Morning Consult

Morning Consult is a decision intelligence company that fields more than 30,000 online surveys every day across 45+ countries, turning continuous consumer interviewing into brand, reputation, economic and category tracking data. Its flagship product, Morning Consult Intelligence (MCI), exposes that data programmatically through the Morning Consult API — a versioned REST API at api.morningconsult.com/v1 that serves metadata lookup (data sources, countries, categories, entities, questions, scores), on-demand aggregated survey responses and scores with custom audience filtering and calendar-interval aggregation, asynchronous bulk/Data Bridge requests that return Parquet files for Snowflake, BigQuery and Databricks, and an AI resolve endpoint that answers natural-language questions against the syndicated survey corpus.

Morning Consult publishes 4 API contracts indexed on the APIs.io network, including AI API, Authentication API, Data API, and 1 more. Tagged areas include Company, Market Research, Survey Data, Consumer Intelligence, and Brand Tracking.

The Morning Consult catalog on APIs.io includes 1 Spectral governance ruleset.

Morning Consult’s developer surface includes documentation, API reference, getting-started guide, authentication, support, engineering blog, signup flow, and 30 more developer resources.

🌐 Visit website 📡 Profile data on GitHub

56.5/100 strong ▬ flat Agent 26/100 agent aware Front door AI 6/6 dominant Heartbeat 93/100 alive saas Full breakdown ↓
scored 2026-11-13 · rubric v0.28.0 · Show this score on your site →

1 published contract 6 Agent Skills

Company Market Research Survey Data Consumer IntelligenceBrand TrackingDecision IntelligencePublic OpinionAnalytics Data Artificial Intelligence

What this lets a business do 1

Business capabilities this provider's published APIs can perform, derived from its own contracts. Browse all capabilities →

Marketing Management

BC-400

Data

POST /surveys/syndicated/timeseries POST /responses

Kin Score

Kin Score How this is scored →
scored 2026-11-13 · rubric v0.28.0

Composite quality — 56.5/100 · strong

Contract Quality 11.5 / 19

Developer Ergonomics 8.8 / 15

Access Clarity 7.3 / 15

Operational Transparency 4.9 / 10

Contract Governance 2.9 / 9

Discoverability 5.5 / 8

Regulatory Posture 4.9 / 15

Create-or-Update Ergonomics 0.0 / 10

Agent readiness — 26/100 · agent aware

Machine-Readable Contract 18 / 18

Agentic Access Contract 10 / 10

Documented Reversibility 0 / 6

MCP Server 0 / 12

Machine-Readable Auth 10 / 10

Idempotency 0 / 9

Stable Error Semantics 8 / 8

Request/Response Examples 7 / 7

Rate-Limit Signaling 7 / 7

Typed Event Surface 0 / 6

Agent Skills 5 / 5

Well-Known Catalog 0 / 4

Consent & Bot Identity 0 / 3

A2A Agent Card 0 / 8

Dry-Run / Simulate Mode 0 / 4

Delegated User Identity 0 / 6

Protected Resource Metadata 0 / 5

Registration Without a Human 0 / 6

Agentic Commerce Well-Known Document 0 / 5

Pagination 5 / 5

Distinct Operations 0 / 3

MCP Tool Quality 6 / 6

Regulatory Posture applies to this provider. Its tags matched the Horizontal (data, software, accessibility, platform) regime, so Regulatory Posture carries 15 points of the composite. If this regime is wrong for your business, say so on your provider repo — the applicability map is public and we will correct it.

Create-or-Update Ergonomics applies to this provider. This API accepts writes, so it carries 10 points of the composite. It is scored from the published contracts themselves: whether a caller can create-or-update in one call, whether the write accepts a key the caller already holds, and whether the response says which branch ran. Without that, every write needs a search-and-branch in front of it, and the first time that check is skipped a duplicate record is created. Scored against the observed mean rather than raw — a provider at the catalog average is unchanged by this facet, not penalised by it.

The six quality facets above are damped to 75 points between them, because the conditional facet above carries the other 25. That is why each facet's contribution is shown against a damped maximum: raising a quality facet moves the composite by 75% of its nominal weight, not 100%. The full arithmetic is at apis.io/rating/.

