HeadsUp

HeadsUp was an AI conversion engine for product-led growth (PLG) that helped go-to-market teams identify which product-qualified users to engage and when to engage them. It ingested product usage and analytics data (for example from Segment), applied feature engineering and machine-learning scoring to surface conversion, churn, and upsell signals, and synced those insights into sales tooling such as Salesforce so reps could act on in-product behavior without engineering, code, or SQL. Customers included Contentful, Dialpad, and Matillion. HeadsUp was backed by Wing Venture Capital and 645 Ventures and was acquired by composable-CDP company Hightouch in November 2023, after which its team joined Hightouch to work on Customer 360. The standalone headsup.ai product and developer surface have since been wound down; this profile is retained as an acquired-company record in the API Evangelist network.

HeadsUp is profiled on the APIs.io network. Tagged areas include Company, Product-Led Growth, Go-To-Market, Sales, and Product Analytics.

📡 Source on GitHub

5.3/100 minimal ▬ flat Agent 0/100 human only Full breakdown ↓
scored 2026-09-08 · rubric v0.20.0

0 APIs

Company Product-Led Growth Go-To-Market Sales Product Analytics Customer Data Machine-Learning Software-as-a-Service Acquired

Kin Score

Kin Score How this is scored →
scored 2026-09-08 · rubric v0.20.0

Composite quality — 5.3/100 · minimal

Contract Quality 0.0 / 25

Developer Ergonomics 0.0 / 20

Access Clarity 0.0 / 20

Operational Transparency 0.3 / 13

Contract Governance 0.0 / 12

Discoverability 5.0 / 10

Agent readiness — 0/100 · human only

Machine-Readable Contract 0 / 18

Agentic Access Contract 0 / 10

Documented Reversibility 0 / 6

MCP Server 0 / 12

Machine-Readable Auth 0 / 10

Idempotency 0 / 9

Stable Error Semantics 0 / 8

Request/Response Examples 0 / 7

Rate-Limit Signaling 0 / 7

Typed Event Surface 0 / 6

Agent Skills 0 / 5

Well-Known Catalog 0 / 4

Consent & Bot Identity 0 / 3

A2A Agent Card 0 / 8

Dry-Run / Simulate Mode 0 / 4

Delegated User Identity 0 / 6

Protected Resource Metadata 0 / 5

Registration Without a Human 0 / 6

Agentic Commerce Well-Known Document 0 / 5

Create-or-Update Ergonomics could not be measured. We hold no machine-readable contract for this provider to read, so there is nothing to measure a write surface against. Excluded rather than scored zero: never-measured and measured-empty are different facts. Publishing an OpenAPI is what makes this facet — and several others — scorable at all.

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Resources

Build 1

SDKs, sample code, and the tooling you integrate with

GitHubOrganization

GitHubOrganization

Company 2

The organization behind the API

Crunchbase

Crunchbase

LinkedIn

Other 1

Properties that don't map to a standard resource type

Acquisition

Acquisition

Source (apis.yml)

aid: headsup
name: HeadsUp
description: HeadsUp was an AI conversion engine for product-led growth (PLG) that helped go-to-market teams identify which
  product-qualified users to engage and when to engage them. It ingested product usage and analytics data (for example from
  Segment), applied feature engineering and machine-learning scoring to surface conversion, churn, and upsell signals, and
  synced those insights into sales tooling such as Salesforce so reps could act on in-product behavior without engineering,
  code, or SQL. Customers included Contentful, Dialpad, and Matillion. HeadsUp was backed by Wing Venture Capital and 645
  Ventures and was acquired by composable-CDP company Hightouch in November 2023, after which its team joined Hightouch to
  work on Customer 360. The standalone headsup.ai product and developer surface have since been wound down; this profile is
  retained as an acquired-company record in the API Evangelist network.
url: https://raw.githubusercontent.com/api-evangelist/headsup/refs/heads/main/apis.yml
x-type: company
x-source: vc-portfolio
x-backed-by:
- wing-venture-capital
- 645-ventures
x-tier: stub
x-tier-reason: portfolio-lead
x-status: acquired
x-acquired-by: hightouch
x-acquired-date: '2023-11-16'
deliveryModel:
  model: unknown
  open_source: false
  commercial: false
  callable_host: false
  label: Delivery model not determined — needs a product licence on record
  confidence: low
  source:
  - none
  generated: '2026-08-28'
  method: derived
accessModel:
  pricing: unknown
  onboarding: unknown
  trial: false
  try_now: false
  public: false
  label: Unknown
  confidence: low
  source: []
  generated: '2026-07-22'
  method: derived
specificationVersion: '0.23'
created: '2026-07-17'
modified: '2026-07-19'
tags:
- Company
- Product-Led Growth
- Go-To-Market
- Sales
- Product Analytics
- Customer Data
- Machine-Learning
- Software-as-a-Service
- Acquired
tags_raw:
- Company
- Product-Led Growth
- Go-To-Market
- Sales
- Product Analytics
- Customer Data
- Machine Learning
- SaaS
- Acquired
image: https://avatars.githubusercontent.com/HeadsUpData
apis: []
common:
- type: GitHubOrganization
  url: https://github.com/HeadsUpData
- type: Crunchbase
  url: https://www.crunchbase.com/organization/headsup
- type: LinkedIn
  url: https://www.linkedin.com/company/headsupai
- type: Acquisition
  url: https://techcrunch.com/2023/11/16/hightouch-acquires-headsup/
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com
- FN: APIs.json
  email: info@apis.io
x-enrichment:
  date: '2026-07-19'
  status: backfilled
  pass: local-v1
  note: backfilled from .gitignore signal + verified work evidence

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