WoowUp

WoowUp is a customer marketing and loyalty CRM platform built for retail and ecommerce brands across Latin America. Founded in Buenos Aires and backed by 500 Global, WoowUp centralizes customer, purchase, and product data from POS and ecommerce platforms (VTEX, Magento, Shopify, WooCommerce, PrestaShop, Tienda Nube) and activates it through segmentation, campaigns, loyalty programs, web push notifications, and abandoned-cart recovery. Its REST API v3 lets developers sync users (multi-ID), purchases, products, coupons, benefits, points, and custom events, with client libraries published in PHP.

WoowUp is listed with 2 APIs on the APIs.io network. Tagged areas include Company, CRM, Loyalty, Customer Data, and Marketing Automation.

The WoowUp catalog on APIs.io includes 1 event-driven AsyncAPI specification.

WoowUp’s developer surface includes engineering blog, pricing, support, documentation, getting-started guide, authentication, API reference, and 21 more developer resources.

🌐 Visit website 📡 Profile data on GitHub

51.9/100 developing ▬ flat Agent 53/100 agent ready Front door AI 1/6 silent Heartbeat 100/100 alive saas Full breakdown ↓
scored 2026-11-06 · rubric v0.27.0 · Show this score on your site →

AccessPaid

2 APIs 1 MCP Servers

Company CRM Loyalty Customer Data Marketing Automation Retail E-Commerce Push Notifications Loyalty & Incentives

Kin Score

Kin Score How this is scored →
scored 2026-11-06 · rubric v0.27.0

Composite quality — 51.9/100 · developing

Contract Quality 8.3 / 21

Developer Ergonomics 9.3 / 17

Access Clarity 13.2 / 17

Operational Transparency 2.6 / 11

Contract Governance 1.9 / 10

Discoverability 6.4 / 9

Regulatory Posture 5.1 / 15

Agent readiness — 53/100 · agent ready

Machine-Readable Contract 18 / 18

Agentic Access Contract 0 / 10

Documented Reversibility 0 / 6

MCP Server 12 / 12

Machine-Readable Auth 10 / 10

Idempotency 0 / 9

Stable Error Semantics 8 / 8

Request/Response Examples 0 / 7

Rate-Limit Signaling 7 / 7

Typed Event Surface 6 / 6

Agent Skills 0 / 5

Well-Known Catalog 4 / 4

Consent & Bot Identity 0 / 3

A2A Agent Card 0 / 8

Dry-Run / Simulate Mode 0 / 4

Delegated User Identity 6 / 6

Protected Resource Metadata 5 / 5

Registration Without a Human 6 / 6

Agentic Commerce Well-Known Document 0 / 5

Pagination 5 / 5

Distinct Operations 3 / 3

MCP Tool Quality 6 / 6

Regulatory Posture applies to this provider. Its tags matched the Horizontal (data, software, accessibility, platform) regime, so Regulatory Posture carries 15 points of the composite. If this regime is wrong for your business, say so on your provider repo — the applicability map is public and we will correct it.

Create-or-Update Ergonomics could not be measured. We hold no machine-readable contract for this provider to read, so there is nothing to measure a write surface against. Excluded rather than scored zero: never-measured and measured-empty are different facts. Publishing an OpenAPI is what makes this facet — and several others — scorable at all.

The six quality facets above are damped to 85 points between them, because the conditional facet above carries the other 15. That is why each facet's contribution is shown against a damped maximum: raising a quality facet moves the composite by 85% of its nominal weight, not 100%. The full arithmetic is at apis.io/rating/.

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Agent readiness — checks not met, largest first (exact, from this profile):

Agentic Access Contract +10 pts — agentic_access artifact present (x-agentic-access), graded by author
Idempotency +9 pts — OpenAPI mutating operations declare an idempotency key — a header, a request-body property, or a named de-duplication token whose own description says so (verified); else common[].type matches /idempoten/i (documented)
A2A Agent Card +8 pts — a2a/-a2a.yml manifest, graded on conformance.grade against A2A 1.0.0
Request/Response Examples +7 pts — share of operations carrying request/response examples; else an Examples / Code Samples link
Documented Reversibility +6 pts — a reversal operation in the contract, graded up when a window is documented too
Agent Skills +5 pts — skills artifact present, graded by who authored it

3 more unmet checks in the Agent Readiness table above.

