Circana · Example Payload

Liquid Data Pos Record Example

AnalyticsConsumer DataMarket ResearchRetailCPGPoint Of SaleConsumer InsightsBusiness Intelligence

Liquid Data Pos Record Example is an example object payload from Circana, with 9 top-level fields. It illustrates the shape of data this provider's APIs accept or return.

Top-level fields

periodcategorybrandupcdollar_salesunit_salesvolume_salesavg_pricedistribution_pct

Example Payload

Raw ↑ 
{
  "period": "2026-W14",
  "category": "Carbonated Beverages",
  "brand": "Refresh Cola",
  "upc": "049000042566",
  "dollar_sales": 287450.75,
  "unit_sales": 98320,
  "volume_sales": 147480.0,
  "avg_price": 2.92,
  "distribution_pct": 91.7
}