Morning Consult

Morning Consult is a decision intelligence company that fields more than 30,000 online surveys every day across 45+ countries, turning continuous consumer interviewing into brand, reputation, economic and category tracking data. Its flagship product, Morning Consult Intelligence (MCI), exposes that data programmatically through the Morning Consult API — a versioned REST API at api.morningconsult.com/v1 that serves metadata lookup (data sources, countries, categories, entities, questions, scores), on-demand aggregated survey responses and scores with custom audience filtering and calendar-interval aggregation, asynchronous bulk/Data Bridge requests that return Parquet files for Snowflake, BigQuery and Databricks, and an AI resolve endpoint that answers natural-language questions against the syndicated survey corpus.

Morning Consult publishes 4 APIs on the APIs.io network, including AI API, Authentication API, Data API, and 1 more. Tagged areas include Company, Market Research, Survey Data, Consumer Intelligence, and Brand Tracking.

Morning Consult’s developer surface includes documentation, API reference, getting-started guide, authentication, support, engineering blog, signup flow, and 26 more developer resources.

🌐 Visit website 📡 Source on GitHub

54.0/100 developing ▬ flat Agent 29/100 agent ready saas Full breakdown ↓
scored 2026-09-14 · rubric v0.22.0

1 APIs

Company Market Research Survey Data Consumer IntelligenceBrand TrackingDecision IntelligencePublic OpinionAnalytics Data Artificial Intelligence

Kin Score

Kin Score How this is scored →
scored 2026-09-14 · rubric v0.22.0

Composite quality — 54.0/100 · developing

Contract Quality 14.7 / 23

Developer Ergonomics 10.6 / 18

Access Clarity 9.0 / 18

Operational Transparency 6.2 / 12

Contract Governance 2.0 / 11

Discoverability 6.8 / 9

Create-or-Update Ergonomics 0.0 / 10

Agent readiness — 29/100 · agent ready

Machine-Readable Contract 18 / 18

Agentic Access Contract 10 / 10

Documented Reversibility 0 / 6

MCP Server 0 / 12

Machine-Readable Auth 10 / 10

Idempotency 0 / 9

Stable Error Semantics 8 / 8

Request/Response Examples 7 / 7

Rate-Limit Signaling 7 / 7

Typed Event Surface 0 / 6

Agent Skills 5 / 5

Well-Known Catalog 0 / 4

Consent & Bot Identity 0 / 3

A2A Agent Card 0 / 8

Dry-Run / Simulate Mode 0 / 4

Delegated User Identity 0 / 6

Protected Resource Metadata 0 / 5

Registration Without a Human 0 / 6

Agentic Commerce Well-Known Document 0 / 5

Create-or-Update Ergonomics applies to this provider. This API accepts writes, so it carries 10 points of the composite. It is scored from the published contracts themselves: whether a caller can create-or-update in one call, whether the write accepts a key the caller already holds, and whether the response says which branch ran. Without that, every write needs a search-and-branch in front of it, and the first time that check is skipped a duplicate record is created. Scored against the observed mean rather than raw — a provider at the catalog average is unchanged by this facet, not penalised by it.

Improve this rating by publishing the missing artifacts — every area above can be raised, and the full rubric is at apis.io/rating/. Every facet and dimension name above is a link: it opens that measurement's own page — what it means, the exact checks that feed it, how the whole catalog distributes on it, and the providers at the top of it. This rating is computed from github.com/api-evangelist/morning-consult: open an issue to ask a question, or submit a pull request to add artifacts. Submit an artifact on GitHub — free → Manage your own listing — the Influence plan, $499/mo →

APIs 4

Individual APIs this provider publishes, each with its own machine-readable definition.

Morning Consult AI API

Morning Consult's AI backed by survey data responses.

Morning Consult Authentication API

Authentication related operations.

Morning Consult Data API

Syndicated tracking survey data data responses.

Morning Consult Lookup API

Metadata information related to syndicated surveys.

Arazzo Workflows 3

Multi-step API workflows described with the Arazzo specification.

Morning Consult — brand trendline

Authenticate, resolve a data source and country, find the brand entity and the question that measures it, then pull the aggregated response timeseries.

ARAZZO

Morning Consult — bulk Data Bridge load

Authenticate, resolve the data source and questions, submit an asynchronous bulk responses request, then poll it to completion for the Parquet result.