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Agent readiness — checks not met, largest first (exact, from this profile):

MCP Server +12 pts — deployment.mode + probe verdict on the mcp/ manifest, not the pointer; an unprobed slug falls back to authorship Ask about this →
Idempotency +9 pts — OpenAPI mutating operations declare an idempotency key — a header, a request-body property, or a named de-duplication token whose own description says so (verified); else common[].type matches /idempoten/i (documented) Ask about this →
A2A Agent Card +8 pts — a2a/-a2a.yml manifest, graded on conformance.grade against A2A 1.0.0 Ask about this →
Registration Without a Human +6 pts — a `registration_endpoint` in the served RFC 8414 / OIDC discovery document Ask about this →
Delegated User Identity +6 pts — a served discovery document listing authorization_code in grant_types_supported (served), else an oauth2 authorizationCode flow or openIdConnect declared in an OpenAPI (documented) Ask about this →
Typed Event Surface +6 pts — AsyncAPI document, OR webhooks/callbacks objects in the as-published OpenAPI, OR common[].type includes Webhooks Ask about this →

7 more unmet checks in the Agent Readiness table above.

Kin Score — facets with the most composite points still available (weight × headroom):

Access Clarity scores 48.9 — up to +10.2 composite points Ask about this →
Contract Quality scores 61.4 — up to +9.7 composite points Ask about this →
Developer Ergonomics scores 58.9 — up to +8.2 composite points Ask about this →

Each check links to what satisfies it. Publish the artifact, or tell us where it already lives, and the score moves on the next scoring run.

Not sure how this applies to your stack? Ask about any one item. Kin Lane reads every question, looks at your profile and your situation, and replies with what a fix would take — scoped to that one area, priced up front, yours whether you ship it or not. Ask a question →

Improve this rating by publishing the missing artifacts — every area above can be raised, and the full rubric is at apis.io/rating/. Every facet and dimension name above is a link: it opens that measurement's own page — what it means, the exact checks that feed it, how the whole catalog distributes on it, and the providers at the top of it. This rating is computed from the provider profile at artifacts.apis.io/morning-consult/apis.yml: open an issue on github.com/api-evangelist/morning-consult to ask a question or point us at an artifact you publish. Submit an artifact on GitHub — free → Manage your own listing — the Influence plan, $499/mo →

Markets this provider is in provisional

The Kin Score Market layer reads a provider inside its market: its position, and how deep its integrations go. Depth is only comparable within a position. Provisional and unweighted: not part of the Kin Score or agent readiness.

Market	Position	Depth	Registered MCP server	Declares compatibility
Surveys, Market Research and Experience Management	distribution	9.6 (thin)	-	-

Registered MCP server and declares compatibility are report only — not weighted. Undeclared means we found nothing we can read, so there is no number: we never infer integrations.

Standards implemented 1

Standards this provider implements or carries. De facto ones are profiled and measured by the API Commons; formal ones come from the standards directory and are linked by the provider's own tags. The evidence column says how each claim was established — not that it was made.

OpenAPI

measured — observed by APIs.io (published)

APIs 4

Individual APIs this provider publishes, each with its own machine-readable definition.

Morning Consult AI API

Morning Consult's AI backed by survey data responses.

Morning Consult Authentication API

Authentication related operations.

Morning Consult Data API

Syndicated tracking survey data data responses.

Morning Consult Lookup API

Metadata information related to syndicated surveys.

Arazzo Workflows 3

Multi-step API workflows described with the Arazzo specification.

Morning Consult — brand trendline

Authenticate, resolve a data source and country, find the brand entity and the question that measures it, then pull the aggregated response timeseries.

ARAZZO

Morning Consult — bulk Data Bridge load

Authenticate, resolve the data source and questions, submit an asynchronous bulk responses request, then poll it to completion for the Parquet result.

ARAZZO

Morning Consult — compute a score

Authenticate, discover an available score and the data sources it is available in, bind it to a brand entity, and request the score timeseries.

ARAZZO

Agent Skills 6

Packaged agent skills for driving this provider's APIs from an AI assistant.

Ask Morning Consult a natural-language question

AGENT SKILL

Authenticate to the Morning Consult API

AGENT SKILL

Pull a brand trendline from Morning Consult

AGENT SKILL

Load Morning Consult data in bulk via Data Bridge

AGENT SKILL

Compute a Morning Consult score

AGENT SKILL

Build a custom audience for a Morning Consult data request

AGENT SKILL

Rate Limits 1

Documented rate limits and quota policies.

Morning Consult Rate Limits

5 limits

RATE LIMITS

Privacy & Data 1

Its role, the data it processes, retention and transfers, quoted from its own privacy page.

Morning Consult

9 quoted statements, read from Morning Consult's own page on 2026-11-10.