Kin Score — facets with the most composite points still available (weight × headroom):

Contract Quality scores 39.0 — up to +15.3 composite points
Operational Transparency scores 23.7 — up to +9.9 composite points
Contract Governance scores 18.2 — up to +9.8 composite points

Each check links to what satisfies it. Publish the artifact, or tell us where it already lives, and the score moves on the next scoring run.

Improve this rating by publishing the missing artifacts — every area above can be raised, and the full rubric is at apis.io/rating/. Every facet and dimension name above is a link: it opens that measurement's own page — what it means, the exact checks that feed it, how the whole catalog distributes on it, and the providers at the top of it. This rating is computed from the provider profile at artifacts.apis.io/woowup/apis.yml: open an issue on github.com/api-evangelist/woowup to ask a question or point us at an artifact you publish. Submit an artifact on GitHub — free → Manage your own listing — the Influence plan, $499/mo →

Markets this provider is in provisional

The Kin Score Market layer reads a provider inside its market: its position, and how deep its integrations go. Depth is only comparable within a position. Provisional and unweighted: not part of the Kin Score or agent readiness.

Market	Position	Depth	Registered MCP server	Declares compatibility
Mobile SDK Publishers (Play SDK Index, CocoaPods, ADA certification)	distribution	9.6 (thin)	-	1
Official SDKs on Packagist, pub.dev and Hex	distribution	9.6 (thin)	-	1

Registered MCP server and declares compatibility are report only — not weighted. Undeclared means we found nothing we can read, so there is no number: we never infer integrations.

Standards implemented 3

Standards this provider implements or carries. De facto ones are profiled and measured by the API Commons; formal ones come from the standards directory and are linked by the provider's own tags. The evidence column says how each claim was established — not that it was made.

Model Context Protocol (MCP)

measured — observed by APIs.io (verified)

OAuth 2.0 Protected Resource Metadata

measured — observed by APIs.io (verified)

Dynamic Client Registration

measured — observed by APIs.io (published)

APIs 2

Individual APIs this provider publishes, each with its own machine-readable definition.

WoowUp MCP Server

Hosted, remote Model Context Protocol server operated by WoowUp at mcp.woowup.com. Streamable-HTTP transport, OAuth 2.1 bearer authentication with RFC 8414 authorization-server ...

WoowUp API v3

REST API for syncing customers (multi-ID), purchases, products, categories, branches, coupons, benefits, points, user events, custom attributes, abandoned carts, blacklists, seg...

MCP Servers 1

Model Context Protocol servers that expose these APIs to AI agents.

WoowUp MCP Server

WoowUp operates two reachable MCP surfaces. The primary one is a first-party hosted server at https://mcp.woowup.com/mcp — remote, streamable-HTTP, OAuth 2.1-protected, and gate...

MCP SERVER

WoowUp API pricing

Prices published by WoowUp, read 2026-10-28 from www.woowup.com/planes-y-precios.

Plan	Price
PLAN ECOMMERCE	Desde USD 700/ mes Includes: Base de datos: Hasta 50.000 contactos; Emails incluidos: 200.000 por mes
PLAN STANDARD	Desde USD 700/ mes Includes: Entre 50.000 y 200.000 contactos; 500.000 emails por mes
PLAN BUSINESS	Desde USD 700/ mes Includes: Entre 200.000 y 1.000.000 contactos; 2.500.000 emails por mes
PLAN CORPORATE	Desde USD 700/ mes Includes: +1.000.000 contactos; 5.000.000 emails por mes

Plan details, limits and sources →

Rate limits

Default account limit: 1 minute

Rate-limit details →

Billed by: subscription · FinOps profile →

Pricing Plans 1

Published pricing tiers and plan structures.

Woowup Plans Pricing

4 plans

PLANS

Rate Limits 1

Documented rate limits and quota policies.

Woowup Rate Limits

1 limits

RATE LIMITS

FinOps 1

Cost, billing, and metering signals for API financial operations.

Woowup Finops

FINOPS

Event Specifications 1

AsyncAPI definitions for this provider's event-driven and streaming APIs.

Woowup Webhooks

ASYNCAPI

Security Posture 2

Authentication, domain security, vulnerability disclosure, and trust-center signals.

Woowup Authentication

apiKey/oauth2 · 3 schemes

SECURITY

Woowup Domain Security

TLSv1.3 · HSTS · DMARC

SECURITY

Scopes 1

OAuth scopes governing access to this provider's APIs.

