Flipp (Wishabi)

Flipp (operated by Wishabi) is a Toronto-based retail media and digital merchandising company that connects retailers, brands, and consumers through shoppable digital experiences. Its consumer app aggregates weekly digital flyers, coupons, and shopping lists from more than 2,000 retailers including Walmart, Kroger, Home Depot, CVS, and Publix, helping shoppers find local deals and clip offers to loyalty cards. For businesses, Flipp runs a retail media platform - content collection, curation, and distribution of "full fidelity" shoppable merchandising experiences reaching over 100 million high-intent households - plus sponsored video and shoppable-item ad solutions built on 400B+ intent-based shopping signals. For retail partners Flipp publishes the FlyerKit API - a public, versioned HTTPS/JSON API at api.flipp.com that exposes publications, pages, highlights, categories, products, store locators and geo lookup so retailers can embed their own circular content in web, email and native experiences - alongside the Flipp Platform SDKs (FlyerKit for iOS/Android, StorefrontsKit/SKit for SFML rendering, and the DVM digital-visual-merchandising SDK) distributed from github.com/wishabi and a credentialed JFrog Artifactory. Access tokens are issued by a Flipp technical contact rather than through self-service signup.

Flipp (Wishabi) publishes 5 APIs on the APIs.io network, including Copyright API, Fsa API, Products API, and 2 more. Tagged areas include Company, Retail, Retail Media, Advertising, and Flyers.

Flipp (Wishabi)’s developer surface includes engineering blog, support, documentation, API reference, authentication, changelog, and 21 more developer resources.

🌐 Visit website 📡 Source on GitHub

31.6/100 thin ▬ flat Agent 29/100 agent aware saas Full breakdown ↓
scored 2026-09-08 · rubric v0.20.0

2 APIs

Company Retail Retail Media AdvertisingFlyersCoupons E-Commerce Shopping MarketingDigital CircularsPublications Merchandising Product Data Store Locator

Kin Score

Kin Score How this is scored →
scored 2026-09-08 · rubric v0.20.0

Composite quality — 31.6/100 · thin

Contract Quality 10.8 / 25

Developer Ergonomics 8.9 / 20

Access Clarity 2.1 / 20

Operational Transparency 2.4 / 13

Contract Governance 0.5 / 12

Discoverability 6.9 / 10

Agent readiness — 29/100 · agent aware

Machine-Readable Contract 18 / 18

Agentic Access Contract 0 / 10

Documented Reversibility 6 / 6

MCP Server 0 / 12

Machine-Readable Auth 10 / 10

Idempotency 9 / 9

Stable Error Semantics 8 / 8

Request/Response Examples 0 / 7

Rate-Limit Signaling 7 / 7

Typed Event Surface 0 / 6

Agent Skills 5 / 5

Well-Known Catalog 0 / 4

Consent & Bot Identity 0 / 3

A2A Agent Card 0 / 8

Dry-Run / Simulate Mode 4 / 4

Delegated User Identity 0 / 6

Protected Resource Metadata 0 / 5

Registration Without a Human 0 / 6

Agentic Commerce Well-Known Document 0 / 5

Create-or-Update Ergonomics does not apply to this provider. The published contracts declare no write operations, and a read-only API cannot create-or-update. The facet is excluded from this provider's denominator entirely — not scored zero. A reference or data API is not deficient for being unable to upsert.

Improve this rating by publishing the missing artifacts — every area above can be raised, and the full rubric is at apis.io/rating/. Every facet and dimension name above is a link: it opens that measurement's own page — what it means, the exact checks that feed it, how the whole catalog distributes on it, and the providers at the top of it. This rating is computed from github.com/api-evangelist/flipp-wishabi: open an issue to ask a question, or submit a pull request to add artifacts. Submit an artifact on GitHub — free → Manage your own listing — the Influence plan, $499/mo →

APIs 5

Individual APIs this provider publishes, each with its own machine-readable definition.

Flipp (Wishabi) Copyright API

The copyright API from Flipp (Wishabi) — 1 operation(s) for copyright.

