Home Providers Salla
Salla
Salla is a Saudi Arabia-based e-commerce platform — often called the Shopify of the Middle East — that lets merchants launch, operate, and grow Arabic-first online stores without code. Founded in 2016 in Makkah by Nawaf Hariri and Salman Butt, Salla now powers more than 80,000 active stores. The platform exposes a Merchant REST API (https://api.salla.dev/admin/v2), an OAuth 2.0 Partners authorization service, signed webhooks for the full storefront lifecycle, a Shipping and Fulfillment app contract, the Twilight theme engine and JavaScript SDK, the Salla CLI, and official starter kits for PHP/Laravel and Node.js/Express. Backed by Sanabil (PIF), STV, Investcorp, Vision Ventures, and Raed Ventures, Salla raised a $130M pre-IPO round in 2024.
Salla publishes 17 APIs on the APIs.io network, including Webhooks, Branches API, Brands API, and 14 more. Tagged areas include Arabic, E-Commerce, GCC, Headless Commerce, and Merchant.
The Salla catalog on APIs.io includes 1 JSON-LD context and 2 Spectral governance rulesets.
Salla’s developer surface includes authentication, developer portal, documentation, getting-started guide, signup flow, developer console, pricing, and 45 more developer resources.
18 APIs10 Features7 Use Cases
Arabic E-Commerce GCC Headless Commerce Merchant MENA Online Stores Retail Saudi Arabia SMB Storefront
On this page
Kin Score
APIs 18
Postman 2
Open Collections 4
Arazzo 11
Pricing Plans 1
Rate Limits 1
FinOps 1
Features 10
Vocabularies 1
Spectral Rules 2
JSON Schema 3
Examples 2
Security Posture 2
Scopes 1
Agentic Access 1
Use Cases 7
Integrations 9
Solutions 4
Resources 52
apis.yml
68 Operational Transparency
Composite quality — 68.2/100 · exemplar
Contract Quality 17.1 / 25
Developer Ergonomics 15.7 / 20
Commercial Clarity 14.2 / 20
Operational Transparency 8.9 / 13
Agent readiness — 36/100 · agent ready
18 / 18
10 / 10
0 / 12
10 / 10
0 / 9
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0 / 7
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Individual APIs this provider publishes, each with its own machine-readable definition.
Scroll for all 18
Ready-to-run Postman collections for exercising this provider's APIs.
Open, tool-agnostic API collections (OpenAPI-derived and Bruno).
Multi-step API workflows described with the Arazzo specification.
Scroll for all 11
Published pricing tiers and plan structures.
Documented rate limits and quota policies.
Cost, billing, and metering signals for API financial operations.
Notable capabilities this provider offers.
Scroll for all 10
JSON-LD contexts and semantic vocabularies used across these APIs.
Spectral governance rulesets for linting and validating these APIs.
Standalone JSON Schema definitions for this provider's data models.
Example request and response payloads for these APIs.
Authentication, domain security, vulnerability disclosure, and trust-center signals.
OAuth scopes governing access to this provider's APIs.
Recommended x-agentic-access execution contracts for AI agents.
What developers build with this provider.
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Pre-built integrations with other platforms and tools.
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Packaged solutions this provider offers.
Get Started 4
Portal, sign-up, and the first successful call
Documentation 4
Reference material describing how the API behaves
Agent Surfaces 1
MCP servers, agent skills, and machine-readable catalogs
Design & Contract 13
Pagination, idempotency, versioning, errors, and events
Scroll for all 13
Build 13
SDKs, sample code, and the tooling you integrate with
Scroll for all 13
Access & Security 3
Authentication, authorization, and security posture
Learn 1
Tutorials, courses, talks, and written guidance
Operate 5
Status, limits, changes, and where to get help
Commercial 5
Pricing, plans, and the legal terms of use
Company 3
The organization behind the API
Source (apis.yml)
aid: salla
url: https://raw.githubusercontent.com/api-evangelist/salla/refs/heads/main/apis.yml
apis:
- aid: salla:salla-webhooks
name: Salla Webhooks
tags:
- E-Commerce
- Events
- Webhooks
humanURL: https://docs.salla.dev/421119m0
properties:
- url: https://docs.salla.dev/421119m0
type: Documentation
- url: https://docs.salla.dev/433804m0
name: Orders Webhook Events Model
type: Documentation
- url: openapi/salla-webhooks-asyncapi.yml
type: AsyncAPI
description: Server-to-server event delivery covering order, product, customer, shipping, shipment, store branch, category,
brand, abandoned cart, coupon, invoice, special offer, and review lifecycle events. Payloads are signed via HMAC SHA-256
— X-Salla-Security-Strategy and X-Salla-Signature headers (or token strategy with Authorization header) — and developers
can attach conditional rules per subscription.
