Firework

Firework is a video commerce platform that helps brands and retailers bring the in-store experience and human connection online through shoppable short-form video, livestream shopping, 1:1 video chat, digital showrooms, and an AI shopping agent. Operated by Loop Now Technologies and backed by SoftBank (a $150M Series C led SoftBank's investment), Firework powers 1,500+ global brands and has driven $300M+ in GMV across 2+ trillion video views. For developers it offers a Web SDK, native Android/iOS SDKs, React Native and Flutter plugins, embeddable web components (Hero Unit, Carousel, Player Deck, Storyblock, Floating Player), a server-side REST Public API (https://api.firework.com/api/v1) secured with OAuth 2.0 (client credentials and authorization-code + PKCE with dynamic client registration), HMAC-signed webhooks, and turnkey commerce-platform integrations for Shopify, Magento, WooCommerce, Salesforce Commerce Cloud, and BigCommerce.

Firework publishes 1 API on the APIs.io network. Tagged areas include Company, Consumer, Video Commerce, Shoppable Video, and Livestream Shopping.

The Firework catalog on APIs.io includes 1 event-driven AsyncAPI specification.

Firework’s developer surface includes documentation, API reference, getting-started guide, engineering blog, pricing, signup flow, support, and 19 more developer resources.

🌐 Visit website 📡 Source on GitHub

35.7/100 thin Agent 19/100 agent aware Full breakdown ↓
scored 2026-07-20 · rubric v0.4

1 APIs 0 Features

CompanyConsumerVideo CommerceShoppable VideoLivestream ShoppingEcommerceRetailVideoSDKWebhooks

API Rating

API Evangelist Rating How this is scored →
scored 2026-07-20 · rubric v0.4

Composite quality — 35.7/100 · thin

Contract Quality 0.0 / 25

Developer Ergonomics 11.7 / 20

Commercial Clarity 8.9 / 20

Operational Transparency 5.8 / 13

Governance 0.0 / 12

Discoverability 9.3 / 10

Agent readiness — 19/100 · agent aware

Machine-Readable Contract 0 / 18

Agentic Access Contract 0 / 15

MCP Server 0 / 12

Machine-Readable Auth 10 / 10

Idempotency 0 / 9

Stable Error Semantics 0 / 8

Request/Response Examples 0 / 7

Rate-Limit Signaling 0 / 7

Typed Event Surface 6 / 6

Agent Skills 0 / 5

Well-Known Catalog 4 / 4

Consent & Bot Identity 0 / 3

Improve this rating by publishing the missing artifacts — every area above can be raised, and the full rubric is at apis.io/rating/. This rating is computed from github.com/api-evangelist/firework: open an issue to ask a question, or submit a pull request to add artifacts. Want it done for you? Prioritized profiling — $2,500 →

Get Started 3

Portal, sign-up, and the first successful call

DeveloperPortal

DeveloperPortal

GettingStarted

GettingStarted

SignUp

SignUp

Documentation 2

Reference material describing how the API behaves

Documentation

Documentation

APIReference

APIReference

Agent Surfaces 2

MCP servers, agent skills, and machine-readable catalogs

WellKnown

WellKnown

LLMsTxt

LLMsTxt

Design & Contract 6

Pagination, idempotency, versioning, errors, and events

Components

Webhooks

Conventions

Conformance

Lifecycle

DataModel

Build 3

SDKs, sample code, and the tooling you integrate with

GitHubOrganization

GitHubOrganization

Packages

Packages

SDKs

SDKs

Access & Security 3

Authentication, authorization, and security posture

DomainSecurity

DomainSecurity

Authentication

Authentication

OAuthScopes

OAuthScopes

Operate 3

Status, limits, changes, and where to get help

Support

Support

StatusPage

StatusPage

ChangeLog

ChangeLog

Commercial 3

Pricing, plans, and the legal terms of use

Pricing

Pricing

TermsOfService

TermsOfService

PrivacyPolicy

PrivacyPolicy

Company 1

The organization behind the API

Blog

Blog

Source (apis.yml)