ARAZZO

Morning Consult — compute a score

Authenticate, discover an available score and the data sources it is available in, bind it to a brand entity, and request the score timeseries.

ARAZZO

Rate Limits 1

Documented rate limits and quota policies.

Morning Consult Rate Limits

5 limits

RATE LIMITS

JSON Schema 1

Standalone JSON Schema definitions for this provider's data models.

Morning Consult API schemas

0 properties

JSON SCHEMA

Security Posture 4

Authentication, domain security, vulnerability disclosure, and trust-center signals.

Morning Consult Authentication

http · 3 schemes

SECURITY

Morning Consult Domain Security

TLSv1.3 · HSTS · DMARC

SECURITY

Morning Consult Vulnerability Disclosure

contact published

SECURITY

Morning Consult Trust Center

SOC 2 Type II, GDPR, CCPA, ISO 27001, ISO 27017

SECURITY

Agentic Access 1

Recommended x-agentic-access execution contracts for AI agents.

Morning Consult Agentic Access

26 operations · 9 acting

AGENTIC

Resources

Get Started 4

Portal, sign-up, and the first successful call

DeveloperPortal

DeveloperPortal

GettingStarted

GettingStarted

SignUp

SignUp

Login

Documentation 2

Reference material describing how the API behaves

Documentation

Documentation

APIReference

APIReference

Agent Surfaces 4

MCP servers, agent skills, and machine-readable catalogs

X-MCPServerCandidate

LLMsTxt

AgentSkill

AgenticAccess

Design & Contract 6

Pagination, idempotency, versioning, errors, and events

ErrorCatalog

DataModel

Conventions

Lifecycle

Conformance

Arazzo

Build 3

SDKs, sample code, and the tooling you integrate with

GitHubOrganization

GitHubOrganization

Packages

Packages

Examples

Examples

Access & Security 6

Authentication, authorization, and security posture

TrustCenter

TrustCenter

VulnerabilityDisclosure

VulnerabilityDisclosure

DomainSecurity

Authentication

Security

Compliance

Operate 3

Status, limits, changes, and where to get help

Support

Support

RateLimits

RateLimits

Deprecation

Deprecation

Commercial 2

Pricing, plans, and the legal terms of use

TermsOfService

TermsOfService

PrivacyPolicy

PrivacyPolicy

Company 2

The organization behind the API

Website

Website

Blog

Blog

Other 1

Properties that don't map to a standard resource type

Overlay

Overlay

Source (apis.yml)

