Upwave

Upwave (formerly Survata) is the Brand Outcomes Measurement Platform — it brings science to top-of-funnel advertising by measuring Brand Lift, validating Brand Reach, and surfacing optimization insights for brand campaigns across CTV, digital, linear TV, audio, and social channels. Advertisers, agencies, and media platforms use Upwave dashboards and its Bayes AI layer to quantify how campaigns move awareness, favorability, consideration, and intent. Upwave is delivered as a SaaS application with a managed partner ecosystem of ad servers and DSPs, and does not publish a public developer portal or API documentation. It is a portfolio company of Y Combinator, Uncork Capital, and Initialized Capital.

Upwave is profiled on the APIs.io network. Tagged areas include Company, Enterprise Saas, Advertising, Brand Analytics, and Brand Lift.

Upwave’s developer surface includes engineering blog, support, and 8 more developer resources.

🌐 Visit website 📡 Source on GitHub

13.0/100 emerging ▬ flat Agent 0/100 human only Full breakdown ↓
scored 2026-08-21 · rubric v0.12.0

0 APIs

Company Enterprise Saas AdvertisingBrand AnalyticsBrand Lift Measurements Market Research CTV

Kin Score

Kin Score How this is scored →
scored 2026-08-21 · rubric v0.12.0

Composite quality — 13.0/100 · emerging

Contract Quality 0.0 / 25

Developer Ergonomics 1.4 / 20

Access Clarity 5.5 / 20

Operational Transparency 0.3 / 13

Contract Governance 0.0 / 12

Discoverability 5.7 / 10

Agent readiness — 0/100 · human only

Machine-Readable Contract 0 / 18

Agentic Access Contract 0 / 10

Documented Reversibility 0 / 6

MCP Server 0 / 12

Machine-Readable Auth 0 / 10

Idempotency 0 / 9

Stable Error Semantics 0 / 8

Request/Response Examples 0 / 7

Rate-Limit Signaling 0 / 7

Typed Event Surface 0 / 6

Agent Skills 0 / 5

Well-Known Catalog 0 / 4

Consent & Bot Identity 0 / 3

A2A Agent Card 0 / 8

Dry-Run / Simulate Mode 0 / 4

Improve this rating by publishing the missing artifacts — every area above can be raised, and the full rubric is at apis.io/rating/. This rating is computed from github.com/api-evangelist/upwave: open an issue to ask a question, or submit a pull request to add artifacts. Want it done for you? Prioritized profiling — $2,500 →

Get Started 1

Portal, sign-up, and the first successful call

Login

Agent Surfaces 1

MCP servers, agent skills, and machine-readable catalogs

LLMsTxt

LLMsTxt

Build 1

SDKs, sample code, and the tooling you integrate with

GitHubOrganization

GitHubOrganization

Access & Security 1

Authentication, authorization, and security posture

DomainSecurity

DomainSecurity

Operate 1

Status, limits, changes, and where to get help

Support

Support

Commercial 2

Pricing, plans, and the legal terms of use

TermsOfService

TermsOfService

PrivacyPolicy

PrivacyPolicy

Company 3

The organization behind the API

Website

Website

Blog

Blog

BlogRSS

BlogRSS

Source (apis.yml)

aid: upwave
name: Upwave
description: Upwave (formerly Survata) is the Brand Outcomes Measurement Platform — it brings science to top-of-funnel advertising
  by measuring Brand Lift, validating Brand Reach, and surfacing optimization insights for brand campaigns across CTV, digital,
  linear TV, audio, and social channels. Advertisers, agencies, and media platforms use Upwave dashboards and its Bayes AI
  layer to quantify how campaigns move awareness, favorability, consideration, and intent. Upwave is delivered as a SaaS application
  with a managed partner ecosystem of ad servers and DSPs, and does not publish a public developer portal or API documentation.
  It is a portfolio company of Y Combinator, Uncork Capital, and Initialized Capital.
accessModel:
  pricing: unknown
  onboarding: unknown
  trial: false
  try_now: false
  public: false
  label: Unknown
  confidence: low
  source: []
  generated: '2026-07-22'
  method: derived
image: https://www.upwave.com/wp-content/uploads/2021/12/Frame-5.jpg
url: https://raw.githubusercontent.com/api-evangelist/upwave/refs/heads/main/apis.yml
x-type: company
x-source: vc-portfolio
x-backed-by:
- initialized-capital
- uncork-capital
- y-combinator
x-tier: stub
x-tier-reason: portfolio-lead
specificationVersion: '0.23'
created: '2026-07-17'
modified: '2026-07-21'
tags:
- Company
- Enterprise Saas
- Advertising
- Brand Analytics
- Brand Lift
- Measurements
- Market Research
- CTV
tags_raw:
- Company
- Enterprise Saas
- Advertising
- Brand Analytics
- Brand Lift
- Measurement
- Market Research
- CTV
apis: []
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com
- FN: APIs.json
  email: info@apis.io
common:
- type: Website
  url: https://www.upwave.com/
- type: Blog
  url: https://www.upwave.com/blog/
- type: BlogRSS
  url: https://www.upwave.com/feed/
- type: Support
  url: https://www.upwave.com/knowledgebase/
- type: Login
  url: https://app.upwave.com/login
- type: TermsOfService
  url: https://www.upwave.com/terms/
- type: PrivacyPolicy
  url: https://www.upwave.com/privacy-policy/
- type: GitHubOrganization
  url: https://github.com/Survata
- type: LLMsTxt
  url: llms/upwave-llms.txt
- type: DomainSecurity
  url: security/upwave-domain-security.yml
x-enrichment:
  date: '2026-07-21'
  status: minimal
  artifacts_added: 2
  pass: local-v1

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