aid: firework
name: Firework
description: Firework is a video commerce platform that helps brands and retailers bring the in-store experience and human
  connection online through shoppable short-form video, livestream shopping, 1:1 video chat, digital showrooms, and an AI
  shopping agent. Operated by Loop Now Technologies and backed by SoftBank (a $150M Series C led SoftBank's investment), Firework
  powers 1,500+ global brands and has driven $300M+ in GMV across 2+ trillion video views. For developers it offers a Web
  SDK, native Android/iOS SDKs, React Native and Flutter plugins, embeddable web components (Hero Unit, Carousel, Player Deck,
  Storyblock, Floating Player), a server-side REST Public API (https://api.firework.com/api/v1) secured with OAuth 2.0 (client
  credentials and authorization-code + PKCE with dynamic client registration), HMAC-signed webhooks, and turnkey commerce-platform
  integrations for Shopify, Magento, WooCommerce, Salesforce Commerce Cloud, and BigCommerce.
url: https://raw.githubusercontent.com/api-evangelist/firework/refs/heads/main/apis.yml
x-type: company
x-source: vc-portfolio
x-backed-by:
- softbank-vision-fund
x-tier: profiled
x-tier-reason: enriched-from-developer-surface
specificationVersion: '0.20'
created: '2026-07-17'
modified: '2026-07-19'
image: https://firework.com/favicon.ico
tags:
- Company
- Consumer
- Video Commerce
- Shoppable Video
- Livestream Shopping
- Ecommerce
- Retail
- Video
- SDK
- Webhooks
apis:
- name: Firework Public API
  description: Server-to-server REST API for managing businesses, channels, videos, livestreams, playlists, products, business
    stores, and insights, plus HMAC-signed webhooks. Secured with OAuth 2.0 (client credentials and authorization-code + PKCE).
  humanURL: https://docs.firework.com/firework-for-developers/api/authentication
  baseURL: https://api.firework.com
  tags:
  - Video Commerce
  - Video
  - Ecommerce
  properties:
  - type: Documentation
    url: https://docs.firework.com/firework-for-developers/api/authentication
  - type: Authentication
    url: authentication/firework-authentication.yml
  - type: OAuthScopes
    url: scopes/firework-scopes.yml
  - type: Webhooks
    url: asyncapi/firework-webhooks.yml
  - type: DataModel
    url: data-model/firework-data-model.yml
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com
- FN: APIs.json
  email: info@apis.io
common:
- type: DomainSecurity
  url: security/firework-domain-security.yml
- type: DeveloperPortal
  url: https://docs.firework.com/firework-for-developers
- type: Documentation
  url: https://docs.firework.com/firework-for-developers
- type: APIReference
  url: https://docs.firework.com/firework-for-developers/api/authentication
- type: GettingStarted
  url: https://docs.firework.com/firework-for-developers/readme
- type: Blog
  url: https://firework.com/blog
- type: Pricing
  url: https://firework.com/pricing
- type: SignUp
  url: https://api.firework.com/auth/business_auth/callback
- type: TermsOfService
  url: https://firework.com/legal
- type: PrivacyPolicy
  url: https://firework.com/legal/privacypolicy
- type: Support
  url: https://firework.com/help
- type: GitHubOrganization
  url: https://github.com/loopsocial
- type: StatusPage
  url: https://firework.statuspage.io
- type: Authentication
  url: authentication/firework-authentication.yml
- type: OAuthScopes
  url: scopes/firework-scopes.yml
- type: WellKnown
  url: well-known/firework-well-known.yml
- type: Packages
  url: packages/firework-packages.yml
- type: SDKs
  url: packages/firework-packages.yml
- type: Components
  url: components/firework-components.yml
- type: Webhooks
  url: asyncapi/firework-webhooks.yml
- type: Conventions
  url: conventions/firework-conventions.yml
- type: Conformance
  url: conformance/firework-conformance.yml
- type: ChangeLog
  url: changelog/firework-changelog.yml
- type: Lifecycle
  url: lifecycle/firework-lifecycle.yml
- type: DataModel
  url: data-model/firework-data-model.yml
- type: LLMsTxt
  url: llms/firework-llms.txt
x-enrichment:
  date: '2026-07-19'
  status: backfilled
  pass: local-v1
  note: backfilled from .gitignore signal + verified work evidence