Circana · Example Payload

Liquid Data Category Detail Example

Energy and performance beverages including traditional energy drinks, energy shots, and performance hydration

AnalyticsConsumer DataMarket ResearchRetailCPGPoint-of-SaleConsumer InsightsBusiness Intelligence

Liquid Data Category Detail Example is an example object payload from Circana, with 8 top-level fields. It illustrates the shape of data this provider's APIs accept or return.

Top-level fields

category_idnamedescriptionparent_idindustrylevelsubcategoriesdata_coverage

Example Payload

Raw ↑ 
{
  "category_id": "cpg-beverages-energy",
  "name": "Energy Drinks",
  "description": "Energy and performance beverages including traditional energy drinks, energy shots, and performance hydration",
  "parent_id": "cpg-beverages",
  "industry": "cpg",
  "level": 3,
  "subcategories": [
    {
      "category_id": "cpg-beverages-energy-traditional",
      "name": "Traditional Energy Drinks",
      "parent_id": "cpg-beverages-energy",
      "industry": "cpg",
      "level": 4,
      "subcategory_count": 0
    }
  ],
  "data_coverage": {
    "pos_available": true,
    "panel_available": true,
    "earliest_date": "2019-01-01",
    "latest_date": "2026-03-31"
  }
}

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