PRIVACY

Compliance 1

Attestations the provider states (SOC 2, ISO 27001 and others), quoted from its own trust page. APIs.io verifies none of them.

Morning Consult

6 quoted statements, read from Morning Consult's own page on 2026-11-10.

COMPLIANCE

Spectral Rules 1

Spectral governance rulesets for linting and validating these APIs. Counts are the severity each rule declares, not results of running them.

Morning Consult API Rules

57 rules · 51 error-severity 5 warn-severity 1 info-severity

SPECTRAL

OpenAPI Overlays 1

Overlays applied on top of this provider's contracts. Each card says who wrote it: a document the provider publishes, or one API Evangelist derived or generated.

Morning Consult Api Overlay

13 actions · update · morning-consult-openapi-original.yml

DERIVED

JSON Schema 1

Standalone JSON Schema definitions for this provider's data models.

Morning Consult API schemas

0 properties

JSON SCHEMA

Security Posture 4

Authentication, domain security, vulnerability disclosure, and trust-center signals.

Morning Consult Authentication

http · 3 schemes

SECURITY

Morning Consult Domain Security

TLSv1.3 · HSTS · DMARC

SECURITY

Morning Consult Vulnerability Disclosure

contact published

SECURITY

Morning Consult Trust Center

SOC 2 Type II, GDPR, CCPA, ISO 27001, ISO 27017

SECURITY

Agentic Access (API Evangelist recommendations) 1

Recommended x-agentic-access execution contracts for AI agents.

Morning Consult Agentic Access

26 operations · 5 acting

AGENTIC

Resources

Get Started 4

Portal, sign-up, and the first successful call

DeveloperPortal

DeveloperPortal

GettingStarted

GettingStarted

SignUp

SignUp

Login

Documentation 2

Reference material describing how the API behaves

Documentation

Documentation

APIReference

APIReference

Agent Surfaces 4

MCP servers, agent skills, and machine-readable catalogs

X-MCPServerCandidate

LLMsTxt

AgentSkill

AgenticAccess

Design & Contract 6

Pagination, idempotency, versioning, errors, and events

ErrorCatalog

DataModel

Conventions

Lifecycle

Conformance

Arazzo

Build 3

SDKs, sample code, and the tooling you integrate with

GitHubOrganization

GitHubOrganization

Packages

Packages

Examples

Examples

Access & Security 6

Authentication, authorization, and security posture

TrustCenter

TrustCenter

VulnerabilityDisclosure

VulnerabilityDisclosure

DomainSecurity

Authentication

Security

Compliance

Operate 3

Status, limits, changes, and where to get help

Support

Support

RateLimits

RateLimits

Deprecation

Deprecation

Commercial 2

Pricing, plans, and the legal terms of use

TermsOfService

TermsOfService

PrivacyPolicy

PrivacyPolicy

Company 3

The organization behind the API

BlogRSS

BlogRSS

Website

Website

Blog

Blog

Other 4

Properties that don't map to a standard resource type

CapabilityMap

Overlay

DataProcessing

Attestations

Source (apis.yml)