- aid: salla:twilight-sdk-api
name: Salla Twilight SDK
tags:
- E-Commerce
- Storefront
- SDK
- Themes
humanURL: https://docs.salla.dev/twilight
properties:
- url: https://docs.salla.dev/twilight
type: Documentation
- type: SDKs
url: https://github.com/SallaApp/theme-raed
description: JavaScript SDK and Twig-based theme engine for the storefront. Provides helper methods and REST proxies that
let merchant themes and embedded components communicate with the Salla backend, plus a library of pre-built web components
(login, search, product display, cart, checkout).
- aid: salla:salla-branches-api
name: Salla Branches API
description: The Branches API from Salla — 2 operation(s) for branches.
humanURL: https://docs.salla.dev/421117m0
baseURL: https://api.salla.dev/admin/v2
tags:
- Branches
properties:
- type: OpenAPI
url: openapi/salla-branches-api-openapi.yml
- type: Documentation
url: https://docs.salla.dev/421117m0
- type: Documentation
url: https://docs.salla.dev/5394168e0
- type: Documentation
url: https://docs.salla.dev/5394147e0
- type: JSONSchema
url: json-schema/salla-product-schema.json
- type: JSONSchema
url: json-schema/salla-order-schema.json
- type: JSONSchema
url: json-schema/salla-customer-schema.json
- type: JSONLD
url: json-ld/salla-context.jsonld
- type: Examples
url: examples/salla-list-products-example.json
- type: Examples
url: examples/salla-create-order-example.json
- type: Documentation
url: https://docs.salla.dev/421118m0
- type: Documentation
url: https://docs.salla.dev/5394234e0
- type: Documentation
url: https://docs.salla.dev/5394248e0
- aid: salla:salla-brands-api
name: Salla Brands API
description: The Brands API from Salla — 2 operation(s) for brands.
humanURL: https://docs.salla.dev/421117m0
baseURL: https://api.salla.dev/admin/v2
tags:
- Brands
properties:
- type: OpenAPI
url: openapi/salla-brands-api-openapi.yml
- type: Documentation
url: https://docs.salla.dev/421117m0
- type: Documentation
url: https://docs.salla.dev/5394168e0
- type: Documentation
url: https://docs.salla.dev/5394147e0
- type: JSONSchema
url: json-schema/salla-product-schema.json
- type: JSONSchema
url: json-schema/salla-order-schema.json
- type: JSONSchema
url: json-schema/salla-customer-schema.json
- type: JSONLD
url: json-ld/salla-context.jsonld
- type: Examples
url: examples/salla-list-products-example.json
- type: Examples
url: examples/salla-create-order-example.json
- type: Documentation
url: https://docs.salla.dev/421118m0
- type: Documentation
url: https://docs.salla.dev/5394234e0
- type: Documentation
url: https://docs.salla.dev/5394248e0
- aid: salla:salla-carts-api
name: Salla Carts API
description: The Carts API from Salla — 1 operation(s) for carts.
humanURL: https://docs.salla.dev/421117m0
baseURL: https://api.salla.dev/admin/v2
tags:
- Carts
properties:
- type: OpenAPI
url: openapi/salla-carts-api-openapi.yml
- type: Documentation
url: https://docs.salla.dev/421117m0
- type: Documentation
url: https://docs.salla.dev/5394168e0
- type: Documentation
url: https://docs.salla.dev/5394147e0
- type: JSONSchema
url: json-schema/salla-product-schema.json
- type: JSONSchema
url: json-schema/salla-order-schema.json
- type: JSONSchema
url: json-schema/salla-customer-schema.json
- type: JSONLD
url: json-ld/salla-context.jsonld
- type: Examples
url: examples/salla-list-products-example.json
- type: Examples
url: examples/salla-create-order-example.json
- type: Documentation
url: https://docs.salla.dev/421118m0
- type: Documentation
url: https://docs.salla.dev/5394234e0
- type: Documentation
url: https://docs.salla.dev/5394248e0
- aid: salla:salla-categories-api
name: Salla Categories API
description: The Categories API from Salla — 2 operation(s) for categories.
