Circana · Example Payload

Liquid Data Category Detail Example

Energy and performance beverages including traditional energy drinks, energy shots, and performance hydration

AnalyticsConsumer DataMarket ResearchRetailCPGPoint Of SaleConsumer InsightsBusiness Intelligence

Liquid Data Category Detail Example is an example object payload from Circana, with 8 top-level fields. It illustrates the shape of data this provider's APIs accept or return.

Top-level fields

category_idnamedescriptionparent_idindustrylevelsubcategoriesdata_coverage

Example Payload

Raw ↑ 
{
  "category_id": "cpg-beverages-energy",
  "name": "Energy Drinks",
  "description": "Energy and performance beverages including traditional energy drinks, energy shots, and performance hydration",
  "parent_id": "cpg-beverages",
  "industry": "cpg",
  "level": 3,
  "subcategories": [
    {
      "category_id": "cpg-beverages-energy-traditional",
      "name": "Traditional Energy Drinks",
      "parent_id": "cpg-beverages-energy",
      "industry": "cpg",
      "level": 4,
      "subcategory_count": 0
    }
  ],
  "data_coverage": {
    "pos_available": true,
    "panel_available": true,
    "earliest_date": "2019-01-01",
    "latest_date": "2026-03-31"
  }
}