L2

L2 Inc was a subscription research and business intelligence firm founded in New York City in 2010 by NYU Stern marketing professor Scott Galloway and co-founder Maureen Mullen. L2 benchmarked the digital competence of consumer brands, publishing more than 25 Digital IQ Index reports each year covering over 2,200 brands across fashion, luxury, retail, beauty, financial services, hospitality and consumer packaged goods. Its research scored brands on site experience, e-commerce, digital marketing, social media and mobile execution, and was sold as a subscription to CMOs and senior marketing leaders. The firm raised roughly $16.5 million in venture funding, including backing from General Catalyst (Larry Bohn and Paul Sagan) from 2014. Gartner acquired L2 in March 2017, when it had about 150 employees across New York and London, and folded the Digital IQ research into Gartner for Marketers. L2 never operated a public developer program or API: its research was delivered through a subscriber web platform and published reports. The l2inc.com domain is registered but no longer resolves, and no L2-branded developer, documentation or API surface remains online. This profile is retained as an acquired-company record with no API artifacts.

L2 is profiled on the APIs.io network. Tagged areas include Company, Research, Market Research, Business Intelligence, and Benchmarking.

🌐 Visit website 📡 Source on GitHub

6.8/100 minimal ▬ flat Agent 0/100 human only Full breakdown ↓
scored 2026-07-27 · rubric v0.5

0 APIs

CompanyResearchMarket ResearchBusiness IntelligenceBenchmarkingDigital MarketingE-CommerceAcquired

Kin Score

Kin Score How this is scored →
scored 2026-07-27 · rubric v0.5

Composite quality — 6.8/100 · minimal

Contract Quality 0.0 / 25

Developer Ergonomics 0.0 / 20

Commercial Clarity 0.0 / 20

Operational Transparency 0.0 / 13

Governance 0.0 / 12

Discoverability 6.8 / 10

Agent readiness — 0/100 · human only

Machine-Readable Contract 0 / 18

Agentic Access Contract 0 / 15

MCP Server 0 / 12

Machine-Readable Auth 0 / 10

Idempotency 0 / 9

Stable Error Semantics 0 / 8

Request/Response Examples 0 / 7

Rate-Limit Signaling 0 / 7

Typed Event Surface 0 / 6

Agent Skills 0 / 5

Well-Known Catalog 0 / 4

Consent & Bot Identity 0 / 3

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Resources

Company 1

The organization behind the API

InvestorProfile

InvestorProfile

Other 1

Properties that don't map to a standard resource type

Wikipedia

Wikipedia

Source (apis.yml)

aid: l2
accessModel:
  pricing: unknown
  onboarding: unknown
  trial: false
  try_now: false
  public: false
  label: Unknown
  confidence: low
  source: []
  generated: '2026-07-22'
  method: derived
image: https://kinlane-images.s3.amazonaws.com/shared/apis-json/icons/l2.png
name: L2
description: 'L2 Inc was a subscription research and business intelligence firm founded in New York City in 2010 by NYU Stern
  marketing professor Scott Galloway and co-founder Maureen Mullen. L2 benchmarked the digital competence of consumer brands,
  publishing more than 25 Digital IQ Index reports each year covering over 2,200 brands across fashion, luxury, retail, beauty,
  financial services, hospitality and consumer packaged goods. Its research scored brands on site experience, e-commerce,
  digital marketing, social media and mobile execution, and was sold as a subscription to CMOs and senior marketing leaders.
  The firm raised roughly $16.5 million in venture funding, including backing from General Catalyst (Larry Bohn and Paul Sagan)
  from 2014. Gartner acquired L2 in March 2017, when it had about 150 employees across New York and London, and folded the
  Digital IQ research into Gartner for Marketers. L2 never operated a public developer program or API: its research was delivered
  through a subscriber web platform and published reports. The l2inc.com domain is registered but no longer resolves, and
  no L2-branded developer, documentation or API surface remains online. This profile is retained as an acquired-company record
  with no API artifacts.'
url: https://raw.githubusercontent.com/api-evangelist/l2/refs/heads/main/apis.yml
x-type: company
x-source: vc-portfolio
x-backed-by:
- general-catalyst
x-status: acquired
x-acquired-by: Gartner
x-acquired-date: 2017-03
x-api-provider: false
x-tier: stub
x-tier-reason: acquired-no-api-surface
specificationVersion: '0.20'
created: '2026-07-17'
modified: '2026-07-19'
tags:
- Company
- Research
- Market Research
- Business Intelligence
- Benchmarking
- Digital Marketing
- E-Commerce
- Acquired
apis: []
common:
- type: Wikipedia
  url: https://en.wikipedia.org/wiki/L2_Inc
- type: InvestorProfile
  url: https://www.generalcatalyst.com/portfolio/l2
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com
- FN: APIs.json
  email: info@apis.io
x-enrichment:
  date: '2026-07-19'
  status: backfilled
  pass: local-v1
  note: backfilled from .gitignore signal + verified work evidence