Circana Consumer Panel API

openapi: 3.0.3
info:
  title: Circana Liquid Data Brands Consumer Panel API
  description: Circana's Liquid Data platform provides cross-industry data and advanced analytics in a single, open platform. This API enables programmatic access to market measurement, consumer panel, and retail analytics data deployable across Azure, AWS, Google Cloud, and Oracle Cloud environments.
  version: 1.0.0
  contact:
    name: Circana
    url: https://www.circana.com
    email: support@circana.com
  license:
    name: Proprietary
    url: https://www.circana.com/terms-and-conditions
  x-generated-from: documentation
  x-last-validated: '2026-04-18'
servers:
- url: https://api.circana.com/liquid-data/v1
  description: Circana Liquid Data Production API
security:
- bearerAuth: []
tags:
- name: Consumer Panel
  description: Consumer panel data and shopper insights
paths:
  /consumer-panel/purchases:
    get:
      operationId: getConsumerPurchases
      summary: Circana Get Consumer Purchase Data
      description: Retrieve aggregated consumer purchase data from panel surveys, receipt scanning, and loyalty data covering 200K+ static panelists.
      tags:
      - Consumer Panel
      parameters:
      - name: category_id
        in: query
        required: true
        description: Product category identifier
        schema:
          type: string
        example: cpg-beverages
      - name: start_date
        in: query
        required: true
        description: Start date for the data range
        schema:
          type: string
          format: date
        example: '2026-01-01'
      - name: end_date
        in: query
        required: true
        description: End date for the data range
        schema:
          type: string
          format: date
        example: '2026-03-31'
      - name: demographic
        in: query
        required: false
        description: Demographic segment filter
        schema:
          type: string
          enum:
          - age
          - income
          - household_size
          - ethnicity
          - region
        example: age
      - name: channel
        in: query
        required: false
        description: Purchase channel filter
        schema:
          type: string
          enum:
          - grocery
          - mass
          - club
          - dollar
          - convenience
          - online
          - drug
        example: grocery
      - name: offset
        in: query
        required: false
        description: Pagination offset
        schema:
          type: integer
          default: 0
        example: 0
      - name: limit
        in: query
        required: false
        description: Maximum number of records to return
        schema:
          type: integer
          default: 100
        example: 100
      responses:
        '200':
          description: Consumer purchase data retrieved successfully
          content:
            application/json:
              schema:
                $ref: '#/components/schemas/ConsumerPurchaseResponse'
              examples:
                GetConsumerPurchases200Example:
                  summary: Default getConsumerPurchases 200 response
                  x-microcks-default: true
                  value:
                    data:
                    - segment: 18-34
                      category: Beverages
                      penetration_pct: 72.5
                      buy_rate: 3.2
                      avg_spend: 15.8
                      trips_per_buyer: 4.1
                      channel: grocery
                    pagination:
                      offset: 0
                      limit: 100
                      total: 156
        '400':
          description: Invalid request parameters
          content:
            application/json:
              schema:
                $ref: '#/components/schemas/ErrorResponse'
        '401':
          description: Authentication credentials missing or invalid
          content:
            application/json:
              schema:
                $ref: '#/components/schemas/ErrorResponse'
      x-microcks-operation:
        delay: 0
        dispatcher: FALLBACK
  /consumer-panel/segments:
    get:
      operationId: getConsumerSegments
      summary: Circana Get Consumer Segments
      description: Retrieve consumer segmentation data based on purchase behavior, demographics, and shopping patterns.
