Serve First

Serve First is a UK-based AI-driven customer experience (CX) platform that unifies reviews, surveys, receipts, in-location feedback terminals, operational audits, and mystery shopping into a single dashboard. It turns real-time customer feedback into role-based, actionable insight, with sentiment analysis and unified reporting across retail, hospitality, facilities management, health & wellness, and franchise businesses. Serve First also provides Client Connect journey/workflow automation and Martyn's Law public-protection compliance management. Serve First does not currently publish a public developer API or OpenAPI specification; this profile captures company identity plus verified security and compliance posture (SOC 2 and ISO 27001 via a Sprinto-hosted trust center).

Serve First is profiled on the APIs.io network. Tagged areas include Company, Customer Experience, Customer Feedback, Voice of the Customer, and Mystery Shopping.

Serve First’s developer surface includes engineering blog, product news, support, and 11 more developer resources.

🌐 Visit website 📡 Source on GitHub

16.0/100 emerging ▬ flat Agent 0/100 human only Full breakdown ↓
scored 2026-07-27 · rubric v0.5

0 APIs

CompanyCustomer ExperienceCustomer FeedbackVoice of the CustomerMystery ShoppingSurveysAnalyticsArtificial IntelligenceRetailHospitality

Kin Score

Kin Score How this is scored →
scored 2026-07-27 · rubric v0.5

Composite quality — 16.0/100 · emerging

Contract Quality 0.0 / 25

Developer Ergonomics 1.3 / 20

Commercial Clarity 7.9 / 20

Operational Transparency 0.0 / 13

Governance 0.0 / 12

Discoverability 6.8 / 10

Agent readiness — 0/100 · human only

Machine-Readable Contract 0 / 18

Agentic Access Contract 0 / 15

MCP Server 0 / 12

Machine-Readable Auth 0 / 10

Idempotency 0 / 9

Stable Error Semantics 0 / 8

Request/Response Examples 0 / 7

Rate-Limit Signaling 0 / 7

Typed Event Surface 0 / 6

Agent Skills 0 / 5

Well-Known Catalog 0 / 4

Consent & Bot Identity 0 / 3

Improve this rating by publishing the missing artifacts — every area above can be raised, and the full rubric is at apis.io/rating/. This rating is computed from github.com/api-evangelist/serve-first: open an issue to ask a question, or submit a pull request to add artifacts. Want it done for you? Prioritized profiling — $2,500 →

Get Started 1

Portal, sign-up, and the first successful call

Login

Agent Surfaces 1

MCP servers, agent skills, and machine-readable catalogs

LLMsTxt

LLMsTxt

Access & Security 3

Authentication, authorization, and security posture

TrustCenter

TrustCenter

Compliance

Compliance

DomainSecurity

DomainSecurity

Operate 1

Status, limits, changes, and where to get help

Support

Support

Commercial 1

Pricing, plans, and the legal terms of use

PrivacyPolicy

PrivacyPolicy

Company 6

The organization behind the API

Website

Website

Blog

Blog

News

News

LinkedIn

Facebook

Facebook

Instagram

Instagram

Other 1

Properties that don't map to a standard resource type

CookiePolicy

CookiePolicy

Source (apis.yml)

aid: serve-first
name: Serve First
description: Serve First is a UK-based AI-driven customer experience (CX) platform that unifies reviews, surveys, receipts,
  in-location feedback terminals, operational audits, and mystery shopping into a single dashboard. It turns real-time customer
  feedback into role-based, actionable insight, with sentiment analysis and unified reporting across retail, hospitality,
  facilities management, health & wellness, and franchise businesses. Serve First also provides Client Connect journey/workflow
  automation and Martyn's Law public-protection compliance management. Serve First does not currently publish a public developer
  API or OpenAPI specification; this profile captures company identity plus verified security and compliance posture (SOC
  2 and ISO 27001 via a Sprinto-hosted trust center).
accessModel:
  pricing: unknown
  onboarding: unknown
  trial: false
  try_now: false
  public: false
  label: Unknown
  confidence: low
  source: []
  generated: '2026-07-22'
  method: derived
image: https://servefirst.co.uk/wp-content/uploads/2025/10/Untitled-design-23.png
url: https://raw.githubusercontent.com/api-evangelist/serve-first/refs/heads/main/apis.yml
x-type: company
x-source: vc-portfolio
x-backed-by:
- techstars
x-tier: stub
x-tier-reason: portfolio-lead
specificationVersion: '0.20'
created: '2026-07-17'
modified: '2026-07-21'
tags:
- Company
- Customer Experience
- Customer Feedback
- Voice of the Customer
- Mystery Shopping
- Surveys
- Analytics
- Artificial Intelligence
- Retail
- Hospitality
apis: []
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com
- FN: APIs.json
  email: info@apis.io
common:
- type: Website
  url: https://servefirst.co.uk/
- type: Blog
  url: https://servefirst.co.uk/blog/
- type: News
  url: https://servefirst.co.uk/news/
- type: Support
  url: https://servefirst.co.uk/contact-us/
- type: Login
  url: https://app.servefirst.co.uk/user/login
- type: PrivacyPolicy
  url: https://servefirst.co.uk/privacy-policy/
- type: CookiePolicy
  url: https://servefirst.co.uk/cookies-policy/
- type: TrustCenter
  url: security/serve-first-trust-center.yml
- type: Compliance
  url: https://app.sprinto.com/trust-center/view/4a60de1c-ac87-4d00-8e80-344d8351c126
- type: DomainSecurity
  url: security/serve-first-domain-security.yml
- type: LLMsTxt
  url: llms/serve-first-llms.txt
- type: LinkedIn
  url: https://www.linkedin.com/company/serve-first-cx
- type: Facebook
  url: https://www.facebook.com/servefirstcx
- type: Instagram
  url: https://www.instagram.com/servefirstcx/
x-enrichment:
  date: '2026-07-21'
  status: enriched
  artifacts_added: 3
  pass: local-v1