CoolerX

aid: cooler-screens
name: CoolerX
description: CoolerX — formerly Cooler Screens — is an in-store retail media and merchandising technology company that turns
  cooler doors, endcaps, checkout coolers and pharmacy fixtures into IoT-connected digital screens. The platform pairs an
  AI "Intent Engine" for contextual targeting and conversion-funnel optimization with a Dynamic Content Engine for creative
  optimization, alongside campaign management, real-time measurement, and a data integration hub for product, price, promotion
  and context data. It is deployed with retailers including Kroger, Walgreens, Giant Eagle's GetGo, Chevron and Western Union,
  and is built on Microsoft Azure with NVIDIA, BOE, LG, Samsung and Foxconn as hardware and infrastructure partners. CoolerX
  sells to retailers and brands through a demo and sales motion; as of this profile it publishes no public developer program,
  API reference, SDK, or machine-readable specification.
deliveryModel:
  model: saas
  open_source: false
  commercial: true
  callable_host: false
  label: Hosted service · you call their endpoint
  confidence: medium
  source:
  - pricing
  generated: '2026-08-28'
  method: derived
accessModel:
  pricing: unknown
  onboarding: unknown
  trial: false
  try_now: false
  public: false
  label: Unknown
  confidence: low
  source:
  - authentication
  - scopes
  - rate-limits
  - security
  generated: '2026-11-06'
  method: derived
image: https://www.coolerx.com/wp-content/uploads/2025/01/white-on-black-coolerX-logo.png
url: https://raw.githubusercontent.com/api-evangelist/cooler-screens/refs/heads/main/apis.yml
x-type: company
x-source: harvest:secondary-market
x-source-url: https://forgeglobal.com/cooler-screens_stock/
x-tier: stub
x-tier-reason: harvest
specificationVersion: '0.23'
created: '2026-08-09'
modified: '2026-08-12'
tags:
- Company
- Retail
- Retail Media
- Advertising
- Digital Signage
- In-Store Media
- Merchandising
- Artificial Intelligence
- IoT
tags_raw:
- Company
- Retail
- Retail Media
- Advertising
- Digital Signage
- In-Store Media
- Merchandising
- Artificial Intelligence
- Internet of Things
apis:
- name: CoolerX Website MCP Server
  description: A live, OAuth-protected Model Context Protocol endpoint served by CoolerX from its own apex host and discovered
    through the RFC 9728 protected-resource metadata document at https://coolerx.com/.well-known/oauth-protected-resource.
    It is published by the WordPress MCP Adapter running on the coolerx.com marketing site, which exposes that site''s WordPress
    Abilities API as MCP tools. It is a CONTENT surface for the website — NOT the CoolerX retail-media platform, Intent Engine
    or Dynamic Content Engine, which remain behind a sales gate at the unreachable api.coolerx.com and portal.coolerx.com.
    Anonymous tools/list returns 401 with a conforming Bearer challenge, so the tool list is not enumerated in this profile.
    The endpoint is undocumented on the CoolerX site and coolerx.com serves a TLS certificate that expired 2025-06-10, so
    a certificate-validating client cannot reach it.
  humanURL: https://coolerx.com/
  baseURL: https://coolerx.com/wp-json/mcp/mcp-oauth-server
  tags:
  - MCP
  - Agents
  - OAuth
  - Content Management
  - WordPress
  - Authentication
  tags_raw:
  - MCP
  - Agents
  - OAuth
  - Content Management
  - WordPress
  - Authentication
  properties:
  - type: MCPServer
    url: mcp/cooler-screens-mcp.yml
  - type: Authentication
    url: authentication/cooler-screens-authentication.yml
  - type: OAuthScopes
    url: scopes/cooler-screens-scopes.yml
  - type: ErrorCatalog
    url: errors/cooler-screens-problem-types.yml
  - type: RateLimits
    url: rate-limits/cooler-screens-rate-limits.yml
  x-surface: platform-generated
  x-platform: wordpress
  x-platform-surface: mcp-plugin
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com
- FN: APIs.json
  email: info@apis.io
common:
- type: DomainSecurity
  url: security/cooler-screens-domain-security.yml
- type: LLMsTxt
  url: llms/cooler-screens-llms.txt
- type: Website
  url: https://www.coolerx.com/
- type: PrivacyPolicy
  url: https://www.coolerx.com/privacy-policy/
- type: WellKnown
  url: well-known/cooler-screens-well-known.yml
- type: Conformance
  url: conformance/cooler-screens-conformance.yml
- type: Plans
  url: plans/cooler-screens-plans-pricing.yml
- type: RateLimits
  url: rate-limits/cooler-screens-rate-limits.yml
- type: ErrorCatalog
  url: errors/cooler-screens-problem-types.yml
- type: Authentication
  url: authentication/cooler-screens-authentication.yml
- type: OAuthScopes
  url: scopes/cooler-screens-scopes.yml
- type: MCPServer
  url: mcp/cooler-screens-mcp.yml
- type: Support
  url: https://coolerx.com/contact/
x-enrichment:
  date: '2026-08-12'
  status: enriched
  artifacts_added: 10
  pass: local-v1
  note: 'Round 2 overturned round 1. Round 1 recorded that every /.well-known/ path 404s and that CoolerX has no machine-readable
    surface. Two paths on the apex host in fact return 200 JSON — RFC 8414 OAuth authorization server metadata and RFC 9728
    protected resource metadata — and the latter names a live, OAuth-gated MCP endpoint at https://coolerx.com/wp-json/mcp/mcp-oauth-server.
    Both documents are saved verbatim. The MCP surface belongs to the WordPress marketing site (MCP Adapter plugin over the
    WordPress Abilities API), not to the CoolerX retail-media platform, and every artifact in this repo says so. The retail-media
    platform itself remains sales-gated: no developer portal, no OpenAPI, no pricing, and api.coolerx.com / portal.coolerx.com
    still refuse TCP connections.'