Reform

Reform is a conversion-focused, no-code form builder for B2B and SaaS teams, acquired by conversion-rate-optimization agency FunnelEnvy. It builds multi-step forms with conditional logic, lead qualification and enrichment, and syncs submissions to CRMs and marketing platforms. Reform publishes no REST API, SDK or OpenAPI definition; its integration surface is three published pieces — a signed outbound webhook (form.submitted, HMAC-SHA256), a CDN-hosted browser embed loader with a parent-page event API, and a headless mode that posts your own HTML form to Reform using answers[block-id] field naming.

Reform is listed with 1 API on the APIs.io network. Tagged areas include Forms, Form Builder, Lead Generation, Headless Forms, and Webhook.

The Reform catalog on APIs.io includes 1 event-driven AsyncAPI specification and 1 JSON-LD context.

Reform’s developer surface includes documentation, support, getting-started guide, engineering blog, pricing, signup flow, authentication, and 21 more developer resources.

🌐 Visit website 📡 Profile data on GitHub

50.4/100 developing ▬ flat Agent 22/100 agent aware Front door AI 2/6 trace Heartbeat 100/100 alive saas Full breakdown ↓
scored 2026-11-06 · rubric v0.27.0 · Show this score on your site →

AccessFreemium

1 API

Forms Form Builder Lead GenerationHeadless FormsWebhook No-Code Integration CRM Conversion Rate Optimization Embeddable Components

Kin Score

Kin Score How this is scored →
scored 2026-11-06 · rubric v0.27.0

Composite quality — 50.4/100 · developing

Contract Quality 10.5 / 21

Developer Ergonomics 6.9 / 17

Access Clarity 15.2 / 17

Operational Transparency 0.9 / 11

Contract Governance 1.9 / 10

Discoverability 6.2 / 9

Regulatory Posture 3.8 / 15

Agent readiness — 22/100 · agent aware

Machine-Readable Contract 18 / 18

Agentic Access Contract 0 / 10

Documented Reversibility 0 / 6

MCP Server 0 / 12

Machine-Readable Auth 10 / 10

Idempotency 0 / 9

Stable Error Semantics 0 / 8

Request/Response Examples 0 / 7

Rate-Limit Signaling 7 / 7

Typed Event Surface 6 / 6

Agent Skills 0 / 5

Well-Known Catalog 0 / 4

Consent & Bot Identity 0 / 3

A2A Agent Card 0 / 8

Dry-Run / Simulate Mode 0 / 4

Delegated User Identity 0 / 6

Protected Resource Metadata 0 / 5

Registration Without a Human 0 / 6

Agentic Commerce Well-Known Document 0 / 5

Pagination 5 / 5

Distinct Operations 3 / 3

MCP Tool Quality 6 / 6

Regulatory Posture applies to this provider. Its tags matched the Horizontal (data, software, accessibility, platform) regime, so Regulatory Posture carries 15 points of the composite. If this regime is wrong for your business, say so on your provider repo — the applicability map is public and we will correct it.

Create-or-Update Ergonomics could not be measured. We hold no machine-readable contract for this provider to read, so there is nothing to measure a write surface against. Excluded rather than scored zero: never-measured and measured-empty are different facts. Publishing an OpenAPI is what makes this facet — and several others — scorable at all.

The six quality facets above are damped to 85 points between them, because the conditional facet above carries the other 15. That is why each facet's contribution is shown against a damped maximum: raising a quality facet moves the composite by 85% of its nominal weight, not 100%. The full arithmetic is at apis.io/rating/.

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Agent readiness — checks not met, largest first (exact, from this profile):

MCP Server +12 pts — deployment.mode + probe verdict on the mcp/ manifest, not the pointer; an unprobed slug falls back to authorship
Agentic Access Contract +10 pts — agentic_access artifact present (x-agentic-access), graded by author
Idempotency +9 pts — OpenAPI mutating operations declare an idempotency key — a header, a request-body property, or a named de-duplication token whose own description says so (verified); else common[].type matches /idempoten/i (documented)
Stable Error Semantics +8 pts — OpenAPI $refs a shared error schema across 4xx/5xx responses (verified), else common[].type includes ErrorCatalog / ErrorCodes / DeclineCodes
A2A Agent Card +8 pts — a2a/-a2a.yml manifest, graded on conformance.grade against A2A 1.0.0
Request/Response Examples +7 pts — share of operations carrying request/response examples; else an Examples / Code Samples link

9 more unmet checks in the Agent Readiness table above.