Woowup Scopes

4 scopes · authorizationCode/clientCredentials/deviceCode/implicit

4 scopes

SCOPES

Resources

Get Started 2

Portal, sign-up, and the first successful call

Login

GettingStarted

GettingStarted

Documentation 2

Reference material describing how the API behaves

Documentation

Documentation

APIReference

APIReference

Agent Surfaces 3

MCP servers, agent skills, and machine-readable catalogs

LLMsTxt

LLMsTxt

WellKnown

WellKnown

MCPServer

MCPServer

Design & Contract 6

Pagination, idempotency, versioning, errors, and events

Conformance

ErrorCatalog

Lifecycle

Conventions

Components

DataModel

Build 3

SDKs, sample code, and the tooling you integrate with

GitHubOrganization

GitHubOrganization

Packages

Packages

SDKs

SDKs

Access & Security 3

Authentication, authorization, and security posture

DomainSecurity

DomainSecurity

Authentication

Authentication

OAuthScopes

OAuthScopes

Operate 2

Status, limits, changes, and where to get help

Support

Support

RateLimits

RateLimits

Commercial 4

Pricing, plans, and the legal terms of use

Pricing

TermsOfService

PrivacyPolicy

Plans

Company 3

The organization behind the API

BlogRSS

BlogRSS

Website

Website

Blog

Blog

Source (apis.yml)

aid: woowup
name: WoowUp
description: WoowUp is a customer marketing and loyalty CRM platform built for retail and ecommerce brands across Latin America.
  Founded in Buenos Aires and backed by 500 Global, WoowUp centralizes customer, purchase, and product data from POS and ecommerce
  platforms (VTEX, Magento, Shopify, WooCommerce, PrestaShop, Tienda Nube) and activates it through segmentation, campaigns,
  loyalty programs, web push notifications, and abandoned-cart recovery. Its REST API v3 lets developers sync users (multi-ID),
  purchases, products, coupons, benefits, points, and custom events, with client libraries published in PHP.
url: https://raw.githubusercontent.com/api-evangelist/woowup/refs/heads/main/apis.yml
deliveryModel:
  model: saas
  open_source: false
  commercial: true
  callable_host: false
  label: Hosted service · you call their endpoint
  confidence: medium
  source:
  - pricing
  generated: '2026-08-28'
  method: derived
accessModel:
  pricing: paid
  onboarding: unknown
  trial: false
  try_now: false
  public: false
  label: Paid
  confidence: high
  source:
  - plans
  - authentication
  - scopes
  - rate-limits
  - security
  generated: '2026-11-06'
  method: derived
image: https://www.woowup.com/hubfs/Logo/favicon_.png
x-type: company
x-source: vc-portfolio
x-backed-by:
- 500-global
x-tier: stub
x-tier-reason: portfolio-lead
specificationVersion: '0.23'
created: '2026-07-17'
modified: '2026-10-06'
x-docs-platform: gitbook
x-docs-platform-confidence: high
x-docs-platform-checked: 2026-10-17
x-enrichment:
  date: '2026-08-13'
  status: enriched
  artifacts_added: 7
  pass: local-v1
tags:
- Company
- CRM
- Loyalty
- Customer Data
- Marketing Automation
- Retail
- E-Commerce
- Push Notifications
- Loyalty & Incentives
tags_raw:
- Company
- CRM
- Loyalty
- Customer Data
- Marketing Automation
- Retail
- eCommerce
- Push Notifications
- Loyalty & Incentives
apis:
- name: WoowUp MCP Server
  description: Hosted, remote Model Context Protocol server operated by WoowUp at mcp.woowup.com. Streamable-HTTP transport,
    OAuth 2.1 bearer authentication with RFC 8414 authorization-server and RFC 9728 protected-resource metadata, dynamic client
    registration and PKCE S256. The protected-resource document advertises a campaigns:read scope alongside the standard OIDC
    scopes. tools/list and initialize return HTTP 401 without a token, so the live tool schemas require authenticated introspection
    and are not recorded; no tool list is guessed. Found by probing — WoowUp does not document this server.
  humanURL: https://mcp.woowup.com/.well-known/oauth-protected-resource
  baseURL: https://mcp.woowup.com/mcp
  tags:
  - MCP
  - Agents
  - OAuth
  - Authentication
  tags_raw:
  - MCP
  - Agents
  - OAuth
  - Authentication
  properties:
  - type: MCPServer
    url: mcp/woowup-mcp.yml
  - type: OAuthScopes
    url: scopes/woowup-scopes.yml
  - type: Authentication
    url: authentication/woowup-authentication.yml
- name: WoowUp API v3
  description: REST API for syncing customers (multi-ID), purchases, products, categories, branches, coupons, benefits, points,
    user events, custom attributes, abandoned carts, blacklists, segment exports, and integration stats into the WoowUp customer
    marketing and loyalty platform. JSON-only requests and responses, API-key authentication, offset pagination, and weighted
    sliding-window rate limiting (default 140 requests/minute).
  humanURL: https://docs.woowup.com
  baseURL: https://api.woowup.com/apiv3
  tags:
  - User
  - Purchases
  - Product
  - Loyalty
  - Coupons
  - Event
  tags_raw:
  - Users
  - Purchases
  - Products
  - Loyalty
  - Coupons
  - Events
  properties:
  - type: Documentation
    url: https://docs.woowup.com
  - type: GettingStarted
    url: https://woowup-docs.gitbook.io/woowup-developer-docs/master
  - type: APIReference
    url: https://woowup-docs.gitbook.io/woowup-developer-docs/api/users
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com
- FN: APIs.json
  email: info@apis.io
common:
- url: https://www.woowup.com/blog/rss.xml
  type: BlogRSS
- type: DomainSecurity
  url: security/woowup-domain-security.yml
- type: Website
  url: https://www.woowup.com
- type: Blog
  url: https://www.woowup.com/blog
- type: Pricing
  url: https://www.woowup.com/planes-y-precios
- type: TermsOfService
  url: https://www.woowup.com/legal/terms
- type: PrivacyPolicy
  url: https://www.woowup.com/legal/privacypolicy
- type: Support
  url: https://help.woowup.com/es/
- type: Login
  url: https://app.woowup.com/
- type: GitHubOrganization
  url: https://github.com/woowup
- type: Documentation
  url: https://docs.woowup.com
- type: GettingStarted
  url: https://woowup-docs.gitbook.io/woowup-developer-docs/master
- type: LLMsTxt
  url: llms/woowup-llms.txt
- type: Packages
  url: packages/woowup-packages.yml
- type: SDKs
  url: packages/woowup-packages.yml
- type: WellKnown
  url: well-known/woowup-well-known.yml
- type: Conformance
  url: conformance/woowup-conformance.yml
- type: ErrorCatalog
  url: errors/woowup-problem-types.yml
- type: Lifecycle
  url: lifecycle/woowup-lifecycle.yml
- type: Authentication
  url: authentication/woowup-authentication.yml
- type: Conventions
  url: conventions/woowup-conventions.yml
- type: RateLimits
  url: rate-limits/woowup-rate-limits.yml
- type: Components
  url: components/woowup-components.yml
- type: DataModel
  url: data-model/woowup-data-model.yml
- type: MCPServer
  url: mcp/woowup-mcp.yml
- type: OAuthScopes
  url: scopes/woowup-scopes.yml
- type: Plans
  url: plans/woowup-plans-pricing.yml
- type: APIReference
  url: https://woowup-docs.gitbook.io/woowup-developer-docs/api/users

