Ibotta website screenshot

Ibotta

Ibotta is a Denver-based consumer technology company (NYSE: IBTA) that operates a cash-back rewards platform and the Ibotta Performance Network (IPN), a digital promotions and retail-media network. Consumers earn real cash back on everyday purchases in-store and online through the Ibotta mobile app, browser extension, and connected retailer loyalty accounts. For brands, agencies, and retailers, the Ibotta Performance Network distributes digital rebates and promotions to more than 200 million shoppers across Ibotta's owned properties and a network of partner retailers and publishers (including Walmart, Dollar General, Family Dollar, and others). Ibotta was surfaced in the API Evangelist network as a portfolio company of GGV Capital. Ibotta publishes exactly one machine-readable API contract: the Ibotta Product API (an OpenAPI 3.0.1 document at ibotta.com/bex-api/api-docs.json), declared by the ChatGPT plugin manifest Ibotta still serves at ibotta.com/.well-known/ai-plugin.json — a single product-search operation backing the Ibotta browser extension, gated by a service bearer token that is not self-serve. The Ibotta Performance Network APIs that partners actually integrate against are documented only inside the IPN partner portal (portal.ipn.ibotta.com), which is behind Auth0 and reached through a sales conversation; no public IPN API reference, pricing, or rate-limit documentation exists.

Ibotta publishes 1 API on the APIs.io network: Products API. Tagged areas include Company, Consumer, Cashback, Rewards, and Retail Media.

Ibotta’s developer surface includes engineering blog, support, documentation, getting-started guide, and 20 more developer resources.

🌐 Visit website 📡 Source on GitHub
32.2/100 thin ▬ flat Agent 34/100 agent ready saas Full breakdown ↓
scored 2026-09-08 · rubric v0.20.0
2 APIs
CompanyConsumerCashbackRewardsRetail MediaCouponsLoyaltyShoppingAdvertisingPromotionsProduct SearchRetailAffiliatesCPG

Kin Score

Kin Score Kin Score How this is scored →
scored 2026-09-08 · rubric v0.20.0
Composite quality — 32.2/100 · thin
Contract Quality 13.3 / 25
Developer Ergonomics 8.5 / 20
Access Clarity 1.3 / 20
Operational Transparency 1.7 / 13
Contract Governance 0.5 / 12
Discoverability 6.9 / 10
Agent readiness — 34/100 · agent ready
Machine-Readable Contract 18 / 18
Agentic Access Contract 0 / 10
Documented Reversibility 0 / 6
MCP Server 0 / 12
Machine-Readable Auth 10 / 10
Idempotency 0 / 9
Stable Error Semantics 8 / 8
Request/Response Examples 0 / 7
Rate-Limit Signaling 7 / 7
Typed Event Surface 0 / 6
Agent Skills 5 / 5
Well-Known Catalog 0 / 4
Consent & Bot Identity 0 / 3
A2A Agent Card 0 / 8
Dry-Run / Simulate Mode 0 / 4
Delegated User Identity 6 / 6
Protected Resource Metadata 0 / 5
Registration Without a Human 6 / 6
Agentic Commerce Well-Known Document 0 / 5
Create-or-Update Ergonomics does not apply to this provider. The published contracts declare no write operations, and a read-only API cannot create-or-update. The facet is excluded from this provider's denominator entirely — not scored zero. A reference or data API is not deficient for being unable to upsert.
Improve this rating by publishing the missing artifacts — every area above can be raised, and the full rubric is at apis.io/rating/. Every facet and dimension name above is a link: it opens that measurement's own page — what it means, the exact checks that feed it, how the whole catalog distributes on it, and the providers at the top of it. This rating is computed from github.com/api-evangelist/ibotta: open an issue to ask a question, or submit a pull request to add artifacts. Submit an artifact on GitHub — free → Manage your own listing — the Influence plan, $499/mo →

APIs 1

Individual APIs this provider publishes, each with its own machine-readable definition.

Ibotta Products API

Product search across Ibotta browser-extension retailer coverage.

