Aaru website screenshot

Aaru

Aaru is an AI synthetic-research and prediction company based in New York City, founded in 2024 by Cam Fink, Ned Koh, and John Kessler. Aaru builds multi-agent simulation software that generates thousands of AI agents from public and proprietary behavioral data to model how individuals, groups, and entire populations will respond to future events, products, policies, and messaging. Its platform (marketed as Lumen) replaces traditional survey-based market research and polling with measurable-outcome simulation, covering price-sensitivity analysis, voter-behavior prediction, and disaster-communication testing. Customers include Accenture, EY, Interpublic Group, and political campaigns; the company raised a Series A at a roughly $1B headline valuation in December 2025, with backing from General Catalyst, Redpoint Ventures, Felicis, Abstract Ventures, and others. Aaru currently exposes no public developer API; this profile tracks its identity and web surface in the API Evangelist network.

Aaru is profiled on the APIs.io network. Tagged areas include Company, AI, Artificial Intelligence, Prediction, and Simulation.

Aaru’s developer surface includes support and 9 more developer resources.

12.4/100 minimal ▬ flat Agent 0/100 human only Full breakdown ↓
scored 2026-07-27 · rubric v0.5
0 APIs
CompanyAIArtificial IntelligencePredictionSimulationSynthetic ResearchMarket ResearchAgent-Based ModelingPolling

Kin Score

Kin Score Kin Score How this is scored →
scored 2026-07-27 · rubric v0.5
Composite quality — 12.4/100 · minimal
Contract Quality 0.0 / 25
Developer Ergonomics 0.9 / 20
Commercial Clarity 4.7 / 20
Operational Transparency 0.0 / 13
Governance 0.0 / 12
Discoverability 6.8 / 10
Agent readiness — 0/100 · human only
Machine-Readable Contract 0 / 18
Agentic Access Contract 0 / 15
MCP Server 0 / 12
Machine-Readable Auth 0 / 10
Idempotency 0 / 9
Stable Error Semantics 0 / 8
Request/Response Examples 0 / 7
Rate-Limit Signaling 0 / 7
Typed Event Surface 0 / 6
Agent Skills 0 / 5
Well-Known Catalog 0 / 4
Consent & Bot Identity 0 / 3
Improve this rating by publishing the missing artifacts — every area above can be raised, and the full rubric is at apis.io/rating/. This rating is computed from github.com/api-evangelist/aaru: open an issue to ask a question, or submit a pull request to add artifacts. Want it done for you? Prioritized profiling — $2,500 →

Security Posture 1

Authentication, domain security, vulnerability disclosure, and trust-center signals.

Aaru Domain Security

TLSv1.3 · HSTS · DMARC

SECURITY

Resources

Get Started 1

Portal, sign-up, and the first successful call

Access & Security 1

Authentication, authorization, and security posture

Operate 1

Status, limits, changes, and where to get help

Commercial 2

Pricing, plans, and the legal terms of use

Company 4

The organization behind the API

Other 1

Properties that don't map to a standard resource type

Source (apis.yml)

apis.yml Raw ↑
aid: aaru
name: Aaru
description: Aaru is an AI synthetic-research and prediction company based in New York City, founded in 2024 by Cam Fink,
  Ned Koh, and John Kessler. Aaru builds multi-agent simulation software that generates thousands of AI agents from public
  and proprietary behavioral data to model how individuals, groups, and entire populations will respond to future events,
  products, policies, and messaging. Its platform (marketed as Lumen) replaces traditional survey-based market research and
  polling with measurable-outcome simulation, covering price-sensitivity analysis, voter-behavior prediction, and disaster-communication
  testing. Customers include Accenture, EY, Interpublic Group, and political campaigns; the company raised a Series A at a
  roughly $1B headline valuation in December 2025, with backing from General Catalyst, Redpoint Ventures, Felicis, Abstract
  Ventures, and others. Aaru currently exposes no public developer API; this profile tracks its identity and web surface in
  the API Evangelist network.
url: https://raw.githubusercontent.com/api-evangelist/aaru/refs/heads/main/apis.yml
x-type: company
x-source: general-catalyst-portfolio
x-tier: stub
x-tier-reason: portfolio-lead
accessModel:
  pricing: unknown
  onboarding: unknown
  trial: false
  try_now: false
  public: false
  label: Unknown
  confidence: low
  source: []
  generated: '2026-07-22'
  method: derived
specificationVersion: '0.20'
created: '2026-07-17'
modified: '2026-07-17'
image: https://aaru.com/assets/og-image.png
tags:
- Company
- AI
- Artificial Intelligence
- Prediction
- Simulation
- Synthetic Research
- Market Research
- Agent-Based Modeling
- Polling
apis: []
common:
- type: DomainSecurity
  url: security/aaru-domain-security.yml
- type: Website
  url: https://aaru.com/
- type: About
  url: https://aaru.com/about
- type: Login
  url: https://account.aaru.com
- type: Support
  url: https://aaru.com/contact
- type: PrivacyPolicy
  url: https://aaru.com/policies/privacy
- type: CookiePolicy
  url: https://aaru.com/policies/cookies
- type: DataProcessingAgreement
  url: https://aaru.com/policies/data-processing
- type: LinkedIn
  url: https://www.linkedin.com/company/aaru-ai
- type: Twitter
  url: https://x.com/aaruhq
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com
- FN: APIs.json
  email: info@apis.io
x-enrichment:
  date: '2026-07-19'
  status: backfilled
  pass: local-v1
  note: backfilled from .gitignore signal + verified work evidence