HeadsUp was an AI conversion engine for product-led growth (PLG) that helped go-to-market teams identify which product-qualified users to engage and when to engage them. It ingested product usage and analytics data (for example from Segment), applied feature engineering and machine-learning scoring to surface conversion, churn, and upsell signals, and synced those insights into sales tooling such as Salesforce so reps could act on in-product behavior without engineering, code, or SQL. Customers included Contentful, Dialpad, and Matillion. HeadsUp was backed by Wing Venture Capital and 645 Ventures and was acquired by composable-CDP company Hightouch in November 2023, after which its team joined Hightouch to work on Customer 360. The standalone headsup.ai product and developer surface have since been wound down; this profile is retained as an acquired-company record in the API Evangelist network.
HeadsUp is profiled on the APIs.io network. Tagged areas include Company, Product-Led Growth, Go-To-Market, Sales, and Product Analytics.
aid: headsup
name: HeadsUp
description: HeadsUp was an AI conversion engine for product-led growth (PLG) that helped go-to-market teams identify which
product-qualified users to engage and when to engage them. It ingested product usage and analytics data (for example from
Segment), applied feature engineering and machine-learning scoring to surface conversion, churn, and upsell signals, and
synced those insights into sales tooling such as Salesforce so reps could act on in-product behavior without engineering,
code, or SQL. Customers included Contentful, Dialpad, and Matillion. HeadsUp was backed by Wing Venture Capital and 645
Ventures and was acquired by composable-CDP company Hightouch in November 2023, after which its team joined Hightouch to
work on Customer 360. The standalone headsup.ai product and developer surface have since been wound down; this profile is
retained as an acquired-company record in the API Evangelist network.
url: https://raw.githubusercontent.com/api-evangelist/headsup/refs/heads/main/apis.yml
x-type: company
x-source: vc-portfolio
x-backed-by:
- wing-venture-capital
- 645-ventures
x-tier: stub
x-tier-reason: portfolio-lead
x-status: acquired
x-acquired-by: hightouch
x-acquired-date: '2023-11-16'
deliveryModel:
model: unknown
open_source: false
commercial: false
callable_host: false
label: Delivery model not determined — needs a product licence on record
confidence: low
source:
- none
generated: '2026-08-28'
method: derived
accessModel:
pricing: unknown
onboarding: unknown
trial: false
try_now: false
public: false
label: Unknown
confidence: low
source: []
generated: '2026-11-13'
method: derived
specificationVersion: '0.23'
created: '2026-07-17'
modified: '2026-07-19'
tags:
- Company
- Product-Led Growth
- Go-To-Market
- Sales
- Product Analytics
- Customer Data
- Machine Learning
- Software-as-a-Service
- Acquired
tags_raw:
- Company
- Product-Led Growth
- Go-To-Market
- Sales
- Product Analytics
- Customer Data
- Machine Learning
- SaaS
- Acquired
- Machine-Learning
image: https://avatars.githubusercontent.com/HeadsUpData
apis: []
common:
- type: GitHubOrganization
url: https://github.com/HeadsUpData
- type: Crunchbase
url: https://www.crunchbase.com/organization/headsup
- type: LinkedIn
url: https://www.linkedin.com/company/headsupai
- type: Acquisition
url: https://techcrunch.com/2023/11/16/hightouch-acquires-headsup/
maintainers:
- FN: Kin Lane
email: kin@apievangelist.com
- FN: APIs.json
email: info@apis.io
x-enrichment:
date: '2026-07-19'
status: backfilled
pass: local-v1
note: backfilled from .gitignore signal + verified work evidence
Calls without X-API-Key need no key. Calls with it need a paid plan — get a key.
Get an API key
Free tier, no form to fill in. Signing in shares your email address with us — we
store it to create your key and to recognise you if you sign in with another
provider. See our Privacy Policy and
Terms.