Kin Score — facets with the most composite points still available (weight × headroom):

Contract Quality scores 49.4 — up to +12.7 composite points
Operational Transparency scores 7.9 — up to +12.0 composite points
Developer Ergonomics scores 40.5 — up to +11.9 composite points

Each check links to what satisfies it. Publish the artifact, or tell us where it already lives, and the score moves on the next scoring run.

Improve this rating by publishing the missing artifacts — every area above can be raised, and the full rubric is at apis.io/rating/. Every facet and dimension name above is a link: it opens that measurement's own page — what it means, the exact checks that feed it, how the whole catalog distributes on it, and the providers at the top of it. This rating is computed from the provider profile at artifacts.apis.io/reform/apis.yml: open an issue on github.com/api-evangelist/reform to ask a question or point us at an artifact you publish. Submit an artifact on GitHub — free → Manage your own listing — the Influence plan, $499/mo →

Markets this provider is in provisional

The Kin Score Market layer reads a provider inside its market: its position, and how deep its integrations go. Depth is only comparable within a position. Provisional and unweighted: not part of the Kin Score or agent readiness.

Market	Position	Depth	Registered MCP server	Declares compatibility
Surveys, Market Research and Experience Management	builds-on	10.1	-	-

Registered MCP server and declares compatibility are report only — not weighted. Undeclared means we found nothing we can read, so there is no number: we never infer integrations.

APIs 1

Individual APIs this provider publishes, each with its own machine-readable definition.

Reform Forms

Reform's public integration surface. It is not a REST management API — no endpoint exists to create, read or update forms and submissions. What Reform publishes is the hosted fo...

Reform API pricing

Prices published by Reform, read 2026-10-28 from www.reform.app/pricing.

Plan	Price
Free plan (monthly)	$0/mo Includes: Basic form building features; Reform branding; forms cannot be published live
Basic plan (monthly)	$15/mo Includes: Unlimited form responses, basic integrations, email support
Pro plan (monthly)	$35/mo Includes: Everything in Basic plus team access, webhooks, pro integrations
Free plan (yearly)	$0/yr
Basic plan (yearly)	$150/yr Includes: Billed annually (save 16%)
Pro plan (yearly)	$350/yr Includes: Billed annually (save 16%)
Done for you	Learn more Includes: Customized for your lead generation funnel

Plan details, limits and sources →

Billed by: subscription · FinOps profile →

Pricing Plans 2

Published pricing tiers and plan structures.

Reform Plans Pricing

7 plans

PLANS

Reform Price Estimates

0 plans

PLANS

Rate Limits 1

Documented rate limits and quota policies.

Reform Rate Limits

0 limits

RATE LIMITS

FinOps 1

Cost, billing, and metering signals for API financial operations.

Reform Finops

FINOPS

Event Specifications 1

AsyncAPI definitions for this provider's event-driven and streaming APIs.

Reform Webhooks

ASYNCAPI

Semantic Vocabularies 1

JSON-LD contexts and semantic vocabularies used across these APIs.

Reform Context

16 classes · 1 properties

JSON-LD

Security Posture 3

Authentication, domain security, vulnerability disclosure, and trust-center signals.

Reform Authentication

3 schemes

SECURITY

Reform Domain Security

TLSv1.3 · HSTS · DMARC

SECURITY

Reform Trust Center

SOC 2, ISO 27001

SECURITY

Resources

Get Started 3

Portal, sign-up, and the first successful call

GettingStarted

GettingStarted

SignUp

SignUp

Login

Documentation 1

Reference material describing how the API behaves

Documentation

Documentation

Agent Surfaces 1

MCP servers, agent skills, and machine-readable catalogs

LLMsTxt

LLMsTxt

Design & Contract 6

Pagination, idempotency, versioning, errors, and events

Webhooks

Components

Conventions

DataModel

Conformance

Lifecycle

Build 1

SDKs, sample code, and the tooling you integrate with

Packages

Packages

Access & Security 4

Authentication, authorization, and security posture

DomainSecurity

Authentication

TrustCenter

Compliance

Operate 3

Status, limits, changes, and where to get help

HelpCenter

HelpCenter

Support

Support

RateLimits

RateLimits

Commercial 4

Pricing, plans, and the legal terms of use

Pricing

TermsOfService

Plans

FinOps

Company 3

The organization behind the API

Website

Website

Blog

Blog

LinkedIn

Other 2

Properties that don't map to a standard resource type

Templates

Templates

Source (apis.yml)

