BYBE website screenshot

BYBE

BYBE, Inc. is a promotion platform for the beer, wine, and spirits industry, connecting alcohol beverage brands, retailers, and consumers through digital cash-back rebates. Brands fund offers in the BYBE dashboard; retailers embed those offers in their own apps, sites and loyalty programs, and BYBE handles US state-by-state alcohol promotion compliance, redemption validation, clearing and consumer payout. BYBE publishes a real OpenAPI 3.0.1 contract for its Retail API at api.bybe.io covering manufacturers, products, offers, clips, consumers, stores and redemption disbursements, with HTTP Basic authentication and a documented SFTP CSV batch alternative for retailers that cannot call the API in real time. Backed by Techstars and Rev1 Ventures, BYBE was acquired by Swiftly in March 2024 and continues to operate under its own brand and domains.

BYBE publishes 1 API on the APIs.io network. Tagged areas include Company, Alcohol, Beverages, Promotions, and Rebates.

BYBE’s developer surface includes documentation, API reference, getting-started guide, pricing, support, authentication, sandbox, and 20 more developer resources.

49.1/100 developing ▲ 44.1 Agent 56/100 agent native Full breakdown ↓
scored 2026-08-17 · rubric v0.11.0
1 APIs
CompanyAlcoholBeveragesPromotionsRebatesMarketingRetailCPGLoyaltyPaymentsDisbursementsCompliance

Kin Score

Kin Score Kin Score How this is scored →
scored 2026-08-17 · rubric v0.11.0
Composite quality — 49.1/100 · developing
Contract Quality 9.5 / 21
Developer Ergonomics 10.7 / 17
Commercial Clarity 11.2 / 17
Operational Transparency 2.3 / 11
Governance 2.1 / 10
Discoverability 7.4 / 9
Regulatory Posture 5.9 / 15
Agent readiness — 56/100 · agent native
Machine-Readable Contract 18 / 18
Agentic Access Contract 10 / 10
MCP Server 0 / 12
Machine-Readable Auth 10 / 10
Idempotency 9 / 9
Stable Error Semantics 8 / 8
Request/Response Examples 7 / 7
Rate-Limit Signaling 7 / 7
Typed Event Surface 0 / 6
Agent Skills 5 / 5
Well-Known Catalog 0 / 4
Consent & Bot Identity 0 / 3
A2A Agent Card 0 / 8
Dry-Run / Simulate Mode 0 / 4
Regulatory Posture applies to this provider. Its tags matched the Payments regime, so Regulatory Posture carries 15 points of the composite. If this regime is wrong for your business, say so on your provider repo — the applicability map is public and we will correct it.
The six quality facets above are damped to 85 points between them, because the conditional facet above carries the other 15. That is why each facet's contribution is shown against a damped maximum: raising a quality facet moves the composite by 85% of its nominal weight, not 100%. The full arithmetic is at apis.io/rating/.
Improve this rating by publishing the missing artifacts — every area above can be raised, and the full rubric is at apis.io/rating/. This rating is computed from github.com/api-evangelist/bybe: open an issue to ask a question, or submit a pull request to add artifacts. Want it done for you? Prioritized profiling — $2,500 →

APIs 1

Individual APIs this provider publishes, each with its own machine-readable definition.

BYBE API

The BYBE Retail API, version 1. A REST/JSON API over BYBE's records of manufacturers, rebate offers and products, plus the write surface that clips offers for consumers, validat...

Pricing Plans 1

Published pricing tiers and plan structures.

Bybe Plans Pricing

2 plans

PLANS

Rate Limits 1

Documented rate limits and quota policies.

Bybe Rate Limits

0 limits

RATE LIMITS

Security Posture 2

Authentication, domain security, vulnerability disclosure, and trust-center signals.

Bybe Authentication

http · 1 scheme

SECURITY

Bybe Domain Security

TLSv1.3 · HSTS · DMARC

SECURITY

Agentic Access 1

Recommended x-agentic-access execution contracts for AI agents.

Bybe Agentic Access

16 operations · 3 acting

16 operations · 3 acting

AGENTIC

Resources

Get Started 4

Portal, sign-up, and the first successful call

Documentation 2

Reference material describing how the API behaves

Agent Surfaces 3

MCP servers, agent skills, and machine-readable catalogs

Design & Contract 6

Pagination, idempotency, versioning, errors, and events

Build 2

SDKs, sample code, and the tooling you integrate with

Access & Security 2

Authentication, authorization, and security posture

Operate 3

Status, limits, changes, and where to get help

Commercial 4

Pricing, plans, and the legal terms of use

Company 1

The organization behind the API

Source (apis.yml)

