GazeHawk website screenshot

GazeHawk

GazeHawk was a webcam-based eye-tracking startup founded in December 2009 by Brian Krausz and Joe Gershenson, offering affordable eye-tracking usability and ad-testing services that ran on ordinary consumer webcams instead of expensive dedicated hardware. Backed by Y Combinator (S10) and 500 Startups, the company was acqui-hired by Facebook in March 2012 — Facebook hired the engineering team but explicitly did not acquire the product or technology, and the founders moved on to unrelated backend and product engineering. GazeHawk operated no public API, developer portal, or SDKs; the domain today serves only a legacy static marketing and blog site for the defunct product.

GazeHawk is profiled on the APIs.io network. Tagged areas include Company, Eye Tracking, Usability, Advertising, and Analytics.

GazeHawk’s developer surface includes engineering blog and 2 more developer resources.

🌐 Visit website 📡 Source on GitHub
7.2/100 minimal ▬ flat Agent 0/100 human only Full breakdown ↓
scored 2026-07-27 · rubric v0.5
0 APIs
CompanyEye TrackingUsabilityAdvertisingAnalyticsUser ResearchDefunctAcqui-hire

Kin Score

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scored 2026-07-27 · rubric v0.5
Composite quality — 7.2/100 · minimal
Contract Quality 0.0 / 25
Developer Ergonomics 0.4 / 20
Commercial Clarity 0.0 / 20
Operational Transparency 0.0 / 13
Governance 0.0 / 12
Discoverability 6.8 / 10
Agent readiness — 0/100 · human only
Machine-Readable Contract 0 / 18
Agentic Access Contract 0 / 15
MCP Server 0 / 12
Machine-Readable Auth 0 / 10
Idempotency 0 / 9
Stable Error Semantics 0 / 8
Request/Response Examples 0 / 7
Rate-Limit Signaling 0 / 7
Typed Event Surface 0 / 6
Agent Skills 0 / 5
Well-Known Catalog 0 / 4
Consent & Bot Identity 0 / 3
Improve this rating by publishing the missing artifacts — every area above can be raised, and the full rubric is at apis.io/rating/. This rating is computed from github.com/api-evangelist/gazehawk: open an issue to ask a question, or submit a pull request to add artifacts. Want it done for you? Prioritized profiling — $2,500 →

Resources

Company 3

The organization behind the API

Website
Website
 Blog
Blog
 About
About

Source (apis.yml)

apis.yml Raw ↑ 
aid: gazehawk
accessModel:
  pricing: unknown
  onboarding: unknown
  trial: false
  try_now: false
  public: false
  label: Unknown
  confidence: low
  source: []
  generated: '2026-07-22'
  method: derived
image: https://kinlane-images.s3.amazonaws.com/shared/apis-json/icons/gazehawk.png
name: GazeHawk
description: GazeHawk was a webcam-based eye-tracking startup founded in December 2009 by Brian Krausz and Joe Gershenson,
  offering affordable eye-tracking usability and ad-testing services that ran on ordinary consumer webcams instead of expensive
  dedicated hardware. Backed by Y Combinator (S10) and 500 Startups, the company was acqui-hired by Facebook in March 2012
  — Facebook hired the engineering team but explicitly did not acquire the product or technology, and the founders moved on
  to unrelated backend and product engineering. GazeHawk operated no public API, developer portal, or SDKs; the domain today
  serves only a legacy static marketing and blog site for the defunct product.
url: https://raw.githubusercontent.com/api-evangelist/gazehawk/refs/heads/main/apis.yml
x-type: company
x-source: vc-portfolio
x-backed-by:
- 500-global
- y-combinator
x-tier: stub
x-tier-reason: portfolio-lead
x-status: defunct
x-status-detail: Acqui-hired by Facebook in March 2012 (team only, not product/technology).
x-founded: 2009-12
x-founders:
- Brian Krausz
- Joe Gershenson
specificationVersion: '0.20'
created: '2026-07-17'
modified: '2026-07-19'
tags:
- Company
- Eye Tracking
- Usability
- Advertising
- Analytics
- User Research
- Defunct
- Acqui-hire
apis: []
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com
- FN: APIs.json
  email: info@apis.io
common:
- type: Website
  url: https://gazehawk.com
- type: Blog
  url: https://gazehawk.com/blog/
- type: About
  url: https://gazehawk.com/about/
x-enrichment:
  date: '2026-07-19'
  status: backfilled
  pass: local-v1
  note: backfilled from .gitignore signal + verified work evidence