WoowUp

WoowUp is a customer marketing and loyalty CRM platform built for retail and ecommerce brands across Latin America. Founded in Buenos Aires and backed by 500 Global, WoowUp centralizes customer, purchase, and product data from POS and ecommerce platforms (VTEX, Magento, Shopify, WooCommerce, PrestaShop, Tienda Nube) and activates it through segmentation, campaigns, loyalty programs, web push notifications, and abandoned-cart recovery. Its REST API v3 lets developers sync users (multi-ID), purchases, products, coupons, benefits, points, and custom events, with client libraries published in PHP.

WoowUp publishes 2 APIs on the APIs.io network. Tagged areas include Company, CRM, Loyalty, Customer Data, and Marketing Automation.

The WoowUp catalog on APIs.io includes 1 event-driven AsyncAPI specification.

WoowUp’s developer surface includes engineering blog, pricing, support, documentation, getting-started guide, authentication, API reference, and 20 more developer resources.

🌐 Visit website 📡 Source on GitHub
53.5/100 developing ▲ 23.4 Agent 52/100 agent ready Full breakdown ↓
scored 2026-08-17 · rubric v0.11.0
AccessSelf serve
2 APIs 1 MCP Servers
CompanyCRMLoyaltyCustomer DataMarketing AutomationRetaileCommercePush Notifications

Kin Score

Kin Score Kin Score How this is scored →
scored 2026-08-17 · rubric v0.11.0
Composite quality — 53.5/100 · developing
Contract Quality 12.9 / 25
Developer Ergonomics 11.7 / 20
Commercial Clarity 15.3 / 20
Operational Transparency 3.4 / 13
Governance 1.5 / 12
Discoverability 8.7 / 10
Agent readiness — 52/100 · agent ready
Machine-Readable Contract 18 / 18
Agentic Access Contract 0 / 10
MCP Server 12 / 12
Machine-Readable Auth 10 / 10
Idempotency 0 / 9
Stable Error Semantics 8 / 8
Request/Response Examples 0 / 7
Rate-Limit Signaling 7 / 7
Typed Event Surface 6 / 6
Agent Skills 0 / 5
Well-Known Catalog 4 / 4
Consent & Bot Identity 0 / 3
A2A Agent Card 0 / 8
Dry-Run / Simulate Mode 0 / 4
Improve this rating by publishing the missing artifacts — every area above can be raised, and the full rubric is at apis.io/rating/. This rating is computed from github.com/api-evangelist/woowup: open an issue to ask a question, or submit a pull request to add artifacts. Want it done for you? Prioritized profiling — $2,500 →

APIs 2

Individual APIs this provider publishes, each with its own machine-readable definition.

WoowUp MCP Server

Hosted, remote Model Context Protocol server operated by WoowUp at mcp.woowup.com. Streamable-HTTP transport, OAuth 2.1 bearer authentication with RFC 8414 authorization-server ...

WoowUp API v3

REST API for syncing customers (multi-ID), purchases, products, categories, branches, coupons, benefits, points, user events, custom attributes, abandoned carts, blacklists, seg...

MCP Servers 1

Model Context Protocol servers that expose these APIs to AI agents.

woowup-mcp.yml

MCP SERVER

Pricing Plans 1

Published pricing tiers and plan structures.

Woowup Plans Pricing

4 plans

PLANS

Rate Limits 1

Documented rate limits and quota policies.

Woowup Rate Limits

1 limits

RATE LIMITS

Event Specifications 1

AsyncAPI definitions for this provider's event-driven and streaming APIs.

Woowup Webhooks

ASYNCAPI

Security Posture 2

Authentication, domain security, vulnerability disclosure, and trust-center signals.

Woowup Authentication

apiKey/oauth2 · 3 schemes

SECURITY

Woowup Domain Security

TLSv1.3 · HSTS · DMARC

SECURITY

Scopes 1

OAuth scopes governing access to this provider's APIs.

Woowup Scopes

4 scopes · authorizationCode/clientCredentials/deviceCode/implicit

4 scopes

SCOPES

Resources

Get Started 2

Portal, sign-up, and the first successful call

Login
Login
 GettingStarted
GettingStarted

Documentation 2

Reference material describing how the API behaves

Documentation
Documentation
 APIReference
APIReference

Agent Surfaces 3

MCP servers, agent skills, and machine-readable catalogs

LLMsTxt
LLMsTxt
 WellKnown
WellKnown
 MCPServer
MCPServer

Design & Contract 6

Pagination, idempotency, versioning, errors, and events

Conformance
Conformance
 ErrorCatalog
ErrorCatalog
 Lifecycle
Lifecycle
 Conventions
Conventions
 Components
Components
 DataModel
DataModel

Build 3

SDKs, sample code, and the tooling you integrate with

GitHubOrganization
GitHubOrganization
 Packages
Packages
 SDKs
SDKs

Access & Security 3

Authentication, authorization, and security posture

DomainSecurity
DomainSecurity
 Authentication
Authentication
 OAuthScopes
OAuthScopes

Operate 2

Status, limits, changes, and where to get help

Support
Support
 RateLimits
RateLimits

Commercial 4

Pricing, plans, and the legal terms of use

Pricing
Pricing
 TermsOfService
TermsOfService
 PrivacyPolicy
PrivacyPolicy
 Plans
Plans