Open Collections 1

Open, tool-agnostic API collections (OpenAPI-derived and Bruno).

Ibotta Product API

OPEN COLLECTION

Pricing Plans 1

Published pricing tiers and plan structures.

Ibotta Plans Pricing

0 plans

PLANS

Rate Limits 1

Documented rate limits and quota policies.

Ibotta Rate Limits

0 limits

RATE LIMITS

Security Posture 3

Authentication, domain security, vulnerability disclosure, and trust-center signals.

Ibotta Authentication

http/oauth2/openIdConnect · 2 schemes

SECURITY

Ibotta Domain Security

TLSv1.3 · HSTS · DMARC

SECURITY

Ibotta Vulnerability Disclosure

Hackerone

SECURITY

Scopes 1

OAuth scopes governing access to this provider's APIs.

Ibotta Scopes

OAuth 2.0 · no documented scopes

0 scopes

SCOPES

Resources

Get Started 2

Portal, sign-up, and the first successful call

GettingStarted
GettingStarted
 Login
Login

Documentation 1

Reference material describing how the API behaves

Documentation
Documentation

Agent Surfaces 4

MCP servers, agent skills, and machine-readable catalogs

X-MCPServerCandidate
X-MCPServerCandidate
 AgentSkill
AgentSkill
 WellKnown
WellKnown
 LLMsTxt
LLMsTxt

Design & Contract 3

Pagination, idempotency, versioning, errors, and events

Conformance
Conformance
 Conventions
Conventions
 Lifecycle
Lifecycle

Build 2

SDKs, sample code, and the tooling you integrate with

GitHubOrganization
GitHubOrganization
 Packages
Packages

Access & Security 4

Authentication, authorization, and security posture

DomainSecurity
DomainSecurity
 Security
Security
 VulnerabilityDisclosure
VulnerabilityDisclosure
 OAuthScopes
OAuthScopes

Operate 1

Status, limits, changes, and where to get help

Support
Support

Commercial 3

Pricing, plans, and the legal terms of use

PrivacyPolicy
PrivacyPolicy
 TermsOfService
TermsOfService
 Plans
Plans

Company 3

The organization behind the API

Website
Website
 Blog
Blog
 Partners
Partners

Other 1

Properties that don't map to a standard resource type

Overlay
Overlay

Source (apis.yml)

