EZR (上海驿氪 / Shanghai EasyRetailPro) is a Shanghai-based retail marketing technology company founded in 2015 that builds SCRM and new-retail CRM software for multi-store and chain brands. Its platform combines a Marketing Cloud and in-store CRM to deliver omnichannel member management, WeChat mini-program malls, guide (导购) distribution and full-staff sales tools, live-streaming commerce, points malls, and campaign automation. EZR serves 800+ brands across fashion, beauty, home goods, food, and pharmacy, and is backed by Tencent, JD.com, DCM, and Lenovo Star. The EZR Open Platform (开放平台) at open.ezrpro.com publishes a reference for 236 interfaces across 11 business domains — stores and staff, member master data, loyalty points, coupons, sales receipts, WeChat mall, gift cards, messaging and third-party platform binding — of which 31 are EZR-to-integrator push callbacks. Every interface is an HTTP POST with a form-encoded, SHA1/MD5-signed envelope carrying the business payload as a JSON string; there is no OpenAPI, no OAuth, no versioning scheme and no self-service onboarding. EZR does publish a packaged Agent Skill for generating integration code.
EZR publishes 2 APIs on the APIs.io network. Tagged areas include Company, Enterprise, SCRM, CRM, and Retail.
The EZR catalog on APIs.io includes 1 event-driven AsyncAPI specification.
EZR’s developer surface includes documentation, API reference, getting-started guide, engineering blog, support, authentication, sandbox, and 16 more developer resources.
Create-or-Update Ergonomics could not be measured. We hold no machine-readable contract for
this provider to read, so there is nothing to measure a write surface against. Excluded rather than scored zero:
never-measured and measured-empty are different facts. Publishing an OpenAPI is what makes this facet — and
several others — scorable at all.
Improve this rating by publishing the missing artifacts — every area above can be raised, and the full rubric is at apis.io/rating/. Every facet and dimension name above is a link: it opens that measurement's own page — what it means, the exact checks that feed it, how the whole catalog distributes on it, and the providers at the top of it. This rating is computed from github.com/api-evangelist/ezr: open an issue to ask a question, or submit a pull request to add artifacts.
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The KOS (Key Opinion Sales) open platform — EZR's separate integration surface for guide/associate-led social selling, documented in its own developer guide with its own hosts. ...
aid: ezr
name: EZR
description: EZR (上海驿氪 / Shanghai EasyRetailPro) is a Shanghai-based retail marketing technology company founded in 2015 that
builds SCRM and new-retail CRM software for multi-store and chain brands. Its platform combines a Marketing Cloud and in-store
CRM to deliver omnichannel member management, WeChat mini-program malls, guide (导购) distribution and full-staff sales tools,
live-streaming commerce, points malls, and campaign automation. EZR serves 800+ brands across fashion, beauty, home goods,
food, and pharmacy, and is backed by Tencent, JD.com, DCM, and Lenovo Star. The EZR Open Platform (开放平台) at open.ezrpro.com
publishes a reference for 236 interfaces across 11 business domains — stores and staff, member master data, loyalty points,
coupons, sales receipts, WeChat mall, gift cards, messaging and third-party platform binding — of which 31 are EZR-to-integrator
push callbacks. Every interface is an HTTP POST with a form-encoded, SHA1/MD5-signed envelope carrying the business payload
as a JSON string; there is no OpenAPI, no OAuth, no versioning scheme and no self-service onboarding. EZR does publish a
packaged Agent Skill for generating integration code.
url: https://raw.githubusercontent.com/api-evangelist/ezr/refs/heads/main/apis.yml
x-type: company
x-source: vc-portfolio
x-backed-by:
- dcm-ventures
x-tier: profiled
x-tier-reason: Upgraded from stub on 2026-08-13. The EZR Open Platform was located at open.ezrpro.com with a complete, anonymously
readable reference for 236 interfaces, plus a provider-published Agent Skill. The prior profile's claim that EZR "publishes
no public developer portal or API reference" was wrong and has been corrected.
deliveryModel:
model: saas
open_source: false
commercial: true
callable_host: false
label: Hosted service · you call their endpoint
confidence: medium
source:
- pricing
generated: '2026-08-28'
method: derived
accessModel:
pricing: contact-sales
onboarding: sales
trial: false
try_now: false
public: false
label: Sales-gated
confidence: high
source:
- https://open.ezrpro.com/#/apiFile/guide/00001
- https://www.ezrpro.com/contact
generated: '2026-08-13'
method: searched
note: Onboarding requires EZR to issue an AppId, Token and AppSystem and to enable interface permissions; the caller's IP
must also be allowlisted. No pricing is published for the platform or the API.