Flipp (Wishabi) Fsa API

The fsa API from Flipp (Wishabi) — 1 operation(s) for fsa.

Flipp (Wishabi) Products API

The products API from Flipp (Wishabi) — 4 operation(s) for products.

Flipp (Wishabi) Publications API

The publications API from Flipp (Wishabi) — 5 operation(s) for publications.

Flipp (Wishabi) Stores API

The stores API from Flipp (Wishabi) — 1 operation(s) for stores.

Open Collections 1

Open, tool-agnostic API collections (OpenAPI-derived and Bruno).

FlyerKit

OPEN COLLECTION

Pricing Plans 1

Published pricing tiers and plan structures.

Flipp Wishabi Plans Pricing

0 plans

PLANS

Rate Limits 1

Documented rate limits and quota policies.

Flipp Wishabi Rate Limits

0 limits

RATE LIMITS

Security Posture 2

Authentication, domain security, vulnerability disclosure, and trust-center signals.

Flipp Wishabi Authentication

apiKey · 1 scheme

SECURITY

Flipp Wishabi Domain Security

TLSv1.3 · HSTS · DMARC

SECURITY

Resources

Documentation 2

Reference material describing how the API behaves

Documentation

Documentation

APIReference

APIReference

Agent Surfaces 2

MCP servers, agent skills, and machine-readable catalogs

LLMsTxt

LLMsTxt

AgentSkill

AgentSkill

Design & Contract 6

Pagination, idempotency, versioning, errors, and events

Conventions

Lifecycle

Conformance

Components

DataModel

ErrorCatalog

Build 4

SDKs, sample code, and the tooling you integrate with

GitHubOrganization

Packages

SDKs

SourceCode

Access & Security 2

Authentication, authorization, and security posture

DomainSecurity

DomainSecurity

Authentication

Authentication

Operate 4

Status, limits, changes, and where to get help

HelpCenter

Support

ChangeLog

RateLimits

Commercial 3

Pricing, plans, and the legal terms of use

PrivacyPolicy

PrivacyPolicy

TermsOfService

TermsOfService

Plans

Plans

Company 3

The organization behind the API

Website

Website

CompanyWebsite

CompanyWebsite

Blog

Blog

Other 1

Properties that don't map to a standard resource type

Overlay

Overlay

Source (apis.yml)