humanURL: https://docs.salla.dev/421117m0
baseURL: https://api.salla.dev/admin/v2
tags:
- Categories
properties:
- type: OpenAPI
url: openapi/salla-categories-api-openapi.yml
- type: Documentation
url: https://docs.salla.dev/421117m0
- type: Documentation
url: https://docs.salla.dev/5394168e0
- type: Documentation
url: https://docs.salla.dev/5394147e0
- type: JSONSchema
url: json-schema/salla-product-schema.json
- type: JSONSchema
url: json-schema/salla-order-schema.json
- type: JSONSchema
url: json-schema/salla-customer-schema.json
- type: JSONLD
url: json-ld/salla-context.jsonld
- type: Examples
url: examples/salla-list-products-example.json
- type: Examples
url: examples/salla-create-order-example.json
- type: Documentation
url: https://docs.salla.dev/421118m0
- type: Documentation
url: https://docs.salla.dev/5394234e0
- type: Documentation
url: https://docs.salla.dev/5394248e0
- aid: salla:salla-coupons-api
name: Salla Coupons API
description: The Coupons API from Salla — 1 operation(s) for coupons.
humanURL: https://docs.salla.dev/421117m0
baseURL: https://api.salla.dev/admin/v2
tags:
- Coupons
properties:
- type: OpenAPI
url: openapi/salla-coupons-api-openapi.yml
- type: Documentation
url: https://docs.salla.dev/421117m0
- type: Documentation
url: https://docs.salla.dev/5394168e0
- type: Documentation
url: https://docs.salla.dev/5394147e0
- type: JSONSchema
url: json-schema/salla-product-schema.json
- type: JSONSchema
url: json-schema/salla-order-schema.json
- type: JSONSchema
url: json-schema/salla-customer-schema.json
- type: JSONLD
url: json-ld/salla-context.jsonld
- type: Examples
url: examples/salla-list-products-example.json
- type: Examples
url: examples/salla-create-order-example.json
- type: Documentation
url: https://docs.salla.dev/421118m0
- type: Documentation
url: https://docs.salla.dev/5394234e0
- type: Documentation
url: https://docs.salla.dev/5394248e0
- aid: salla:salla-customers-api
name: Salla Customers API
description: The Customers API from Salla — 2 operation(s) for customers.
humanURL: https://docs.salla.dev/421117m0
baseURL: https://api.salla.dev/admin/v2
tags:
- Customers
properties:
- type: OpenAPI
url: openapi/salla-customers-api-openapi.yml
- type: Documentation
url: https://docs.salla.dev/421117m0
- type: Documentation
url: https://docs.salla.dev/5394168e0
- type: Documentation
url: https://docs.salla.dev/5394147e0
- type: JSONSchema
url: json-schema/salla-product-schema.json
- type: JSONSchema
url: json-schema/salla-order-schema.json
- type: JSONSchema
url: json-schema/salla-customer-schema.json
- type: JSONLD
url: json-ld/salla-context.jsonld
- type: Examples
url: examples/salla-list-products-example.json
- type: Examples
url: examples/salla-create-order-example.json
- type: Documentation
url: https://docs.salla.dev/421118m0
- type: Documentation
url: https://docs.salla.dev/5394234e0
- type: Documentation
url: https://docs.salla.dev/5394248e0
- aid: salla:salla-financial-api
name: Salla Financial API
description: The Financial API from Salla — 2 operation(s) for financial.
humanURL: https://docs.salla.dev/421117m0
baseURL: https://api.salla.dev/admin/v2
tags:
- Financial
properties:
- type: OpenAPI
url: openapi/salla-financial-api-openapi.yml
- type: Documentation
url: https://docs.salla.dev/421117m0
- type: Documentation
url: https://docs.salla.dev/5394168e0
- type: Documentation
url: https://docs.salla.dev/5394147e0
- type: JSONSchema
url: json-schema/salla-product-schema.json
- type: JSONSchema
url: json-schema/salla-order-schema.json
- type: JSONSchema
url: json-schema/salla-customer-schema.json
- type: JSONLD
url: json-ld/salla-context.jsonld
- type: Examples
url: examples/salla-list-products-example.json
- type: Examples
url: examples/salla-create-order-example.json
- type: Documentation
url: https://docs.salla.dev/421118m0
- type: Documentation
url: https://docs.salla.dev/5394234e0
- type: Documentation
url: https://docs.salla.dev/5394248e0
- aid: salla:salla-localization-api
name: Salla Localization API
description: The Localization API from Salla — 4 operation(s) for localization.
