Affiniti

Affiniti is the channel-marketing software company founded in Sydney, Australia by Joel Montgomery and listed under that name on the EquityZen secondary market; it traded for most of its life as OneAffiniti and, after Capstreet-backed Incentive Solutions acquired it in April 2021, the combined business rebranded to Extu in September 2023, the brand its product and every live web property carry today. It sells a through-channel marketing automation and channel incentive platform that suppliers and distributors use to run co-branded campaigns, content syndication, rewards, rebates, SPIFFs and attribution for their reseller partners in technology, building, automotive, energy, insurance and medical channels. It is a SaaS product and managed service: its own llms.txt and full XML sitemap list no developer portal, API reference, SDK or machine-readable contract of any kind.

Affiniti is profiled on the APIs.io network. Tagged areas include Company, Channel Marketing, Marketing Automation, Through-Channel Marketing, and Partner Marketing.

Affiniti’s developer surface includes engineering blog, support, YouTube channel, authentication, and 21 more developer resources.

🌐 Visit website 📡 Source on GitHub
24.1/100 emerging ▬ flat Agent 15/100 agent aware Full breakdown ↓
scored 2026-09-25 · rubric v0.23.0
0 APIs
CompanyChannel MarketingMarketing AutomationThrough-Channel MarketingPartner MarketingIncentivesLoyaltyRebatesRewardsB2B SaaS

Kin Score

Kin Score Kin Score How this is scored →
scored 2026-09-25 · rubric v0.23.0
Composite quality — 24.1/100 · emerging
Contract Quality 0.0 / 21
Developer Ergonomics 3.2 / 17
Access Clarity 7.4 / 17
Operational Transparency 0.3 / 11
Contract Governance 1.9 / 10
Discoverability 4.7 / 9
Regulatory Posture 5.9 / 15
Agent readiness — 15/100 · agent aware
Machine-Readable Contract 0 / 18
Agentic Access Contract 0 / 10
Documented Reversibility 0 / 6
MCP Server 0 / 12
Machine-Readable Auth 10 / 10
Idempotency 0 / 9
Stable Error Semantics 0 / 8
Request/Response Examples 0 / 7
Rate-Limit Signaling 0 / 7
Typed Event Surface 0 / 6
Agent Skills 0 / 5
Well-Known Catalog 0 / 4
Consent & Bot Identity 0 / 3
A2A Agent Card 0 / 8
Dry-Run / Simulate Mode 0 / 4
Delegated User Identity 6 / 6
Protected Resource Metadata 0 / 5
Registration Without a Human 6 / 6
Agentic Commerce Well-Known Document 0 / 5
Regulatory Posture applies to this provider. Its tags matched the Horizontal (data, software, accessibility, platform) regime, so Regulatory Posture carries 15 points of the composite. If this regime is wrong for your business, say so on your provider repo — the applicability map is public and we will correct it.
Create-or-Update Ergonomics could not be measured. We hold no machine-readable contract for this provider to read, so there is nothing to measure a write surface against. Excluded rather than scored zero: never-measured and measured-empty are different facts. Publishing an OpenAPI is what makes this facet — and several others — scorable at all.
The six quality facets above are damped to 85 points between them, because the conditional facet above carries the other 15. That is why each facet's contribution is shown against a damped maximum: raising a quality facet moves the composite by 85% of its nominal weight, not 100%. The full arithmetic is at apis.io/rating/.
Improve this rating by publishing the missing artifacts — every area above can be raised, and the full rubric is at apis.io/rating/. Every facet and dimension name above is a link: it opens that measurement's own page — what it means, the exact checks that feed it, how the whole catalog distributes on it, and the providers at the top of it. This rating is computed from github.com/api-evangelist/affiniti: open an issue to ask a question, or submit a pull request to add artifacts. Submit an artifact on GitHub — free → Manage your own listing — the Influence plan, $499/mo →

Pricing Plans 1

Published pricing tiers and plan structures.

Affiniti Plans Pricing

0 plans

PLANS

Security Posture 3

Authentication, domain security, vulnerability disclosure, and trust-center signals.