aid: morning-consult
name: Morning Consult
description: Morning Consult is a decision intelligence company that fields more than 30,000 online surveys every day across
  45+ countries, turning continuous consumer interviewing into brand, reputation, economic and category tracking data. Its
  flagship product, Morning Consult Intelligence (MCI), exposes that data programmatically through the Morning Consult API
  — a versioned REST API at api.morningconsult.com/v1 that serves metadata lookup (data sources, countries, categories, entities,
  questions, scores), on-demand aggregated survey responses and scores with custom audience filtering and calendar-interval
  aggregation, asynchronous bulk/Data Bridge requests that return Parquet files for Snowflake, BigQuery and Databricks, and
  an AI resolve endpoint that answers natural-language questions against the syndicated survey corpus.
deliveryModel:
  model: saas
  open_source: false
  commercial: true
  callable_host: true
  label: Hosted service · you call their endpoint
  confidence: high
  source:
  - openapi
  - pricing
  generated: '2026-08-28'
  method: derived
accessModel:
  pricing: unknown
  onboarding: unknown
  trial: false
  try_now: false
  public: false
  label: Unknown
  confidence: low
  source:
  - authentication
  - rate-limits
  - security
  generated: '2026-11-13'
  method: derived
image: https://morningconsult.com/hubfs/MorningConsult_FeaturedImage.png
url: https://raw.githubusercontent.com/api-evangelist/morning-consult/refs/heads/main/apis.yml
x-type: company
x-source: harvest:secondary-market
specificationVersion: '0.23'
created: '2026-08-01'
modified: '2026-10-06'
tags:
- Company
- Market Research
- Survey Data
- Consumer Intelligence
- Brand Tracking
- Decision Intelligence
- Public Opinion
- Analytics
- Data
- Artificial Intelligence
apis:
- aid: morning-consult:morning-consult-ai-api
  name: Morning Consult AI API
  description: Morning Consult's AI backed by survey data responses.
  humanURL: https://morningconsult.com/products/intelligence/api-aggregate-daily-data
  baseURL: https://api.morningconsult.com/v1
  tags:
  - Artificial Intelligence
  tags_raw:
  - AI
  properties:
  - type: OpenAPI
    url: openapi/morning-consult-ai-api-openapi.yml
  - type: Documentation
    url: https://api.morningconsult.com/docs/
  - type: APIReference
    url: https://api.morningconsult.com/docs/#reference
  - type: GettingStarted
    url: https://api.morningconsult.com/docs/#introduction
  - type: ErrorCatalog
    url: errors/morning-consult-problem-types.yml
  - type: RateLimits
    url: rate-limits/morning-consult-rate-limits.yml
  - type: DataModel
    url: data-model/morning-consult-data-model.yml
  - type: Examples
    url: examples/morning-consult-examples.yml
  - type: JSONSchema
    url: json-schema/morning-consult-schemas.json
- aid: morning-consult:morning-consult-authentication-api
  name: Morning Consult Authentication API
  description: Authentication related operations.
  humanURL: https://morningconsult.com/products/intelligence/api-aggregate-daily-data
  baseURL: https://api.morningconsult.com/v1
  tags:
  - Authentication
  properties:
  - type: OpenAPI
    url: openapi/morning-consult-authentication-api-openapi.yml
  - type: Documentation
    url: https://api.morningconsult.com/docs/
  - type: APIReference
    url: https://api.morningconsult.com/docs/#reference
  - type: GettingStarted
    url: https://api.morningconsult.com/docs/#introduction
  - type: ErrorCatalog
    url: errors/morning-consult-problem-types.yml
  - type: RateLimits
    url: rate-limits/morning-consult-rate-limits.yml
  - type: DataModel
    url: data-model/morning-consult-data-model.yml
  - type: Examples
    url: examples/morning-consult-examples.yml
  - type: JSONSchema
    url: json-schema/morning-consult-schemas.json
- aid: morning-consult:morning-consult-data-api
  name: Morning Consult Data API
  description: Syndicated tracking survey data data responses.
  humanURL: https://morningconsult.com/products/intelligence/api-aggregate-daily-data
  baseURL: https://api.morningconsult.com/v1
  tags:
  - Data
  properties:
  - type: OpenAPI
    url: openapi/morning-consult-data-api-openapi.yml
  - type: Documentation
    url: https://api.morningconsult.com/docs/
  - type: APIReference
    url: https://api.morningconsult.com/docs/#reference
  - type: GettingStarted
    url: https://api.morningconsult.com/docs/#introduction
  - type: ErrorCatalog
    url: errors/morning-consult-problem-types.yml
  - type: RateLimits
    url: rate-limits/morning-consult-rate-limits.yml
  - type: DataModel
    url: data-model/morning-consult-data-model.yml
  - type: Examples
    url: examples/morning-consult-examples.yml
  - type: JSONSchema
    url: json-schema/morning-consult-schemas.json
- aid: morning-consult:morning-consult-lookup-api
  name: Morning Consult Lookup API
  description: Metadata information related to syndicated surveys.
  humanURL: https://morningconsult.com/products/intelligence/api-aggregate-daily-data
  baseURL: https://api.morningconsult.com/v1
  tags:
  - Lookup
  properties:
  - type: OpenAPI