aid: flipp-wishabi
name: Flipp (Wishabi)
description: Flipp (operated by Wishabi) is a Toronto-based retail media and digital merchandising company that connects retailers,
  brands, and consumers through shoppable digital experiences. Its consumer app aggregates weekly digital flyers, coupons,
  and shopping lists from more than 2,000 retailers including Walmart, Kroger, Home Depot, CVS, and Publix, helping shoppers
  find local deals and clip offers to loyalty cards. For businesses, Flipp runs a retail media platform - content collection,
  curation, and distribution of "full fidelity" shoppable merchandising experiences reaching over 100 million high-intent
  households - plus sponsored video and shoppable-item ad solutions built on 400B+ intent-based shopping signals. For retail
  partners Flipp publishes the FlyerKit API - a public, versioned HTTPS/JSON API at api.flipp.com that exposes publications,
  pages, highlights, categories, products, store locators and geo lookup so retailers can embed their own circular content
  in web, email and native experiences - alongside the Flipp Platform SDKs (FlyerKit for iOS/Android, StorefrontsKit/SKit
  for SFML rendering, and the DVM digital-visual-merchandising SDK) distributed from github.com/wishabi and a credentialed
  JFrog Artifactory. Access tokens are issued by a Flipp technical contact rather than through self-service signup.
url: https://raw.githubusercontent.com/api-evangelist/flipp-wishabi/refs/heads/main/apis.yml
x-type: company
x-source: vc-portfolio
x-backed-by:
- insight-partners
x-tier: stub
x-tier-reason: portfolio-lead
deliveryModel:
  model: saas
  open_source: false
  commercial: true
  callable_host: true
  label: Hosted service · you call their endpoint
  confidence: high
  source:
  - openapi
  - pricing
  generated: '2026-08-28'
  method: derived
accessModel:
  pricing: unknown
  onboarding: contact
  trial: false
  try_now: false
  public: true
  label: Partner
  confidence: medium
  source:
  - https://api.flipp.com/flyerkit/v4.0/documentation
  generated: '2026-08-12'
  method: searched
specificationVersion: '0.23'
created: '2026-07-17'
modified: '2026-08-12'
image: https://corp.flipp.com/wp-content/uploads/2024/03/cropped-cropped-blue-1000-192x192.png
tags:
- Company
- Retail
- Retail Media
- Advertising
- Flyers
- Coupons
- E-Commerce
- Shopping
- Marketing
- Digital Circulars
- Publications
- Merchandising
- Product Data
- Store Locator
tags_raw:
- Company
- Retail
- Retail Media
- Advertising
- Flyers
- Coupons
- E-commerce
- Shopping
- Marketing
- Digital Circulars
- Publications
- Merchandising
- Product Data
- Store Locator
apis:
- aid: flipp-wishabi:flipp-wishabi-copyright-api
  name: Flipp (Wishabi) Copyright API
  description: The copyright API from Flipp (Wishabi) — 1 operation(s) for copyright.
  humanURL: https://api.flipp.com/flyerkit/v4.0/documentation
  baseURL: https://api.flipp.com/flyerkit/v4.0
  tags:
  - Copyright
  tags_raw:
  - copyright
  properties:
  - type: OpenAPI
    url: openapi/flipp-wishabi-copyright-api-openapi.yml
  - type: Documentation
    url: https://api.flipp.com/flyerkit/v4.0/documentation
  - type: APIReference
    url: https://api.flipp.com/flyerkit/v4.0/documentation
  - type: Swagger
    url: openapi/_original/flipp-wishabi-flyerkit-v4-openapi-original.json
  - type: Authentication
    url: authentication/flipp-wishabi-authentication.yml
  - type: Conventions
    url: conventions/flipp-wishabi-conventions.yml
  - type: ErrorCatalog
    url: errors/flipp-wishabi-problem-types.yml
  - type: DataModel
    url: data-model/flipp-wishabi-data-model.yml
  - type: RateLimits
    url: rate-limits/flipp-wishabi-rate-limits.yml
  - type: Plans
    url: plans/flipp-wishabi-plans-pricing.yml
- aid: flipp-wishabi:flipp-wishabi-fsa-api
  name: Flipp (Wishabi) Fsa API
  description: The fsa API from Flipp (Wishabi) — 1 operation(s) for fsa.
  humanURL: https://api.flipp.com/flyerkit/v4.0/documentation
  baseURL: https://api.flipp.com/flyerkit/v4.0
  tags:
  - FSA
  tags_raw:
  - fsa
  properties:
  - type: OpenAPI
    url: openapi/flipp-wishabi-fsa-api-openapi.yml
  - type: Documentation
    url: https://api.flipp.com/flyerkit/v4.0/documentation
  - type: APIReference
    url: https://api.flipp.com/flyerkit/v4.0/documentation
  - type: Swagger
    url: openapi/_original/flipp-wishabi-flyerkit-v4-openapi-original.json
  - type: Authentication
    url: authentication/flipp-wishabi-authentication.yml
  - type: Conventions
    url: conventions/flipp-wishabi-conventions.yml
  - type: ErrorCatalog
    url: errors/flipp-wishabi-problem-types.yml
  - type: DataModel
    url: data-model/flipp-wishabi-data-model.yml
  - type: RateLimits
    url: rate-limits/flipp-wishabi-rate-limits.yml
  - type: Plans
    url: plans/flipp-wishabi-plans-pricing.yml
- aid: flipp-wishabi:flipp-wishabi-products-api
  name: Flipp (Wishabi) Products API
  description: The products API from Flipp (Wishabi) — 4 operation(s) for products.
  humanURL: https://api.flipp.com/flyerkit/v4.0/documentation
  baseURL: https://api.flipp.com/flyerkit/v4.0
  tags:
  - Product
  tags_raw:
  - products
  properties:
  - type: OpenAPI
    url: openapi/flipp-wishabi-products-api-openapi.yml
  - type: Documentation
    url: https://api.flipp.com/flyerkit/v4.0/documentation
  - type: APIReference
    url: https://api.flipp.com/flyerkit/v4.0/documentation
  - type: Swagger
    url: openapi/_original/flipp-wishabi-flyerkit-v4-openapi-original.json
  - type: Authentication
    url: authentication/flipp-wishabi-authentication.yml
  - type: Conventions
    url: conventions/flipp-wishabi-conventions.yml
  - type: ErrorCatalog
    url: errors/flipp-wishabi-problem-types.yml
  - type: DataModel
    url: data-model/flipp-wishabi-data-model.yml
  - type: RateLimits
    url: rate-limits/flipp-wishabi-rate-limits.yml
  - type: Plans
    url: plans/flipp-wishabi-plans-pricing.yml
- aid: flipp-wishabi:flipp-wishabi-publications-api
  name: Flipp (Wishabi) Publications API
  description: The publications API from Flipp (Wishabi) — 5 operation(s) for publications.
  humanURL: https://api.flipp.com/flyerkit/v4.0/documentation
  baseURL: https://api.flipp.com/flyerkit/v4.0
  tags:
  - Publications
  tags_raw:
  - publications
  properties:
  - type: OpenAPI
    url: openapi/flipp-wishabi-publications-api-openapi.yml
  - type: Documentation
    url: https://api.flipp.com/flyerkit/v4.0/documentation
  - type: APIReference
    url: https://api.flipp.com/flyerkit/v4.0/documentation
  - type: Swagger
    url: openapi/_original/flipp-wishabi-flyerkit-v4-openapi-original.json
  - type: Authentication
    url: authentication/flipp-wishabi-authentication.yml
  - type: Conventions
    url: conventions/flipp-wishabi-conventions.yml
  - type: ErrorCatalog
    url: errors/flipp-wishabi-problem-types.yml
  - type: DataModel
    url: data-model/flipp-wishabi-data-model.yml
  - type: RateLimits
    url: rate-limits/flipp-wishabi-rate-limits.yml
  - type: Plans
    url: plans/flipp-wishabi-plans-pricing.yml
- aid: flipp-wishabi:flipp-wishabi-stores-api
  name: Flipp (Wishabi) Stores API
  description: The stores API from Flipp (Wishabi) — 1 operation(s) for stores.
  humanURL: https://api.flipp.com/flyerkit/v4.0/documentation
  baseURL: https://api.flipp.com/flyerkit/v4.0
  tags:
  - Stores
  tags_raw:
  - stores
  properties:
  - type: OpenAPI
    url: openapi/flipp-wishabi-stores-api-openapi.yml
  - type: Documentation
    url: https://api.flipp.com/flyerkit/v4.0/documentation
  - type: APIReference
    url: https://api.flipp.com/flyerkit/v4.0/documentation
  - type: Swagger
    url: openapi/_original/flipp-wishabi-flyerkit-v4-openapi-original.json
  - type: Authentication
    url: authentication/flipp-wishabi-authentication.yml
  - type: Conventions
    url: conventions/flipp-wishabi-conventions.yml
  - type: ErrorCatalog
    url: errors/flipp-wishabi-problem-types.yml
  - type: DataModel
    url: data-model/flipp-wishabi-data-model.yml
  - type: RateLimits
    url: rate-limits/flipp-wishabi-rate-limits.yml
