url: llms/woowup-llms.txt
- type: Packages
  url: packages/woowup-packages.yml
- type: SDKs
  url: packages/woowup-packages.yml
- type: WellKnown
  url: well-known/woowup-well-known.yml
- type: Conformance
  url: conformance/woowup-conformance.yml
- type: ErrorCatalog
  url: errors/woowup-problem-types.yml
- type: Lifecycle
  url: lifecycle/woowup-lifecycle.yml
- type: Authentication
  url: authentication/woowup-authentication.yml
- type: Conventions
  url: conventions/woowup-conventions.yml
- type: RateLimits
  url: rate-limits/woowup-rate-limits.yml
- type: Components
  url: components/woowup-components.yml
- type: DataModel
  url: data-model/woowup-data-model.yml