humanURL: https://docs.salla.dev/421117m0
baseURL: https://api.salla.dev/admin/v2
tags:
- Localization
properties:
- type: OpenAPI
url: openapi/salla-localization-api-openapi.yml
- type: Documentation
url: https://docs.salla.dev/421117m0
- type: Documentation
url: https://docs.salla.dev/5394168e0
- type: Documentation
url: https://docs.salla.dev/5394147e0
- type: JSONSchema
url: json-schema/salla-product-schema.json
- type: JSONSchema
url: json-schema/salla-order-schema.json
- type: JSONSchema
url: json-schema/salla-customer-schema.json
- type: JSONLD
url: json-ld/salla-context.jsonld
- type: Examples
url: examples/salla-list-products-example.json
- type: Examples
url: examples/salla-create-order-example.json
- type: Documentation
url: https://docs.salla.dev/421118m0
- type: Documentation
url: https://docs.salla.dev/5394234e0
- type: Documentation
url: https://docs.salla.dev/5394248e0
- aid: salla:salla-oauth-api
name: Salla OAuth API
description: The OAuth API from Salla — 3 operation(s) for oauth.
humanURL: https://docs.salla.dev/421117m0
baseURL: https://api.salla.dev/admin/v2
tags:
- OAuth
properties:
- type: OpenAPI
url: openapi/salla-oauth-api-openapi.yml
- type: Documentation
url: https://docs.salla.dev/421117m0
- type: Documentation
url: https://docs.salla.dev/5394168e0
- type: Documentation
url: https://docs.salla.dev/5394147e0
- type: JSONSchema
url: json-schema/salla-product-schema.json
- type: JSONSchema
url: json-schema/salla-order-schema.json
- type: JSONSchema
url: json-schema/salla-customer-schema.json
- type: JSONLD
url: json-ld/salla-context.jsonld
- type: Examples
url: examples/salla-list-products-example.json
- type: Examples
url: examples/salla-create-order-example.json
- type: Documentation
url: https://docs.salla.dev/421118m0
- type: Documentation
url: https://docs.salla.dev/5394234e0
- type: Documentation
url: https://docs.salla.dev/5394248e0
- aid: salla:salla-orders-api
name: Salla Orders API
description: The Orders API from Salla — 6 operation(s) for orders.
humanURL: https://docs.salla.dev/421117m0
baseURL: https://api.salla.dev/admin/v2
tags:
- Orders
properties:
- type: OpenAPI
url: openapi/salla-orders-api-openapi.yml
- type: Documentation
url: https://docs.salla.dev/421117m0
- type: Documentation
url: https://docs.salla.dev/5394168e0
- type: Documentation
url: https://docs.salla.dev/5394147e0
- type: JSONSchema
url: json-schema/salla-product-schema.json
- type: JSONSchema
url: json-schema/salla-order-schema.json
- type: JSONSchema
url: json-schema/salla-customer-schema.json
- type: JSONLD
url: json-ld/salla-context.jsonld
- type: Examples
url: examples/salla-list-products-example.json
- type: Examples
url: examples/salla-create-order-example.json
- type: Documentation
url: https://docs.salla.dev/421118m0
- type: Documentation
url: https://docs.salla.dev/5394234e0
- type: Documentation
url: https://docs.salla.dev/5394248e0
- aid: salla:salla-products-api
name: Salla Products API
description: The Products API from Salla — 5 operation(s) for products.