      tags:
      - Consumer Panel
      parameters:
      - name: category_id
        in: query
        required: true
        description: Product category identifier
        schema:
          type: string
        example: cpg-snacks
      - name: segmentation_type
        in: query
        required: false
        description: Type of segmentation analysis
        schema:
          type: string
          enum:
          - behavioral
          - demographic
          - psychographic
          - channel
        example: behavioral
      responses:
        '200':
          description: Consumer segments retrieved successfully
          content:
            application/json:
              schema:
                $ref: '#/components/schemas/ConsumerSegmentResponse'
              examples:
                GetConsumerSegments200Example:
                  summary: Default getConsumerSegments 200 response
                  x-microcks-default: true
                  value:
                    data:
                    - segment_id: seg-001
                      name: Health-Conscious Shoppers
                      size_pct: 18.5
                      avg_basket_size: 42.3
                      preferred_channels:
                      - grocery
                      - online
                      key_categories:
                      - Organic Foods
                      - Natural Beverages
                    pagination:
                      offset: 0
                      limit: 100
                      total: 12
        '400':
          description: Invalid request parameters
          content:
            application/json:
              schema:
                $ref: '#/components/schemas/ErrorResponse'
        '401':
          description: Authentication credentials missing or invalid
          content:
            application/json:
              schema:
                $ref: '#/components/schemas/ErrorResponse'
      x-microcks-operation:
        delay: 0
        dispatcher: FALLBACK
components:
  schemas:
    ConsumerSegment:
      type: object
      description: Consumer segment definition
      properties:
        segment_id:
          type: string
          description: Unique segment identifier
          example: seg-001
        name:
          type: string
          description: Segment name
          example: Health-Conscious Shoppers
        size_pct:
          type: number
          format: double
          description: Percentage of total market population
          example: 18.5
        avg_basket_size:
          type: number
          format: double
          description: Average basket size in dollars
          example: 42.3
        preferred_channels:
          type: array
          description: Preferred shopping channels
          items:
            type: string
          example:
          - grocery
          - online
        key_categories:
          type: array
          description: Top categories for this segment
          items:
            type: string
          example:
          - Organic Foods
          - Natural Beverages
    ConsumerPurchaseResponse:
      type: object
      description: Consumer purchase data response
      properties:
        data:
          type: array
          description: Array of consumer purchase records
          items:
            $ref: '#/components/schemas/ConsumerPurchaseRecord'
        pagination:
          $ref: '#/components/schemas/Pagination'
    ConsumerPurchaseRecord:
      type: object
      description: Individual consumer purchase data record
      properties:
        segment:
          type: string
          description: Consumer demographic segment
          example: 18-34
        category:
          type: string
          description: Product category name
          example: Beverages
        penetration_pct:
          type: number
          format: double
          description: Category penetration percentage
          example: 72.5
        buy_rate:
          type: number
          format: double
          description: Average purchase frequency
          example: 3.2
        avg_spend:
          type: number
          format: double
          description: Average spend per buyer
          example: 15.8
        trips_per_buyer:
          type: number
          format: double
          description: Average shopping trips per buyer
          example: 4.1
        channel:
          type: string
          description: Retail channel
          example: grocery
    ErrorResponse:
      type: object
      description: Standard error response
      properties:
        error:
          type: string
          description: Error type identifier
          example: invalid_request
        message:
          type: string
          description: Human-readable error message
          example: The category_id parameter is required
        status:
          type: integer
          description: HTTP status code
          example: 400
        request_id:
          type: string
          description: Unique request identifier for troubleshooting
          example: req-a1b2c3d4
    Pagination:
      type: object
      description: Pagination metadata
      properties:
        offset:
          type: integer
          description: Current offset position
          example: 0
        limit:
          type: integer
          description: Maximum records per page
          example: 100
        total:
          type: integer
          description: Total number of records available
          example: 4523
    ConsumerSegmentResponse:
      type: object
      description: Consumer segmentation response
      properties:
        data:
          type: array
          description: Array of consumer segment records
          items:
            $ref: '#/components/schemas/ConsumerSegment'
        pagination:
          $ref: '#/components/schemas/Pagination'
  securitySchemes:
    bearerAuth:
      type: http
      scheme: bearer
      bearerFormat: JWT
      description: JWT token obtained through Circana authentication