    url: openapi/morning-consult-lookup-api-openapi.yml
  - type: Documentation
    url: https://api.morningconsult.com/docs/
  - type: APIReference
    url: https://api.morningconsult.com/docs/#reference
  - type: GettingStarted
    url: https://api.morningconsult.com/docs/#introduction
  - type: ErrorCatalog
    url: errors/morning-consult-problem-types.yml
  - type: RateLimits
    url: rate-limits/morning-consult-rate-limits.yml
  - type: DataModel
    url: data-model/morning-consult-data-model.yml
  - type: Examples
    url: examples/morning-consult-examples.yml
  - type: JSONSchema
    url: json-schema/morning-consult-schemas.json
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com
- FN: APIs.json
  email: info@apis.io
common:
- url: https://morningconsult.com/articles/rss.xml
  type: BlogRSS
- type: CapabilityMap
  url: capabilities/morning-consult-capability-edges.yml
  name: Morning Consult Business Capability Map
- type: Overlay
  url: overlays/morning-consult-api-overlay.yaml
- type: X-MCPServerCandidate
  url: mcp/morning-consult-mcp.yml
  note: 'Renamed from MCPServer 2026-09-03 (roadmap#247): the manifest self-describes as status: candidate — a tool list derived
    from the published API contracts, not an existing server. The scorer already read the manifest and reported mcp_server
    correctly; the MCPServer type was crediting the artifact-type surfaces with a server that does not exist.'
- type: TrustCenter
  url: security/morning-consult-trust-center.yml
- type: VulnerabilityDisclosure
  url: security/morning-consult-vulnerability-disclosure.yml
- type: DomainSecurity
  url: security/morning-consult-domain-security.yml
- type: Website
  url: https://morningconsult.com/
- type: DeveloperPortal
  url: https://api.morningconsult.com/docs/
- type: Documentation
  url: https://api.morningconsult.com/docs/
- type: APIReference
  url: https://api.morningconsult.com/docs/#reference
- type: GettingStarted
  url: https://api.morningconsult.com/docs/#introduction
- type: Authentication
  url: authentication/morning-consult-authentication.yml
- type: Support
  url: https://morningconsult.com/contact-us
- type: Blog
  url: https://morningconsult.com/articles
- type: GitHubOrganization
  url: https://github.com/morningconsult
- type: SignUp
  url: https://morningconsult.com/book-a-demo
- type: Login
  url: https://intel.morningconsult.com/
- type: TermsOfService
  url: https://morningconsult.com/mci-terms-and-conditions
- type: PrivacyPolicy
  url: https://morningconsult.com/privacy-policy
- type: Security
  url: https://morningconsult.com/security
- type: Compliance
  url: https://morningconsult.com/security
- type: LLMsTxt
  url: llms/morning-consult-llms.txt
- type: Packages
  url: packages/morning-consult-packages.yml
- type: Examples
  url: examples/morning-consult-examples.yml
- type: RateLimits
  url: rate-limits/morning-consult-rate-limits.yml
- type: ErrorCatalog
  url: errors/morning-consult-problem-types.yml
- type: DataModel
  url: data-model/morning-consult-data-model.yml
- type: Conventions
  url: conventions/morning-consult-conventions.yml
- type: Lifecycle
  url: lifecycle/morning-consult-lifecycle.yml
- type: Deprecation
  url: https://api.morningconsult.com/docs/#migration-guide
- type: Conformance
  url: conformance/morning-consult-conformance.yml
- type: AgentSkill
  url: skills/_index.yml
- type: Arazzo
  url: arazzo/_index.yml
  name: Morning Consult Arazzo workflows
- type: AgenticAccess
  url: agentic-access/morning-consult-agentic-access.yml
- type: DataProcessing
  url: privacy/morning-consult-privacy-policy.yml
- type: Attestations
  url: compliance/morning-consult-compliance.yml
x-enrichment:
  date: '2026-08-01'
  status: enriched
  artifacts_added: 22
  pass: local-v1

Morning Consult API — frequently asked questions

Does Morning Consult have an API?

Yes. APIs.io lists 4 APIs from Morning Consult, including Morning Consult AI API, Morning Consult Authentication API and Morning Consult Data API, and 1 more.

Is there an OpenAPI specification for the Morning Consult API?

Yes. APIs.io indexes 4 OpenAPI specifications for Morning Consult, each linked for download from this page.

How do I authenticate with the Morning Consult API?

Morning Consult uses bearer-token authentication (http · 3 schemes). The details are profiled on APIs.io as Morning Consult Authentication.

Is the Morning Consult API ready for AI agents?

Morning Consult has a Kin Score of 56.5 out of 100 (strong) and an Agent Readiness score of 25.9 (agent-aware), scored by API Evangelist on 2026-11-13.

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get_provider_toolsEvery MCP tool they ship, with the operation each wraps.
get_provider_evidenceHow each part of their score was established. Free — the basis for a claim should not sit behind it.
get_provider_ratingPRO — composite, band, trend and facet scores.
apis_io_searchSTART HERE — APIs, providers and tags for one query, each with its total.
resolveTurn a domain, URL or GitHub org into the provider it belongs to.
find_cohortsEvery scored population of providers in the catalog.

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