Circana · Schema

BrandDetail

Detailed brand information

AnalyticsConsumer DataMarket ResearchRetailCPGPoint Of SaleConsumer InsightsBusiness Intelligence

Properties

Name Type Description
brand_id string Unique brand identifier
name string Brand name
manufacturer string Manufacturer or parent company name
categories array Categories the brand is present in
upc_count integer Number of UPCs under this brand
market_presence object Brand market presence information
View JSON Schema on GitHub