humanURL: https://docs.salla.dev/421117m0
baseURL: https://api.salla.dev/admin/v2
tags:
- Products
properties:
- type: OpenAPI
url: openapi/salla-products-api-openapi.yml
- type: Documentation
url: https://docs.salla.dev/421117m0
- type: Documentation
url: https://docs.salla.dev/5394168e0
- type: Documentation
url: https://docs.salla.dev/5394147e0
- type: JSONSchema
url: json-schema/salla-product-schema.json
- type: JSONSchema
url: json-schema/salla-order-schema.json
- type: JSONSchema
url: json-schema/salla-customer-schema.json
- type: JSONLD
url: json-ld/salla-context.jsonld
- type: Examples
url: examples/salla-list-products-example.json
- type: Examples
url: examples/salla-create-order-example.json
- type: Documentation
url: https://docs.salla.dev/421118m0
- type: Documentation
url: https://docs.salla.dev/5394234e0
- type: Documentation
url: https://docs.salla.dev/5394248e0
- aid: salla:salla-shipments-api
name: Salla Shipments API
description: The Shipments API from Salla — 4 operation(s) for shipments.
humanURL: https://docs.salla.dev/421117m0
baseURL: https://api.salla.dev/admin/v2
tags:
- Shipments
properties:
- type: OpenAPI
url: openapi/salla-shipments-api-openapi.yml
- type: Documentation
url: https://docs.salla.dev/421117m0
- type: Documentation
url: https://docs.salla.dev/5394168e0
- type: Documentation
url: https://docs.salla.dev/5394147e0
- type: JSONSchema
url: json-schema/salla-product-schema.json
- type: JSONSchema
url: json-schema/salla-order-schema.json
- type: JSONSchema
url: json-schema/salla-customer-schema.json
- type: JSONLD
url: json-ld/salla-context.jsonld
- type: Examples
url: examples/salla-list-products-example.json
- type: Examples
url: examples/salla-create-order-example.json
- type: Documentation
url: https://docs.salla.dev/421118m0
- type: Documentation
url: https://docs.salla.dev/5394234e0
- type: Documentation
url: https://docs.salla.dev/5394248e0
- aid: salla:salla-shipping-api
name: Salla Shipping API
description: The Shipping API from Salla — 6 operation(s) for shipping.
humanURL: https://docs.salla.dev/421117m0
baseURL: https://api.salla.dev/admin/v2
tags:
- Shipping
properties:
- type: OpenAPI
url: openapi/salla-shipping-api-openapi.yml
- type: Documentation
url: https://docs.salla.dev/421117m0
- type: Documentation
url: https://docs.salla.dev/5394168e0
- type: Documentation
url: https://docs.salla.dev/5394147e0
- type: JSONSchema
url: json-schema/salla-product-schema.json
- type: JSONSchema
url: json-schema/salla-order-schema.json
- type: JSONSchema
url: json-schema/salla-customer-schema.json
- type: JSONLD
url: json-ld/salla-context.jsonld
- type: Examples
url: examples/salla-list-products-example.json
- type: Examples
url: examples/salla-create-order-example.json
- type: Documentation
url: https://docs.salla.dev/421118m0
- type: Documentation
url: https://docs.salla.dev/5394234e0
- type: Documentation
url: https://docs.salla.dev/5394248e0
- aid: salla:salla-store-api
name: Salla Store API
description: The Store API from Salla — 1 operation(s) for store.
humanURL: https://docs.salla.dev/421117m0
baseURL: https://api.salla.dev/admin/v2
tags:
- Store
properties:
- type: OpenAPI
url: openapi/salla-store-api-openapi.yml
- type: Documentation
url: https://docs.salla.dev/421117m0
- type: Documentation
url: https://docs.salla.dev/5394168e0
- type: Documentation
url: https://docs.salla.dev/5394147e0
- type: JSONSchema
url: json-schema/salla-product-schema.json
- type: JSONSchema
url: json-schema/salla-order-schema.json
- type: JSONSchema
url: json-schema/salla-customer-schema.json
- type: JSONLD
url: json-ld/salla-context.jsonld
- type: Examples
url: examples/salla-list-products-example.json
- type: Examples
url: examples/salla-create-order-example.json
- type: Documentation
url: https://docs.salla.dev/421118m0
- type: Documentation
url: https://docs.salla.dev/5394234e0
- type: Documentation
url: https://docs.salla.dev/5394248e0
- aid: salla:salla-webhooks-api
name: Salla Webhooks API
description: The Webhooks API from Salla — 3 operation(s) for webhooks.