image: https://www.ezrpro.com/public/icon.png
specificationVersion: '0.23'
created: '2026-07-17'
modified: '2026-08-13'
tags:
- Company
- Enterprise
- SCRM
- CRM
- Retail
- Marketing
- WeChat
- E-Commerce
- Loyalty
- Membership
- Coupons
- Point-of-Sale
- Webhook
- China
tags_raw:
- Company
- Enterprise
- SCRM
- CRM
- Retail
- Marketing
- WeChat
- E-Commerce
- Loyalty
- Membership
- Coupons
- Point of Sale
- Webhooks
- China
apis:
- name: EZR Open Platform
description: The EZR 开放平台 integration surface — 236 documented interfaces across 11 business domains (base data, member
master data, loyalty points, coupons, sales data, WeChat mall, external mall distribution, messaging, gift cards, third-party
platform binding, and extension references). Every interface is an HTTPS POST to a verb-named route with an application/x-www-form-urlencoded
envelope of AppId, Sign, Timestamp, AppSystem and Args, where Args is the business payload as a JSON string. Responses
always return HTTP 200 and signal the real outcome in a numeric StatusCode. 31 of the interfaces are EZR-to-integrator
push callbacks. No OpenAPI is published.
humanURL: https://open.ezrpro.com/#/apiFile
baseURL: https://open-tp.ezrpro.com
image: https://www.ezrpro.com/public/icon.png
tags:
- SCRM
- CRM
- Loyalty
- Membership
- Coupons
- Retail
- WeChat
- E-Commerce
properties:
- type: Documentation
name: API Reference (文档中心)
url: https://open.ezrpro.com/#/apiFile
- type: GettingStarted
name: Developer Guide (开发指南)
url: https://open.ezrpro.com/#/apiFile/guide/00001
- type: Authentication
url: authentication/ezr-authentication.yml
- type: Conventions
url: conventions/ezr-conventions.yml
- type: ErrorCatalog
name: Status Code Reference (编码规范)
url: errors/ezr-status-codes.yml
- type: Webhooks
name: Push callbacks (推送回调)
url: asyncapi/ezr-webhooks.yml
- type: DataModel
url: data-model/ezr-data-model.yml
- type: RateLimits
url: rate-limits/ezr-rate-limits.yml
- type: Sandbox
name: Test environment (测试环境)
url: sandbox/ezr-sandbox.yml
- type: Lifecycle
url: lifecycle/ezr-lifecycle.yml
- type: ChangeLog
url: changelog/ezr-changelog.yml
- type: AgentSkill
name: ezr-openapi-creator
url: skills/_index.yml
- name: EZR KOS Open Platform
description: The KOS (Key Opinion Sales) open platform — EZR's separate integration surface for guide/associate-led social
selling, documented in its own developer guide with its own hosts. It uses the same AppId / Sign / Timestamp / AppSystem
signed-request scheme as the main Open Platform. EZR publishes the access model and request paths but no per-interface
reference on the public portal.
humanURL: https://open.ezrpro.com/#/apiFile/kos
baseURL: https://open-kos-tp.ezrpro.com
image: https://www.ezrpro.com/public/icon.png
tags:
- SCRM
- Retail
- Social Selling
- WeChat
properties:
- type: GettingStarted
name: KOS Developer Guide (KOS平台开发指南)
url: https://open.ezrpro.com/#/apiFile/kos
- type: Authentication
url: authentication/ezr-authentication.yml
maintainers:
- FN: Kin Lane
email: kin@apievangelist.com
- FN: APIs.json
email: info@apis.io
common:
- type: Website
url: https://www.ezrpro.com/
- type: DeveloperPortal
name: EZR开放平台 (EZR Open Platform)
url: https://open.ezrpro.com/
- type: Documentation
name: API Reference (文档中心)
url: https://open.ezrpro.com/#/apiFile
- type: APIReference
name: Interface Reference (接口文档)
url: https://open.ezrpro.com/#/apiFile
- type: GettingStarted
name: Developer Guide (开发指南)
url: https://open.ezrpro.com/#/apiFile/guide/00001
- type: Blog
name: News Center (新闻中心)
url: https://www.ezrpro.com/about/news
- type: Support
name: Contact (联系方式)
url: https://www.ezrpro.com/contact
- type: PrivacyPolicy
name: Privacy Policy (隐私政策)
url: http://www.ezrpro.com/privacy.html
- type: Authentication
url: authentication/ezr-authentication.yml
- type: Conventions
url: conventions/ezr-conventions.yml
- type: ErrorCatalog
url: errors/ezr-status-codes.yml
- type: Webhooks
url: asyncapi/ezr-webhooks.yml
- type: DataModel
url: data-model/ezr-data-model.yml
- type: RateLimits
url: rate-limits/ezr-rate-limits.yml
- type: Plans
url: plans/ezr-plans-pricing.yml
- type: Sandbox
url: sandbox/ezr-sandbox.yml
- type: Lifecycle
url: lifecycle/ezr-lifecycle.yml
- type: ChangeLog
url: changelog/ezr-changelog.yml
- type: AgentSkill
name: ezr-openapi-creator (published by EZR)
url: skills/_index.yml
- type: Packages
url: packages/ezr-packages.yml
- type: Conformance
url: conformance/ezr-conformance.yml
- type: DomainSecurity
url: security/ezr-domain-security.yml
- type: LLMsTxt
url: llms/ezr-llms.txt
x-enrichment:
date: '2026-08-13'
status: enriched
artifacts_added: 21
pass: local-v1
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