EZR website screenshot

EZR

EZR (上海驿氪 / Shanghai Yike Information Technology) is a Shanghai-based retail marketing technology company founded in 2015 that builds SCRM and new-retail CRM software for multi-store and chain brands. Its platform combines a Marketing Cloud and in-store CRM to deliver omnichannel member management, WeChat mini-program malls, guide (导购) distribution and full-staff sales tools, live-streaming commerce, points malls, and campaign automation. EZR serves 800+ brands across fashion, beauty, home goods, food, and pharmacy, and is backed by Tencent, JD.com, DCM, and Lenovo Star. The company advertises an open platform of 100+ APIs covering products, users, transactions, and marketing, though it publishes no public developer portal, OpenAPI, or API reference.

EZR is profiled on the APIs.io network. Tagged areas include Company, Enterprise, SCRM, CRM, and Retail.

EZR’s developer surface includes engineering blog, support, and 4 more developer resources.

11.9/100 minimal ▬ flat Agent 0/100 human only Full breakdown ↓
scored 2026-07-27 · rubric v0.5
0 APIs
CompanyEnterpriseSCRMCRMRetailMarketingWeChatE-CommerceLoyaltyChina

Kin Score

Kin Score Kin Score How this is scored →
scored 2026-07-27 · rubric v0.5
Composite quality — 11.9/100 · minimal
Contract Quality 0.0 / 25
Developer Ergonomics 3.0 / 20
Commercial Clarity 2.1 / 20
Operational Transparency 0.0 / 13
Governance 0.0 / 12
Discoverability 6.8 / 10
Agent readiness — 0/100 · human only
Machine-Readable Contract 0 / 18
Agentic Access Contract 0 / 15
MCP Server 0 / 12
Machine-Readable Auth 0 / 10
Idempotency 0 / 9
Stable Error Semantics 0 / 8
Request/Response Examples 0 / 7
Rate-Limit Signaling 0 / 7
Typed Event Surface 0 / 6
Agent Skills 0 / 5
Well-Known Catalog 0 / 4
Consent & Bot Identity 0 / 3
Improve this rating by publishing the missing artifacts — every area above can be raised, and the full rubric is at apis.io/rating/. This rating is computed from github.com/api-evangelist/ezr: open an issue to ask a question, or submit a pull request to add artifacts. Want it done for you? Prioritized profiling — $2,500 →

Security Posture 1

Authentication, domain security, vulnerability disclosure, and trust-center signals.

Ezr Domain Security

TLSv1.3

SECURITY

Resources

Get Started 1

Portal, sign-up, and the first successful call

Access & Security 1

Authentication, authorization, and security posture

Operate 1

Status, limits, changes, and where to get help

Commercial 1

Pricing, plans, and the legal terms of use

Company 2

The organization behind the API

Source (apis.yml)

apis.yml Raw ↑
aid: ezr
name: EZR
description: EZR (上海驿氪 / Shanghai Yike Information Technology) is a Shanghai-based retail marketing technology company founded
  in 2015 that builds SCRM and new-retail CRM software for multi-store and chain brands. Its platform combines a Marketing
  Cloud and in-store CRM to deliver omnichannel member management, WeChat mini-program malls, guide (导购) distribution and
  full-staff sales tools, live-streaming commerce, points malls, and campaign automation. EZR serves 800+ brands across fashion,
  beauty, home goods, food, and pharmacy, and is backed by Tencent, JD.com, DCM, and Lenovo Star. The company advertises an
  open platform of 100+ APIs covering products, users, transactions, and marketing, though it publishes no public developer
  portal, OpenAPI, or API reference.
url: https://raw.githubusercontent.com/api-evangelist/ezr/refs/heads/main/apis.yml
x-type: company
x-source: vc-portfolio
x-backed-by:
- dcm-ventures
x-tier: stub
x-tier-reason: portfolio-lead
accessModel:
  pricing: unknown
  onboarding: unknown
  trial: false
  try_now: false
  public: false
  label: Unknown
  confidence: low
  source: []
  generated: '2026-07-22'
  method: derived
image: https://www.ezrpro.com/public/icon.png
specificationVersion: '0.20'
created: '2026-07-17'
modified: '2026-07-19'
tags:
- Company
- Enterprise
- SCRM
- CRM
- Retail
- Marketing
- WeChat
- E-Commerce
- Loyalty
- China
apis: []
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com
- FN: APIs.json
  email: info@apis.io
common:
- type: Website
  url: https://www.ezrpro.com/
- type: DeveloperPortal
  name: Open Platform (开放接口)
  url: https://www.ezrpro.com/ecology/link
- type: Blog
  name: News Center (新闻中心)
  url: https://www.ezrpro.com/about/news
- type: Support
  name: Contact (联系方式)
  url: https://www.ezrpro.com/contact
- type: PrivacyPolicy
  name: Privacy Policy (隐私政策)
  url: http://www.ezrpro.com/privacy.html
- type: DomainSecurity
  url: security/ezr-domain-security.yml
x-enrichment:
  date: '2026-07-19'
  status: backfilled
  pass: local-v1
  note: backfilled from .gitignore signal + verified work evidence