EZR (上海驿氪 / Shanghai EasyRetailPro) is a Shanghai-based retail marketing technology company founded in 2015 that builds SCRM and new-retail CRM software for multi-store and chain brands. Its platform combines a Marketing Cloud and in-store CRM to deliver omnichannel member management, WeChat mini-program malls, guide (导购) distribution and full-staff sales tools, live-streaming commerce, points malls, and campaign automation. EZR serves 800+ brands across fashion, beauty, home goods, food, and pharmacy, and is backed by Tencent, JD.com, DCM, and Lenovo Star. The EZR Open Platform (开放平台) at open.ezrpro.com publishes a reference for 236 interfaces across 11 business domains — stores and staff, member master data, loyalty points, coupons, sales receipts, WeChat mall, gift cards, messaging and third-party platform binding — of which 31 are EZR-to-integrator push callbacks. Every interface is an HTTP POST with a form-encoded, SHA1/MD5-signed envelope carrying the business payload as a JSON string; there is no OpenAPI, no OAuth, no versioning scheme and no self-service onboarding. EZR does publish a packaged Agent Skill for generating integration code.
EZR publishes 2 APIs on the APIs.io network. Tagged areas include Company, Enterprise, SCRM, CRM, and Retail.
The EZR catalog on APIs.io includes 1 event-driven AsyncAPI specification.
EZR’s developer surface includes documentation, API reference, getting-started guide, engineering blog, support, authentication, sandbox, and 16 more developer resources.
Regulatory Posture applies to this provider. Its tags matched the
Horizontal (data, software, accessibility, platform) regime, so
Regulatory Posture carries 15 points of the composite.
If this regime is wrong for your business, say so on your
provider repo — the
applicability map is public and we will correct it.
Create-or-Update Ergonomics could not be measured. We hold no machine-readable contract for
this provider to read, so there is nothing to measure a write surface against. Excluded rather than scored zero:
never-measured and measured-empty are different facts. Publishing an OpenAPI is what makes this facet — and
several others — scorable at all.
The six quality facets above are damped to 85 points between them,
because the conditional facet above carries the other
15. That is why each facet's contribution is shown against a damped
maximum: raising a quality facet moves the composite by 85% of its nominal
weight, not 100%. The full arithmetic is at apis.io/rating/.
Improve this rating by publishing the missing artifacts — every area above can be raised, and the full rubric is at apis.io/rating/. Every facet and dimension name above is a link: it opens that measurement's own page — what it means, the exact checks that feed it, how the whole catalog distributes on it, and the providers at the top of it. This rating is computed from github.com/api-evangelist/ezr: open an issue to ask a question, or submit a pull request to add artifacts.
Submit an artifact on GitHub — free →Manage your own listing — the Influence plan, $499/mo →
The KOS (Key Opinion Sales) open platform — EZR's separate integration surface for guide/associate-led social selling, documented in its own developer guide with its own hosts. ...
aid: ezr
name: EZR
description: EZR (上海驿氪 / Shanghai EasyRetailPro) is a Shanghai-based retail marketing technology company founded in 2015 that
builds SCRM and new-retail CRM software for multi-store and chain brands. Its platform combines a Marketing Cloud and in-store
CRM to deliver omnichannel member management, WeChat mini-program malls, guide (导购) distribution and full-staff sales tools,
live-streaming commerce, points malls, and campaign automation. EZR serves 800+ brands across fashion, beauty, home goods,
food, and pharmacy, and is backed by Tencent, JD.com, DCM, and Lenovo Star. The EZR Open Platform (开放平台) at open.ezrpro.com
publishes a reference for 236 interfaces across 11 business domains — stores and staff, member master data, loyalty points,
coupons, sales receipts, WeChat mall, gift cards, messaging and third-party platform binding — of which 31 are EZR-to-integrator
push callbacks. Every interface is an HTTP POST with a form-encoded, SHA1/MD5-signed envelope carrying the business payload
as a JSON string; there is no OpenAPI, no OAuth, no versioning scheme and no self-service onboarding. EZR does publish a
packaged Agent Skill for generating integration code.
url: https://raw.githubusercontent.com/api-evangelist/ezr/refs/heads/main/apis.yml
x-type: company
x-source: vc-portfolio
x-backed-by:
- dcm-ventures
x-tier: profiled
x-tier-reason: Upgraded from stub on 2026-08-13. The EZR Open Platform was located at open.ezrpro.com with a complete, anonymously
readable reference for 236 interfaces, plus a provider-published Agent Skill. The prior profile's claim that EZR "publishes
no public developer portal or API reference" was wrong and has been corrected.
deliveryModel:
model: saas
open_source: false
commercial: true
callable_host: false
label: Hosted service · you call their endpoint
confidence: medium
source:
- pricing
generated: '2026-08-28'
method: derived
accessModel:
pricing: contact-sales
onboarding: sales
trial: false
try_now: false
public: false
label: Sales-gated
confidence: high
source:
- https://open.ezrpro.com/#/apiFile/guide/00001
- https://www.ezrpro.com/contact
generated: '2026-08-13'
method: searched
note: Onboarding requires EZR to issue an AppId, Token and AppSystem and to enable interface permissions; the caller's IP
must also be allowlisted. No pricing is published for the platform or the API.
