EZR

aid: ezr
name: EZR
description: EZR (上海驿氪 / Shanghai EasyRetailPro) is a Shanghai-based retail marketing technology company founded in 2015 that
  builds SCRM and new-retail CRM software for multi-store and chain brands. Its platform combines a Marketing Cloud and in-store
  CRM to deliver omnichannel member management, WeChat mini-program malls, guide (导购) distribution and full-staff sales tools,
  live-streaming commerce, points malls, and campaign automation. EZR serves 800+ brands across fashion, beauty, home goods,
  food, and pharmacy, and is backed by Tencent, JD.com, DCM, and Lenovo Star. The EZR Open Platform (开放平台) at open.ezrpro.com
  publishes a reference for 236 interfaces across 11 business domains — stores and staff, member master data, loyalty points,
  coupons, sales receipts, WeChat mall, gift cards, messaging and third-party platform binding — of which 31 are EZR-to-integrator
  push callbacks. Every interface is an HTTP POST with a form-encoded, SHA1/MD5-signed envelope carrying the business payload
  as a JSON string; there is no OpenAPI, no OAuth, no versioning scheme and no self-service onboarding. EZR does publish a
  packaged Agent Skill for generating integration code.
url: https://raw.githubusercontent.com/api-evangelist/ezr/refs/heads/main/apis.yml
x-type: company
x-source: vc-portfolio
x-backed-by:
- dcm-ventures
x-tier: profiled
x-tier-reason: Upgraded from stub on 2026-08-13. The EZR Open Platform was located at open.ezrpro.com with a complete, anonymously
  readable reference for 236 interfaces, plus a provider-published Agent Skill. The prior profile's claim that EZR "publishes
  no public developer portal or API reference" was wrong and has been corrected.
accessModel:
  pricing: contact-sales
  onboarding: sales
  trial: false
  try_now: false
  public: false
  label: Sales-gated
  confidence: high
  source:
  - https://open.ezrpro.com/#/apiFile/guide/00001
  - https://www.ezrpro.com/contact
  generated: '2026-08-13'
  method: searched
  note: Onboarding requires EZR to issue an AppId, Token and AppSystem and to enable interface permissions; the caller's IP
    must also be allowlisted. No pricing is published for the platform or the API.
image: https://www.ezrpro.com/public/icon.png
specificationVersion: '0.20'
created: '2026-07-17'
modified: '2026-08-13'
tags:
- Company
- Enterprise
- SCRM
- CRM
- Retail
- Marketing
- WeChat
- E-Commerce
- Loyalty
- Membership
- Coupons
- Point of Sale
- Webhooks
- China
apis:
- name: EZR Open Platform
  description: The EZR 开放平台 integration surface — 236 documented interfaces across 11 business domains (base data, member
    master data, loyalty points, coupons, sales data, WeChat mall, external mall distribution, messaging, gift cards, third-party
    platform binding, and extension references). Every interface is an HTTPS POST to a verb-named route with an application/x-www-form-urlencoded
    envelope of AppId, Sign, Timestamp, AppSystem and Args, where Args is the business payload as a JSON string. Responses
    always return HTTP 200 and signal the real outcome in a numeric StatusCode. 31 of the interfaces are EZR-to-integrator
    push callbacks. No OpenAPI is published.