Affiniti Authentication

openIdConnect/oauth2 · 2 schemes

SECURITY

Affiniti Domain Security

TLSv1.3 · HSTS · DMARC

SECURITY

Affiniti Trust Center

SOC 2 Type 2, GDPR

SECURITY

Scopes 1

OAuth scopes governing access to this provider's APIs.

Affiniti Scopes

14 scopes · authorizationCode

14 scopes

SCOPES

Resources

Get Started 1

Portal, sign-up, and the first successful call

Login
Login

Agent Surfaces 2

MCP servers, agent skills, and machine-readable catalogs

WellKnown
WellKnown
 LLMsTxt
LLMsTxt

Design & Contract 1

Pagination, idempotency, versioning, errors, and events

Conformance
Conformance

Build 1

SDKs, sample code, and the tooling you integrate with

GitHubOrganization
GitHubOrganization

Access & Security 6

Authentication, authorization, and security posture

DomainSecurity
DomainSecurity
 TrustCenter
TrustCenter
 Trust
Trust
 Compliance
Compliance
 Authentication
Authentication
 OAuthScopes
OAuthScopes

Learn 1

Tutorials, courses, talks, and written guidance

YouTube
YouTube

Operate 2

Status, limits, changes, and where to get help

Support
Support
 ContactUs
ContactUs

Commercial 3

Pricing, plans, and the legal terms of use

PrivacyPolicy
PrivacyPolicy
 TermsOfService
TermsOfService
 Plans
Plans

Company 6

The organization behind the API

Website
Website
 About
About
 Blog
Blog
 BlogRSS
BlogRSS
 Careers
Careers
 LinkedIn
LinkedIn

Other 2

Properties that don't map to a standard resource type

Product
Product
 SecondaryMarket
SecondaryMarket

Source (apis.yml)