apis.yml Raw ↑
aid: bybe
accessModel:
  pricing: usage-based
  onboarding: sales-assisted
  trial: false
  try_now: false
  public: true
  label: Public docs, gated credentials
  confidence: high
  source:
  - https://api.bybe.io/v1/swagger.yaml
  - https://bybe.com/pricing
  - https://developer.bybe.io/
  generated: '2026-08-13'
  method: searched
  note: 'The OpenAPI specification and Swagger UI are public and unauthenticated; API credentials are issued from the BYBE
    developer page, which requires a BYBE account. Pricing is published: 25% + 25 cents per successful transaction, capped
    at $1.75, free for retailers.'
image: https://kinlane-images.s3.amazonaws.com/shared/apis-json/icons/bybe.png
name: BYBE
description: BYBE, Inc. is a promotion platform for the beer, wine, and spirits industry, connecting alcohol beverage brands,
  retailers, and consumers through digital cash-back rebates. Brands fund offers in the BYBE dashboard; retailers embed those
  offers in their own apps, sites and loyalty programs, and BYBE handles US state-by-state alcohol promotion compliance, redemption
  validation, clearing and consumer payout. BYBE publishes a real OpenAPI 3.0.1 contract for its Retail API at api.bybe.io
  covering manufacturers, products, offers, clips, consumers, stores and redemption disbursements, with HTTP Basic authentication
  and a documented SFTP CSV batch alternative for retailers that cannot call the API in real time. Backed by Techstars and
  Rev1 Ventures, BYBE was acquired by Swiftly in March 2024 and continues to operate under its own brand and domains.
url: https://raw.githubusercontent.com/api-evangelist/bybe/refs/heads/main/apis.yml
x-type: company
x-source: vc-portfolio
x-backed-by:
- techstars
x-acquired-by: swiftly
x-acquired-date: '2024-03-06'
x-tier: enriched
x-tier-reason: published-openapi-harvested
specificationVersion: '0.20'
created: '2026-07-17'
modified: '2026-08-13'
tags:
- Company
- Alcohol
- Beverages
- Promotions
- Rebates
- Marketing
- Retail
- CPG
- Loyalty
- Payments
- Disbursements
- Compliance
apis:
- aid: bybe:bybe-api
  name: BYBE API
  description: The BYBE Retail API, version 1. A REST/JSON API over BYBE's records of manufacturers, rebate offers and products,
    plus the write surface that clips offers for consumers, validates redemptions against purchases, and disburses consumer
    payouts. 16 operations across 7 tags, authenticated with HTTP Basic (API key as username, API secret as password). US
    only - the state filter on offers and stores is how BYBE's state-by-state alcohol compliance boundary is expressed in
    the contract.
  humanURL: https://docs.bybe.io/
  baseURL: https://api.bybe.io
  tags:
  - Rebates
  - Promotions
  - Offers
  - Redemptions
  - Disbursements
  - Alcohol
  - Retail
  properties:
  - type: OpenAPI
    url: openapi/bybe-api-openapi-original.yml
  - type: Overlay
    url: overlays/bybe-api-overlay.yaml
  - type: APIReference
    url: https://docs.bybe.io/
  - type: Documentation
    url: https://bybe.com/developers
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com
- FN: APIs.json
  email: info@apis.io
common:
- type: Website
  url: https://bybe.com/
- type: DeveloperPortal
  url: https://developer.bybe.io/
- type: Documentation
  url: https://bybe.com/developers
- type: APIReference
  url: https://docs.bybe.io/
- type: GettingStarted
  url: https://bybe.com/developers
- type: Login
  url: https://dashboard.bybe.io/users/sign_in
- type: Pricing
  url: https://bybe.com/pricing
- type: TermsOfService
  url: https://bybe.com/terms-and-conditions.html
- type: PrivacyPolicy
  url: https://bybe.com/privacy-policy.html
- type: Support
  url: mailto:support@bybe.com
- type: GitHubOrganization
  url: https://github.com/BYBE-INC
- type: StatusPage
  url: https://status.bybe.com/
- type: Authentication
  url: authentication/bybe-authentication.yml
- type: AgenticAccess
  url: agentic-access/bybe-agentic-access.yml
- type: DomainSecurity
  url: security/bybe-domain-security.yml
- type: Conventions
  url: conventions/bybe-conventions.yml
- type: Idempotency
  url: conventions/bybe-conventions.yml
- type: ErrorCatalog
  url: errors/bybe-problem-types.yml
- type: Lifecycle
  url: lifecycle/bybe-lifecycle.yml
- type: Conformance
  url: conformance/bybe-conformance.yml
- type: DataModel
  url: data-model/bybe-data-model.yml
- type: Packages
  url: packages/bybe-packages.yml
- type: Plans
  url: plans/bybe-plans-pricing.yml
- type: RateLimits
  url: rate-limits/bybe-rate-limits.yml
- type: Sandbox
  url: sandbox/bybe-sandbox.yml
- type: AgentSkill
  url: skills/_index.yml
- type: LLMsTxt
  url: llms/bybe-llms.txt
x-enrichment:
  date: '2026-08-13'
  status: enriched
  artifacts_added: 20
  pass: local-v1
  note: Round 2 contract discovery overturned round 1's "no developer portal, no API documentation, no machine-readable specification"
    finding. The BYBE API v1 OpenAPI 3.0.1 (16 operations) was live the whole time at https://api.bybe.io/v1/swagger.yaml,
    reachable from docs.bybe.io, which is linked from bybe.com's own JavaScript bundle. bybe.com is a React SPA whose catch-all
    answers HTTP 200 with index.html for every path, which is what made the first pass read as an absence.