humanURL: https://docs.salla.dev/421117m0
baseURL: https://api.salla.dev/admin/v2
tags:
- Webhooks
properties:
- type: OpenAPI
url: openapi/salla-webhooks-api-openapi.yml
- type: Documentation
url: https://docs.salla.dev/421117m0
- type: Documentation
url: https://docs.salla.dev/5394168e0
- type: Documentation
url: https://docs.salla.dev/5394147e0
- type: JSONSchema
url: json-schema/salla-product-schema.json
- type: JSONSchema
url: json-schema/salla-order-schema.json
- type: JSONSchema
url: json-schema/salla-customer-schema.json
- type: JSONLD
url: json-ld/salla-context.jsonld
- type: Examples
url: examples/salla-list-products-example.json
- type: Examples
url: examples/salla-create-order-example.json
- type: Documentation
url: https://docs.salla.dev/421118m0
- type: Documentation
url: https://docs.salla.dev/5394234e0
- type: Documentation
url: https://docs.salla.dev/5394248e0
- aid: salla:salla-zones-api
name: Salla Zones API
description: The Zones API from Salla — 2 operation(s) for zones.
humanURL: https://docs.salla.dev/421117m0
baseURL: https://api.salla.dev/admin/v2
tags:
- Zones
properties:
- type: OpenAPI
url: openapi/salla-zones-api-openapi.yml
- type: Documentation
url: https://docs.salla.dev/421117m0
- type: Documentation
url: https://docs.salla.dev/5394168e0
- type: Documentation
url: https://docs.salla.dev/5394147e0
- type: JSONSchema
url: json-schema/salla-product-schema.json
- type: JSONSchema
url: json-schema/salla-order-schema.json
- type: JSONSchema
url: json-schema/salla-customer-schema.json
- type: JSONLD
url: json-ld/salla-context.jsonld
- type: Examples
url: examples/salla-list-products-example.json
- type: Examples
url: examples/salla-create-order-example.json
- type: Documentation
url: https://docs.salla.dev/421118m0
- type: Documentation
url: https://docs.salla.dev/5394234e0
- type: Documentation
url: https://docs.salla.dev/5394248e0
name: Salla
tags:
- Arabic
- E-Commerce
- GCC
- Headless Commerce
- Merchant
- MENA
- Online Stores
- Retail
- Saudi Arabia
- SMB
- Storefront
kind: contract
accessModel:
pricing: freemium
onboarding: self-serve
trial: true
try_now: true
public: false
label: Freemium (free trial) · Self-serve signup
confidence: high
source:
- plans
- authentication
generated: '2026-07-22'
method: derived
image: https://kinlane-images.s3.amazonaws.com/shared/apis-json/icons/salla.png
access: 3rd-Party
common:
- type: AgenticAccess
url: agentic-access/salla-agentic-access.yml
- type: DomainSecurity
url: security/salla-domain-security.yml
- type: Authentication
url: authentication/salla-authentication.yml
- type: OAuthScopes
url: scopes/salla-scopes.yml
- type: PostmanWorkspace
url: https://www.postman.com/kinlaneapi/salla/overview
- type: Arazzo
url: arazzo/salla-abandoned-cart-recovery-workflow.yml
name: Salla Abandoned Cart Recovery
- type: Arazzo
url: arazzo/salla-catalog-taxonomy-setup-workflow.yml
name: Salla Catalog Taxonomy Setup
- type: Arazzo
url: arazzo/salla-customer-upsert-workflow.yml
name: Salla Upsert Customer
- type: Arazzo
url: arazzo/salla-oauth-token-exchange-workflow.yml
name: Salla OAuth Token Exchange
- type: Arazzo
url: arazzo/salla-order-fulfillment-workflow.yml
name: Salla Order Fulfillment
- type: Arazzo
url: arazzo/salla-order-monitor-workflow.yml
name: Salla Monitor and Audit Orders
- type: Arazzo
url: arazzo/salla-product-create-verify-workflow.yml
name: Salla Create and Verify Product
- type: Arazzo
url: arazzo/salla-product-upsert-workflow.yml
name: Salla Upsert Product by SKU
- type: Arazzo
url: arazzo/salla-shipment-lifecycle-workflow.yml
name: Salla Shipment Lifecycle
- type: Arazzo
url: arazzo/salla-shipping-zone-setup-workflow.yml
name: Salla Shipping Zone Setup
- type: Arazzo
url: arazzo/salla-webhook-subscription-workflow.yml
name: Salla Webhook Subscription Setup
- url: https://salla.com
type: Portal
- url: https://salla.dev
name: Salla Developers
type: Documentation
- url: https://docs.salla.dev/
name: Salla Partners Documentation