aid: morning-consult
name: Morning Consult
description: Morning Consult is a decision intelligence company that fields more than 30,000 online surveys every day across
  45+ countries, turning continuous consumer interviewing into brand, reputation, economic and category tracking data. Its
  flagship product, Morning Consult Intelligence (MCI), exposes that data programmatically through the Morning Consult API
  — a versioned REST API at api.morningconsult.com/v1 that serves metadata lookup (data sources, countries, categories, entities,
  questions, scores), on-demand aggregated survey responses and scores with custom audience filtering and calendar-interval
  aggregation, asynchronous bulk/Data Bridge requests that return Parquet files for Snowflake, BigQuery and Databricks, and
  an AI resolve endpoint that answers natural-language questions against the syndicated survey corpus.
deliveryModel:
  model: saas
  open_source: false
  commercial: true
  callable_host: true
  label: Hosted service · you call their endpoint
  confidence: high
  source:
  - openapi
  - pricing
  generated: '2026-08-28'
  method: derived
accessModel:
  pricing: unknown
  onboarding: unknown
  trial: false
  try_now: false
  public: false
  label: Unknown
  confidence: low
  source:
  - authentication
  - rate-limits
  - security
  generated: '2026-09-03'
  method: derived
image: https://morningconsult.com/hubfs/MorningConsult_FeaturedImage.png
url: https://raw.githubusercontent.com/api-evangelist/morning-consult/refs/heads/main/apis.yml
x-type: company
x-source: harvest:secondary-market
specificationVersion: '0.23'
created: '2026-08-01'
modified: '2026-08-01'
tags:
- Company
- Market Research
- Survey Data
- Consumer Intelligence
- Brand Tracking
- Decision Intelligence
- Public Opinion
- Analytics
- Data
- Artificial Intelligence
apis:
- aid: morning-consult:morning-consult-ai-api
  name: Morning Consult AI API
  description: Morning Consult's AI backed by survey data responses.
  humanURL: https://morningconsult.com/products/intelligence/api-aggregate-daily-data
  baseURL: https://api.morningconsult.com/v1
  tags:
  - Artificial Intelligence
  tags_raw:
  - AI
  properties:
  - type: OpenAPI
    url: openapi/morning-consult-ai-api-openapi.yml
  - type: Documentation
    url: https://api.morningconsult.com/docs/
  - type: APIReference
    url: https://api.morningconsult.com/docs/#reference
  - type: GettingStarted
    url: https://api.morningconsult.com/docs/#introduction
  - type: ErrorCatalog
    url: errors/morning-consult-problem-types.yml
  - type: RateLimits
    url: rate-limits/morning-consult-rate-limits.yml
  - type: DataModel
    url: data-model/morning-consult-data-model.yml
  - type: Examples
    url: examples/morning-consult-examples.yml
  - type: JSONSchema
    url: json-schema/morning-consult-schemas.json
- aid: morning-consult:morning-consult-authentication-api
  name: Morning Consult Authentication API
  description: Authentication related operations.
  humanURL: https://morningconsult.com/products/intelligence/api-aggregate-daily-data
  baseURL: https://api.morningconsult.com/v1
  tags:
  - Authentication
  properties:
  - type: OpenAPI
    url: openapi/morning-consult-authentication-api-openapi.yml
  - type: Documentation
    url: https://api.morningconsult.com/docs/
  - type: APIReference
    url: https://api.morningconsult.com/docs/#reference
  - type: GettingStarted
    url: https://api.morningconsult.com/docs/#introduction
  - type: ErrorCatalog
    url: errors/morning-consult-problem-types.yml
  - type: RateLimits
    url: rate-limits/morning-consult-rate-limits.yml
  - type: DataModel
    url: data-model/morning-consult-data-model.yml
  - type: Examples
    url: examples/morning-consult-examples.yml
  - type: JSONSchema
    url: json-schema/morning-consult-schemas.json
- aid: morning-consult:morning-consult-data-api
  name: Morning Consult Data API
  description: Syndicated tracking survey data data responses.
  humanURL: https://morningconsult.com/products/intelligence/api-aggregate-daily-data
  baseURL: https://api.morningconsult.com/v1
  tags:
  - Data
  properties:
  - type: OpenAPI
    url: openapi/morning-consult-data-api-openapi.yml
  - type: Documentation
    url: https://api.morningconsult.com/docs/
  - type: APIReference
    url: https://api.morningconsult.com/docs/#reference
  - type: GettingStarted
    url: https://api.morningconsult.com/docs/#introduction
  - type: ErrorCatalog
    url: errors/morning-consult-problem-types.yml
  - type: RateLimits
    url: rate-limits/morning-consult-rate-limits.yml
  - type: DataModel
    url: data-model/morning-consult-data-model.yml
  - type: Examples
    url: examples/morning-consult-examples.yml
  - type: JSONSchema
    url: json-schema/morning-consult-schemas.json
- aid: morning-consult:morning-consult-lookup-api
  name: Morning Consult Lookup API
  description: Metadata information related to syndicated surveys.
  humanURL: https://morningconsult.com/products/intelligence/api-aggregate-daily-data
  baseURL: https://api.morningconsult.com/v1
  tags:
  - Lookup
  properties:
  - type: OpenAPI
    url: openapi/morning-consult-lookup-api-openapi.yml
  - type: Documentation
    url: https://api.morningconsult.com/docs/
  - type: APIReference
    url: https://api.morningconsult.com/docs/#reference
  - type: GettingStarted
    url: https://api.morningconsult.com/docs/#introduction
  - type: ErrorCatalog
    url: errors/morning-consult-problem-types.yml
  - type: RateLimits
    url: rate-limits/morning-consult-rate-limits.yml
  - type: DataModel
    url: data-model/morning-consult-data-model.yml
  - type: Examples
    url: examples/morning-consult-examples.yml
  - type: JSONSchema
    url: json-schema/morning-consult-schemas.json
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com
- FN: APIs.json
  email: info@apis.io
common:
- type: Overlay
  url: overlays/morning-consult-api-overlay.yaml
- type: X-MCPServerCandidate
  url: mcp/morning-consult-mcp.yml
  note: 'Renamed from MCPServer 2026-09-03 (roadmap#247): the manifest self-describes as status: candidate — a tool list derived
    from the published API contracts, not an existing server. The scorer already read the manifest and reported mcp_server
    correctly; the MCPServer type was crediting the artifact-type surfaces with a server that does not exist.'
- type: TrustCenter
  url: security/morning-consult-trust-center.yml
- type: VulnerabilityDisclosure
  url: security/morning-consult-vulnerability-disclosure.yml
- type: DomainSecurity
  url: security/morning-consult-domain-security.yml
- type: Website
  url: https://morningconsult.com/
- type: DeveloperPortal
  url: https://api.morningconsult.com/docs/
- type: Documentation
  url: https://api.morningconsult.com/docs/
- type: APIReference
  url: https://api.morningconsult.com/docs/#reference
- type: GettingStarted
  url: https://api.morningconsult.com/docs/#introduction
- type: Authentication
  url: authentication/morning-consult-authentication.yml
- type: Support
  url: https://morningconsult.com/contact-us
- type: Blog
  url: https://morningconsult.com/articles
- type: GitHubOrganization
  url: https://github.com/morningconsult
- type: SignUp
  url: https://morningconsult.com/book-a-demo
- type: Login
  url: https://intel.morningconsult.com/
- type: TermsOfService
  url: https://morningconsult.com/mci-terms-and-conditions
- type: PrivacyPolicy
  url: https://morningconsult.com/privacy-policy
- type: Security
  url: https://morningconsult.com/security
- type: Compliance
  url: https://morningconsult.com/security
- type: LLMsTxt
  url: llms/morning-consult-llms.txt
- type: Packages
  url: packages/morning-consult-packages.yml
- type: Examples
  url: examples/morning-consult-examples.yml
- type: RateLimits
  url: rate-limits/morning-consult-rate-limits.yml
- type: ErrorCatalog
  url: errors/morning-consult-problem-types.yml
- type: DataModel
  url: data-model/morning-consult-data-model.yml
- type: Conventions
  url: conventions/morning-consult-conventions.yml
- type: Lifecycle
  url: lifecycle/morning-consult-lifecycle.yml
- type: Deprecation
  url: https://api.morningconsult.com/docs/#migration-guide
- type: Conformance
  url: conformance/morning-consult-conformance.yml
- type: AgentSkill
  url: skills/_index.yml
- type: Arazzo
  url: arazzo/_index.yml
  name: Morning Consult Arazzo workflows
- type: AgenticAccess
  url: agentic-access/morning-consult-agentic-access.yml
x-enrichment:
  date: '2026-08-01'
  status: enriched
  artifacts_added: 22
  pass: local-v1

