Adobe Campaign
Adobe Campaign is a comprehensive marketing automation platform that enables businesses to orchestrate personalized customer experiences across multiple channels including email, mobile, social, and web.
APIs
Adobe Campaign Standard API
REST API for Adobe Campaign Standard enabling integration with marketing campaigns, profiles, workflows, and messaging services.
Adobe Campaign Classic API
SOAP and JavaScript APIs for Adobe Campaign Classic v7 and v8, providing programmatic access to campaign management, delivery, and data operations.
Adobe Campaign Classic JavaScript SDK
An open-source JavaScript SDK that wraps Adobe Campaign Classic SOAP APIs in a simple, expressive, JavaScript-idiomatic interface. The SDK supports asynchronous promise-based op...
Adobe I/O Campaign Standard SDK
A Node.js JavaScript SDK wrapping Adobe Campaign Standard REST APIs for use in Adobe I/O Runtime and App Builder applications. Provides convenience methods for profile managemen...
Adobe Experience Platform Mobile SDK - Campaign Extensions
Native mobile SDK extensions for iOS and Android that integrate Adobe Campaign push notifications, in-app messaging, and local notifications into mobile applications. Includes t...
Features
Design and execute campaigns across email, SMS, push, direct mail, and web channels.
Manage customer profiles, segments, and audiences for targeted messaging.
Send transactional and marketing emails with personalization and A/B testing.
Build and execute automated marketing workflows with visual workflow designer.
Trigger personalized messages in real time based on customer events and behaviors.
Access campaign performance metrics, delivery statistics, and audience insights.
Dynamic content blocks and personalization fields for tailored messaging.
Send mobile push notifications to iOS and Android devices.
Send SMS campaigns and transactional messages to mobile subscribers.
Create and manage landing pages for campaign responses and lead capture.
Use Cases
Design, personalize, and send email campaigns with tracking and analytics.
Build multi-step customer journeys with triggers, conditions, and automated actions.
Send real-time transactional emails and SMS for order confirmations and alerts.
Automate lead scoring and nurture sequences based on engagement data.
Build dynamic audience segments for targeted campaign delivery.
Coordinate messaging across email, SMS, push, and direct mail channels.
Integrations
Native integration with AEM, Analytics, and Target for unified marketing.
Real-time customer profile and audience sharing with AEP.
CRM integration for syncing contacts, leads, and campaign data.
CRM integration for contact synchronization and campaign tracking.
Solutions
Cloud-native marketing automation with modern REST APIs and visual workflow designer.
On-premises/hybrid marketing automation with SOAP and JavaScript APIs.
Latest generation combining Campaign Classic power with cloud scalability.