Circana · JSON Structure

Liquid Data Brand Detail Structure

Detailed brand information

Type: object Properties: 6
AnalyticsConsumer DataMarket ResearchRetailCPGPoint Of SaleConsumer InsightsBusiness Intelligence

BrandDetail is a JSON Structure definition published by Circana, describing 6 properties. It conforms to the https://json-structure.org/meta/core/v0/# meta-schema.

Properties

brand_id name manufacturer categories upc_count market_presence

Meta-schema: https://json-structure.org/meta/core/v0/#

JSON Structure

Raw ↑ 
{
  "$schema": "https://json-structure.org/meta/core/v0/#",
  "$id": "https://raw.githubusercontent.com/api-evangelist/circana/refs/heads/main/json-structure/liquid-data-brand-detail-structure.json",
  "name": "BrandDetail",
  "description": "Detailed brand information",
  "type": "object",
  "properties": {
    "brand_id": {
      "type": "string",
      "description": "Unique brand identifier"
    },
    "name": {
      "type": "string",
      "description": "Brand name"
    },
    "manufacturer": {
      "type": "string",
      "description": "Manufacturer or parent company name"
    },
    "categories": {
      "type": "array",
      "description": "Categories the brand is present in",
      "items": {
        "type": "string"
      }
    },
    "upc_count": {
      "type": "int32",
      "description": "Number of UPCs under this brand"
    },
    "market_presence": {
      "type": "object",
      "description": "Brand market presence information",
      "properties": {
        "channels": {
          "type": "int32"
        },
        "retailers": {
          "type": "int32"
        },
        "geographic_coverage": {
          "type": "string"
        }
      }
    }
  }
}