name: Reform
description: Reform is a conversion-focused, no-code form builder for B2B and SaaS teams, acquired by conversion-rate-optimization
  agency FunnelEnvy. It builds multi-step forms with conditional logic, lead qualification and enrichment, and syncs submissions
  to CRMs and marketing platforms. Reform publishes no REST API, SDK or OpenAPI definition; its integration surface is three
  published pieces — a signed outbound webhook (form.submitted, HMAC-SHA256), a CDN-hosted browser embed loader with a parent-page
  event API, and a headless mode that posts your own HTML form to Reform using answers[block-id] field naming.
deliveryModel:
  model: saas
  open_source: false
  commercial: true
  callable_host: false
  label: Hosted service · you call their endpoint
  confidence: medium
  source:
  - pricing
  generated: '2026-08-28'
  method: derived
accessModel:
  pricing: freemium
  onboarding: unknown
  trial: false
  try_now: false
  public: false
  label: Freemium
  confidence: high
  source:
  - plans
  - authentication
  - rate-limits
  - security
  generated: '2026-11-06'
  method: derived
image: https://kinlane-images.s3.amazonaws.com/shared/apis-json/icons/reform.png
url: https://raw.githubusercontent.com/api-evangelist/reform/refs/heads/main/apis.yml
created: '2026-06-13'
modified: '2026-08-14'
specificationVersion: '0.23'
aid: reform
type: Index
tags:
- Forms
- Form Builder
- Lead Generation
- Headless Forms
- Webhook
- No-Code
- Integration
- CRM
- Conversion Rate Optimization
- Embeddable Components
tags_raw:
- Forms
- Form Builder
- Lead Generation
- Headless Forms
- Webhooks
- No-Code
- Integrations
- CRM
- Conversion Rate Optimization
- Embeddable Components
apis:
- name: Reform Forms
  description: Reform's public integration surface. It is not a REST management API — no endpoint exists to create, read or
    update forms and submissions. What Reform publishes is the hosted form host (forms.reform.app), which serves published
    forms and receives headless HTML form POSTs using answers[block-id] field naming, plus a signed form.submitted webhook
    delivered to destinations configured per form, and a browser embed loader at embed.reform.app/v1/embed.js exposing six
    parent-page events. Webhooks and custom code require the Pro plan.
  image: https://kinlane-images.s3.amazonaws.com/shared/apis-json/apis-json-logo.jpg
  humanURL: https://docs.reform.app/
  baseURL: https://forms.reform.app
  tags:
  - Forms
  - Submissions
  - Webhook
  - Headless Forms
  - Lead Generation
  tags_raw:
  - Forms
  - Submissions
  - Webhooks
  - Headless Forms
  - Lead Generation
  properties:
  - type: Documentation
    url: https://docs.reform.app/
  - type: GettingStarted
    url: https://docs.reform.app/article/49-building-your-first-form
  - type: Pricing
    url: https://www.reform.app/pricing
  - type: Webhooks
    url: asyncapi/reform-webhooks.yml
  - type: Authentication
    url: authentication/reform-authentication.yml
  - type: Conventions
    url: conventions/reform-conventions.yml
  - type: DataModel
    url: data-model/reform-data-model.yml
  - type: Components
    url: components/reform-components.yml
  - type: Packages
    url: packages/reform-packages.yml
  - type: Plans
    url: https://raw.githubusercontent.com/api-evangelist/reform/refs/heads/main/plans/reform-plans-pricing.yml
  - type: RateLimits
    url: https://raw.githubusercontent.com/api-evangelist/reform/refs/heads/main/rate-limits/reform-rate-limits.yml
  - type: FinOps
    url: https://raw.githubusercontent.com/api-evangelist/reform/refs/heads/main/finops/reform-finops.yml
common:
- type: DomainSecurity
  url: security/reform-domain-security.yml
- type: Website
  url: https://www.reform.app/
- type: Documentation
  url: https://docs.reform.app/
- type: HelpCenter
  url: https://docs.reform.app/
- type: Support
  url: https://docs.reform.app/
- type: GettingStarted
  url: https://docs.reform.app/article/49-building-your-first-form
- type: Blog
  url: https://www.reform.app/blog