WoowUp API — frequently asked questions

Does WoowUp have an API?

Yes. APIs.io lists 2 APIs from WoowUp, including WoowUp MCP Server and WoowUp API v3.

How do I authenticate with the WoowUp API?

WoowUp documents its authentication (apiKey/oauth2 · 3 schemes). The details are profiled on APIs.io as Woowup Authentication.

How much does the WoowUp API cost?

WoowUp publishes its prices; its PLAN ECOMMERCE plan is Desde USD 700/ mes as of 2026-10-28. APIs.io lists 4 pricing plans for WoowUp, with each plan's price, limits and inclusions under Pricing on this page.

Does WoowUp have an MCP server?

Yes. APIs.io lists 1 MCP server for WoowUp: WoowUp operates two reachable MCP surfaces. The primary one is a first-party hosted server at https://mcp.woowup.com/mcp — remote, streamable-HTTP, OAuth 2.1-protected, and gated: tools/list and initi

Is the WoowUp API ready for AI agents?

WoowUp has a Kin Score of 51.9 out of 100 (developing) and an Agent Readiness score of 52.9 (agent-ready), scored by API Evangelist on 2026-11-06.

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get_provider_toolsEvery MCP tool they ship, with the operation each wraps.
get_provider_evidenceHow each part of their score was established. Free — the basis for a claim should not sit behind it.
get_provider_ratingPRO — composite, band, trend and facet scores.
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