apis.yml Raw ↑ 
aid: affiniti
name: Affiniti
description: 'Affiniti is the channel-marketing software company founded in Sydney, Australia by Joel Montgomery and listed
  under that name on the EquityZen secondary market; it traded for most of its life as OneAffiniti and, after Capstreet-backed
  Incentive Solutions acquired it in April 2021, the combined business rebranded to Extu in September 2023, the brand its
  product and every live web property carry today. It sells a through-channel marketing automation and channel incentive platform
  that suppliers and distributors use to run co-branded campaigns, content syndication, rewards, rebates, SPIFFs and attribution
  for their reseller partners in technology, building, automotive, energy, insurance and medical channels. It is a SaaS product
  and managed service: its own llms.txt and full XML sitemap list no developer portal, API reference, SDK or machine-readable
  contract of any kind.'
url: https://raw.githubusercontent.com/api-evangelist/affiniti/refs/heads/main/apis.yml
image: https://extu.com/wp-content/uploads/2023/05/Extu_Logo_FullColor.png
x-type: company
x-source: harvest:secondary-market
x-tier: stub
x-tier-reason: harvest
specificationVersion: '0.20'
created: '2026-09-12'
modified: '2026-09-12'
tags:
- Company
- Channel Marketing
- Marketing Automation
- Through-Channel Marketing
- Partner Marketing
- Incentives
- Loyalty
- Rebates
- Rewards
- B2B SaaS
apis: []
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com
- FN: APIs.json
  email: info@apis.io
common:
- type: DomainSecurity
  url: security/affiniti-domain-security.yml
- type: Website
  url: https://extu.com/
- type: Product
  url: https://extu.com/platform/
- type: About
  url: https://extu.com/about/
- type: Blog
  url: https://extu.com/blog/
- type: BlogRSS
  url: https://extu.com/feed/
- type: Support
  url: https://partners.extu.com/knowledge-base/
- type: ContactUs
  url: https://extu.com/contact/
- type: Careers
  url: https://extu.com/about/careers/
- type: Login
  url: https://app.extu.com/
- type: PrivacyPolicy
  url: https://extu.com/legal/privacy/
- type: TermsOfService
  url: https://extu.com/legal/general-terms-of-service/
- type: TrustCenter
  url: security/affiniti-trust-center.yml
- type: Trust
  url: https://extu.com/legal/gdpr-trust-center/
- type: Compliance
  url: https://extu.com/resource/extu-soc-2-type-2-compliance/
- type: GitHubOrganization
  url: https://github.com/OneAffiniti
- type: LinkedIn
  url: https://www.linkedin.com/company/extu/
- type: YouTube
  url: https://www.youtube.com/@ExtuHq
- type: SecondaryMarket
  name: EquityZen pre-IPO listing (third-party venue, not an Affiniti/Extu page)
  url: https://equityzen.com/company/affiniti
- type: WellKnown
  url: well-known/affiniti-well-known.yml
- type: Authentication
  url: authentication/affiniti-authentication.yml
- type: OAuthScopes
  url: scopes/affiniti-scopes.yml
- type: Conformance
  url: conformance/affiniti-conformance.yml
- type: LLMsTxt
  url: llms/affiniti-llms.txt
- type: Plans
  url: plans/affiniti-plans-pricing.yml
x-identity:
  resolved: Affiniti (Sydney, founded by Joel Montgomery) traded as OneAffiniti, was acquired by Capstreet-backed Incentive
    Solutions in April 2021, and the merged business rebranded to Extu in September 2023. extu.com is the live surface; oneaffiniti.com
    301s to it.
  also_known_as:
  - OneAffiniti
  - Extu
  legal_entity_seen: Finnigan Investments (Australia) Pty Ltd trading as OneAffiniti (GitHub org owner)
  not_to_be_confused_with: Affiniti Finance, Inc. (affiniti.com), an unrelated New York fintech selling co-branded SMB commercial
    cards and banking. Different company, different record; not profiled here.
  evidence:
  - url: https://equityzen.com/company/affiniti
    status: 200
    finding: Names "digital marketing campaigns" and "Founder & CEO Joel Montgomery" — the OneAffiniti company.
  - url: https://oneaffiniti.com/
    status: 301
    finding: Redirects to https://extu.com/
  - url: https://api.github.com/orgs/oneaffiniti
    status: 200
    finding: 'Org name: "Finnigan Investments (Australia) Pty Ltd trading as OneAffiniti"; 0 public repos.'
x-enrichment:
  date: '2026-09-12'
  status: minimal
  artifacts_added: 13
  pass: local-v3
x-coverage:
  state: none
  reason: no-developer-program
  detail: 'Affiniti — trading today as Extu after the OneAffiniti / Incentive Solutions merger — sells a through-channel marketing
    and incentive SaaS platform as an end-user product and a managed service, and publishes no developer program of any kind:
    its own llms.txt indexes 661 pages and its three XML sitemaps every public URL, and neither names a developer portal,
    API reference, SDK, webhook or specification, while every OpenAPI/GraphQL/MCP/agent-card path probed on extu.com, oneaffiniti.com,
    app.extu.com and the cms-api.extu.com backend the Partner Experience app actually calls returns 404 (a Laravel "route
    could not be found" JSON body on cms-api, including for a random control path). The only machine-readable documents any
    Extu host serves are the OpenID Connect discovery documents for the two Auth0 tenants behind its CMS and partner logins,
    which are sign-in metadata for humans, not an API contract.'
  evidence:
  - url: https://extu.com/llms.txt
    status: 200
  - url: https://extu.com/sitemap_index.xml
    status: 200
  - url: https://extu.com/robots.txt
    status: 200
  - url: https://cms-api.extu.com/openapi.json
    status: 404
  - url: https://cms-api.extu.com/swagger.json
    status: 404
  - url: https://cms-api.extu.com/api-docs
    status: 404
  - url: https://cms-api.extu.com/api/v1
    status: 404
  - url: https://extu.com/.well-known/agent-card.json
    status: 404
  - url: https://extu.com/.well-known/agent.json
    status: 404
  - url: https://extu.com/.well-known/api-catalog
    status: 404
  - url: https://extu.com/.well-known/security.txt
    status: 404
  - url: https://oneaffiniti.com/apis.json
    status: 404
  - url: https://cms-login.extu.com/.well-known/openid-configuration
    status: 200
  - url: https://pexp-login.extu.com/.well-known/openid-configuration
    status: 200
  - url: https://extu.com/.well-known/affiniti-negative-control-7f3ab91c.json
    status: 404
  checked: '2026-09-12'

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