- type: Pricing
  url: https://www.reform.app/pricing
- type: SignUp
  url: https://dashboard.reform.app/register
- type: Login
  url: https://dashboard.reform.app/login
- type: TermsOfService
  url: https://www.reform.app/legal/terms-of-service
- type: Features
  url: https://www.reform.app/features
- type: Templates
  url: https://www.reform.app/templates
- type: Integrations
  url: https://www.reform.app/integrations
- type: LinkedIn
  url: https://www.linkedin.com/company/reformapp
- type: X
  url: https://x.com/heyreform
- type: LLMsTxt
  url: llms/reform-llms.txt
- type: Webhooks
  url: asyncapi/reform-webhooks.yml
- type: Components
  url: components/reform-components.yml
- type: Packages
  url: packages/reform-packages.yml
- type: Conventions
  url: conventions/reform-conventions.yml
- type: Authentication
  url: authentication/reform-authentication.yml
- type: DataModel
  url: data-model/reform-data-model.yml
- type: Conformance
  url: conformance/reform-conformance.yml
- type: Lifecycle
  url: lifecycle/reform-lifecycle.yml
- type: TrustCenter
  url: security/reform-trust-center.yml
- type: Compliance
  url: security/reform-trust-center.yml
- type: Plans
  url: https://raw.githubusercontent.com/api-evangelist/reform/refs/heads/main/plans/reform-plans-pricing.yml
- type: RateLimits
  url: https://raw.githubusercontent.com/api-evangelist/reform/refs/heads/main/rate-limits/reform-rate-limits.yml
- type: FinOps
  url: https://raw.githubusercontent.com/api-evangelist/reform/refs/heads/main/finops/reform-finops.yml
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com
x-enrichment:
  date: '2026-08-14'
  status: enriched
  artifacts_added: 11
  pass: local-v1
x-contract-discovery:
  checked: '2026-08-14'
  result: no-published-machine-readable-contract
  detail: STEP 0b contract discovery run against every Reform host. No OpenAPI, Swagger, GraphQL SDL, AsyncAPI, JSON Schema,
    Postman collection, MCP server or A2A agent card exists. The api.reform.app host recorded as baseURL in an earlier round
    is NXDOMAIN, and docs.reform.app is a Help Scout help centre whose only two articles matching "API" are about pasting
    THIRD-PARTY keys (Close CRM, Google reCAPTCHA) into Reform. baseURL corrected to forms.reform.app, the host Reform's own
    docs name as the form-serving and form-receiving domain.
  probes:
  - url: https://api.reform.app/openapi.json
    status: 0
    note: NXDOMAIN
  - url: https://docs.reform.app/openapi.json
    status: 404
  - url: https://www.reform.app/openapi.json
    status: 404
  - url: https://dashboard.reform.app/openapi.json
    status: 404
  - url: https://dashboard.reform.app/graphql
    status: 404
  - url: https://embed.reform.app/openapi.json
    status: 404
  - url: https://www.reform.app/.well-known/agent-card.json
    status: 404
  - url: https://forms.reform.app/.well-known/agent-card.json
    status: 403
  - url: https://www.reform.app/llms.txt
    status: 200
    note: real llms.txt
    saved verbatim: null
  - url: https://docs.reform.app/article/7-webhooks
    status: 200
    note: the webhook contract
    in prose: null

Reform API — frequently asked questions

Does Reform have an API?

Yes. APIs.io lists 1 API from Reform, including Reform Forms.

How do I authenticate with the Reform API?

Reform uses bearer-token authentication (3 schemes). The details are profiled on APIs.io as Reform Authentication.

How much does the Reform API cost?

Reform publishes its prices; its Free plan (monthly) plan is $0/mo as of 2026-10-28. APIs.io lists 7 pricing plans for Reform, with each plan's price, limits and inclusions under Pricing on this page.

Is the Reform API ready for AI agents?

Reform has a Kin Score of 50.4 out of 100 (developing) and an Agent Readiness score of 22.3 (agent-aware), scored by API Evangelist on 2026-11-06.

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get_provider_toolsEvery MCP tool they ship, with the operation each wraps.
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