Work with this as data

Every provider here is available over the APIs.io API and to AI agents over MCP.

MCP server

One button, every client — Claude, Cursor, VS Code and the rest.

https://apis.io/mcp

Tools for providers

9 MCP tools reach this

find_providersBrowse and filter every provider in the catalog.
get_provider_artifactsEvery artifact this provider publishes, grouped by type.
get_provider_operationsEvery operation across all of their OpenAPIs — one call instead of parsing every spec.
get_provider_toolsEvery MCP tool they ship, with the operation each wraps.
get_provider_evidenceHow each part of their score was established. Free — the basis for a claim should not sit behind it.
get_provider_ratingPRO — composite, band, trend and facet scores.
apis_io_searchSTART HERE — APIs, providers and tags for one query, each with its total.
resolveTurn a domain, URL or GitHub org into the provider it belongs to.
find_cohortsEvery scored population of providers in the catalog.

All 92 tools →

Call it yourself

curl for this page

This provider

curl "https://apis.io/api/v1/providers/morning-consult"

All providers

curl "https://apis.io/api/v1/providers?limit=25"

Every operation they expose

curl "https://apis.io/api/v1/providers/morning-consult/operations?limit=25"

How their score was established

curl "https://apis.io/api/v1/providers/morning-consult/evidence"

Discovery needs no key. Ratings and market analysis are Pro.

Get an API key

Free tier, no form to fill in. Signing in shares your email address with us — we store it to create your key and to recognise you if you sign in with another provider. See our Privacy Policy and Terms.

GitHub Google LinkedIn

A second provider on the same verified email joins the account you already have.