  humanURL: https://open.ezrpro.com/#/apiFile
  baseURL: https://open-tp.ezrpro.com
  image: https://www.ezrpro.com/public/icon.png
  tags:
  - SCRM
  - CRM
  - Loyalty
  - Membership
  - Coupons
  - Retail
  - WeChat
  - E-Commerce
  properties:
  - type: Documentation
    name: API Reference (文档中心)
    url: https://open.ezrpro.com/#/apiFile
  - type: GettingStarted
    name: Developer Guide (开发指南)
    url: https://open.ezrpro.com/#/apiFile/guide/00001
  - type: Authentication
    url: authentication/ezr-authentication.yml
  - type: Conventions
    url: conventions/ezr-conventions.yml
  - type: ErrorCatalog
    name: Status Code Reference (编码规范)
    url: errors/ezr-status-codes.yml
  - type: Webhooks
    name: Push callbacks (推送回调)
    url: asyncapi/ezr-webhooks.yml
  - type: DataModel
    url: data-model/ezr-data-model.yml
  - type: RateLimits
    url: rate-limits/ezr-rate-limits.yml
  - type: Sandbox
    name: Test environment (测试环境)
    url: sandbox/ezr-sandbox.yml
  - type: Lifecycle
    url: lifecycle/ezr-lifecycle.yml
  - type: ChangeLog
    url: changelog/ezr-changelog.yml
  - type: AgentSkill
    name: ezr-openapi-creator
    url: skills/_index.yml
- name: EZR KOS Open Platform
  description: The KOS (Key Opinion Sales) open platform — EZR's separate integration surface for guide/associate-led social
    selling, documented in its own developer guide with its own hosts. It uses the same AppId / Sign / Timestamp / AppSystem
    signed-request scheme as the main Open Platform. EZR publishes the access model and request paths but no per-interface
    reference on the public portal.
  humanURL: https://open.ezrpro.com/#/apiFile/kos
  baseURL: https://open-kos-tp.ezrpro.com
  image: https://www.ezrpro.com/public/icon.png
  tags:
  - SCRM
  - Retail
  - Social Selling
  - WeChat
  properties:
  - type: GettingStarted
    name: KOS Developer Guide (KOS平台开发指南)
    url: https://open.ezrpro.com/#/apiFile/kos
  - type: Authentication
    url: authentication/ezr-authentication.yml
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com
- FN: APIs.json
  email: info@apis.io
common:
- type: Website
  url: https://www.ezrpro.com/
- type: DeveloperPortal
  name: EZR开放平台 (EZR Open Platform)
  url: https://open.ezrpro.com/
- type: Documentation
  name: API Reference (文档中心)
  url: https://open.ezrpro.com/#/apiFile
- type: APIReference
  name: Interface Reference (接口文档)
  url: https://open.ezrpro.com/#/apiFile
- type: GettingStarted
  name: Developer Guide (开发指南)
  url: https://open.ezrpro.com/#/apiFile/guide/00001
- type: Blog
  name: News Center (新闻中心)
  url: https://www.ezrpro.com/about/news
- type: Support
  name: Contact (联系方式)
  url: https://www.ezrpro.com/contact
- type: PrivacyPolicy
  name: Privacy Policy (隐私政策)
  url: http://www.ezrpro.com/privacy.html
- type: Authentication
  url: authentication/ezr-authentication.yml
- type: Conventions
  url: conventions/ezr-conventions.yml
- type: ErrorCatalog
  url: errors/ezr-status-codes.yml
- type: Webhooks
  url: asyncapi/ezr-webhooks.yml
- type: DataModel
  url: data-model/ezr-data-model.yml
- type: RateLimits
  url: rate-limits/ezr-rate-limits.yml
- type: Plans
  url: plans/ezr-plans-pricing.yml
- type: Sandbox
  url: sandbox/ezr-sandbox.yml
- type: Lifecycle
  url: lifecycle/ezr-lifecycle.yml
- type: ChangeLog
  url: changelog/ezr-changelog.yml
- type: AgentSkill
  name: ezr-openapi-creator (published by EZR)
  url: skills/_index.yml
- type: Packages
  url: packages/ezr-packages.yml
- type: Conformance
  url: conformance/ezr-conformance.yml
- type: DomainSecurity
  url: security/ezr-domain-security.yml
- type: LLMsTxt
  url: llms/ezr-llms.txt
x-enrichment:
  date: '2026-08-13'
  status: enriched
  artifacts_added: 21
  pass: local-v1