image: https://www.ezrpro.com/public/icon.png
specificationVersion: '0.23'
created: '2026-07-17'
modified: '2026-08-13'
tags:
- Company
- Enterprise
- SCRM
- CRM
- Retail
- Marketing
- WeChat
- E-Commerce
- Loyalty
- Membership
- Coupons
- Point-of-Sale
- Webhook
- China
tags_raw:
- Company
- Enterprise
- SCRM
- CRM
- Retail
- Marketing
- WeChat
- E-Commerce
- Loyalty
- Membership
- Coupons
- Point of Sale
- Webhooks
- China
apis:
- name: EZR Open Platform
description: The EZR 开放平台 integration surface — 236 documented interfaces across 11 business domains (base data, member
master data, loyalty points, coupons, sales data, WeChat mall, external mall distribution, messaging, gift cards, third-party
platform binding, and extension references). Every interface is an HTTPS POST to a verb-named route with an application/x-www-form-urlencoded
envelope of AppId, Sign, Timestamp, AppSystem and Args, where Args is the business payload as a JSON string. Responses
always return HTTP 200 and signal the real outcome in a numeric StatusCode. 31 of the interfaces are EZR-to-integrator
push callbacks. No OpenAPI is published.
humanURL: https://open.ezrpro.com/#/apiFile
baseURL: https://open-tp.ezrpro.com
image: https://www.ezrpro.com/public/icon.png
tags:
- SCRM
- CRM
- Loyalty
- Membership
- Coupons
- Retail
- WeChat
- E-Commerce
properties:
- type: Documentation
name: API Reference (文档中心)
url: https://open.ezrpro.com/#/apiFile
- type: GettingStarted
name: Developer Guide (开发指南)
url: https://open.ezrpro.com/#/apiFile/guide/00001
- type: Authentication
url: authentication/ezr-authentication.yml
- type: Conventions
url: conventions/ezr-conventions.yml
- type: ErrorCatalog
name: Status Code Reference (编码规范)
url: errors/ezr-status-codes.yml
- type: Webhooks
name: Push callbacks (推送回调)
url: asyncapi/ezr-webhooks.yml
- type: DataModel
url: data-model/ezr-data-model.yml
- type: RateLimits
url: rate-limits/ezr-rate-limits.yml
- type: Sandbox
name: Test environment (测试环境)
url: sandbox/ezr-sandbox.yml
- type: Lifecycle
url: lifecycle/ezr-lifecycle.yml
- type: ChangeLog
url: changelog/ezr-changelog.yml
- type: AgentSkill
name: ezr-openapi-creator
url: skills/_index.yml
- name: EZR KOS Open Platform
description: The KOS (Key Opinion Sales) open platform — EZR's separate integration surface for guide/associate-led social
selling, documented in its own developer guide with its own hosts. It uses the same AppId / Sign / Timestamp / AppSystem
signed-request scheme as the main Open Platform. EZR publishes the access model and request paths but no per-interface
reference on the public portal.
humanURL: https://open.ezrpro.com/#/apiFile/kos
baseURL: https://open-kos-tp.ezrpro.com
image: https://www.ezrpro.com/public/icon.png
tags:
- SCRM
- Retail
- Social Selling
- WeChat
properties:
- type: GettingStarted
name: KOS Developer Guide (KOS平台开发指南)
url: https://open.ezrpro.com/#/apiFile/kos
- type: Authentication
url: authentication/ezr-authentication.yml
maintainers:
- FN: Kin Lane
email: kin@apievangelist.com
- FN: APIs.json
email: info@apis.io
common:
- type: Website
url: https://www.ezrpro.com/
- type: DeveloperPortal
name: EZR开放平台 (EZR Open Platform)
url: https://open.ezrpro.com/
- type: Documentation
name: API Reference (文档中心)
url: https://open.ezrpro.com/#/apiFile
- type: APIReference
name: Interface Reference (接口文档)
url: https://open.ezrpro.com/#/apiFile
- type: GettingStarted
name: Developer Guide (开发指南)
url: https://open.ezrpro.com/#/apiFile/guide/00001
- type: Blog
name: News Center (新闻中心)
url: https://www.ezrpro.com/about/news
- type: Support
name: Contact (联系方式)
url: https://www.ezrpro.com/contact
- type: PrivacyPolicy
name: Privacy Policy (隐私政策)
url: http://www.ezrpro.com/privacy.html
- type: Authentication
url: authentication/ezr-authentication.yml
- type: Conventions
url: conventions/ezr-conventions.yml
- type: ErrorCatalog
url: errors/ezr-status-codes.yml
- type: Webhooks
url: asyncapi/ezr-webhooks.yml
- type: DataModel
url: data-model/ezr-data-model.yml
- type: RateLimits
url: rate-limits/ezr-rate-limits.yml
- type: Plans
url: plans/ezr-plans-pricing.yml
- type: Sandbox
url: sandbox/ezr-sandbox.yml
- type: Lifecycle
url: lifecycle/ezr-lifecycle.yml
- type: ChangeLog
url: changelog/ezr-changelog.yml
- type: AgentSkill
name: ezr-openapi-creator (published by EZR)
url: skills/_index.yml
- type: Packages
url: packages/ezr-packages.yml
- type: Conformance
url: conformance/ezr-conformance.yml
- type: DomainSecurity
url: security/ezr-domain-security.yml
- type: LLMsTxt
url: llms/ezr-llms.txt
x-enrichment:
date: '2026-08-13'
status: enriched
artifacts_added: 21
pass: local-v1
Discovery needs no key. Ratings and market analysis are Pro.
Get an API key
Free tier, no form to fill in. Signing in shares your email address with us — we
store it to create your key and to recognise you if you sign in with another
provider. See our Privacy Policy and
Terms.
Kin Score
How this is scored →