Fivestars website screenshot

Fivestars

Fivestars was a customer loyalty, rewards, and payments platform for small and mid-sized brick-and-mortar merchants, founded in 2010 and headquartered in San Francisco. It combined an automated marketing engine, a customer loyalty and rewards program, and integrated card payments so local businesses could turn one-time shoppers into repeat customers. Fivestars was backed by Lightspeed Venture Partners, Menlo Ventures, and Y Combinator, and historically operated a developer program exposing loyalty, promotions, and customer APIs. The company was acquired by SumUp in 2021 and its product has since been folded into SumUp Connect (SumUp Loyalty); the fivestars.com domain now redirects to SumUp's loyalty program and the standalone Fivestars developer portal and public APIs have been retired. This profile is retained in the API Evangelist network as a historical company record.

Fivestars is profiled on the APIs.io network. Tagged areas include Company, Loyalty, Rewards, Payments, and Point of Sale.

7.7/100 minimal ▬ flat Agent 0/100 human only Full breakdown ↓
scored 2026-07-27 · rubric v0.5
0 APIs
CompanyLoyaltyRewardsPaymentsPoint of SaleCustomer EngagementMarketingSmall Business

Kin Score

Kin Score Kin Score How this is scored →
scored 2026-07-27 · rubric v0.5
Composite quality — 7.7/100 · minimal
Contract Quality 0.0 / 25
Developer Ergonomics 0.0 / 20
Commercial Clarity 0.0 / 20
Operational Transparency 0.0 / 13
Governance 0.0 / 12
Discoverability 6.8 / 10
Agent readiness — 0/100 · human only
Machine-Readable Contract 0 / 18
Agentic Access Contract 0 / 15
MCP Server 0 / 12
Machine-Readable Auth 0 / 10
Idempotency 0 / 9
Stable Error Semantics 0 / 8
Request/Response Examples 0 / 7
Rate-Limit Signaling 0 / 7
Typed Event Surface 0 / 6
Agent Skills 0 / 5
Well-Known Catalog 0 / 4
Consent & Bot Identity 0 / 3
Improve this rating by publishing the missing artifacts — every area above can be raised, and the full rubric is at apis.io/rating/. This rating is computed from github.com/api-evangelist/fivestars: open an issue to ask a question, or submit a pull request to add artifacts. Want it done for you? Prioritized profiling — $2,500 →

Security Posture 1

Authentication, domain security, vulnerability disclosure, and trust-center signals.

Fivestars Domain Security

TLSv1.3 · HSTS · DMARC

SECURITY

Resources

Access & Security 1

Authentication, authorization, and security posture

Company 1

The organization behind the API

Source (apis.yml)

apis.yml Raw ↑
aid: fivestars
accessModel:
  pricing: unknown
  onboarding: unknown
  trial: false
  try_now: false
  public: false
  label: Unknown
  confidence: low
  source: []
  generated: '2026-07-22'
  method: derived
image: https://kinlane-images.s3.amazonaws.com/shared/apis-json/icons/fivestars.png
name: Fivestars
description: Fivestars was a customer loyalty, rewards, and payments platform for small and mid-sized brick-and-mortar merchants,
  founded in 2010 and headquartered in San Francisco. It combined an automated marketing engine, a customer loyalty and rewards
  program, and integrated card payments so local businesses could turn one-time shoppers into repeat customers. Fivestars
  was backed by Lightspeed Venture Partners, Menlo Ventures, and Y Combinator, and historically operated a developer program
  exposing loyalty, promotions, and customer APIs. The company was acquired by SumUp in 2021 and its product has since been
  folded into SumUp Connect (SumUp Loyalty); the fivestars.com domain now redirects to SumUp's loyalty program and the standalone
  Fivestars developer portal and public APIs have been retired. This profile is retained in the API Evangelist network as
  a historical company record.
url: https://raw.githubusercontent.com/api-evangelist/fivestars/refs/heads/main/apis.yml
x-type: company
x-source: vc-portfolio
x-backed-by:
- lightspeed-venture-partners
- menlo-ventures
- y-combinator
x-tier: stub
x-tier-reason: portfolio-lead
x-status: acquired
x-acquired-by: sumup
x-successor-product: SumUp Connect (SumUp Loyalty)
specificationVersion: '0.20'
created: '2026-07-17'
modified: '2026-07-19'
tags:
- Company
- Loyalty
- Rewards
- Payments
- Point of Sale
- Customer Engagement
- Marketing
- Small Business
apis: []
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com
- FN: APIs.json
  email: info@apis.io
common:
- type: DomainSecurity
  url: security/fivestars-domain-security.yml
- type: Website
  url: https://fivestars.com
x-enrichment:
  date: '2026-07-19'
  status: backfilled
  pass: local-v1
  note: backfilled from .gitignore signal + verified work evidence