Company 2

The organization behind the API

Website
Website
 Blog
Blog

Source (apis.yml)

apis.yml Raw ↑ 
aid: woowup
name: WoowUp
description: WoowUp is a customer marketing and loyalty CRM platform built for retail and ecommerce brands across Latin America.
  Founded in Buenos Aires and backed by 500 Global, WoowUp centralizes customer, purchase, and product data from POS and ecommerce
  platforms (VTEX, Magento, Shopify, WooCommerce, PrestaShop, Tienda Nube) and activates it through segmentation, campaigns,
  loyalty programs, web push notifications, and abandoned-cart recovery. Its REST API v3 lets developers sync users (multi-ID),
  purchases, products, coupons, benefits, points, and custom events, with client libraries published in PHP.
url: https://raw.githubusercontent.com/api-evangelist/woowup/refs/heads/main/apis.yml
accessModel:
  pricing: unknown
  onboarding: self-serve
  trial: false
  try_now: false
  public: false
  label: Self-serve signup
  confidence: medium
  source:
  - authentication
  generated: '2026-07-22'
  method: derived
image: https://www.woowup.com/hubfs/Logo/favicon_.png
x-type: company
x-source: vc-portfolio
x-backed-by:
- 500-global
x-tier: stub
x-tier-reason: portfolio-lead
specificationVersion: '0.20'
created: '2026-07-17'
modified: '2026-08-13'
x-enrichment:
  date: '2026-08-13'
  status: enriched
  artifacts_added: 7
  pass: local-v1
tags:
- Company
- CRM
- Loyalty
- Customer Data
- Marketing Automation
- Retail
- eCommerce
- Push Notifications
apis:
- name: WoowUp MCP Server
  description: Hosted, remote Model Context Protocol server operated by WoowUp at mcp.woowup.com. Streamable-HTTP transport,
    OAuth 2.1 bearer authentication with RFC 8414 authorization-server and RFC 9728 protected-resource metadata, dynamic client
    registration and PKCE S256. The protected-resource document advertises a campaigns:read scope alongside the standard OIDC
    scopes. tools/list and initialize return HTTP 401 without a token, so the live tool schemas require authenticated introspection
    and are not recorded; no tool list is guessed. Found by probing — WoowUp does not document this server.
  humanURL: https://mcp.woowup.com/.well-known/oauth-protected-resource
  baseURL: https://mcp.woowup.com/mcp
  tags:
  - MCP
  - Agents
  - OAuth
  properties:
  - type: MCPServer
    url: mcp/woowup-mcp.yml
  - type: OAuthScopes
    url: scopes/woowup-scopes.yml
  - type: Authentication
    url: authentication/woowup-authentication.yml
- name: WoowUp API v3
  description: REST API for syncing customers (multi-ID), purchases, products, categories, branches, coupons, benefits, points,
    user events, custom attributes, abandoned carts, blacklists, segment exports, and integration stats into the WoowUp customer
    marketing and loyalty platform. JSON-only requests and responses, API-key authentication, offset pagination, and weighted
    sliding-window rate limiting (default 140 requests/minute).
  humanURL: https://docs.woowup.com
  baseURL: https://api.woowup.com/apiv3
  tags:
  - Users
  - Purchases
  - Products
  - Loyalty
  - Coupons
  - Events
  properties:
  - type: Documentation
    url: https://docs.woowup.com
  - type: GettingStarted
    url: https://woowup-docs.gitbook.io/woowup-developer-docs/master
  - type: APIReference
    url: https://woowup-docs.gitbook.io/woowup-developer-docs/api/users
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com
- FN: APIs.json
  email: info@apis.io
common:
- type: DomainSecurity
  url: security/woowup-domain-security.yml
- type: Website
  url: https://www.woowup.com
- type: Blog
  url: https://www.woowup.com/blog
- type: Pricing
  url: https://www.woowup.com/planes-y-precios
- type: TermsOfService
  url: https://www.woowup.com/legal/terms
- type: PrivacyPolicy
  url: https://www.woowup.com/legal/privacypolicy
- type: Support
  url: https://help.woowup.com/es/
- type: Login
  url: https://app.woowup.com/
- type: GitHubOrganization
  url: https://github.com/woowup
- type: Documentation
  url: https://docs.woowup.com
- type: GettingStarted
  url: https://woowup-docs.gitbook.io/woowup-developer-docs/master
- type: LLMsTxt
  url: llms/woowup-llms.txt
- type: Packages
  url: packages/woowup-packages.yml
- type: SDKs
  url: packages/woowup-packages.yml
- type: WellKnown
  url: well-known/woowup-well-known.yml
- type: Conformance
  url: conformance/woowup-conformance.yml
- type: ErrorCatalog
  url: errors/woowup-problem-types.yml
- type: Lifecycle
  url: lifecycle/woowup-lifecycle.yml
- type: Authentication
  url: authentication/woowup-authentication.yml
- type: Conventions
  url: conventions/woowup-conventions.yml
- type: RateLimits
  url: rate-limits/woowup-rate-limits.yml
- type: Components
  url: components/woowup-components.yml
- type: DataModel
  url: data-model/woowup-data-model.yml
- type: MCPServer
  url: mcp/woowup-mcp.yml
- type: OAuthScopes
  url: scopes/woowup-scopes.yml
- type: Plans
  url: plans/woowup-plans-pricing.yml
- type: APIReference
  url: https://woowup-docs.gitbook.io/woowup-developer-docs/api/users