type: Documentation
- url: https://docs.salla.dev/421117m0
type: GettingStarted
- url: https://salla.partners/login
name: Salla Partners Portal
type: Signup
- url: https://salla.partners
name: Salla Partners
type: Console
- url: https://salla.com/pricing
type: Pricing
- url: https://salla.com/terms
type: TermsOfService
- url: https://salla.com/privacy
type: PrivacyPolicy
- url: https://salla.com/blog
type: Blog
- url: https://status.salla.sa/
type: StatusPage
- url: mailto:support@salla.dev
type: Support
- url: https://docs.salla.dev/421127m0
name: Merchant API Changelog
type: ChangeLog
- url: https://github.com/SallaApp
type: GitHubOrganization
- url: https://www.postman.com/salla-app/salla-e-commerce-platform/overview
name: Salla Postman Workspace
type: Documentation
- url: https://www.postman.com/salla-app/salla-e-commerce-platform/collection/a2rh372/merchant-apis-v2-6-7
name: Merchant APIs v2.6.7 Postman Collection
type: Documentation
- url: https://www.youtube.com/@sallaapp
type: YouTube
- url: https://twitter.com/sallaApp
type: Twitter
- url: https://www.linkedin.com/company/salla-app
type: LinkedIn
- url: https://github.com/SallaApp/Salla-CLI
name: Salla CLI
type: CLI
- url: https://github.com/SallaApp/laravel-starter-kit
name: Laravel Starter Kit
type: SDKs
- url: https://github.com/SallaApp/express-starter-kit
name: Express.js Starter Kit
type: SDKs
- url: https://github.com/SallaApp/oauth2-merchant
name: OAuth2 Merchant Client (PHP)
type: SDKs
- url: https://github.com/SallaApp/passport-strategy
name: Passport OAuth Strategy (Node.js)
type: SDKs
- url: https://github.com/SallaApp/webhook-actions-js
name: Webhook Actions (Node.js)
type: SDKs
- url: https://github.com/SallaApp/ZATCA
name: ZATCA (Fatoora) E-Invoicing QR Code (PHP)
type: SDKs
- url: https://github.com/SallaApp/theme-raed
name: Twilight Theme Raed
type: Tools
- url: https://github.com/SallaApp/twilight-vscode-extension
name: Twilight VSCode Extension
type: Tools
- url: https://github.com/SallaApp/embedded-sdk-playground
name: Embedded SDK Playground
type: Tools
- url: https://github.com/SallaApp/store-events-tracker-starter-kit
name: Store Events Tracker Starter Kit
type: Tools
- url: https://t.me/sallaDevelopers
name: Salla Developers Telegram
type: Forums
- url: rules/salla-rules.yml
type: SpectralRules
- url: vocabulary/salla-vocabulary.yml
type: Vocabulary
- url: plans/salla-plans-pricing.yml
type: Plans
- url: rate-limits/salla-rate-limits.yml
type: RateLimits
- url: finops/salla-finops.yml
type: FinOps
- type: Features
data:
- name: Arabic-First No-Code Store Builder
description: Storefront builder with Arabic-first UX, RTL support, and localized payment, shipping, and tax integrations
built for the GCC market.
- name: Salla Merchant API
description: REST API at https://api.salla.dev/admin/v2 covering products, orders, customers, branches, brands, categories,
currencies, languages, coupons, taxes, abandoned carts, shipping, and store settings.
- name: OAuth 2.0 Partners Authorization
description: OAuth 2.0 authorization with 14-day access tokens and 1-month refresh window; scoped per app via the Partners
Portal.
- name: Webhooks with Conditional Rules
description: HMAC SHA-256 signed webhooks (X-Salla-Signature / X-Salla-Security-Strategy headers) for order, product,
customer, shipping, shipment, store, category, brand, abandoned-cart, coupon, invoice, special offer, and review events
— with per-subscription conditional rules.
- name: Twilight Theme Engine and SDK
description: JavaScript SDK plus Twig-based theme engine with pre-built web components (cart, checkout, login, search,
product display) for storefront customization.
- name: Salla CLI
description: Command-line tool for scaffolding, developing, and publishing Salla apps and themes to the Partners Portal.
- name: Shipping App Contract
description: A Shipping and Fulfillment API contract that lets logistics providers plug directly into the Salla shipment
flow.