apis.yml Raw ↑ 
aid: ibotta
name: Ibotta
description: 'Ibotta is a Denver-based consumer technology company (NYSE: IBTA) that operates a cash-back rewards platform
  and the Ibotta Performance Network (IPN), a digital promotions and retail-media network. Consumers earn real cash back on
  everyday purchases in-store and online through the Ibotta mobile app, browser extension, and connected retailer loyalty
  accounts. For brands, agencies, and retailers, the Ibotta Performance Network distributes digital rebates and promotions
  to more than 200 million shoppers across Ibotta''s owned properties and a network of partner retailers and publishers (including
  Walmart, Dollar General, Family Dollar, and others). Ibotta was surfaced in the API Evangelist network as a portfolio company
  of GGV Capital. Ibotta publishes exactly one machine-readable API contract: the Ibotta Product API (an OpenAPI 3.0.1 document
  at ibotta.com/bex-api/api-docs.json), declared by the ChatGPT plugin manifest Ibotta still serves at ibotta.com/.well-known/ai-plugin.json
  — a single product-search operation backing the Ibotta browser extension, gated by a service bearer token that is not self-serve.
  The Ibotta Performance Network APIs that partners actually integrate against are documented only inside the IPN partner
  portal (portal.ipn.ibotta.com), which is behind Auth0 and reached through a sales conversation; no public IPN API reference,
  pricing, or rate-limit documentation exists.'
url: https://raw.githubusercontent.com/api-evangelist/ibotta/refs/heads/main/apis.yml
x-type: company
x-source: vc-portfolio
x-backed-by:
- ggv-capital
x-tier: profiled
x-tier-reason: public-openapi-found
deliveryModel:
  model: saas
  open_source: false
  commercial: true
  callable_host: true
  label: Hosted service · you call their endpoint
  confidence: high
  source:
  - openapi
  - pricing
  generated: '2026-08-28'
  method: derived
accessModel:
  pricing: unknown
  onboarding: sales-gate
  trial: false
  try_now: false
  public: false
  label: Partner / sales gated
  confidence: medium
  source:
  - authentication
  - plans
  generated: '2026-08-12'
  method: derived
specificationVersion: '0.23'
created: '2026-07-17'
modified: '2026-08-12'
tags:
- Company
- Consumer
- Cashback
- Rewards
- Retail Media
- Coupons
- Loyalty
- Shopping
- Advertising
- Promotions
- Product Search
- Retail
- Affiliates
- CPG
tags_raw:
- Company
- Consumer
- Cash Back
- Rewards
- Retail Media
- Coupons
- Loyalty
- Shopping
- Advertising
- Promotions
- Product Search
- Retail
- Affiliate
- CPG
image: https://images.ctfassets.net/zgieqvh3kubv/59XQvan2WhYzTi2PwaCGQV/454455352f937dde633bac1485ab3fdd/featured-ibotta.webp
apis:
- aid: ibotta:ibotta-products-api
  name: Ibotta Products API
  description: Product search across Ibotta browser-extension retailer coverage.
  humanURL: https://ibotta.com/browser-extension
  baseURL: https://api.ibops.net/bex-api
  tags:
  - Product
  tags_raw:
  - Products
  properties:
  - type: OpenAPI
    url: openapi/ibotta-products-api-openapi.yml
  - type: Authentication
    url: authentication/ibotta-authentication.yml
  - type: ErrorCatalog
    url: errors/ibotta-problem-types.yml
  - type: DataModel
    url: data-model/ibotta-data-model.yml
  - type: RateLimits
    url: rate-limits/ibotta-rate-limits.yml
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com
- FN: APIs.json
  email: info@apis.io
common:
- type: Overlay
  url: overlays/ibotta-product-api-overlay.yaml
- type: X-MCPServerCandidate
  url: mcp/ibotta-mcp.yml
  note: 'Renamed from MCPServer 2026-09-03 (roadmap#247): the manifest self-describes as status: candidate — a tool list derived
    from the published API contracts, not an existing server. The scorer already read the manifest and reported mcp_server
    correctly; the MCPServer type was crediting the artifact-type surfaces with a server that does not exist.'
- type: AgentSkill
  url: skills/_index.yml
- type: Website
  url: https://home.ibotta.com/
- type: Blog
  url: https://home.ibotta.com/blog/
- type: Support
  url: https://help.ibotta.com/
- type: GitHubOrganization
  url: https://github.com/Ibotta
- type: PrivacyPolicy
  url: https://legal.ibotta.com/
- type: TermsOfService
  url: https://legal.ibotta.com/
- type: Partners
  url: https://ipn.ibotta.com/
- type: Documentation
  url: https://ipn.ibotta.com/integrating-with-the-ipn
- type: GettingStarted
  url: https://ipn.ibotta.com/resource-hub/ipn-integration
- type: Login
  url: https://portal.ipn.ibotta.com/
- type: DomainSecurity
  url: security/ibotta-domain-security.yml
- type: WellKnown
  url: well-known/ibotta-well-known.yml
- type: Security
  url: security/ibotta-vulnerability-disclosure.yml
- type: VulnerabilityDisclosure
  url: security/ibotta-vulnerability-disclosure.yml
- type: Conformance
  url: conformance/ibotta-conformance.yml
- type: Conventions
  url: conventions/ibotta-conventions.yml
- type: Lifecycle
  url: lifecycle/ibotta-lifecycle.yml
- type: OAuthScopes
  url: scopes/ibotta-scopes.yml
- type: Packages
  url: packages/ibotta-packages.yml
- type: Plans
  url: plans/ibotta-plans-pricing.yml
- type: LLMsTxt
  url: llms/ibotta-llms.txt
x-enrichment:
  date: '2026-08-12'
  status: enriched
  artifacts_added: 17
  pass: local-v1

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