Circana · Schema

MarketPresence

Brand market presence information

AnalyticsConsumer DataMarket ResearchRetailConsumer Packaged GoodsPoint-of-SaleConsumer InsightsBusiness Intelligence

Properties

Name	Type	Description
channels	integer	Number of retail channels with distribution
retailers	integer	Number of retailers carrying the brand
geographic_coverage	string	Geographic coverage level

View JSON Schema on GitHub

JSON Schema

{
  "$schema": "https://json-schema.org/draft/2020-12/schema",
  "$id": "#/components/schemas/MarketPresence",
  "title": "MarketPresence",
  "type": "object",
  "description": "Brand market presence information",
  "properties": {
    "channels": {
      "type": "integer",
      "description": "Number of retail channels with distribution",
      "example": 6
    },
    "retailers": {
      "type": "integer",
      "description": "Number of retailers carrying the brand",
      "example": 120
    },
    "geographic_coverage": {
      "type": "string",
      "description": "Geographic coverage level",
      "example": "national"
    }
  }
}

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