- name: ZATCA E-Invoicing
description: First-class support for Saudi Arabia's ZATCA (Fatoora) e-invoicing QR code requirement via the official open-source
PHP package.
- name: Embedded SDK and Apps Marketplace
description: Embedded SDK lets partner apps render inside the merchant dashboard; the Salla App Store distributes third-party
apps to 80,000+ stores.
- name: Saudi Payments and Logistics
description: Native integrations with STC Pay, mada, Apple Pay, Tabby, Tamara, HyperPay, Mada Pay, Aramex, SMSA, DHL,
J&T, and other regional payment and logistics providers.
- type: UseCases
data:
- name: Custom Merchant Apps
description: Build custom apps published in the Salla App Store that extend merchant capabilities — inventory sync, order
routing, marketing automation, ERP integration.
- name: ERP and Accounting Integrations
description: Sync orders, products, customers, and invoices to SAP, Oracle NetSuite, Odoo, Zoho Books, QuickBooks, or
custom accounting systems.
- name: Custom Storefronts and Themes
description: Build custom Twilight themes or headless storefronts that render Salla catalog and checkout through a fully
custom front end.
- name: Shipping Provider Onboarding
description: Logistics companies expose their pickup, label printing, tracking, and return surface as a Salla Shipping
App to serve every merchant on the platform.
- name: Marketing and CRM Automation
description: Subscribe to customer, order, and abandoned-cart webhooks to drive CRM, email, SMS, and WhatsApp campaigns
through Mailchimp, Klaviyo, or in-house automation.
- name: AI Shopping Assistants
description: Use the Merchant API plus Naftiko capabilities to power AI agents that browse catalog, place orders, track
shipments, and respond to merchant questions.
- name: ZATCA Compliance
description: Generate the Saudi ZATCA Phase-1 / Phase-2 e-invoicing QR code on every receipt to remain compliant with
Saudi Arabian tax authority requirements.
- type: Integrations
data:
- name: STC Bank
description: Native STC Bank digital wallet payment option across all Salla-powered stores.
- name: Tabby and Tamara
description: Buy-now-pay-later integrations widely used in the GCC market.
- name: Apple Pay and mada
description: Apple Pay and the Saudi mada national payment network.
- name: HyperPay and Moyasar
description: Regional payment gateways supporting cards, wallets, and bank transfers.
- name: Aramex, SMSA, J&T, DHL
description: Pre-built shipping integrations for Saudi Arabia and GCC delivery.
- name: ZATCA
description: Saudi Arabian Zakat, Tax and Customs Authority e-invoicing.
- name: WhatsApp Business
description: Customer notifications and conversational commerce.
- name: Mailchimp and Klaviyo
description: Email and customer marketing automation.
- name: Snapchat and TikTok Pixels
description: Storefront pixels and conversion tracking for GCC-focused ad platforms.
- type: Solutions
data:
- name: Sellers
description: Merchants of any size launching an online store with Arabic-first UX, regional payments, and built-in logistics.
- name: Partners
description: Developers and agencies building apps, themes, and integrations distributed through the Salla Partners Portal
and App Store.
- name: Shipping Companies
description: Logistics providers offering their service to 80,000+ merchants by implementing the Salla Shipping App contract.
- name: Enterprise
description: Larger brands needing custom themes, dedicated infrastructure, and bespoke commercial terms.
created: '2026-05-24'
modified: '2026-05-24'
position: Producing
description: Salla is a Saudi Arabia-based e-commerce platform — often called the Shopify of the Middle East — that lets merchants
launch, operate, and grow Arabic-first online stores without code. Founded in 2016 in Makkah by Nawaf Hariri and Salman
Butt, Salla now powers more than 80,000 active stores. The platform exposes a Merchant REST API (https://api.salla.dev/admin/v2),
an OAuth 2.0 Partners authorization service, signed webhooks for the full storefront lifecycle, a Shipping and Fulfillment
app contract, the Twilight theme engine and JavaScript SDK, the Salla CLI, and official starter kits for PHP/Laravel and
Node.js/Express. Backed by Sanabil (PIF), STV, Investcorp, Vision Ventures, and Raed Ventures, Salla raised a $130M pre-IPO
round in 2024.
maintainers:
- FN: Kin Lane
email: info@apievangelist.com
X: apievangelist
url: https://apievangelist.com
specificationVersion: '0.16'
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