  - type: Plans
    url: plans/flipp-wishabi-plans-pricing.yml
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com
- FN: APIs.json
  email: info@apis.io
common:
- type: Overlay
  url: overlays/flipp-wishabi-flyerkit-overlay.yaml
- type: Website
  url: https://www.flipp.com/
- type: CompanyWebsite
  url: https://corp.flipp.com/
- type: Blog
  url: https://blog.flipp.com/
- type: HelpCenter
  url: https://help.flipp.com/hc/en-ca
- type: Support
  url: https://help.flipp.com/hc/en-ca
- type: GitHubOrganization
  url: https://github.com/wishabi
- type: PrivacyPolicy
  url: https://corp.flipp.com/legal/privacy/
- type: TermsOfService
  url: https://corp.flipp.com/legal/terms_of_use/
- type: Documentation
  url: https://api.flipp.com/flyerkit/v4.0/documentation
- type: APIReference
  url: https://api.flipp.com/flyerkit/v4.0/documentation
- type: DomainSecurity
  url: security/flipp-wishabi-domain-security.yml
- type: Authentication
  url: authentication/flipp-wishabi-authentication.yml
- type: Conventions
  url: conventions/flipp-wishabi-conventions.yml
- type: Lifecycle
  url: lifecycle/flipp-wishabi-lifecycle.yml
- type: Conformance
  url: conformance/flipp-wishabi-conformance.yml
- type: Packages
  url: packages/flipp-wishabi-packages.yml
- type: SDKs
  url: packages/flipp-wishabi-packages.yml
- type: LLMsTxt
  url: llms/flipp-wishabi-llms.txt
- type: AgentSkill
  url: skills/_index.yml
- type: Components
  url: components/flipp-wishabi-components.yml
- type: ChangeLog
  url: changelog/flipp-wishabi-changelog.yml
- type: DataModel
  url: data-model/flipp-wishabi-data-model.yml
- type: ErrorCatalog
  url: errors/flipp-wishabi-problem-types.yml
- type: RateLimits
  url: rate-limits/flipp-wishabi-rate-limits.yml
- type: Plans
  url: plans/flipp-wishabi-plans-pricing.yml
- type: SourceCode
  url: https://github.com/wishabi
x-artifact-absences:
  note: Recorded so a later pass does not re-litigate them. Each was probed or searched on 2026-08-12 and NO canonical pointer
    is emitted, because the pointer would assert a surface Flipp does not serve.
  WellKnown: Every /.well-known/ path 404s on api.flipp.com and corp.flipp.com; www.flipp.com answers 200 with an identical
    41,244-byte SPA shell for every path, which is a soft-404, not a document. The previously-wired WellKnown pointer was
    REMOVED on this pass. See well-known/flipp-wishabi-well-known.yml.
  SecurityTxt: No security.txt served on any host.
  AgentCard: /.well-known/agent-card.json and /.well-known/agent.json miss on every host.
  MCPServer: No MCP server published. mcp/flipp-wishabi-mcp.yml holds a DERIVED candidate tool list only, status candidate.
  StatusPage: status.flipp.com does not resolve; no status page found.
  Deprecation: A versioning policy is published, but no deprecation policy, no notice period and no Sunset/Deprecation headers.
  Security: No vulnerability disclosure policy or bug bounty found.
  Compliance: No SOC 2 / ISO 27001 / PCI / HIPAA claim and no trust center published.
  Idempotency: All 11 operations are GET; no idempotency mechanism exists to point at.
  Webhooks: No webhook, event or streaming surface.
  AsyncAPI: No event surface, so no AsyncAPI - N/A rather than a gap.
  Sandbox: No sandbox, test mode or console published.
  CLI: No first-party CLI. homebrew-flipp exists but is internal Go dev tooling, not an API CLI.
  Pricing: corp.flipp.com/legal-storefronts-rates/ returns 200 but is password-protected, so no public pricing page exists
    to point at. See plans/flipp-wishabi-plans-pricing.yml.
  DeveloperPortal: developer.flipp.com does not resolve.
  GettingStarted: No quickstart or getting-started page published.
  SignUp: No self-service signup; tokens are issued by a Flipp technical contact.
  Postman: No public Postman collection or workspace found.
  Roadmap: No public roadmap.
x-enrichment:
  date: '2026-08-12'
  status: enriched
  artifacts_added: 18
  pass: local-v1

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