L2

L2 Inc was a subscription research and business intelligence firm founded in New York City in 2010 by NYU Stern marketing professor Scott Galloway and co-founder Maureen Mullen. L2 benchmarked the digital competence of consumer brands, publishing more than 25 Digital IQ Index reports each year covering over 2,200 brands across fashion, luxury, retail, beauty, financial services, hospitality and consumer packaged goods. Its research scored brands on site experience, e-commerce, digital marketing, social media and mobile execution, and was sold as a subscription to CMOs and senior marketing leaders. The firm raised roughly $16.5 million in venture funding, including backing from General Catalyst (Larry Bohn and Paul Sagan) from 2014. Gartner acquired L2 in March 2017, when it had about 150 employees across New York and London, and folded the Digital IQ research into Gartner for Marketers. L2 never operated a public developer program or API: its research was delivered through a subscriber web platform and published reports. The l2inc.com domain is registered but no longer resolves, and no L2-branded developer, documentation or API surface remains online. This profile is retained as an acquired-company record with no API artifacts.

L2 is profiled on the APIs.io network. Tagged areas include Company, Research, Market Research, Business Intelligence, and Benchmarking.

📡 Source on GitHub

5.0/100 minimal ▬ flat Agent 0/100 human only Full breakdown ↓
scored 2026-09-08 · rubric v0.20.0

0 APIs

Company Research Market Research Business Intelligence Benchmarking Digital Marketing E-Commerce Acquired

Kin Score

Kin Score How this is scored →
scored 2026-09-08 · rubric v0.20.0

Composite quality — 5.0/100 · minimal

Contract Quality 0.0 / 25

Developer Ergonomics 0.0 / 20

Access Clarity 0.0 / 20

Operational Transparency 0.0 / 13

Contract Governance 0.0 / 12

Discoverability 5.0 / 10

Agent readiness — 0/100 · human only

Machine-Readable Contract 0 / 18

Agentic Access Contract 0 / 10

Documented Reversibility 0 / 6

MCP Server 0 / 12

Machine-Readable Auth 0 / 10

Idempotency 0 / 9

Stable Error Semantics 0 / 8

Request/Response Examples 0 / 7

Rate-Limit Signaling 0 / 7

Typed Event Surface 0 / 6

Agent Skills 0 / 5

Well-Known Catalog 0 / 4

Consent & Bot Identity 0 / 3

A2A Agent Card 0 / 8

Dry-Run / Simulate Mode 0 / 4

Delegated User Identity 0 / 6

Protected Resource Metadata 0 / 5

Registration Without a Human 0 / 6

Agentic Commerce Well-Known Document 0 / 5

Create-or-Update Ergonomics could not be measured. We hold no machine-readable contract for this provider to read, so there is nothing to measure a write surface against. Excluded rather than scored zero: never-measured and measured-empty are different facts. Publishing an OpenAPI is what makes this facet — and several others — scorable at all.

Improve this rating by publishing the missing artifacts — every area above can be raised, and the full rubric is at apis.io/rating/. Every facet and dimension name above is a link: it opens that measurement's own page — what it means, the exact checks that feed it, how the whole catalog distributes on it, and the providers at the top of it. This rating is computed from github.com/api-evangelist/l2: open an issue to ask a question, or submit a pull request to add artifacts. Submit an artifact on GitHub — free → Manage your own listing — the Influence plan, $499/mo →

Resources

Company 1

The organization behind the API

InvestorProfile

InvestorProfile

Other 1

Properties that don't map to a standard resource type

Wikipedia

Wikipedia

Source (apis.yml)

aid: l2
deliveryModel:
  model: unknown
  open_source: false
  commercial: false
  callable_host: false
  label: Delivery model not determined — needs a product licence on record
  confidence: low
  source:
  - none
  generated: '2026-08-28'
  method: derived
accessModel:
  pricing: unknown
  onboarding: unknown
  trial: false
  try_now: false
  public: false
  label: Unknown
  confidence: low
  source: []
  generated: '2026-07-22'
  method: derived
image: https://kinlane-images.s3.amazonaws.com/shared/apis-json/icons/l2.png
name: L2
description: 'L2 Inc was a subscription research and business intelligence firm founded in New York City in 2010 by NYU Stern
  marketing professor Scott Galloway and co-founder Maureen Mullen. L2 benchmarked the digital competence of consumer brands,
  publishing more than 25 Digital IQ Index reports each year covering over 2,200 brands across fashion, luxury, retail, beauty,
  financial services, hospitality and consumer packaged goods. Its research scored brands on site experience, e-commerce,
  digital marketing, social media and mobile execution, and was sold as a subscription to CMOs and senior marketing leaders.
  The firm raised roughly $16.5 million in venture funding, including backing from General Catalyst (Larry Bohn and Paul Sagan)
  from 2014. Gartner acquired L2 in March 2017, when it had about 150 employees across New York and London, and folded the
  Digital IQ research into Gartner for Marketers. L2 never operated a public developer program or API: its research was delivered
  through a subscriber web platform and published reports. The l2inc.com domain is registered but no longer resolves, and
  no L2-branded developer, documentation or API surface remains online. This profile is retained as an acquired-company record
  with no API artifacts.'
url: https://raw.githubusercontent.com/api-evangelist/l2/refs/heads/main/apis.yml
x-type: company
x-source: vc-portfolio
x-backed-by:
- general-catalyst
x-status: acquired
x-acquired-by: Gartner
x-acquired-date: 2017-03
x-api-provider: false
x-tier: stub
x-tier-reason: acquired-no-api-surface
specificationVersion: '0.23'
created: '2026-07-17'
modified: '2026-07-19'
tags:
- Company
- Research
- Market Research
- Business Intelligence
- Benchmarking
- Digital Marketing
- E-Commerce
- Acquired
apis: []
common:
- type: Wikipedia
  url: https://en.wikipedia.org/wiki/L2_Inc
- type: InvestorProfile
  url: https://www.generalcatalyst.com/portfolio/l2
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com
- FN: APIs.json
  email: info@apis.io
x-enrichment:
  date: '2026-07-19'
  status: backfilled
  pass: local-v1
  note: backfilled from .gitignore signal + verified work evidence

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